# Knock vs Novu Comparison

| | Knock | Novu | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 144 | 22 | 
| **Largest Market Segment** | Small-Business (77.4% of reviews) | Small-Business (57.1% of reviews) | 
| **Entry Level Price** | Free | Free 10000 Workflow Runs Per Month | 

---
## Top Pros & Cons

### Knock

Pros:
- Ease of Use (39 reviews)
- Notifications (34 reviews)

Cons:
- Missing Features (19 reviews)
- Insufficient Features (8 reviews)

### Novu

**Not enough data**

---
## Ratings Comparison
| Rating | Knock | Novu | 
|---|---|---|
  | **Meets Requirements** | 9.0 (130 reviews) | 8.8 (17 reviews) | 
  | **Ease of Use** | 8.7 (135 reviews) | 9.0 (17 reviews) | 
  | **Ease of Setup** | 8.7 (98 reviews) | 8.8 (15 reviews) | 
  | **Ease of Admin** | 9.0 (59 reviews) | 7.2 (6 reviews) | 
  | **Quality of Support** | 9.7 (108 reviews) | 9.6 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (55 reviews) | 7.5 (6 reviews) | 
  | **Product Direction (% positive)** | 9.6 (134 reviews) | 9.2 (14 reviews) | 

---
## Pricing

### Knock

#### Entry-Level Pricing

Plan: Developer

Price: Free

Description: For testing and evaluation, or small-scale deployments.


Key Features:
- Includes 10k notifications a month
- Unlimited channels
- Unlimited notification workflows

[Browse all 3 editions](https://www.g2.com/products/knock-knock/pricing)

#### Free Trial

Yes

### Novu

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Workflow Runs Per Month

Key Features:
- Multi-Channel Support: Email, In-app, SMS, Chat, Push
- EU or US Data-residency
- 20 Workflows

[Browse all 3 editions](https://www.g2.com/products/novu/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Knock** | 8.3/10 | 80 |
| **Novu** | N/A | N/A |

#### Administration

| Feature | Knock | Novu | 
|---|---|---|
| **Template Creation** | 8.2 (79 reviews) | Not enough data | 
| **Preset Template Availability** | 7.0 (67 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.5 (53 reviews) | Not enough data | 
| **Email Segmentation** | 8.2 (54 reviews) | Not enough data | 
| **Detailed Server Logs** | 8.4 (74 reviews) | Not enough data | 
| **Notifications** | 9.2 (76 reviews) | Not enough data | 

#### Integrations

| Feature | Knock | Novu | 
|---|---|---|
| **Webhooks** | 8.8 (64 reviews) | Not enough data | 
| **Event Tracking API** | 8.3 (59 reviews) | Not enough data | 
| **Mail Send API** | 9.0 (68 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.5 (43 reviews) | Not enough data | 

#### Platform

| Feature | Knock | Novu | 
|---|---|---|
| **Custom Tracking Domain** | 8.4 (44 reviews) | Not enough data | 
| **Multiple Domains** | 8.1 (43 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (41 reviews) | Not enough data | 
| **Documentation** | 8.8 (74 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.8 (41 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (60 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.6 (54 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (72 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Knock** | 7.9/10 | 62 |
| **Novu** | N/A | N/A |

#### Campaigns

| Feature | Knock | Novu | 
|---|---|---|
| **Customize** | 8.7 (58 reviews) | Not enough data | 
| **Scheduling** | 9.1 (53 reviews) | Not enough data | 
| **Retarget** | 7.7 (35 reviews) | Not enough data | 
| **Segmentation** | 7.4 (37 reviews) | Not enough data | 
| **Triggered Notifications** | 9.0 (59 reviews) | Not enough data | 

#### Analytics

| Feature | Knock | Novu | 
|---|---|---|
| **Campaign Performance** | 7.1 (33 reviews) | Not enough data | 
| **Audience Insights** | 6.9 (37 reviews) | Not enough data | 

#### Optimization

| Feature | Knock | Novu | 
|---|---|---|
| **A/B Testing** | 6.9 (32 reviews) | Not enough data | 
| **Personalization** | 8.7 (53 reviews) | Not enough data | 
| **Rich Notifications** | 8.8 (46 reviews) | Not enough data | 
| **Integrations** | 8.7 (52 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Knock | Novu | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (6 reviews) | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Knock** | N/A | N/A |
| **Novu** | N/A | N/A |

#### Functionality

| Feature | Knock | Novu | 
|---|---|---|
| **Ease Of Integration** | Not enough data | Not enough data | 
| **API Call Speed** | Not enough data | Not enough data | 
| **Communication Varieties** | Not enough data | Not enough data | 

#### Support

| Feature | Knock | Novu | 
|---|---|---|
| **Documentation** | Not enough data | Not enough data | 
| **Community Support** | Not enough data | Not enough data | 
| **Professional Support** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Knock** | 8.9/10 | 48 |
| **Novu** | N/A | N/A |

#### Messaging Channels

| Feature | Knock | Novu | 
|---|---|---|
| **SMS Messaging** | 8.5 (28 reviews) | Not enough data | 
| **Email** | 9.3 (45 reviews) | Not enough data | 
| **Voice Messaging** | Feature Not Available | Not enough data | 
| **Two way messaging** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Knock | Novu | 
|---|---|---|
| **Scheduling** | 8.8 (36 reviews) | Not enough data | 
| **Triggered Notifications** | 9.5 (43 reviews) | Not enough data | 
| **Segmentation** | 7.8 (21 reviews) | Not enough data | 
| **Integrations** | 9.3 (36 reviews) | Not enough data | 

### Notification Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Knock** | 8.4/10 | 82 |
| **Novu** | 8.0/10 | 18 |

#### Consolidation - Notification Infrastructure

| Feature | Knock | Novu | 
|---|---|---|
| **Automation** | 8.7 (76 reviews) | 8.1 (13 reviews) | 
| **API Integration** | 9.2 (78 reviews) | 9.1 (15 reviews) | 
| **Template** | 8.5 (76 reviews) | 8.0 (14 reviews) | 

#### Customization - Notification Infrastructure

| Feature | Knock | Novu | 
|---|---|---|
| **User Preference** | 8.8 (78 reviews) | 8.6 (14 reviews) | 
| **Analytics** | 7.7 (76 reviews) | 6.8 (12 reviews) | 
| **Drag and Drop** | 7.7 (75 reviews) | 7.4 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Notification Infrastructure Software](https://www.g2.com/categories/notification-infrastructure)

**Unique to Knock (4):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)



---
## Reviewer Demographics

### By Company Size

| Segment | Knock | Novu | 
|---|---|---|
| **Small-Business** | 77.4% | 57.1% | 
| **Mid-Market** | 21.2% | 38.1% | 
| **Enterprise** | 1.5% | 4.8% | 

### By Industry

#### Knock

- **Computer Software:** 33.3%
- **Information Technology and Services:** 8.9%
- **Financial Services:** 7.4%
- **Accounting:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Human Resources:** 3.0%
- **Internet:** 3.0%
- **Logistics and Supply Chain:** 3.0%
- **E-Learning:** 2.2%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 29.6%

#### Novu

- **Computer Software:** 29.4%
- **Banking:** 11.8%
- **Consulting:** 5.9%
- **Staffing and Recruiting:** 5.9%
- **Investment Management:** 5.9%
- **Information Technology and Services:** 5.9%
- **Hospital & Health Care:** 5.9%
- **Financial Services:** 5.9%
- **Environmental Services:** 5.9%
- **Construction:** 5.9%
- **Other:** 11.8%

---
## Alternatives

### Alternatives to Knock

- [Courier](https://www.g2.com/products/courier/reviews) — 4.5/5 stars (59 reviews)
- [SuprSend](https://www.g2.com/products/suprsend/reviews) — 4.8/5 stars (112 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1180 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (799 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1679 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (648 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1179 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4457 reviews)

### Alternatives to Novu

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [SuprSend](https://www.g2.com/products/suprsend/reviews) — 4.8/5 stars (112 reviews)
- [Courier](https://www.g2.com/products/courier/reviews) — 4.5/5 stars (59 reviews)
- [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews) — 4.2/5 stars (44 reviews)
- [Fyno](https://www.g2.com/products/fyno/reviews) — 4.9/5 stars (23 reviews)
- [Pingram (previously NotificationAPI)](https://www.g2.com/products/pingram-previously-notificationapi/reviews) — 4.7/5 stars (20 reviews)
- [MagicBell](https://www.g2.com/products/magicbell/reviews) — 5.0/5 stars (7 reviews)
- [Sweego](https://www.g2.com/products/sweego/reviews) — 4.8/5 stars (17 reviews)
- [Engagespot](https://www.g2.com/products/engagespot/reviews) — 4.4/5 stars (6 reviews)
- [Mok Notifications](https://www.g2.com/products/mok-notifications/reviews) — 4.5/5 stars (1 reviews)

---
## Top Discussions

### Knock

No discussions available for this product.

### Novu

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/knock-knock-vs-novu)