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# Knock vs Novu Comparison - What are their main differences?

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](/compare/knock-knock/novu/export.csv)

KnockNovu[+ Add Product](#)

Reviews

**Knock** [

4.6/5(149)

](https://www.g2.com/products/knock-knock/reviews#reviews)

**Novu** [

4.6/5(22)

](https://www.g2.com/products/novu/reviews#reviews)

Pricing

**Knock**
Free Trial

**Free** · Developer

**Novu**
Free Trial

**Free** 10000 Workflow Runs Per Month · Free

**Pricing Insights**
from reviews

Time to Implement

**Knock**
1 month

Based on 37 responses

**Novu**
Not enough reviews yet

Return on Investment

**Knock**
5 months

Based on 32 responses

**Novu**
Not enough reviews yet

Perceived Cost

**Knock**
$$$$$

**Novu**
Not enough reviews yet

Average Discount

**Knock**
12%

**Novu**
Not enough reviews yet

Pros & Cons

**Knock**
[
Ease of Use (39)
](https://www.g2.com/products/knock-knock/reviews?filters%5Bsentiment_snippet%5D=1145404&qs=pros-and-cons#reviews)[
Notifications (34)
](https://www.g2.com/products/knock-knock/reviews?filters%5Bsentiment_snippet%5D=1145829&qs=pros-and-cons#reviews)[
Missing Features (19)
](https://www.g2.com/products/knock-knock/reviews?filters%5Bsentiment_snippet%5D=1143891&qs=pros-and-cons#reviews)[
Insufficient Features (8)
](https://www.g2.com/products/knock-knock/reviews?filters%5Bsentiment_snippet%5D=1143317&qs=pros-and-cons#reviews)

**Novu**
Not enough data

Integrations

**Knock**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image")

ActiveCampaign Postmark

](https://www.g2.com/products/activecampaign-postmark/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-simple-email-service-amazon-ses.jpg "Product Avatar Image")

Amazon

](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_766b355766e02ca9c3724c86c7e204d9/bird.png "Product Avatar Image")

Bird

](https://www.g2.com/products/bird/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ba3005f072871a7f25075eb4847258f/census.png "Product Avatar Image")

Census

](https://www.g2.com/products/census/reviews)[
View all
](https://www.g2.com/products/knock-knock/integrations)

**Novu**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4ae9c98e3e78c7ecde1f4177e0e4a37f/apple.jpg "Product Avatar Image")

Apple

](https://www.g2.com/products/apple/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89e20901aefa348939ec250ca6be763d/bandwidth-bandwidth.png "Product Avatar Image")

Bandwidth

](https://www.g2.com/products/bandwidth-bandwidth/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_180a406335a9d7c1e74c19fbb6161266/bulksms-com.png "Product Avatar Image")

BulkSMS.com

](https://www.g2.com/products/bulksms-com/reviews)[
View all
](https://www.g2.com/products/novu/integrations)

Screenshots

**Knock**
 ![Knock screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1474827/broadcasts-multi-step.png)

**Novu**
No screenshot available

Ratings

Meets Requirements

**Knock**

9.0

9.0131

**Novu**

8.8

8.817

Ease of Use

**Knock**

8.7

8.7136

**Novu**

9.0

9.017

Ease of Setup

**Knock**

8.7

8.798

**Novu**

8.8

8.815

Ease of Admin

**Knock**

9.0

9.060

**Novu**

7.2

7.26

Quality of Support

**Knock**

9.7

9.7109

**Novu**

9.6

9.616

Has the product been a good partner in doing business?

**Knock**

9.5

9.556

**Novu**

7.5

7.56

Product Direction (% positive)

**Knock**

9.6

9.6135

**Novu**

9.2

9.214

Features

Notification Infrastructure[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

8.4

83

8.0

18

Consolidation - Notification Infrastructure

Automation

8.7(won by 0.6)

77

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

13

API Integration

9.2(won by 0.1)

79

9.1

15

Template

8.5(won by 0.5)

77

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

14

Customization - Notification Infrastructure

User Preference

8.8(won by 0.2)

78

8.6

14

Analytics

7.7(won by 0.9)

76

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.8

12

Drag and Drop

7.7(won by 0.3)

75

7.4

12

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

8.3

80

Not enough data

Administration

Template Creation

8.2(won by default)

79

Not enough data

Preset Template Availability

7.0(won by default)

67

Not enough data

Custom Unsubscribe

7.5(won by default)

53

Not enough data

Email Segmentation

8.2(won by default)

54

Not enough data

Detailed Server Logs

8.4(won by default)

74

Not enough data

Alerts/Notifications

9.2(won by default)

76

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

8.8(won by default)

64

Not enough data

Event Tracking API

8.3(won by default)

59

Not enough data

Mail Send API

9.0(won by default)

68

Not enough data

Spam Filter Testing

7.5(won by default)

43

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Custom Tracking Domain

8.4(won by default)

44

Not enough data

Multiple Domains

8.1(won by default)

43

Not enough data

Dedicated IP

7.6(won by default)

41

Not enough data

Documentation

8.8(won by default)

74

Not enough data

Sender Reputation Management

7.8(won by default)

41

Not enough data

Tracking & Reporting

8.4(won by default)

60

Not enough data

Enterprise Scalability

8.6(won by default)

54

Not enough data

Performance and Reliability

9.4(won by default)

72

Not enough data

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

7.9

62

Not enough data

Campaigns

Customize

8.7(won by default)

58

Not enough data

Scheduling

9.1(won by default)

53

Not enough data

Retarget

7.7(won by default)

35

Not enough data

Segmentation

7.4(won by default)

37

Not enough data

Triggered Notifications

9.0(won by default)

59

Not enough data

Customer Segmentation

Not enough data

Not enough data

Analytics

Campaign Performance

7.1(won by default)

33

Not enough data

Audience Insights

6.9(won by default)

37

Not enough data

Drip Campaigns

Not enough data

Not enough data

Optimization

A/B Testing

6.9(won by default)

32

Not enough data

Personalization

8.7(won by default)

53

Not enough data

Rich Notifications

8.8(won by default)

46

Not enough data

Integrations

8.7(won by default)

52

Not enough data

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

7.2(won by default)

6

Not enough data

Adaptive Learning

6.9(won by default)

6

Not enough data

Proactive Assistance

7.5(won by default)

6

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Proactive Notification[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

8.9

48

Not enough data

Messaging Channels

SMS Messaging

8.5(won by default)

28

Not enough data

Email

9.3(won by default)

45

Not enough data

Voice Messaging

Feature Not Available

Not enough data

Two way messaging

Feature Not Available

Not enough data

Administration

Scheduling

8.8(won by default)

36

Not enough data

Triggered Notifications

9.5(won by default)

43

Not enough data

Segmentation

7.8(won by default)

21

Not enough data

Integrations

9.3(won by default)

36

Not enough data

Show 1 feature category with incomplete data

Communication Platform as a Service (CPaaS)[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Automated Responses

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Chat Transcript

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Functionality

Ease Of Integration

Not enough data

Not enough data

API Call Speed

Not enough data

Not enough data

Unified Communications

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Support

Documentation

Not enough data

Not enough data

Community Support

Not enough data

Not enough data

Professional Support

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Knock](https://images.g2crowd.com/uploads/product/hd_favicon/a1177dd06394eea862138943c59f4c8a/knock1.svg "Knock")](https://www.g2.com/products/knock-knock/reviews)

Knock

Small-Business(50 or fewer emp.)

75.9%

Mid-Market(51-1000 emp.)

22.0%

Enterprise(\> 1000 emp.)

2.1%

[![Novu](https://images.g2crowd.com/uploads/product/hd_favicon/7f5958c7c9e75c29f247c1e63b841af2/novu.svg "Novu")](https://www.g2.com/products/novu/reviews)

Novu

Small-Business(50 or fewer emp.)

57.1%

Mid-Market(51-1000 emp.)

38.1%

Enterprise(\> 1000 emp.)

4.8%

Small-Business

(50 or fewer emp.)

75.9%

57.1%

Mid-Market

(51-1000 emp.)

22.0%

38.1%

Enterprise

(\> 1000 emp.)

2.1%

4.8%

Reviewers' Industry

[![Knock](https://images.g2crowd.com/uploads/product/hd_favicon/a1177dd06394eea862138943c59f4c8a/knock1.svg "Knock")](https://www.g2.com/products/knock-knock/reviews)
Knock

Computer Software

33.1%

Information Technology and Services

8.8%

Financial Services

7.4%

Accounting

3.7%

Marketing and Advertising

3.7%

Other

43.4%

[![Novu](https://images.g2crowd.com/uploads/product/hd_favicon/7f5958c7c9e75c29f247c1e63b841af2/novu.svg "Novu")](https://www.g2.com/products/novu/reviews)
Novu

Computer Software

29.4%

Banking

11.8%

Consulting

5.9%

Staffing and Recruiting

5.9%

Investment Management

5.9%

Other

41.2%

Alternatives

**Knock Alternatives**

 ![Courier](https://images.g2crowd.com/uploads/product/hd_favicon/6b416e1dcae726ce45a778a097d056ba/courier.svg "Courier")

[
Courier
](/products/courier/reviews)

 ![SuprSend](https://images.g2crowd.com/uploads/product/hd_favicon/2dbe923afe0915048ea56d4554a68885/suprsend.svg "SuprSend")

[
SuprSend
](/products/suprsend/reviews)

 ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")

[
OneSignal
](/products/onesignal/reviews)

 ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage")

[
MoEngage
](/products/moengage/reviews)

**Novu Alternatives**

 ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage")

[
MoEngage
](/products/moengage/reviews)

 ![SuprSend](https://images.g2crowd.com/uploads/product/hd_favicon/2dbe923afe0915048ea56d4554a68885/suprsend.svg "SuprSend")

[
SuprSend
](/products/suprsend/reviews)

 ![Courier](https://images.g2crowd.com/uploads/product/hd_favicon/6b416e1dcae726ce45a778a097d056ba/courier.svg "Courier")

[
Courier
](/products/courier/reviews)

 ![Amazon Pinpoint](https://images.g2crowd.com/uploads/product/hd_favicon/1534868795/aws-amazon-pinpoint.svg "Amazon Pinpoint")

[
Pinpoint
](/products/aws-amazon-pinpoint/reviews)

## Knock vs Novu

When assessing the two solutions, reviewers found Novu easier to use and set up. However, Knock is easier to administer. Reviewers also preferred doing business with Knock overall.

- Reviewers felt that Knock meets the needs of their business better than Novu.
- When comparing quality of ongoing product support, reviewers felt that Knock is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Knock over Novu.