Skip to Navigation
Skip to Navigation
G2 - Business Software Reviews
Search software
Software
Expand/Collapse Software
AI Agents
Services
Expand/Collapse Services
G2 for Business
Expand/Collapse vendor
For Marketers
Enhance your G2 profile and reach in-market buyers
For Sales
Find, engage, and convert in-market buyers
For Services
Reach companies that need you, when they’re ready to buy
For Investments
Gain access to real-time software trends
For Developers
Use our Developer Portal to test API data
Deals
Leave a Review
Join or Log In
Search
Search Software and Services
Expand/Collapse
Home
...
Demand Side Platform (DSP)
Amazon DSP
Moloco
Amazon DSP-vs-Moloco
Compare Amazon DSP and Moloco
Social Share Options
All Categories
Demand Side Platform (DSP)
All Reviewers
Small-Business Reviewers
Mid-Market Reviewers
Large Enterprise Reviewers
Save to Research Board
Featured Products
Sponsored
Alteryx
4.6/5
(670)
Visit Website
Sponsored
ILUM
4.9/5
(24)
Visit Website
At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
Amazon DSP
(18)
4.2
out of
5
Amazon DSP
By
Amazon
Moloco
(16)
4.3
out of
5
Moloco
By
Moloco, Inc
At a Glance
Star Rating
(18)
4.2
out of
5
(16)
4.3
out of
5
Market Segments
Mid-Market (50.0% of reviews)
Information
Mid-Market (53.3% of reviews)
Information
Pros & Cons
Ease of Use
(2)
Helpful
(1)
Dependency Issues
(1)
Lack of Clarity
(1)
Account Management
(1)
Analytics
(1)
Entry-Level Pricing
No pricing available
No pricing available
Amazon DSP
Star Rating
(18)
4.2
out of
5
Market Segments
Mid-Market (50.0% of reviews)
Information
Pros & Cons
Ease of Use
(2)
Helpful
(1)
Dependency Issues
(1)
Lack of Clarity
(1)
Entry-Level Pricing
No pricing available
Learn more about Amazon DSP
Moloco
Star Rating
(16)
4.3
out of
5
Market Segments
Mid-Market (53.3% of reviews)
Information
Pros & Cons
Account Management
(1)
Analytics
(1)
Entry-Level Pricing
No pricing available
Learn more about Moloco
Amazon DSP vs Moloco
Reviewers felt that Moloco meets the needs of their business better than Amazon DSP.
When comparing quality of ongoing product support, reviewers felt that Moloco is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of Amazon DSP over Moloco.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing available
Moloco
No pricing available
Free Trial
Amazon DSP
No trial information available
Moloco
No trial information available
Ratings
Meets Requirements
7.8
16
8.6
7
Ease of Use
7.4
17
8.1
7
Ease of Setup
7.7
8
Not enough data
Ease of Admin
8.1
7
Not enough data
Quality of Support
8.5
16
8.6
7
Has the product been a good partner in doing business?
8.1
7
Not enough data
Product Direction (% positive)
7.8
16
7.1
8
Features by Category
Retargeting
Hide 13 Features
Show 13 Features
Not enough data
Not enough data
Retargeting
A/B Testing
Not enough data
Not enough data
Audience Segmentation
Not enough data
Not enough data
Behavioral Targeting
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Geo Targeting
Not enough data
Not enough data
Cross-channel Retargeting
Not enough data
Feature Not Available
Personalization
Not enough data
Not enough data
Agentic AI - Retargeting
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Click Fraud
Hide 15 Features
Show 15 Features
Not enough data
Not enough data
Trading
Keyword Tracking
Not enough data
Not enough data
Refund Management
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Threat Detection
Account Alerts
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
IP Address Monitoring
Not enough data
Not enough data
Rules
Not enough data
Not enough data
Blocking
Manual IP Blocking
Not enough data
Not enough data
Automated IP Blocking
Not enough data
Not enough data
Cross-Campaign Blocking
Not enough data
Not enough data
Agentic AI - Click Fraud
Autonomous Task Execution
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Data Science and Machine Learning Platforms
Hide 25 Features
Show 25 Features
Not enough data
Not enough data
System
Data Ingestion & Wrangling
Not enough data
Feature Not Available
Model Development
Language Support
Not enough data
Feature Not Available
Drag and Drop
Not enough data
Feature Not Available
Pre-Built Algorithms
Not enough data
Feature Not Available
Model Training
Not enough data
Not enough data
Model Development
Feature Engineering
Not enough data
Not enough data
Machine/Deep Learning Services
Computer Vision
Not enough data
Feature Not Available
Natural Language Processing
Not enough data
Not enough data
Natural Language Generation
Not enough data
Not enough data
Artificial Neural Networks
Not enough data
Not enough data
Machine/Deep Learning Services
Natural Language Understanding
Not enough data
Not enough data
Deep Learning
Not enough data
Not enough data
Deployment
Managed Service
Not enough data
Feature Not Available
Application
Not enough data
Feature Not Available
Scalability
Not enough data
Not enough data
Generative AI
AI Text Generation
Not enough data
Feature Not Available
AI Text Summarization
Not enough data
Feature Not Available
AI Text-to-Image
Not enough data
Feature Not Available
Agentic AI - Data Science and Machine Learning Platforms
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Natural Language Interaction
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Mobile Advertising
Hide 37 Features
Show 37 Features
Not enough data
8.0
6
Platform Interoperability
Close Ecosystem API
Not enough data
Feature Not Available
Mobile Functionality
Mobile Functionality
Not enough data
8.0
(won by default)
5
Agentic AI - Mobile Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
8.0
10
8.3
(won by 0.3)
6
Campaign Optimization
7.6
9
7.7
(won by 0.1)
5
Reach
8.3
(won by 0.2)
9
8.1
6
Bulk Editing
7.4
9
8.0
(won by 0.6)
5
Batch Uploading
7.6
9
8.0
(won by 0.4)
5
Brand Safety
7.8
(won by 0.1)
10
7.7
5
Fraud Protection
8.0
10
8.3
(won by 0.3)
5
Frequency Capping
7.7
10
8.3
(won by 0.6)
5
Budget Pacing
8.2
10
8.3
(won by 0.1)
5
Creative Optimization
8.1
(won by 0.1)
9
8.0
5
Rich Media Capabilties
8.3
(won by 0.3)
8
8.0
5
In-App Ads
7.7
8
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.9
(won by 0.2)
7
7.7
5
Targeting
Targeting
8.5
(won by 0.5)
11
8.0
5
Retargeting
7.8
10
8.7
(won by 0.9)
5
Geo-Targeting
8.2
(won by 0.2)
11
8.0
5
Contextual Targeting
7.9
11
8.0
(won by 0.1)
5
Mobile
Mobile Tracking
Not enough data
8.3
(won by default)
5
In-App Ads
7.7
8
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.9
(won by 0.2)
7
7.7
5
Platform
API / Integrations
6.4
11
7.8
(won by 1.4)
6
Custom Reports
8.2
(won by 0.5)
10
7.7
5
User, Role, and Access Management
8.2
(won by 0.4)
10
7.8
6
Performance and Reliability
7.7
(won by 0.2)
11
7.5
6
Enterprise Scalability
7.1
11
7.8
(won by 0.7)
6
Customization
7.6
(won by 0.4)
11
7.2
6
Workflow Capability
7.0
(won by default)
11
Feature Not Available
Internationalization
7.6
(won by 0.4)
9
7.2
6
Notifications
8.0
(won by 0.8)
9
7.2
6
Demand Side Platform (DSP)
Hide 36 Features
Show 36 Features
7.8
11
Not enough data
Demand Side Platforms
Cross Channel Capabilities
8.1
(won by default)
6
Not enough data
Agentic AI - Demand Side Platform (DSP)
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
8.0
10
8.3
(won by 0.3)
6
Campaign Optimization
7.6
9
7.7
(won by 0.1)
5
Reach
8.3
(won by 0.2)
9
8.1
6
Bulk Editing
7.4
9
8.0
(won by 0.6)
5
Batch Uploading
7.6
9
8.0
(won by 0.4)
5
Brand Safety
7.8
(won by 0.1)
10
7.7
5
Fraud Protection
8.0
10
8.3
(won by 0.3)
5
Frequency Capping
7.7
10
8.3
(won by 0.6)
5
Budget Pacing
8.2
10
8.3
(won by 0.1)
5
Creative Optimization
8.1
(won by 0.1)
9
8.0
5
Rich Media Capabilties
8.3
(won by 0.3)
8
8.0
5
In-App Ads
7.7
8
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.9
(won by 0.2)
7
7.7
5
Targeting
Targeting
8.5
(won by 0.5)
11
8.0
5
Retargeting
7.8
10
8.7
(won by 0.9)
5
Geo-Targeting
8.2
(won by 0.2)
11
8.0
5
Contextual Targeting
7.9
11
8.0
(won by 0.1)
5
Demand Side Platforms
Machine Learning Optimization
7.5
(won by default)
10
Not enough data
Estimate and Projections
7.9
(won by default)
11
Not enough data
Cross-Device Capabilities
7.3
(won by default)
11
Not enough data
Platform
API / Integrations
6.4
11
7.8
(won by 1.4)
6
Custom Reports
8.2
(won by 0.5)
10
7.7
5
User, Role, and Access Management
8.2
(won by 0.4)
10
7.8
6
Performance and Reliability
7.7
(won by 0.2)
11
7.5
6
Enterprise Scalability
7.1
11
7.8
(won by 0.7)
6
Customization
7.6
(won by 0.4)
11
7.2
6
Workflow Capability
7.0
(won by default)
11
Feature Not Available
Internationalization
7.6
(won by 0.4)
9
7.2
6
Notifications
8.0
(won by 0.8)
9
7.2
6
Mobile Marketing
Hide 20 Features
Show 20 Features
Not enough data
Not enough data
Analysis
Application Attribution
Not enough data
Not enough data
Campaign Analysis
Not enough data
Not enough data
Uninstall Tracking
Not enough data
Not enough data
Custom Dashboards
Not enough data
Not enough data
Campaigns
Proximity Marketing
Not enough data
Not enough data
Push Notifications
Not enough data
Not enough data
Bulk SMS
Not enough data
Feature Not Available
Two-Way Text Messaging
Not enough data
Feature Not Available
Email Campaigns
Not enough data
Feature Not Available
Audience Segmentation
Not enough data
Not enough data
Engagement
Coupons and Promotions
Not enough data
Not enough data
Platform
Optimization
Not enough data
Not enough data
Integrations - Mobile Marketing
Not enough data
Not enough data
Internationalization
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP
Moloco
Amazon DSP and Moloco are categorized as
Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Moloco is categorized as
Retargeting
,
Click Fraud
,
Data Science and Machine Learning Platforms
,
Mobile Advertising
, and
Mobile Marketing
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business
(50 or fewer emp.)
27.8%
Mid-Market
(51-1000 emp.)
50.0%
Enterprise
(> 1000 emp.)
22.2%
Moloco
Small-Business
(50 or fewer emp.)
33.3%
Mid-Market
(51-1000 emp.)
53.3%
Enterprise
(> 1000 emp.)
13.3%
Small-Business
(50 or fewer emp.)
27.8%
33.3%
Mid-Market
(51-1000 emp.)
50.0%
53.3%
Enterprise
(> 1000 emp.)
22.2%
13.3%
Reviewers' Industry
Amazon DSP
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Moloco
Marketing and Advertising
13.3%
Food & Beverages
13.3%
Financial Services
13.3%
Entertainment
13.3%
Computer Games
13.3%
Other
33.3%
Alternatives
Amazon DSP Alternatives
The Trade Desk
Add The Trade Desk
Google Marketing Platform
Add Google Marketing Platform
StackAdapt
Add StackAdapt
Criteo Commerce Growth
Add Criteo Commerce Growth
See all alternatives
Moloco Alternatives
The Trade Desk
Add The Trade Desk
AdRoll
Add AdRoll
StackAdapt
Add StackAdapt
Facebook
Add Facebook for Business
See all alternatives
Discussions
Amazon DSP Discussions
Amazon DSP has no discussions with answers
See all discussions
Moloco Discussions
Moloco has no discussions with answers
See all discussions
Ask Amazon DSP a Question
Contact Amazon DSP
Ask Moloco a Question
Contact Moloco
Spotlight Categories
ERP Systems
Time Tracking Software
Accounts Receivable Software
SEO Tools
At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
Amazon DSP
Moloco
Hunting for software
insights
?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
G2 - Business Software Reviews
Create an account
Already have an account?
Log in
G2 - Business Software Reviews
Create an account
Already have an account?
Log in
or continue with
LinkedIn
Google
Google
By proceeding, you agree to our
Terms of Use
and
Privacy Policy
Add more products
Search for Software and Services
Suggested Products
The Trade Desk
(149)
4.4
out of
5
Add
Google Marketing Platform
(299)
4.1
out of
5
Add
StackAdapt
(853)
4.7
out of
5
Add
AppDiscovery
(11)
4.2
out of
5
Add