# Amazon DSP vs Moloco Comparison | | Amazon DSP | Moloco | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | | **Total Reviews** | 18 | 15 | | **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (50.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Amazon DSP Pros: - Ease of Use (2 reviews) - Helpful (1 reviews) Cons: - Dependency Issues (1 reviews) - Lack of Clarity (1 reviews) ### Moloco Pros: - Account Management (1 reviews) - Analytics (1 reviews) --- ## Ratings Comparison | Rating | Amazon DSP | Moloco | |---|---|---| | **Meets Requirements** | 7.8 (16 reviews) | 8.3 (6 reviews) | | **Ease of Use** | 7.4 (17 reviews) | 7.8 (6 reviews) | | **Ease of Setup** | 7.7 (8 reviews) | Not enough data | | **Ease of Admin** | 8.1 (7 reviews) | Not enough data | | **Quality of Support** | 8.5 (16 reviews) | 8.3 (6 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (7 reviews) | Not enough data | | **Product Direction (% positive)** | 7.8 (16 reviews) | 6.7 (7 reviews) | --- ## Pricing ### Amazon DSP #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Moloco #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Retargeting | Product | Score | Reviews | |---|---|---| | **Amazon DSP** | N/A | N/A | | **Moloco** | N/A | N/A | #### Retargeting | Feature | Amazon DSP | Moloco | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Behavioral Targeting** | Not enough data | Not enough data | | **Reporting & Analytics** | Not enough data | Not enough data | | **Geo Targeting** | Not enough data | Not enough data | | **Cross-channel Retargeting** | Not enough data | Feature Not Available | | **Personalization** | Not enough data | Not enough data | #### Agentic AI - Retargeting | Feature | Amazon DSP | Moloco | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Click Fraud | Product | Score | Reviews | |---|---|---| | **Amazon DSP** | N/A | N/A | | **Moloco** | N/A | N/A | #### Trading | Feature | Amazon DSP | Moloco | |---|---|---| | **Keyword Tracking** | Not enough data | Not enough data | | **Refund Management** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Threat Detection | Feature | Amazon DSP | Moloco | |---|---|---| | **Account Alerts** | Not enough data | Not enough data | | **Threat Detection** | Not enough data | Not enough data | | **IP Address Monitoring** | Not enough data | Not enough data | | **Rules** | Not enough data | Not enough data | #### Blocking | Feature | Amazon DSP | Moloco | |---|---|---| | **Manual IP Blocking** | Not enough data | Not enough data | | **Automated IP Blocking** | Not enough data | Not enough data | | **Cross-Campaign Blocking** | Not enough data | Not enough data | #### Agentic AI - Click Fraud | Feature | Amazon DSP | Moloco | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Data Science and Machine Learning Platforms | Product | Score | Reviews | |---|---|---| | **Amazon DSP** | N/A | N/A | | **Moloco** | N/A | N/A | #### System | Feature | Amazon DSP | Moloco | |---|---|---| | **Data Ingestion & Wrangling** | Not enough data | Feature Not Available | #### Model Development | Feature | Amazon DSP | Moloco | |---|---|---| | **Language Support** | Not enough data | Feature Not Available | | **Drag and Drop** | Not enough data | Feature Not Available | | **Pre-Built Algorithms** | Not enough data | Feature Not Available | | **Model Training** | Not enough data | Not enough data | #### Model Development | Feature | Amazon DSP | Moloco | |---|---|---| | **Feature Engineering** | Not enough data | Not enough data | #### Machine/Deep Learning Services | Feature | Amazon DSP | Moloco | |---|---|---| | **Computer Vision** | Not enough data | Feature Not Available | | **Natural Language Processing** | Not enough data | Not enough data | | **Natural Language Generation** | Not enough data | Not enough data | | **Artificial Neural Networks** | Not enough data | Not enough data | #### Machine/Deep Learning Services | Feature | Amazon DSP | Moloco | |---|---|---| | **Natural Language Understanding** | Not enough data | Not enough data | | **Deep Learning** | Not enough data | Not enough data | #### Deployment | Feature | Amazon DSP | Moloco | |---|---|---| | **Managed Service** | Not enough data | Feature Not Available | | **Application** | Not enough data | Feature Not Available | | **Scalability** | Not enough data | Not enough data | #### Generative AI | Feature | Amazon DSP | Moloco | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | Feature Not Available | | **AI Text-to-Image** | Not enough data | Feature Not Available | #### Agentic AI - Data Science and Machine Learning Platforms | Feature | Amazon DSP | Moloco | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Amazon DSP** | N/A | N/A | | **Moloco** | 7.4/10 | 6 | #### Platform Interoperability | Feature | Amazon DSP | Moloco | |---|---|---| | **Close Ecosystem API** | Not enough data | Feature Not Available | #### Mobile Functionality | Feature | Amazon DSP | Moloco | |---|---|---| | **Mobile Functionality** | Not enough data | Not enough data | #### Agentic AI - Mobile Advertising | Feature | Amazon DSP | Moloco | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon DSP | Moloco | |---|---|---| | **Campaign Dashboard** | 8.0 (10 reviews) | 8.0 (5 reviews) | | **Campaign Optimization** | 7.6 (9 reviews) | Not enough data | | **Reach** | 8.3 (9 reviews) | 7.7 (5 reviews) | | **Bulk Editing** | 7.4 (9 reviews) | Not enough data | | **Batch Uploading** | 7.6 (9 reviews) | Not enough data | | **Brand Safety** | 7.8 (10 reviews) | Not enough data | | **Fraud Protection** | 8.0 (10 reviews) | Not enough data | | **Frequency Capping** | 7.7 (10 reviews) | Not enough data | | **Budget Pacing** | 8.2 (10 reviews) | Not enough data | | **Creative Optimization** | 8.1 (9 reviews) | Not enough data | | **Rich Media Capabilties** | 8.3 (8 reviews) | Not enough data | | **In-App Ads** | 7.7 (8 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | Not enough data | #### Targeting | Feature | Amazon DSP | Moloco | |---|---|---| | **Targeting** | 8.5 (11 reviews) | Not enough data | | **Retargeting** | 7.8 (10 reviews) | Not enough data | | **Geo-Targeting** | 8.2 (11 reviews) | Not enough data | | **Contextual Targeting** | 7.9 (11 reviews) | Not enough data | #### Mobile | Feature | Amazon DSP | Moloco | |---|---|---| | **Mobile Tracking** | Not enough data | Not enough data | | **In-App Ads** | 7.7 (8 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | Not enough data | #### Platform | Feature | Amazon DSP | Moloco | |---|---|---| | **API / Integrations** | 6.4 (11 reviews) | 7.7 (5 reviews) | | **Custom Reports** | 8.2 (10 reviews) | Not enough data | | **User, Role, and Access Management** | 8.2 (10 reviews) | 7.3 (5 reviews) | | **Performance and Reliability** | 7.7 (11 reviews) | 7.0 (5 reviews) | | **Enterprise Scalability** | 7.1 (11 reviews) | 7.7 (5 reviews) | | **Customization** | 7.6 (11 reviews) | 7.0 (5 reviews) | | **Workflow Capability** | 7.0 (11 reviews) | Feature Not Available | | **Internationalization** | 7.6 (9 reviews) | 7.0 (5 reviews) | | **Notifications** | 8.0 (9 reviews) | 7.3 (5 reviews) | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Amazon DSP** | 7.8/10 | 11 | | **Moloco** | N/A | N/A | #### Demand Side Platforms | Feature | Amazon DSP | Moloco | |---|---|---| | **Cross Channel Capabilities ** | 8.1 (6 reviews) | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | Amazon DSP | Moloco | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon DSP | Moloco | |---|---|---| | **Campaign Dashboard** | 8.0 (10 reviews) | 8.0 (5 reviews) | | **Campaign Optimization** | 7.6 (9 reviews) | Not enough data | | **Reach** | 8.3 (9 reviews) | 7.7 (5 reviews) | | **Bulk Editing** | 7.4 (9 reviews) | Not enough data | | **Batch Uploading** | 7.6 (9 reviews) | Not enough data | | **Brand Safety** | 7.8 (10 reviews) | Not enough data | | **Fraud Protection** | 8.0 (10 reviews) | Not enough data | | **Frequency Capping** | 7.7 (10 reviews) | Not enough data | | **Budget Pacing** | 8.2 (10 reviews) | Not enough data | | **Creative Optimization** | 8.1 (9 reviews) | Not enough data | | **Rich Media Capabilties** | 8.3 (8 reviews) | Not enough data | | **In-App Ads** | 7.7 (8 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | Not enough data | #### Targeting | Feature | Amazon DSP | Moloco | |---|---|---| | **Targeting** | 8.5 (11 reviews) | Not enough data | | **Retargeting** | 7.8 (10 reviews) | Not enough data | | **Geo-Targeting** | 8.2 (11 reviews) | Not enough data | | **Contextual Targeting** | 7.9 (11 reviews) | Not enough data | #### Demand Side Platforms | Feature | Amazon DSP | Moloco | |---|---|---| | **Machine Learning Optimization** | 7.5 (10 reviews) | Not enough data | | **Estimate and Projections** | 7.9 (11 reviews) | Not enough data | | **Cross-Device Capabilities** | 7.3 (11 reviews) | Not enough data | #### Platform | Feature | Amazon DSP | Moloco | |---|---|---| | **API / Integrations** | 6.4 (11 reviews) | 7.7 (5 reviews) | | **Custom Reports** | 8.2 (10 reviews) | Not enough data | | **User, Role, and Access Management** | 8.2 (10 reviews) | 7.3 (5 reviews) | | **Performance and Reliability** | 7.7 (11 reviews) | 7.0 (5 reviews) | | **Enterprise Scalability** | 7.1 (11 reviews) | 7.7 (5 reviews) | | **Customization** | 7.6 (11 reviews) | 7.0 (5 reviews) | | **Workflow Capability** | 7.0 (11 reviews) | Feature Not Available | | **Internationalization** | 7.6 (9 reviews) | 7.0 (5 reviews) | | **Notifications** | 8.0 (9 reviews) | 7.3 (5 reviews) | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Amazon DSP** | N/A | N/A | | **Moloco** | N/A | N/A | #### Analysis | Feature | Amazon DSP | Moloco | |---|---|---| | **Application Attribution** | Not enough data | Not enough data | | **Campaign Analysis** | Not enough data | Not enough data | | **Uninstall Tracking** | Not enough data | Not enough data | | **Custom Dashboards** | Not enough data | Not enough data | #### Campaigns | Feature | Amazon DSP | Moloco | |---|---|---| | **Proximity Marketing** | Not enough data | Not enough data | | **Push Notifications** | Not enough data | Not enough data | | **Bulk SMS** | Not enough data | Feature Not Available | | **Two-Way Text Messaging** | Not enough data | Feature Not Available | | **Email Campaigns** | Not enough data | Feature Not Available | | **Audience Segmentation** | Not enough data | Not enough data | #### Engagement | Feature | Amazon DSP | Moloco | |---|---|---| | **Coupons and Promotions** | Not enough data | Not enough data | #### Platform | Feature | Amazon DSP | Moloco | |---|---|---| | **Optimization** | Not enough data | Not enough data | | **Integrations - Mobile Marketing** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | #### Agentic AI - Mobile Marketing | Feature | Amazon DSP | Moloco | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Unique to Moloco (5):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | Amazon DSP | Moloco | |---|---|---| | **Small-Business** | 27.8% | 35.7% | | **Mid-Market** | 50.0% | 50.0% | | **Enterprise** | 22.2% | 14.3% | ### By Industry #### Amazon DSP - **Marketing and Advertising:** 38.9% - **Telecommunications:** 5.6% - **Pharmaceuticals:** 5.6% - **Luxury Goods & Jewelry:** 5.6% - **E-Learning:** 5.6% - **Education Management:** 5.6% - **Dairy:** 5.6% - **Consumer Services:** 5.6% - **Consumer Electronics:** 5.6% - **Computer Software:** 5.6% - **Other:** 11.1% #### Moloco - **Marketing and Advertising:** 14.3% - **Food & Beverages:** 14.3% - **Financial Services:** 14.3% - **Entertainment:** 14.3% - **Computer Games:** 14.3% - **Hospital & Health Care:** 7.1% - **Education Management:** 7.1% - **Cosmetics:** 7.1% - **Consumer Services:** 7.1% --- ## Alternatives ### Alternatives to Amazon DSP - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (168 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews) ### Alternatives to Moloco - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (168 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (714 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) --- ## Top Discussions ### Amazon DSP No discussions available for this product. ### Moloco No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-amazon-dsp-vs-moloco)