Moat Pro Reviews & Product Details


What is Moat Pro?

Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.

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Moat Pro Profile Details

Moat Pro Profile Details

Vendor
Oracle
Description
Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.
Company Website
Year Founded
1977
Total Revenue (USD mm)
39,831
HQ Location
Redwood Shores, CA
Phone
+1 (650) 506-7000
Ownership
NYSE: ORCL
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
183,916
Twitter
@Oracle
Twitter Followers
760,435
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Companies Using Moat Pro

Microsoft
Facebook
Twitter
Unilever
NBCUniversal
Pandora
Spotify
FOX
AOL
BuzzFeed
Gannett
Kellogg

Moat Pro Reviews

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Moat Pro Reviews

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1-11 of 11 total Moat Pro reviews
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senior managing officer
Mid-Market
(51-200 employees)
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"The best experience of Moat Pro software"

What do you like best?

The best web for banners and other kind of website advertising.The software is good for seeing the publishers running in the business organisation,the credibilty to incresibility to robust the software in the organisation.the software is very visual that its nice to see all brands markets of the what is need.views that competitor adds both creative and popular websites for mwork management.I like moat has to export to valuable campaign of market of the products needed.

What do you dislike?

At other places the software is good prices and data and at small organisations in bad to them.the software is good to what is spend per the property given given to the commodity.at times the main issue is cost since there is no many competiors of the products given.the software is good for significant holes for mobile measurement that best reports are only used directionally.the tool is good for more filters and dash board.

Recommendations to others considering the product:

The software is good for analytic for work management.

What problems are you solving with the product? What benefits have you realized?

The software is good for competitive analysis,trends,spends,and accounts,the software is good for data charts.readily avalible for campaign presentations and enhance client experience.

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Web Analyst
Marketing and Advertising
Small-Business
(11-50 employees)
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"A solution for research."

What do you like best?

Lots of web banners and other kinds of web advertising arts, plus the ability to provide analytical data.

What do you dislike?

I dislike the prices and poor data of other countries, like my own Brazil. It's not useful to some companies that I work with.

Recommendations to others considering the product:

Some way to users can upload or help they check more Web Ads, to accurate the data bank of the tool for more results in other countries.

What problems are you solving with the product? What benefits have you realized?

Well, the most part of the benefits I have with Moat is research benefits, like some insights of design and approach of some segments, and like I said the analytical data, it's very helpful to my make my work easier and improve the results that I need.

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A
Mid-Market
(51-200 employees)
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"A tool for competitive research, analysis and pitch decks"

What do you like best?

Aside from being able to see creative (which is awesome), seeing the publishers they are running on, and which platforms they are running through, which is really helpful.

What do you dislike?

Unlike some other systems we use, In MOAT Pro, you are unable to see what the ad spend is per property.

What problems are you solving with the product? What benefits have you realized?

We utilize it to see what our clients competitors are running from a creative perspective, as well as which sites they are running on. We also use it when researching potential clients to anayize how we would be able target website/audiences more efficiently than their current buy.

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UI
Enterprise
(10,001+ employees)
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"Clients love the reporting"

What do you like best?

Clients really trust the external validation that comes from MOAT on all of Our display data. The reporting is incredibly robust. We are treated well by customer Service.

What do you dislike?

The main issue is cost. There aren’t a ton of true competitors out there and everyone is expensive, but moat adds a lot to our cpms.

Recommendations to others considering the product:

Don’t sweat the comparison with their competitors. There is functionality parity for the most part so go with whichever has the best customer service and integrates with your envinronment best.

What problems are you solving with the product? What benefits have you realized?

The goal was to validate the integrity of our reported campaign KPIs to our clients so that they could trust us more.

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CI
Enterprise
(1001-5000 employees)
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"Useful Analytics Tool"

What do you like best?

I like that it's very visual. It's nice to see all of one brand's ads in one place and use that to assess brand objectives, consistency, message, etc.

What do you dislike?

The platform is somewhat confusing to use. Other than seeing the visuals, I know there are plenty of other tools and offerings in Moat Pro, but not sure how to get there or interpret the information.

What problems are you solving with the product? What benefits have you realized?

Wanting to use Moat to understand client's brand objectives more for sales pitches. Benefits are it's very useful to get a high level idea of that information with Moat Pro.

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UM
Mid-Market
(501-1000 employees)
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"Great tool for monitoring impression totals, especially with regards to SOV"

What do you like best?

Views of competitor ads - both creative and popular websites they serve on

What do you dislike?

Significant holes in Mobile measurement, most reports are best only directionally

Recommendations to others considering the product:

Consider pairing with additional market research, Moat Pro is a great first step to monitor competition

What problems are you solving with the product? What benefits have you realized?

Monitoring competitive activity

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U
Small-Business
(11-50 employees)
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"Moat Pro Review "

What do you like best?

I like that Moat has an option to create and export PPT slides of information to add to presentations, very helpful.

What do you dislike?

It is unclear that you have to change all fields when selecting parameters for a particular campaign. The metrics they also compare campaign performance with are their own and not respective to my company's site.

What problems are you solving with the product? What benefits have you realized?

Overall campaign reporting and performance.

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U
Small-Business
(11-50 employees)
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"Moat Pro "

What do you like best?

I like that Moat has the option to export valuable campaign analytics to a readily presentable format.

What do you dislike?

That the heat maps are not avalibale until almost two weeks after a campaign ends - sometimes not even at all.

What problems are you solving with the product? What benefits have you realized?

Readily avalibale campaign presentations to enhance client expereince.

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UR
Enterprise
(1001-5000 employees)
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"Pro marketing"

What do you like best?

So intuitive , easy no manage . One the best tools to use on Marketing .

What do you dislike?

So far nothing . The software is easy to manage full of tools .

Recommendations to others considering the product:

Make the switch with no regrets

What problems are you solving with the product? What benefits have you realized?

Organize and get control of my market .

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U
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"Moat pro "

What do you like best?

Visualize current and historical direct and programmatic relationships among brands, publishers, and all their intermediaries in mobile and desktop

What do you dislike?

Tool need to have more filters on dash board

Recommendations to others considering the product:

Yes good analytics tool

What problems are you solving with the product? What benefits have you realized?

3 d analysis of user

Data charts

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AM
Mid-Market
(501-1000 employees)
Validated Reviewer
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"Competitive Analysis"

What do you like best?

Quick to access competitor stats and insights

What do you dislike?

Cannot search for a more granular brand (i.e. when one brand has several sub-brands under it that are all very different)

What problems are you solving with the product? What benefits have you realized?

Competitive analysis, trends, spend, and actions

Moat Pro Features

  • Return on Investment (ROI)
  • Cross-Functional Access
  • Data Collection
  • Customer Retention
  • Campaign Insights
  • Reports and Dashboards

Moat Pro User Ratings

7.9
Ease of Use
Average: 8.8*
7.7
Quality of Support
Average: 8.7*
9.6
Ease of Setup
Average: 8.6*
* Market Intelligence Category
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