1. [Home](https://www.g2.com/) 2. ... 3. [CRM Software](https://www.g2.com/categories/crm) 4. [Membrain Discussions](https://www.g2.com/products/membrain/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_37bff7d35e95108963785e4a32ba7121/membrain.png "Product Avatar Image") ![Reward for good Membrain reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/39118/medal.svg "Reward for good Membrain reviews") ](/products/membrain/reviews) [ Membrain ](/products/membrain/reviews) (226)4.6/5 Membrain is a specialized sales platform tailored for B2B teams engaged in complex, consultative selling. Unlike traditional Customer Relationship Management (CRM) systems that primarily focus on storing historical data, Membrain emphasizes driving actionable outcomes by integrating your sales methodology, qualification processes, and playbooks directly into the daily workflows of sales representatives. This ensures that every team member can replicate the strategies of your top performers consistently across all deals. The platform is particularly beneficial for organizations that navigate intricate sales cycles involving multiple stakeholders and high-value transactions. Membrain's design caters to sales teams that require a structured approach to manage their processes effectively. By embedding your unique sales methodology into the workflow, Membrain helps ensure that every representative is aligned with the best practices of your organization, thus enhancing overall performance and consistency in execution. One of the standout features of Membrain is its Insight Engine, which leverages advanced AI capabilities, including integration with Claude and ChatGPT. Unlike generic AI tools that generate content without contextual understanding, Membrain's AI is grounded in your specific sales processes, ideal customer profiles (ICP), and historical data tied to each deal. This contextual awareness allows for more relevant insights and recommendations, empowering sales teams to make informed decisions based on their actual wins and losses rather than generic advice. Why sales leaders choose Membrain - Consistent execution: your process, embedded in every rep's workflow, every deal - Forecasts you can trust: built on milestone progress, not gut feel - Coaching that sticks: reinforced in the flow of work, not saved for the next QBR - AI that knows your business: Insight Engine + MCP ground Claude and ChatGPT in how you sell - CRM included: no separate system of record to manage - Built for complex B2B sales: long cycles, multiple stakeholders, high-value deals It's time to put HOW YOU SELL at the core of your business. Show More * * * ### 70.0 Nps Score Already have Membrain? ### All Membrain Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Membrain used for? ](/discussions/what-is-membrain-used-for) What is Membrain used for? [ Sales Acceleration Platforms ](https://www.g2.com/tags/sales-acceleration-platforms)[ Sales Engagement Software ](https://www.g2.com/tags/sales-engagement-software)[ Sales Coaching Software ](https://www.g2.com/tags/sales-coaching-software)[ Sales Enablement Software ](https://www.g2.com/tags/sales-enablement-software) [ Sales Performance Management Software ](https://www.g2.com/tags/sales-performance-management-software)[ CRM Software ](https://www.g2.com/tags/crm-software)[ Sales Enablement Software Questions ](https://www.g2.com/topics/sales-enablement)[ Sales Engagement Software Questions ](https://www.g2.com/topics/sales-engagement)[ Sales Coaching Software Questions ](https://www.g2.com/topics/sales-coaching) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.&title=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Membrain Posted by Membrain More Options - [ # Hidden costs? ](/discussions/hidden-costs) Many CRM providers have hidden fees and "surprise customizations." Will there be any surprises? [ Sales Coaching Software ](https://www.g2.com/tags/sales-coaching-software)[ CRM Software ](https://www.g2.com/tags/crm-software)[ Sales Performance Management Software ](https://www.g2.com/tags/sales-performance-management-software)[ Sales Enablement Software ](https://www.g2.com/tags/sales-enablement-software) [ Sales Enablement Software Questions ](https://www.g2.com/topics/sales-enablement)[ Sales Coaching Software Questions ](https://www.g2.com/topics/sales-coaching) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.&title=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Membrain Posted by Membrain More Options - [ # Email & calendar integration? ](/discussions/email-calendar-integration) Can we integrate with Outlook & Google calendars and email? [ Sales Coaching Software ](https://www.g2.com/tags/sales-coaching-software)[ Sales Performance Management Software ](https://www.g2.com/tags/sales-performance-management-software)[ Sales Enablement Software ](https://www.g2.com/tags/sales-enablement-software)[ CRM Software ](https://www.g2.com/tags/crm-software) [ Sales Enablement Software Questions ](https://www.g2.com/topics/sales-enablement)[ Sales Coaching Software Questions ](https://www.g2.com/topics/sales-coaching) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.&title=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Membrain Posted by Membrain More Options - [ # How does implementation work? ](/discussions/how-does-implementation-work) I've heard that CRM implementations are painful, take a long time and cost a fortune. What is your approach? [ Sales Coaching Software ](https://www.g2.com/tags/sales-coaching-software)[ CRM Software ](https://www.g2.com/tags/crm-software)[ Sales Performance Management Software ](https://www.g2.com/tags/sales-performance-management-software)[ Sales Enablement Software ](https://www.g2.com/tags/sales-enablement-software) [ Sales Enablement Software Questions ](https://www.g2.com/topics/sales-enablement)[ Sales Coaching Software Questions ](https://www.g2.com/topics/sales-coaching) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.&title=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Membrain Posted by Membrain More Options - [ # User types? ](/discussions/user-types-f2149bdb-b912-40f3-9a5f-7aceec0e1aa1) What's the  difference between "Full Users" and "Lite Users?" [ Sales Coaching Software ](https://www.g2.com/tags/sales-coaching-software)[ Sales Performance Management Software ](https://www.g2.com/tags/sales-performance-management-software)[ Sales Enablement Software ](https://www.g2.com/tags/sales-enablement-software)[ CRM Software ](https://www.g2.com/tags/crm-software) [ Sales Enablement Software Questions ](https://www.g2.com/topics/sales-enablement)[ Sales Coaching Software Questions ](https://www.g2.com/topics/sales-coaching) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.&title=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • almost 12 years ago Posted by Membrain Posted by Membrain More Options - [ # How is Membrain different from Salesforce? ](/discussions/how-is-membrain-different-from-salesforce) And can they co-exist? [ opportunity management ](https://www.g2.com/tags/opportunity-management)[ b2b sales ](https://www.g2.com/tags/b2b-sales)[ b2b prospecting ](https://www.g2.com/tags/b2b-prospecting)[ sales process ](https://www.g2.com/tags/sales-process) [ sales crm ](https://www.g2.com/tags/sales-crm)[ sales coaching ](https://www.g2.com/tags/sales-coaching)[ sales pipeline management ](https://www.g2.com/tags/sales-pipeline-management)[ sales performance management ](https://www.g2.com/tags/sales-performance-management)[ Sales Coaching Software ](https://www.g2.com/tags/sales-coaching-software)[ Sales Performance Management Software ](https://www.g2.com/tags/sales-performance-management-software)[ Sales Enablement Software ](https://www.g2.com/tags/sales-enablement-software)[ CRM Software ](https://www.g2.com/tags/crm-software)[ Sales Enablement Software Questions ](https://www.g2.com/topics/sales-enablement)[ Sales Coaching Software Questions ](https://www.g2.com/topics/sales-coaching) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.&title=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Membrain+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Membrain+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%0aAsk+Membrain+questions+and+get+answers+from+expert+users+in+our+Membrain+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/membrain/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1521452196/membrain.svg "Product Avatar Image") ### Have you used Membrain before? Answer a few questions to help the Membrain community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmembrain%2Fdiscuss%3Fsmall_ask%3Dmembrain) No ## Top Contributors in Membrain 1 ![George B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George B.") GB Loading... ### [George B.](https://www.g2.com/users/ac63f117-d880-48be-a4da-0dbfb916b257 "George B.") Founder & Co-CEO 5 pts 2 ![Ashutosh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh K.") AK Loading... ### [Ashutosh K.](https://www.g2.com/users/iamashutosh "Ashutosh K.") Sr. Cloud HR Advisor 1 pt