# Innovid Reviews **Vendor:** Mediaocean **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 375 ## About Innovid Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. ## Innovid Pros & Cons **What users like:** - Users appreciate the **ease of use** of Innovid, finding it intuitive and simple for campaign management. (15 reviews) - Users appreciate the **intuitive and user-friendly interface** of Innovid, making campaign management effortless and efficient. (10 reviews) - Users value the **flexibility and personalization** of Innovid, enhancing brand engagement across various platforms and devices. (8 reviews) - Users appreciate the **flexibility and engaging capabilities** of Innovid for effective global video ad campaigns. (8 reviews) - Users highlight the **efficiency** of Innovid in delivering personalized and engaging video ads across various platforms. (7 reviews) - Features (7 reviews) - Users find Innovid to be **intuitive and user-friendly** , facilitating easy navigation and effective campaign management. (7 reviews) - Easy Integrations (6 reviews) - Easy Setup (6 reviews) - Simple (6 reviews) **What users dislike:** - Users struggle with a **complex learning curve** in Innovid, facing challenges with advanced features and reporting processes. (6 reviews) - Users find Innovid's **steep learning curve** and delayed support frustrating, impacting their ability to deliver timely reports. (5 reviews) - Users find Innovid's interface to have a **time-consuming learning curve** that complicates their experience and productivity. (5 reviews) - Users find Innovid's **time-consuming processes** frustrating, particularly with learning complexities and delayed support responses. (5 reviews) - Users face **inefficiencies in uploading assets** , which hampers campaign effectiveness and results in frustrating delays. (4 reviews) - Complexity (4 reviews) - Export Issues (4 reviews) - Inefficient Processes (4 reviews) - Integration Issues (4 reviews) - Limited Features (4 reviews) ## Innovid Reviews ### 1. Great Reach Insights, but Slow Support and Limited Reporting Flexibility **Rating:** 2.5/5.0 stars **Reviewed by:** Chiara B. | associate strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Innovid?** I like that Innovid is able to show me de-duplicated reach figures, as well as publisher overlap. **What do you dislike about Innovid?** 1. The support process. Having to submit a request through a portal feels ancient, and my requests aren't dealt with until almost a full week later. When I have an urgent request on a Tuesday for a report and meeting due Thursday, its extremely frustrating that I can't get help until the next week, and I then have to tell the client we can't deliver on time because of Innovid. 2. The inability to adjust date ranges yourself. I understand we have to go through support now to get portals set up. but those portals aren't adjustable by me - I have to have Innovid do it. With all my other measurement platforms, I can easily adjust the date however I like to see data from that time range. Its extremely irritating that I can't do this. 3. The reporting lag. I create weekly reports for my client and now have to deliver a report that covers data from two weeks ago. **What problems is Innovid solving and how is that benefiting you?** De-duplicated reach across OTT publishers for a campaign. This helps us give the client a more accurate illustration of how an item is performing, especially since reach is our #1 KPI. ### 2. Very Capable Tool, Needs to Improve some timing workflows and onboarding or UI updates cadence **Rating:** 3.5/5.0 stars **Reviewed by:** JP U. | Paid Media Buying Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Innovid?** In a world where TV is already difficult enough to track, Innovid helps bridge the gap between agency and client metrics. Overall, I really like the pivot flexibility and customization. I also have learned to like the UI of the platform, it is very easy to use and simple once you get a hang of it. **What do you dislike about Innovid?** Having to reach out to someone or submit a ticket, wait for a response and sometimes after waiting for that response, realizing you did not file the ticket under the correct description or issue based on what is available from the drop down selection menu. This limits the speed and ease in performing certain tasks could be automated with the proper backend infrastructure in place. I would've liked a second call with our customer success manager (once we started using the software heavily) to answer any questions or provide a second walkthrough. We did an original walkthrough, but between the walkthrough and the first use case of the software, time had passed where it was like learning how to crawl or walk from square 0. This added a lot of hurdles and based on the number of tickets filed on my end, a clear indication that basic things explained on the initial call had been forgotten. Basically it posed a high learning curve with many mistakes. There were also certain things that weren't explained, for example when uploading spot logs, the Data Groups can be named! Had we known this, we would've requested all portals to have datasets named per vendor to help keep track of things on our end, instead of uploading all vendor post logs in one consolidated file as seen in our first portals, and having to reupload the whole entire larger file again and again if metrics changed after being finalized from the vendor's side or if there was an error on our side and the system would then take much longer to process the same file with minor edits versus a smaller file with less line items. We also understand there were changes and updates being actively implemented, but it would've been nice for example to receive a video or an email with however much frequency to explain: the new X interface has changed and this is now where you will find this or that, etc.. And also understand that there are certain cadences to different accounts and the way data is handled or presented, so this is just one case for one of our clients which was the account I mainly managed. Lastly, I hate that we have to ask / submit a ticket, to enable certain views like spot count or audience (individual) impressions versus standard HH impressions. When column mapping Linear TV logs during the upload process, there should be more flexibility and customizability there; this step of asking Innovid, delayed certain deliverables to clients and impacted the whole basis on using this data analysis software in the first place. We found ourselves having to submit tickets for things like the aforementioned, that we thought would remain in place and consistent once changed in one portal/market/campaign. **What problems is Innovid solving and how is that benefiting you?** Response on TV Metrics and data analysis dashboards on TV Performance for understanding campaigns, budgets, and where CTV vs Linear TV stand ### 3. Reliable, Intuitive and Always improving with each update **Rating:** 5.0/5.0 stars **Reviewed by:** vaishali . | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Innovid?** Innovid has been an absolute game-changer in terms of ease of use and reliability. The platform is extremely intuitive, making it simple to navigate even during busy days — I use it every day, practically every hour, and it continues to deliver a smooth experience. The implementation process was quick and seamless, and the integration with our existing tools worked effortlessly, which really helped speed up our onboarding. One of the things I appreciate most is how easily I can adapt to updates — they’re rolled out thoughtfully, without disrupting my workflow. The interface is clean, responsive, and well-organised, making campaign setup and tracking straightforward. On top of that, the customer support team is outstanding. They’re prompt, knowledgeable, and always quick to respond with helpful solutions whenever we reach out. Overall, Innovid combines functionality, ease, and great service perfectly. It’s reliable, efficient, and genuinely enhances our day-to-day operations **What do you dislike about Innovid?** The experience has been great overall. The only minor drawback is that some new features could use a bit more documentation or walkthroughs when they’re first released, but the platform remains easy to figure out. **What problems is Innovid solving and how is that benefiting you?** Innovid streamlines ad delivery and tracking, saving time and reducing errors in daily operations. It makes managing multiple campaigns simple, improves team collaboration, and provides real-time insights for quick optimization. Overall, it boosts efficiency and keeps campaigns running smoothly. ### 4. Innovid Review from Adops Associate POV **Rating:** 4.5/5.0 stars **Reviewed by:** Gandharva P. | Associate Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Innovid?** What I like best about Innovid is that it makes managing ad campaigns easy and organized. I use Innovid all the time for all my video ads in one place. It is integrated well with different platforms, so I don’t have to switch between tools. Because of good integration options, One Innovid tag simplifies implementations processes for our publishers. The reports are detailed and help me see how each ad is performing. Also, their support team is quick to help whenever I have questions. **What do you dislike about Innovid?** What I dislike about Innovid is that it can feel a bit complicated at first. The platform can sometimes be slow when uploading creatives, and the bulk edit options use multiple sheets for editing media plan and creative rotations. Also, one major pain point is that I can't remove creative rotations using bulk sheets. **What problems is Innovid solving and how is that benefiting you?** Innovid helps us serve video ads easily across different platforms. It takes care of hosting, tracking, and delivering the videos smoothly, so we don’t have to manage everything manually. This makes our campaign setup faster and ensures that the videos play properly everywhere. It also gives clear reports on performance, which helps us understand what’s working best ### 5. Easy user interface for online Video Campaign Trafficking **Rating:** 4.0/5.0 stars **Reviewed by:** Raahul D. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Innovid?** I feel the easy user experience while trafficking the creatives for online video campaign is Innovid's forte. Its been 3 years that I am using Innovid daily and it has made the campaign implementation easy. While our main platform for campaign implementation remains Campaign Manager, but Innovid's integration feature with DCM is simple and easy to execute. **What do you dislike about Innovid?** One thing that I dislike about Innovid is the time it takes to upload the creatives and the number of spec issues faced. The delay also occurs as customer support sometimes take a bit of time to respond and this leads the campaign to be delayed. **What problems is Innovid solving and how is that benefiting you?** Innovid is filling the gap of trafficking video campaigns. On one side we see that there are lot of platforms that help in display and Image advertisements, Innovid rather stands tall when it comes to video advertisement trafficking. Also, its a one place solution for video advertisement. There is no need to parse through different tools and platforms continuously. ### 6. Challenging Setup, Outstanding Support and Cost Efficiency **Rating:** 3.5/5.0 stars **Reviewed by:** Jenny Z. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Innovid?** I appreciate Innovid for providing a cheaper ad serving rate, which is beneficial for cost efficiency in serving our creative placements. I enjoy the platform's user-friendly interface, because it makes it easier to link all of our creative work effectively. Innovid also stands out with its excellent customer service, which has been incredibly helpful, especially when navigating the nuances during setup and trafficking processes. The platform's capability to flag any creative that is out of spec is valuable, as it links the creative specification to the publisher seamlessly. I also find it useful that Innovid allows for manual tracking of campaigns and the import of DCM tracking levels, which enhances our operational flexibility. **What do you dislike about Innovid?** I found setting up Innovid to be a bit challenging initially because it was different from other ad servers I've used. Although customer service was helpful, there were a lot of nuances involved. Additionally, making changes to the export sheet can be difficult, which is a bit frustrating when trying to manage campaigns. **What problems is Innovid solving and how is that benefiting you?** I find Innovid provides a cheaper ad serving rate, excellent customer service, and flags issues early. It helps us serve creatives effectively, solving traffic-related issues and enhancing campaign management. ### 7. User friendly and easy to us but with areas of improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Juan A. | Media Performance Senior Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Innovid?** that it is very intuitive, not difficult to learn. I like the UI and that itis very user friendly. **What do you dislike about Innovid?** that you can't apply certain features in bulk, for example, applying creative strategies `by clicking on a list of placements at once, **What problems is Innovid solving and how is that benefiting you?** The trackers from campaign management are very simple to import, and applying measurement pixels is as easy as copying and pasting. Additionally, the specifications are automatically QA'd based on the various publishers included. The support team is quick to respond and it's not a bot just replying automatically to questions and requests. ### 8. Innovid Self Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Innovid?** Innovid's Creative QA tool has been a massive help, especially for improving descrapencies for our creatives, which was a massive issue before transitioning to the platform. **What do you dislike about Innovid?** Ease of use, for the most part you need a lot of traffic process involves import/export which isn't necessarily the problem. Still, trafficking through the interface is more of a chore then it is compared to trafficking regularly in a platform like DCM. When hashing out future updates, I hope the team focuses on improving the interface itself and put some quality of life features (being able to bulk change IAS and DCM integrations without using the Media Export, putting multiple Placement IDs without needing to insert commas). **What problems is Innovid solving and how is that benefiting you?** Creative QA was a big problem as it was hard to QA the creatives in terms of making sure it was up to spec for all the networks we work with. Transitioning to Innovid were able to spot the discrepancies beforehand instead of after. ### 9. Really easy to use, especially for people new to ad servers. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Innovid?** I like that it's user friendly and easy to understand and navigate. Everything is pretty straightforward for the most part which allows us to set things up in minutes. Customer support is quick, and usually helpful when it comes to common issues. **What do you dislike about Innovid?** Sometimes we set up placements that we don't actually need, and you can't really delete them. You can set it up so that they're not visible in the platform, but they're still visible when you download a spreadsheet which can be annoying when you have multiple placements in your account. Getting publisher certified can also take forever especially when they've never used Innovid before. I wish pubs could get certified for everything they need at once instead of having to go through multiple certification processes. **What problems is Innovid solving and how is that benefiting you?** We use Innovid primarily to send tags to publishers. The platform makes the process simple, easy, and quick to do assuming the publish. r in question is certified for the platform we select. ### 10. Interactive Designer Lead for Goodway Group **Rating:** 5.0/5.0 stars **Reviewed by:** Jerod J. | Interactive Designer Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Innovid?** The ease of use and intuitive UI for setting up and managing dynamic creative campaigns. **What do you dislike about Innovid?** Not much, so much better than other dynamic platforms I've worked with. **What problems is Innovid solving and how is that benefiting you?** Innovid is solving a production efficiency need. It allows us to make hundreds of variations of display and video ads in a fraction of the time manual creation would take. It also allows faster QAing of assets and fixing those issues if they are found. ### 11. Intuitive Interface, But Custom Setups Slow B2B Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** William S. | Media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Innovid?** The interface is very intuitive and complete. Easy to start and change campaign settings. **What do you dislike about Innovid?** Everything is a custom setup. Our shop does a lot of B2B advertising and every publisher has to be setup before use. **What problems is Innovid solving and how is that benefiting you?** Single source of truth for outside vendor impressions. Saves time when gathering reporting data. ### 12. Effortless to Use and Add New Assets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Innovid?** ease of use, easy to load in new assets, customer support is quick **What do you dislike about Innovid?** user interface can be clunky, limited bulk functionality **What problems is Innovid solving and how is that benefiting you?** Innovid helps solve the challenge of managing and deploying video and display creatives across multiple platforms efficiently. It centralizes creative asset hosting, tracking, and tag generation, ensuring all ad formats (including interactive and dynamic units) are properly rendered and measurable across environments. ### 13. Platform is user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Innovid?** Platform is very user-friendly, once you understand how it works **What do you dislike about Innovid?** I wish there was an easier way to deal with third party tracking **What problems is Innovid solving and how is that benefiting you?** I do not recall having run into issues that require the Innovid solving. At least regarding the Self-services campaigns. ### 14. Innvoid review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Innovid?** Innovid is extremely user-friendly, and its interface operates smoothly. **What do you dislike about Innovid?** The import and export process can be frustrating at times, and I believe there could be a more efficient method for making edits to campaigns and placements. **What problems is Innovid solving and how is that benefiting you?** Innovid is currently managing our video campaigns and, overall, has been performing very well. My only concern is whether there could be improved methods for quality assurance and identifying potential issues. ### 15. Easy platform to use with a great help and support page **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Innovid?** I like how easy it is to integrate with other platforms **What do you dislike about Innovid?** Small nuances that are hard to find help with **What problems is Innovid solving and how is that benefiting you?** We use innovid to run all video assets ### 16. Intuitive Tool to Consolidate Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Innovid?** Flashtalking has relieved so many hindrances for us on the Paid Social side of the business, from things as simple as duplicating ads to a consolidated report that saves us so much time. The product team is fast to work and are highly communicative about platform capabilities. **What do you dislike about Innovid?** There are still some interface developments, but overall it's a great tool to have. **What problems is Innovid solving and how is that benefiting you?** There are some channels where we see issues working directly in the platform (for example, duplicating ads on Pinterest), but Flashtalking relieves numerous issues that saves us so much time in the end. There are some interface improvements that could make Flashtalking more intuitive, but the product teams that we work with are quick to respond and are more than happy to help us learn how to use certain aspects of the product that alleviate a lot of stress and time wasted for us. Another example includes reporting - Flashtalking helps us consolidate multiple channels to download and pivot versus going into each platform, downloading them separately, then combining. Flashtalking is also very helpful when it comes to budget pacing for us as well. ### 17. Create targeted ads in record time **Rating:** 4.5/5.0 stars **Reviewed by:** Emmanuel C. | Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Innovid?** Flashtalking has many features, but the one I would say is the best. It is the AI ​​that it integrates, and that has allowed me to generate creatives for all types of advertising campaigns on display or social networks. I often use this function when we have clients within the automotive industry. And it helped me generate publications that contextualize the situation I want to address. **What do you dislike about Innovid?** At the time of writing this I have nothing bad to comment, flashtalking is a platform that offers very useful solutions for marketing professionals like me. The technical questions I have had have been well attended to by their customer support. **What problems is Innovid solving and how is that benefiting you?** Generating accurate graphics that draw attention and empathize with the potential consumer's situation is costly. Flashtalking has allowed me to cut costs in graphic design without losing the quality of my images thanks to its AI and thus be able to automate my advertising campaigns on social networks. A real cost and time saver. ### 18. Saving hours of time during campaign setup when matched with Scope **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Innovid?** It reduces time spent on communications between the creative team and the paid social practitioners. Additionally, the margin of error in building ads is reduced to close to zero as paid social practitioners can import and setup the ads automatically as they are in their final version approved by the client, with low manual intervention required. **What do you dislike about Innovid?** Loading times can be sometimes a bit longer than expected. **What problems is Innovid solving and how is that benefiting you?** Recurrent issues during campaign setup are miscommunications during assets delivery, second guessing if a creative is approved by the client and spending time on manual uploads. With everything captured in platform and imported from Flashtalking with a couple of clicks the setup is more straightforward, faster and with close to zero errors. ### 19. Campaign Management and Ad Trafficking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Innovid?** Well organised and easy to access all aspects of the media content from creative manager to campaign manager. Simple to learn and understand and with fast and quick changes to keep up with dynamic campaigns. Great customer support with any tech issues. **What do you dislike about Innovid?** The reporting section can be quite faulty. Sometimes reports don't load properly and the interface can be quite slow. Changing settings on the data grids can sometimes be faulty also. **What problems is Innovid solving and how is that benefiting you?** The complex coding of tags and ad displays for publishers and digital platforms. Changes in creatives and ad specs are easily intergrated into code and thus users with little to no coding experience can use Flashtalking with ease. ### 20. Manage social media campaigns better **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Innovid?** In order to understand the interactions people have with our ads on the Internet, I use Flashtalking. It reduces the workload by making use of its powerful algorithm to identify the customer. With the knowledge gained, I can better optimize my social media advertising campaigns. The best thing is that it takes little time to adapt to the platform because the implementation is very fast. **What do you dislike about Innovid?** It is not a 100% automatic tool, you need to be aware of the ads it generates to make sure you protect your brand and your identity as a company. What I would suggest is integrating an asset blocker, but this obviously increases the cost. **What problems is Innovid solving and how is that benefiting you?** Campaigns are optimized through the use of insights obtained by the platform. The identification of the home and the linking between devices that it generates has achieved good results in our advertising campaigns. The creatives quickly adapt to the preferences of users of the different social networks, reducing our cost per click/view. ### 21. Perfect for paid social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Innovid?** It integrates perfectly with the main social networks and their advertising programs. Its use is relatively easy, it only requires a small learning curve. In which you have the help of the technical support team during your first steps on the platform. Then I must say that everything becomes a bit automatic. It is a platform for daily use so the cost benefit will depend on how good or bad the market is at that moment. **What do you dislike about Innovid?** The implementation takes a while and is a bit technical, but as I mentioned before the technical support was there for us at all times. However, one thing I must mention is that the after sales service is already a bit lacking and needs to improve. **What problems is Innovid solving and how is that benefiting you?** With Flashtalking I can make changes when the campaign has already started and adapt it to the moment, without having to redesign everything again, using my same creatives, Flashtalking's AI can make small modifications that make the difference. All without adding unnecessary costs, and increasing the exposure of the ads we sponsor. ### 22. More effective marketing with less work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Innovid?** My team and I enjoy this platform every day. It has really had a positive impact on our workflow. It streamlines the entire creative creation and management cycle across our various advertising channels, and it also avoids unnecessary time and expense thanks to its automation features. **What do you dislike about Innovid?** Having Flashtalking does reduce the workload, however you must keep in mind that it is necessary to have human control over the actions of the AI ​​because sometimes it generates ads or makes decisions that it considers correct and they are not. As for the implementation, it was quite simple because we had the support of the sales team throughout the process. **What problems is Innovid solving and how is that benefiting you?** The cost-benefit ratio of Flashtalking cannot be overlooked. This platform has helped me to keep my budget in check without jeopardizing the performance of my online advertising campaigns. We can now do more precise targeting and have creatives to do so, without having to increase production costs. ### 23. Ads tailored to the target **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Innovid?** Creating multiple banners for all channels is easy. Flashtalking AI helps us generate multiple banners of different sizes for our display advertising. It also helps us categorize those ads and distribute them to the audience that can most empathize with them. **What do you dislike about Innovid?** Customer service is average. I ask a question and they don't care about my problem, they just give me the most obvious answer. Therefore, I recommend trying flashtalking and getting to know its virtues and limitations. **What problems is Innovid solving and how is that benefiting you?** By integrating Flashtalking into my online ad campaigns, I have been able to generate more ads for a larger audience without having to invest a lot of money. The technology used by Flashtalking to analyze, catalog, generate and distribute content on social media and ad platforms is incredible. It has saved us time and by having more targeted ads we have been able to increase the CTR and sales in our campaigns. ### 24. Great experiance **Rating:** 4.5/5.0 stars **Reviewed by:** Joe F. | Campaign Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Innovid?** Overall its really great. I love that we can push creative directly to The Trade Desk. There are a couple technical hurdles that make learning the platform a bit hard, but over all its great. **What do you dislike about Innovid?** havign to setup macros when we first build out a new creative campaign. Its also a hassle to have the creative manually approved. On Frdiay afternoons, this has slowed us down, and we were not able to launch campaigns because we were waiting on FT creative to be approved. **What problems is Innovid solving and how is that benefiting you?** the cost is cheaper. ### 25. Flashtalking is a great platform with very friendly and helpful staff **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Innovid?** I've been working on several platforms for many years, and I like working in Flashtalking, especially regarding decision trees. The interface is straightforward and supplemented well by the Help Center articles. The team are also friendly and helpful; they're always willing to have a call and talk through any issues and opportunities. They're also very receptive to feedback and take it on board for future developments. **What do you dislike about Innovid?** The only downside is some of the creative builder features. They're not entirely on par with other creative builders, especially regarding animations. However, they've taken a lot of feedback on board and are looking to develop this offering further. My only other issue is that the Help Center does need to be updated to match some of the new layout and features. **What problems is Innovid solving and how is that benefiting you?** Their decision tree interface is exceptional, and the fact that their trafficking platform automatically includes all known/allowed data passback macros saves a lot of time. ### 26. Using Flashtalking by Mediaocean for Pinterest Management **Rating:** 3.5/5.0 stars **Reviewed by:** Emma S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Innovid?** This product is incredibly helpful for Pinterest management specifically. This is the platform I am the most versed in and when it comes to my teams workflow, the platform that makes this product crucial to have. It allows us to pull larger amounts of data than the native platform, add SmartGroups for pin scheduling to control when the ads are on/off and activate and ad to multiple campaigns/ad groups at a time. This makes the task of managing all the ads we run on Pinterest a lot more efficiant and saves a large amount of time. **What do you dislike about Innovid?** There can be a lot of bugs that pop up at times that may negatively impact workflow, but the team support is always very responsive and quick to resolve any issues. **What problems is Innovid solving and how is that benefiting you?** As stated in my overall review, this product is solving the time consuming task of managing all the creative needed on the Pinterest platform. The product is crucial to my day to day activating and provides numerous helpful functions not available on the native plaform. ### 27. Better data and views across all of your channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Innovid?** Throughout the time in which we have integrated Flashtalking into our projects, it has proven to be a reliable tool. That the detection of fraud on the different platforms is taken seriously. He has a broad understanding of technology and helps us detect unwanted traffic and avoid unnecessary budget losses. **What do you dislike about Innovid?** At the moment I have no complaints about this service. Personally, I don't dislike the periodic updates they make to the software because I know that in this technological environment they have to constantly improve themselves. **What problems is Innovid solving and how is that benefiting you?** Flashtalking partners are channels or platforms that I generally use to advertise to my clients. With this Flashtalking integration I can order the automatic purchase of advertising at precise times automatically. With the confidence of always reaching my audience of interest and not getting views, just views. In addition to collecting data to optimize campaigns along the way. ### 28. "One of the best for scheduling on multiple Social Media platforms " **Rating:** 5.0/5.0 stars **Reviewed by:** Arslan A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Innovid?** Compared to other tools available in the market. Flashtalking is very easy to use and ease of Implementation. Customer service is outstanding and best of all, i can create custom ads and run smoothly on all social media channels. **What do you dislike about Innovid?** Nothing I didn't like, only used it for it's scheduling tool which works great. **What problems is Innovid solving and how is that benefiting you?** It provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer interactions. It's good that you can make your business profitable by delivering ads to customers. ### 29. Improve your campaigns and sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about Innovid?** Its integration with social networks has allowed me to create very assertive ads when time was short. It has allowed me to "re-invent" several campaigns and bring them forward thanks to the powerful solutions integrated into the Flashalking platform. In addition, the technical support has always been very friendly and attentive to my questions and comments. **What do you dislike about Innovid?** Its downside could also be its strongest point, and that is that it specializes so much in selling that it is only suitable for certain industries such as Sports or Financial Services. This is suggestive, because for me it has been of great help in several marketing projects to date. **What problems is Innovid solving and how is that benefiting you?** In these times of high visual stimuli, Flashtalking has given me a competitive advantage within the industry. By creating better, more targeted ads, I have been able to improve metrics like CTR. ### 30. Pretty good, not much to complain **Rating:** 4.5/5.0 stars **Reviewed by:** Eduardo V. | Associate Engineering Manager - Food & Music brands, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Innovid?** The interface is user-friendly and makes navigating through various options quite straightforward. It provides robust analytics tools that help in understanding ad performance and audience engagement. The platform also supports personalized ad creation, which can enhance the relevance of ads to different audiences. Overall, it's a solid choice for businesses looking to streamline their digital advertising efforts. **What do you dislike about Innovid?** It can be somewhat clunky and slow at times, which can be frustrating when you're trying to manage multiple campaigns **What problems is Innovid solving and how is that benefiting you?** Easy ad delivery across various sources, makes it easier to reach more markets and customers ### 31. Useful When Not Erroring **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** The reporting capabilites are great, I enjoy having so many levels of data available to pull. Being able to readily show the data in a chart or a grid really allows for easy visualization which helps when explaining reporting metrics to colleagues. **What do you dislike about Innovid?** Nearly constant error screens when using Data Grids and Charts. Whether it is the first time I have logged in for the day, or if it is the 100th campaign I have researched, I am faced with regular error messages and site crashes resulting in my reporting metrics being lost/having to start over from square one. **What problems is Innovid solving and how is that benefiting you?** Flashtalking has granted me more in depth reporting breakouts for better visualization when explaining data to others ### 32. Simple and snappy **Rating:** 5.0/5.0 stars **Reviewed by:** Shahed M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Innovid?** Unlike the other platforms we have been using, like GCM or Sizmke this platforms feels very snappy and easy to use. The UI is very clear and understandable. **What do you dislike about Innovid?** so far so good. just a little trouble in creative upload process and approval process. unlike gcm or sizmek this should have been easier here. **What problems is Innovid solving and how is that benefiting you?** The problem that FT solves is to work with bulk creation of almost anything here and also very quick and time saving. ### 33. I think I really liked it for its features and ease of use. **Rating:** 4.0/5.0 stars **Reviewed by:** Awais S. | SEO Expert ., Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Innovid?** The best is , For a beginner like me , this was best one for me cuz of ease of use and number of features which a noob can aslo undersatnd easily plus implementation process is a piece of cake for everyone, AND unfortunately If you don't understand it , There's a guy in customer support who can handle everything for you like frequency of use and integration. **What do you dislike about Innovid?** By far I Liked Everything about it but The number of roles are lil bit confusing . **What problems is Innovid solving and how is that benefiting you?** For My everday use. ### 34. All time best for timesheet and prompt customer services **Rating:** 5.0/5.0 stars **Reviewed by:** Burahn W. | Marketing Manager, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Innovid?** Ease of use! Very user friendly. I love that someone is always available by chat to answer my questions. Never have to wait, and they walk me through the process. Very friendly!! **What do you dislike about Innovid?** No problems with anything so far.happy with it. **What problems is Innovid solving and how is that benefiting you?** I like the fact that I can run any reports I need, based on whichever variables I choose. I also like that I can set cost and bill rates for each person, and for each project. That flexibility is important in a consulting environment. ### 35. The experience is decent **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Innovid?** The upside is we get all the social platforms Reports under one platform **What do you dislike about Innovid?** Dislike about Flashtalking is the Loading speed sometime plus there is some issue constantly with triggering reports for LI Platform **What problems is Innovid solving and how is that benefiting you?** Flashtalking is solving my problem of scheduling reports of all the platforms under one roof and then adding all the POC persons and triggering the report in one go. It helps to save a lot of time and hussle. ### 36. Easy transition to FT as a first time user **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** Trafficking tags is incredibly straightforward and easy, especially when using the Prisma integration to build campaigns and set targeting parameters for 3rd party / direct buys. The Help Center is also full of incredibly helpful information. **What do you dislike about Innovid?** While helpful, the Help Center search tool is not great at locating search terms within articles. It often takes me a while to find information I'm looking for, because it is located in a different resource article from what populates in the search results. **What problems is Innovid solving and how is that benefiting you?** Flashtalking allows us to monitor campaign delivery via reporting metrics associated with our campaign tags. Creative swaps are made easy when assets are hosted within the ad server. ### 37. Senior Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Brianna G. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** Their insights on reporting and making our processes simplier. **What do you dislike about Innovid?** Occasionally they are late to our meetings. **What problems is Innovid solving and how is that benefiting you?** It is helping us with pacing, and CPM call outs. ### 38. A step into the future of marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Innovid?** Accurately tracking users and being able to use the data collected for analysis. Connecting other software to scrutinize this same data, while complying with regulations, is the best thing about Flashtalking. **What do you dislike about Innovid?** Integration with other tools is tedious, in order to ensure smooth operation and data collection. Technical support is helpful, but I must mention that it is always better to have experts on your side to ensure the optimal performance of this tool. **What problems is Innovid solving and how is that benefiting you?** It allows me to organize my ads and advertising campaigns in a clear and objective way. I can create labels and detailed reports on the performance of my display ads. I can also optimize and make specific changes to improve their exposure. ### 39. Great for Pacing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** I love the dashboard with pacing feature. It makes checkin campaigns so much easier than going into each individual platform, and gives KPI performance as well. **What do you dislike about Innovid?** Sometimes it can be hard to figure out which tools to use, but once you get them you're good. **What problems is Innovid solving and how is that benefiting you?** Pacing issues, client questions, & bulk edits! ### 40. Experience using MediaOcean Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Innovid?** 1) We can see and schedule all social accounts reports and combine them under one report with the help of media ocean report center. 2) Scheduling reports with budget margins is one of the major advantages. 3) Options to select all the metrics which are also available on social platform . 4) Flexibility to schedule reports based on breakdowns and scheduling the same without manually pulling it out from the system every day. **What do you dislike about Innovid?** 1) Sometimes platform loading takes a lot of time, especially when you have to pull the reports manually. 2) The option for multiple selection to duplicate existing reports is not available; we can only select one report at a time. 3) Sometimes the reports come out blank, especially with social platforms like LinkedIn, where no data gets recorded in the report. **What problems is Innovid solving and how is that benefiting you?** We can pull all social accounts reports under the umbrella with this software called Mediaocean. Scheduling reports with budget margins is one of the major advantages and analysing the metrics of all the social media reports in one go. ### 41. Great service for ad serving **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** Flashtalking is a great service that offers terrific support to our ad serving capabilities. Through its plataform, we can tag creatives to be served in third party websites, and still keep a good track of their performance to report to our client. **What do you dislike about Innovid?** Sometimes, the timezone capabilities pose a bit of a struggle, but nothing that can't be worked around with a bit of planning **What problems is Innovid solving and how is that benefiting you?** Our client has very strict ad serving requirements, and through Flashtalking we can tag creatives and keep a good track of the ads/creatives performance. ### 42. Handy one stop shop - Flashtalking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** The creative manager and ad studio are excellent tool to provide overview of all assets and specs. **What do you dislike about Innovid?** Campaign manager could get clunky and lack of customisation when compared to google campaign manager. **What problems is Innovid solving and how is that benefiting you?** Centralised management of all placement and assets, integration also allows efficient workflow with many 3rd party platforms ### 43. Lots to do **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** Nice that it has so many abilities for you to see your campaigns, hoping the more I use it the easier it will be to manage the brands I work on. **What do you dislike about Innovid?** only issue I have is that I don't find it aesthetically pleasing honestly. **What problems is Innovid solving and how is that benefiting you?** helping with pacing and reporting ### 44. Easy way to generate lots of versions with some limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** It's an easy way to test multiple versions of copy or price points **What do you dislike about Innovid?** You are limited to one template and so everything has to be thought of up front. Clients often have to be told no. Some of the creative feels fairly basic. **What problems is Innovid solving and how is that benefiting you?** Testing and versioming ### 45. Best Adserver by far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** Support (Solmaz) is fast, and responsive. Adserver doesn't have downtime. Layout is great. **What do you dislike about Innovid?** Would be good if date scheduling didn't have to be done with DTree, if dates per creative could be set in the normal layout, it would save a lot of time **What problems is Innovid solving and how is that benefiting you?** .. ### 46. Great Tool , especially for timesheets and Billing **Rating:** 5.0/5.0 stars **Reviewed by:** Furqan F. | B2B Lead generation , Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2024 **What do you like best about Innovid?** Its simplicity makes it easy to learn and implement, and when you compare it with more specific tools, it saves you a lot of time. **What do you dislike about Innovid?** Nothing! Not much to say here. Happy with it. **What problems is Innovid solving and how is that benefiting you?** Fast and effective management of time and resources. I love how easy it is to log time, create invoices and complete all my accounting obligations. ### 47. UI a bit tricky to navigate at first, but the team is extremely helpful and friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Innovid?** Customer support has been fantastic, team is extremely responsive and helpful! **What do you dislike about Innovid?** The UI / reporting can be a bit clunky at first but I've gotten the hang of it. **What problems is Innovid solving and how is that benefiting you?** Flashtalking is helping us as our ad server for our Video campaigns. ### 48. A Fresh Start on Flashtalking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** I love how intuitive the platform is. It was so easy to transition from the old ad server to Flashtalking. The online tutorials made things flow at my pace so I could learn the platform at my speed. All the bells and whistles allow me to launch campaigns from start to finish so much faster. **What do you dislike about Innovid?** No problems or complaints yet. I thouroughly enjoy using the platform. **What problems is Innovid solving and how is that benefiting you?** It solved the fragmented launch process and pixels. ### 49. love flashtalking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Innovid?** DCO capabilities for serving creatives specific to local needs **What do you dislike about Innovid?** I don't like that it automatically logs me out of my account in short intervals **What problems is Innovid solving and how is that benefiting you?** It is very convenient to have DCO capablities within our ad server. ### 50. Highest level of support and customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** The Team at flashTalking are industry experts who always go over and beyond to deliver on my clients needs. **What do you dislike about Innovid?** It would be ideal if we could apply targeting within flashtalking. **What problems is Innovid solving and how is that benefiting you?** Reporting and Tracking ## Innovid Discussions - [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) - 1 comment, 1 upvote - [View Innovid pricing details and edition comparison](https://www.g2.com/products/mediaocean-innovid/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+07%3A02%3A37+-0500&secure%5Bsession_id%5D=3dd853de-1954-456b-b8ca-555385797fbf&secure%5Btoken%5D=469535747f01952d725c6d48c575f56546cad9924331caca728dfe2314355268&format=llm_user) ## Innovid Integrations - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Innovid Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top Innovid Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews)