Merkle Reviews & Provider Details

Name: Merkle
Rating: 4.3 (9 reviews)

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Seller

Merkle

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Merkle Community

Overview by

Nick Stringfellow (Marketing Coordinator at Merkle)

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User Insights

Average based on 9 real user reviews.

Verified User in Computer Software

Enterprise (> 1000 emp.)

3/28/2024

"Merkle has a wide range of experiences that make them experts when it comes to thought leadership"

5/5

What do you like best about Merkle?

I like the people most at Merkle, not only are they great to work with but also the Merkle team(s) are very experienced to help show our clients what a best in class approach looks like to ensure success Review collected by and hosted on G2.com.

What do you dislike about Merkle?

As of right now nothing comes top of mind. The only thing, if I had to select anything, is they are a little more higher priced than some of their competitors. I don't think that is truly that bad of a trait as you pay for what you get and you pay a premium to work with some of the best experts at Merkle. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

I'd make sure you truly understand their offerings, at a whole, because they are very deep in a lot of industries with a lot of different use cases! Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle helps our clients in any step of the journey they are in from newly launching a program all the way up to improving their clients programs so they are maximizing business value and mitigating risk of a project falling flat on it's face Review collected by and hosted on G2.com.

Atul R.

Q & A Expert

Small-Business (50 or fewer emp.)

10/11/2023

"Great company for enhancing customer experience"

5/5

What do you like best about Merkle?

Merkle has a very good supportive team and they help in all aspects of the business with lots of features. The ideas and solutions they suggest are very useful in relation to customer experience. Also, they help to integrate and implement the solutions and are easy to use. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

The solutions are a little expensive and that is the downside. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

Merkle is a great company that will help you to improve the customer experience. They provide professional service and are very knowledgeable. I strongly recommend Merkle if you are looking to enhance your business. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle enhances the customer experience and helps to maintain better customer relationships. They solve the lack of technology know-how and data analysis. It benefits by having more loyal customers and thus increasing the revenue. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

9/21/2023

"Good in most geographies, lacking in some"

4/5

What do you like best about Merkle?

They have good senior resources who understand the CX market well and can help during the pre as well and post-sale stages. They also do a very decent job of hand holding new customers till they are completely enabled to use it on their own Review collected by and hosted on G2.com.

What do you dislike about Merkle?

Most projects unless large are led by very junior resources who don't have the required soft skills or knowledge needed to handle critical customers with kid's gloves. Senior resources only get involved after major escalations. Review collected by and hosted on G2.com.

Amrita S.

Small-Business (50 or fewer emp.)

9/19/2023

"Best technical knowledge"

5/5

What do you like best about Merkle?

The technical knowledge and I deal with Ambi based out of Sydney and she is the best in client facing discussion. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

Most of the staff members are working from India which sometimes causes issues with my customers based out of Australia Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment

Enterprise (> 1000 emp.)

10/13/2023

"Redefine your B2B marketing"

4/5

What do you like best about Merkle?

- Full potential to understand customer data using several analytics models to rebrand B2B marketing

- 1:1 requirement fulfillment based on customized needs of business Review collected by and hosted on G2.com.

What do you dislike about Merkle?

- Nothing actually. But if I need to specify anything it would be the cost Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

5/16/2023

"Knowledgeable partner"

4/5

What do you like best about Merkle?

They are knowledgeable about Salesforce Marketing Cloud. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

They can be slower to respond when we have questions or support requests. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

They have been a great implementation partner but sometimes lack in the strategic support/direction we are looking for. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle is our partner for Salesforce Marketing Cloud. They helped us through the implementation process and provide ongoing support. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

1/17/2023

"Helps business with all aspects of the businesses"

4/5

What do you like best about Merkle?

The Marketing and Cx Consulting gives a competitive edge over others Review collected by and hosted on G2.com.

What do you dislike about Merkle?

Nothing for now we are happy to have used the services. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

They are top class and come up with what you want from they will help you get the best out of it when it comes to Cx Consulting or Marketing Strategies. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

It's helped me with the customer understanding and marketing strategies I need to know to enter my segment of business. It's grown my business with higher productivity. Review collected by and hosted on G2.com.