Marketing Star Reviews & Product Details

Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.

Seller

Resulticks

Discussions

Marketing Star Community

Languages Supported

English

Overview by

Tharunya Hariprasad

Pricing

Pricing provided by Marketing Star.

Free Trial

Free

1 User

Essentials

$100.00

2 Users

View More Pricing Information

Top-Rated Alternatives

Intuit Mailchimp All-in-One Marketing Platform

View All Alternatives

User Insights

Average based on 23 real user reviews.

Typical contract price

$0k - $0k

Marketing Star Integrations

(2)

Integration information sourced from real user reviews.

Marketing Star Media

It provides a quick view of important metrics of communications such as Top performing communications, ROI trends, Channel performance, Audience behavior and so on. For easy interpretation, these metrics are displayed in visual formats such as charts, graphs, and tables.

An interpretation of data that helps to understand how your audiences engage with your communication.

The Analytics module of the Marketing Star platform captures data and presents values in visual formats such as charts, graphs, and tables for easy interpretation. The values shown are based on the interaction of the audience members with the communications sent to them across different channels ...

A multi-step communication delivery method that involves automated sequential actions/follow-ups, created based on the audience responses of the previous communications. MDCs involve multiple channels and audience pathways. It is used to re-target the audience using different channels.

Marketing Star Demo - Communication Dashboard

Communication refers to an automated series of messages that are sent to audiences to achieve one or more marketing objectives such as product promotions, notification of new offers, reminders for order completion and so on. Communications can be triggered to target audience via any kind of digit...

G2 reviews are authentic and verified.

Here's how.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

1/16/2025

"Multiple Channel -in-One Marketing Platform - Single View"

5/5

What do you like best about Marketing Star?

A single interface platform which allows to manage campagin across different multiple channels The platform offers KPI insights like Reach, Engangement and Conversion. It also offers analytics on customer behaviour pattern, User engagement, Communication performance and Channel performance. Also the support teams provide quick turn around solution whenever we faced any issues. Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

Most of time facing issue in csv file upload. Review collected by and hosted on G2.com.

Shrikesh M.

Branch Head - Tamilnadu & Kerala

Insurance

Enterprise (> 1000 emp.)

8/28/2024

"An all-in-one marketing solution for small to medium-sized businesses"

4.5/5

What do you like best about Marketing Star?

I’m particularly impressed by its focus on data-driven marketing. The platform offers detailed analytics and reporting, which can help businesses make informed decisions and optimize their marketing strategies. Their approach to managing campaigns and tracking performance is very detailed and self explanatory.

Highlighting their Multi-Channel Availability, Automated Journeys, Lead Generation. Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

Suggested to have CRM Integrations which the support team has been very acceptive and also working towards on it. Review collected by and hosted on G2.com.

What problems is Marketing Star solving and how is that benefiting you?

Marketing Star benefits by generating leads and send campaigns to audience via whatsapp and SMS. The engagement and conversion rates has been extremely high through their automated journey builder. We are able to retarget our potential customers within a single solution via multiple channels. Review collected by and hosted on G2.com.

Muhammad H.

Senior Health Representative

Mid-Market (51-1000 emp.)

11/7/2024

"A Reliable All-in-One Marketing Platform"

5/5

What do you like best about Marketing Star?

The platform offers a comprehensive range of marketing tools and allows us to manage campaigns across multiple channels, which is especially useful for reaching diverse groups. It is easy to use and does not require a deep technical background which makes it makes it accessible for professionals like myself who are more focused on Healthcare than technology Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

There are no major issues at the moment; Marketing Star has met all our expectations Review collected by and hosted on G2.com.

Jessica H.

Talent Acquisition Partner

Enterprise (> 1000 emp.)

1/20/2025

"Outstanding marketing tool"

5/5

What do you like best about Marketing Star?

I appreciate the ease of use, with intuitive tools for managing push notifications and in-app messages. Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

nothing to dislike about marketing star. Review collected by and hosted on G2.com.

laiba k.

Quality Assurance Automation Engineer

Small-Business (50 or fewer emp.)

11/2/2024

"Streamline your B2B marketing with Marketing Star"

5/5

What do you like best about Marketing Star?

As a software quality assurance professional, I am very particular about the functionality and efficiency of the tools I use. Marketing Star stands out as a well designed platform offering seamless features that simplify the setup and execution of campaigns. The workflow is intuitive and allow for easy navigation which is crucial when managing multiple projects simultaneously. Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

There is nothing in particular I dislike about the platform, it works as expected in almost every aspect. Review collected by and hosted on G2.com.

Milos S.

Board Member

Small-Business (50 or fewer emp.)

9/7/2024

"Very helpful program"

5/5

What do you like best about Marketing Star?

I've tried several marketing automation platforms before, but Marketing Star is the first one that's actually made sense to me. The workflow is logical, and the support team is responsive. The ability to target specific audiences using Versium datasets has been a huge bonus for our B2B marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

all the features are effective, no error Review collected by and hosted on G2.com.

fawad j.

System Implementor

Mid-Market (51-1000 emp.)

9/26/2024

""Marketing Star" is a platform that excels in data driven marketing and automation"

5/5

What do you like best about Marketing Star?

The platform offers detailed analytics, multi channel communication and a powerful automated journey builder. It's user friendly with a logical workflow and responsive support Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

There is a need for CRM integrations and a contact management dashboard. Review collected by and hosted on G2.com.

Mashood A.

Dynamics 365 Business Analyst

Mid-Market (51-1000 emp.)

9/24/2024

"Enhancing Campaign Optimization through Automation"

5/5

What do you like best about Marketing Star?

This software delivers precise audience behavior insights making data analysis more accessible and actionable. Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

Some of the advanced functionalities may take time to learn, particularly for those who are unfamiliar with complex workflows. Review collected by and hosted on G2.com.

Christopher K.

Managing Director

Retail

Enterprise (> 1000 emp.)

9/1/2024

"Simple and over the top solution!"

4.5/5

What do you like best about Marketing Star?

Streamlined Processes: By integrating multiple marketing functions into one platform, it simplifies workflows and enhances efficiency. The detailed analytics are impressive and gives a comprehensive view Review collected by and hosted on G2.com.

What do you dislike about Marketing Star?

Considering the massive overall and channel analytics Marketing Star provides, a dashboard for my total number of contacts will be an added advantage. Review collected by and hosted on G2.com.