# Madison Reviews
**Vendor:** Madison  
**Category:** [Marketing Strategy Agencies](https://www.g2.com/categories/marketing-strategy)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 23
## About Madison
Madison helps grow professional services firms by making their Partners and Managing Directors &quot;slightly famous.&quot; Specifically we help you: - Get clarity on your Point of View. - Communicate that Point of View through insightful and high quality content. - Create natural and respectful ways for your prospects to raise their hands when they&#39;re ready.



## Madison Pros & Cons
**What users like:**

- Users appreciate the **expert and responsive support** from Madison, enhancing their growth and strategic direction. (5 reviews)
- Users feel **energized and satisfied** with Madison&#39;s personalized guidance and effective strategies for professional growth. (4 reviews)
- Users value Madison for their **deep knowledge and strategic insight** , enabling tailored solutions for growth and challenges. (4 reviews)
- Users commend Madison for their **solution-oriented approach** , providing strategic insights and practical marketing experience for growth. (4 reviews)
- Users value Madison&#39;s **strategic understanding** and personalized approach, enhancing engagement and content quality for professional growth. (4 reviews)
- Strategy (3 reviews)
- Users value Madison&#39;s **commitment to quality and understanding** , creating impactful, tailored solutions and insights for each client. (2 reviews)
- Communication (2 reviews)
- Customer Engagement (2 reviews)
- Efficiency (2 reviews)

## Madison Reviews
  ### 1. Curious, Human-Centered Thought Leadership That Truly Stands Out

**Rating:** 5.0/5.0 stars

**Reviewed by:** Drew E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2026

**What do you like best about Madison?**

There are a lot of people using AI to cheapen marketing work these days. For thought leadership, founder-led sales, and trying to not lose our humanity over screens – “farming it out” is a miss. Madison's approach is very aligned with curiosity — going slow, passing over an idea multiple times. That's why their stuff stands out. That's why it's different.

I look forward to (if not cherish) our monthly conversations with the Madison team. They’re like an oasis in the middle of a day/week – being able to sit, think, talk, and get my head and heart out on ideas that affect our team, clients, and business.

**What do you dislike about Madison?**

There is absolutely nothing I dislike about Madison. They've been wonderful to work with, from their professionalism to their timeliness to their quality of service. Zero negative remarks whatsoever.

**Recommendations to others considering Madison:**

In between content discussions and meetings, keep a running tab of thoughts, conversations, ideas and interesting encounters that could make for great content. I've found it helpful to come prepared with a running list of things to talk about, and not pulling solely from memory during an Authority Marketing meeting.

**What problems is Madison solving and how is that benefiting you?**

My stream of consciousness thoughts can be a lot to decipher. Having someone who takes the time to thoughtfully prepare questions ahead of time, unpack my ideas, and ensure they come across clearly has been very helpful.

  ### 2. Effortless Thought Leadership with Quality Deliverables

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2026

**What do you like best about Madison?**

I really appreciate how Madison makes the process so easy for me each month, taking only an hour of my time. They provide deliverables that are spot on, and I end up with 10 to 12 LinkedIn posts I can use throughout the month. The quality of their deliverables is excellent, which is the highest factor in my mind. I also really appreciate the ease with which they produce their work with very limited time from me. It feels like they genuinely care a lot about my business and want me to succeed by helping to generate more meetings and creating a profile that demonstrates my expertise.

**What do you dislike about Madison?**

I would love to be able to use Madison for more services, more conversations per month.

**What problems is Madison solving and how is that benefiting you?**

Madison’s work has directly led to more meetings with clients. and showcasing my expertise. New clients that reach out to me from other channels are also referring to my posts, which helps me hone in on their interests and increase trust.

  ### 3. Invaluable for LinkedIn Authority Marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Michael M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2026

**What do you like best about Madison?**

Madison has helped me think about my business more strategically and learn what challenges my customers face, and how to communicate that message via LinkedIn posts. The monthly calls with Paul are valuable as they help me prepare and brainstorm content, and the questions he asks enhance my understanding of how to engage my customers. Implementing LinkedIn Sales Navigator with their assistance has streamlined my workflow by ensuring the right people see my content. They deliver the LinkedIn Authority marketing service effectively, which is great for anyone selling professional services looking to share their expertise.

**What do you dislike about Madison?**

I wish Madison would continue growing in their ability to connect clear ROI for the efforts on LinkedIn.

**What problems is Madison solving and how is that benefiting you?**

Madison helps me think strategically about my business and understand customer challenges, improving communication via LinkedIn. It enhances my industry knowledge and ensures my content reaches the right audience, increasing exposure when customers are ready to buy.

  ### 4. Madison Stands as a Live Player Amongst NPCs for Thought Leadership & Content

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vincent B.

**Reviewed Date:** January 16, 2026

**What do you like best about Madison?**

I use Madison to help develop my professional voice and convert my expertise into content and thought leadership, which is valuable to my business's growth, reputation, and brand. Madison helps me 'think publicly' and share knowledge, solving the challenge of not having the time or practices to do so myself. I find their workshop sessions fruitful, energizing, and the quality of their writing to be high and nuanced.   The process leaves me feeling energized.   Madison's thoughtfulness, rigor, understanding of the professional services and marketing space, and their curiosity make them a great fit for a founder-operated, boutique professional services firm like mine.   Madison cares about the client experience and capturing my voice.   Madison feels like a Live player in a space that can be occupied by NPCs.

**What do you dislike about Madison?**

It would be wonderful to work with them in person.

**What problems is Madison solving and how is that benefiting you?**

Madison helps me turn my inside thoughts into public content. Working with them removes common blockers to writing and publishing – procrastination, perfectionism, and rumination.   Working with them solves for my lack of time, process, and attention to content creation.  Publishing publicly keeps me top of mind with prospects, shares our philosophy, aids recruiting, and boosts our sales process.

  ### 5. Expert Team Drives Fast Results—Sometimes Too Fast!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan K. | Venture Partner, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Madison?**

Sean and team know the space like the back of their hand, they are fast and help us move out the pace that we need to as a growing firm. They are solution oriented, so always focused on helping us find the best route to overcome a challenge or capture an opportunity.

**What do you dislike about Madison?**

They move to fast hah...the team is on top of things right from the start. They have playbooks that they use, which help us move, but also are able to adapt to unique opportunities we have.

**Recommendations to others considering Madison:**

I would highly recommend Sean and the Madison team. I've had the pleasure of working with Sean for over a dedicate previously at Digital Intent, Founder Equity, and Manifold and he and the team he's assembled are winners. They care deeply about the work they do and really understand the space and how to get the most out of today's tools.

**What problems is Madison solving and how is that benefiting you?**

Madison is helping us find a voice and generate unique insights in the crowded space of consulting, IT services, and AI. They help bring our leadership team's ideas to our targeted audience.

  ### 6. I find terrorists and drug dealers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brion N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2025

**What do you like best about Madison?**

I am a very difficult client and I want it my way. Sean met the challenge and moved us forward.

**What do you dislike about Madison?**

They were honestly easy to work with and did the things they said they would do. What is there to dislike.

**Recommendations to others considering Madison:**

Have someone in your company ready to spend 2-4 hours a month with them so that the materials can be tailored to you.

**What problems is Madison solving and how is that benefiting you?**

I do financial compliance, and finding terrorists and drug dealers is a task that we take on for some companies. For others, we provide Model Risk Management for complex offerings like collecting 100,000,000 GBP of tips a year. We had trouble connecting our message to our audience, and Sean and his team came in and helped with that. Empirically, their posts got 30% more impressions than our self-made posts, and our highest impression post was over 8 times higher than we had managed on our own.

  ### 7. Madison translates leadership expertise into relevant content the market values

**Rating:** 5.0/5.0 stars

**Reviewed by:** Angie M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2025

**What do you like best about Madison?**

Madison is an authentic strategic partner. They consistently go above and beyond, whether it’s building authority through thought leadership or helping us think through our bigger-picture strategy and org challenges. Conversations flow easily, and they have a rare ability to turn a fluid discussion into clear, actionable insights.

**What do you dislike about Madison?**

I can't think of any downsides. They consistently exceed my expectations.

**Recommendations to others considering Madison:**

They’re sharp, strategic, and relentless about getting it right. Working with them means questioning your own assumptions and sharpening what makes you distinct.

**What problems is Madison solving and how is that benefiting you?**

As business owners and executive leaders, our days are packed with running the business and guiding our teams. We carry a wealth of expertise, but rarely the time to pause, reflect, and translate that knowledge into insights our audiences actually want to hear—insights that strengthen both our brand and our authority. Madison helped us bridge that gap.

  ### 8. Strategic, Collaborative, and Incredibly Effective – Madison Delivers Real Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Denise F. | Senior Project Manager at Doppio Group, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 21, 2025

**What do you like best about Madison?**

The most helpful thing about Madison is their ability to deeply understand your business and translate that into strategic, high-impact content that feels authentic and drives real results.

They don’t just produce marketing materials — they clarify your message, elevate your authority, and help you connect with the right audience in a way that builds long-term brand equity. Their hands-on partnership, responsiveness, and focus on what actually works (not just what looks good) make them invaluable, especially for professional services and B2B firms.

**What do you dislike about Madison?**

They make us look too good. Honestly, the only downside is trying to keep up with the momentum they’ve created. It’s like giving your brand a double shot of espresso — powerful, energizing, and slightly addictive.

**Recommendations to others considering Madison:**

If you're looking at Madison, understand this: they’re not here to sprinkle some marketing fairy dust and walk away. They’re strategic, relentless, and dialed in. Be prepared to challenge your own messaging, clarify what makes you unique, and show up consistently.

Give them access, be honest, and let them do what they do best. The more open you are, the more powerful the outcome will be.

**What problems is Madison solving and how is that benefiting you?**

What Madison brings to the table isn’t just clever content or tactical campaigns — it’s clarity, confidence, and a powerful sense of direction. From the moment we engaged with Sean and his team, they operated like an extension of our leadership group. They immersed themselves in our world, captured our voice with uncanny accuracy, and crafted a message that moved the needle with the right people.

In an industry flooded with transactional vendors and templated messaging, Madison stands out as a strategic ally. They build brand equity through authority, trust, and consistency — and they do it with remarkable speed and precision.

If your business is serious about stepping into a new category of influence and unlocking meaningful inbound opportunities, Madison is the partner you want. They don’t just help you tell your story — they help you own your space.

  ### 9. I highly recommend Madison to help you grow your professional services

**Rating:** 5.0/5.0 stars

**Reviewed by:** Scott E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2025

**What do you like best about Madison?**

Madison has great people and a credible point of view on growing a professional services firm. Sean and Paul are great partners in not only delivering the results they promise but in drawing out great content and thinking from you in their engagements. And, while they will be the first to tell you there isn't a cookie-cutter approach to growth, Sean and Paul have a playbook that they (and you) operate from that builds confidence. They deliver the results they say they will and more - exceeding expectations at every turn.

**What do you dislike about Madison?**

I don't have any dislikes about Madison beyond some poorly chosen sports allegiances that  can't be held against them.

**Recommendations to others considering Madison:**

It is hard to grow any business much less a professional services firm where you spend your full week delivering value for clients (and neglecting that business development)! Madison offers an authentic and proven approach to growing your client base that feels less salesy and more value delivery from day 1.

**What problems is Madison solving and how is that benefiting you?**

Madison helped me publicly launching my professional services firm and is providing ongoing support to help me grow my client base. Madison has helped me sharpen my client proposition, develop the necessary assets (e.g., website) to highlight that proposition, and find clients who need that proposition - the full spectrum! If that is the practical, Sean and Paul are fantastic partners and friends who are in your corner from day 1.

  ### 10. Amazing experience working with Paul and the team. Super knowledgable and concise. Great teammate!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrick M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2025

**What do you like best about Madison?**

Super professional and respectful. 

Paul threads the needle perfectly between "a friend at a bar" and "strategic marketing consultant.” We could talk about anything, but I always knew he have my business' best interests at heart.

They were always on top of responses. And timeliness is everything. I could text them and they'd get back to me faster than most of my referral partners.

The tech setup is straightforward without being complicated. Notion keeps everything in one place without making me jump through hoops to review or approve content.

Paul asks questions that made me think differently about what I deal with every day. He doesn't just nod and say "Sounds good.” He challenges me to explain why I do things a certain way, which helped me translate my "insurance speak" into something real people actually understand.

**What do you dislike about Madison?**

I honestly don't have anything that could be better. Their whole system works well from start to finish.

**Recommendations to others considering Madison:**

A mentor shared with me that "If you're comfortable, you're not learning." Working with Madison got me out of my comfort zone and into a place of learning. Our conversations helped me take all complicated chaos in my head and translate it into clear stories that actually connect with people.

**What problems is Madison solving and how is that benefiting you?**

Madison solved a problem I didn't even know I had — the need for someone to challenge my thinking. I know my systems. I know my clients. But nobody asks me the hard questions that force me to explain why things are the way they are.

With Madison, I've turned complex insurance nightmares into clear explanations that normal people can understand. They've helped me articulate what I know in a way that doesn't make people's eyes glaze over.

I'd recommend Madison to any company that needs to explain complicated stuff in simple terms and build real trust with clients. Whether you're a one-person shop or managing a full bench, they'll help you cut through the noise.

  ### 11. The most valuable service provider we use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services

**Reviewed Date:** July 16, 2025

**What do you like best about Madison?**

The best part of Madison is that they feel like they are on our team. They don’t feel like a service provider, it feels like they are working right alongside us as part of our team. They are truly incredible people who care about what you’re doing and they figure out the smallest ways they can make you better while always delivering on the big things.

**What do you dislike about Madison?**

Honestly, there are no downsides. They’ve blown our expectations out of the water and are far and beyond the best service provider I’ve ever worked with in my entire professional career.

**What problems is Madison solving and how is that benefiting you?**

Madison has helped us develop a business development strategy, figure out how to successfully convey our values, mission, and offerings to clients, and create meaningful content that reflects who we are and what we do.

  ### 12. Helping an agency focus their message

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2025

**What do you like best about Madison?**

They really take the time to understand what we do, and our calls to plan content and strategy are genuinely enjoyable. They approach this work from a human perspective, which is a breath of fresh air. We’ve been pitched plenty of cold, impersonal lead generation services that left a bad taste in our mouths. Sean and his team, on the other hand, think about networking in a way that actually makes sense and feels good to get behind.

**What do you dislike about Madison?**

Honestly, nothing comes to mind. The experience has been great, and we really appreciate their approach.

**Recommendations to others considering Madison:**

Let them challenge your assumptions about your business. If you’ve been doing things the same way for a long time, a fresh perspective and a critical eye can help you focus on the right stages—ones that actually get attention instead of just adding to the pile of unread cold DMs.

**What problems is Madison solving and how is that benefiting you?**

Madison has spent the last year really helping us focus on the things we're good at, packaging our services in a way that's more undesandable. We've always thought of rou design+dev agency as one taht can do it all, but turns out that messaign is not so helpfufl ro poteneial leitn who are trying to help you picture themsleve wkring with you. Sean and his team have really helped us find a foucs and and spend oru tiem and engery on servies that make sens to share and post about.Madison has spent the last year helping us refine our focus and package our services in a way that’s clearer and more compelling. We’ve always thought of our design + dev agency as one that can do it all, but that messaging wasn’t helping potential clients see themselves working with us. Sean and his team have helped us hone in on what we do best, making it easier to communicate our value and put our time and energy into the right services—the ones that make the most sense to share and promote.

  ### 13. Insightful strategy and practical tactics for professional services marketing. Madison delivers.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark S. | Partner, Law Practice, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2024

**What do you like best about Madison?**

Sean and the Madison team combine hands-on marketing experience with a clear strategic vision for professional services firms. 

Madison's approach is rooted in practical knowledge gained from both in-house experience and advisory roles. That gives the firm unique insight into what actually works—and, tactically, how it works. 

The Madison team excels at identifying a firm's core strengths and crafting a content strategy that builds on them and resonates with target audiences.

**What do you dislike about Madison?**

There's very little to dislike. 

Madison's comprehensive approach to marketing might be more than firms looking for quick-fix solutions are ready for. 

And while the firm's thoroughness and focus on fundamentals might not promise immediate results, I actually see that as a strength.

**Recommendations to others considering Madison:**

If you're looking for marketing strategy and implementation for your professional-services firm, you should talk with Madison.  

Madison is particularly valuable for firms that are not looking for a quick fix, but are willing to put in the time to consistently create and release high-quality content—with their expert support and guidance along the way.

**What problems is Madison solving and how is that benefiting you?**

Madison has a strong point of view on the fundamental business-development problem facing professional-services firms: clients only buy from people they trust. That fundamental problem creates a unique marketing challenge that traditional marketing approaches fail to address.

To solve this problem, Madison helped us refine our point of view—which runs throughout everything we do—and supported us in creating and publishing expert "authority marketing" content that continues to develop our public reputation as trusted advisors.

The primary benefit we see from Madison is that its approach actually works for professional-services firms. Madison isn't trying to force-fit traditional (or buzzy) marketing tactics. Instead they help us play the long game of transforming our actual expertise into a trust-building asset that generates direct business and ongoing referrals.

  ### 14. Madison is The Way and Sean Johnson is Your Guy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Austin H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2024

**What do you like best about Madison?**

Sean has singlehandedly driven much of the inbound interest we've received since we began working together. His professional excellence is obvious when you speak with him and his ability craft content in our tone that resonates with our target audience is truly impressive. He offers tremendous value for the results we've received.

**What do you dislike about Madison?**

There really isn't anything I would change about working with Madison.

**Recommendations to others considering Madison:**

Give it a shot! Working with Madison is an asymmetric opportunity - low risk and high reward.

**What problems is Madison solving and how is that benefiting you?**

Madison helped us go from no marketing strategy to having a thoughtful marketing infrastructure that allows us to reach out to our target audience. It has unlocked the value of my LinkedIn network in a way I wasn't able to prior to engaging Madison. By leveraging LinkedIn, we are driving inbound interest using resources we already have instead of competing with other firms for paid advertising dollars or sponsorships.

  ### 15. Top-Notch Authority Marketing and Personal Branding Expertise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Clayton D. | Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2024

**What do you like best about Madison?**

In short, Sean delivers immense value. His intentional approach ensures top-notch quality in every aspect of his work. As an experienced executive himself, he brings a unique perspective and deep understanding to his clients, making his contributions exceptionally impactful.

**What do you dislike about Madison?**

There's nothing I dislike about Madison!

**What problems is Madison solving and how is that benefiting you?**

I've had the pleasure of working closely with Madison and its founder, Sean, over the past couple of years. Sean's expertise in authority marketing is unparalleled. He helped me optimize my LinkedIn profile, ensuring it accurately reflects my professional achievements and personal brand. His strategic insights on personal brand positioning as a whole have been invaluable, boosting my confidence and helping me stand out in my industry.

For years, I struggled to define my expertise and experience, especially as a generalist. Sean has been instrumental in helping me identify and focus on the areas where I am most passionate and comfortable. His guidance has made me more confident in presenting myself digitally, allowing me to hone my personal brand effectively.

Sean is someone I’ve admired for years for his innovative thinking, unique approach to authority marketing, and enviable digital presence. His guidance has been pivotal in shaping my professional journey, and I am thrilled to have him as part of my team. I highly recommend Madison to any executive looking to elevate their authority and personal brand.

  ### 16. Exceptional LinkedIn Content Promotion with Sean Johnson at Madison

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brandon P. | Founder and CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about Madison?**

The best part about working with Madison is how easy and seamless the entire process has been. From start to finish, everything has been straightforward and hassle-free. Plus, working with Sean Johnson has been a blast. He makes the process enjoyable and has a real talent for turning my ideas into engaging content. It's not just effective—it's also fun!

**What do you dislike about Madison?**

There is nothing I dislike about Madison.

**Recommendations to others considering Madison:**

If you're thinking about working with Madison, I highly recommend it. They've made promoting my content on LinkedIn incredibly easy and effective. Sean Johnson, in particular, has been fantastic to work with—he's insightful, creative, and truly understands how to articulate complex ideas in a way that engages my audience. When I look at "competitors" in my space, and I see their post and engagement analytics, we are blowing them away because of Madison's contribution. If that is something you desire for your business, look no further.

**What problems is Madison solving and how is that benefiting you?**

Before I started working with Madison, I had a few key challenges when it came to promoting my content on LinkedIn:

- Articulating Complex Ideas: I found it tough to clearly communicate my thoughts on various business topics.
- Consistency in Posting: Keeping up with a regular posting schedule was a struggle.
- Audience Engagement: I wanted to engage more effectively with my audience but wasn't sure how.


Working with Sean Johnson at Madison has been a game-changer. 

Sean has an incredible knack for taking my ideas and turning them into clear, engaging posts. It’s like he reads my mind and puts my thoughts into words better than I ever could. They’ve helped me stay consistent with my posts, which has been crucial in keeping my audience interested and engaged.Thanks to their promotion strategies, I’ve seen a big jump in how much people interact with my content. My network is more active and engaged than ever.

In short, Madison has made my LinkedIn presence much stronger and more impactful. It's been a fantastic experience.

  ### 17. Our B2B Marketing Game Changer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kate B. | Associate Director, Corporate Marketing

**Reviewed Date:** July 18, 2024

**What do you like best about Madison?**

Curated, strategic, unique content that matches our brand and leadership personalities.

**What do you dislike about Madison?**

I only wish we could bring the Madison team in-house and pick their brains 24/7.

**What problems is Madison solving and how is that benefiting you?**

Sean and his team are invaluable to me as a scrappy b2b marketer. Their ability to understand our work, our partner's pain points, and create compelling content that matches the tenor of our company and the voice of our leadership is unparalleled. 

The content is strategic and specific, creating a natural narrative and POV that I've found myself reusing across different content and channels. 

We engaged Madison for high-quality content, but their influence goes beyond just content creation; Sean has fundamentally changed how we approach and value thought leadership within our company.

I can't overstate what an asset Madison is to our marketing strategy. We are so grateful for their partnership!

  ### 18. High-touch, collaborative, and thoughtful branding, website, and authority marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacob R. | Managing Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2024

**What do you like best about Madison?**

Madison puts in the time and effort to get to to know their client's industry and services at a granular level. I believe this helps exponentially when it comes to the authority marketing as the output feels as though it was written by someone with decades of experience in the industry. Additionally, the tema is always reachable and open to feedback.

**What do you dislike about Madison?**

All positive things to say about Madison

**What problems is Madison solving and how is that benefiting you?**

Madison is solving my consulting firm's branding, website, and content marketing needs. The team at Madison pushed my thinking to get sharper on my ICP and has created brand assets and a website that far exceeded my expectations and help my firm stand out. Additionally, the content marketing has been helpful for gaining trust with new clients and my network.

  ### 19. Authority Marketing Masters

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caleb O. | Partner

**Reviewed Date:** July 29, 2024

**What do you like best about Madison?**

Sean and his team are more than just experts in their craft, they're genuince people who care about the success of their customers.

**What do you dislike about Madison?**

I can't think of any substantive negatives in our relationship with Madison. I only lament we didn't hire them earlier and invest more in the relationship sooner.

**What problems is Madison solving and how is that benefiting you?**

Madison is supporting our growth efforts by producing impactful social (LinkedIn) content. Or at least, that's wha your contract says. They've also driven the strategy and ideation processes that find the wells of content you didn't know existed at your company. 

They've also helped us team get past our own personal hesitations w/ this type of marketing, and ensured we're sharing content that stays trues to both or team and personal values.

  ### 20. Just the thought partner you need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2024

**What do you like best about Madison?**

It's a system. You just work the system.

**What do you dislike about Madison?**

Unfortunately I can't transplant my brain into someone else's head so you still have to do some work here...

**Recommendations to others considering Madison:**

Remember authority marketing is a long-term game, not a quick marketing hit. Be prepared to put in the work over time, be patient.

**What problems is Madison solving and how is that benefiting you?**

I knew I had something to say to my potential clients and I was struggling to find the time or format. Sean really helped me to jumpstart my thought leadership by listening deeply and reflecting back my unique point of view.

  ### 21. Defining what you do is harder than you think...luckily, we found Madison!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2024

**What do you like best about Madison?**

Sean’s questions helped us break free from old patterns and rethink how we present ourselves.

**What do you dislike about Madison?**

Not a darn thing! Excellent experience so far

**What problems is Madison solving and how is that benefiting you?**

We were a typical startup—brimming with ideas and energy but too close to our business to effectively nail our messaging. We were getting opportunities but failing to connect with prospects. That’s where Sean from Madison came in. He gave us fresh insight into our blind spots and crafted a presentation deck that immediately clicked with clients. We're excited to continue our journey with Madison!

  ### 22. Madison challenges your preconceptions and helps you achieve your goals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Madison?**

Sean won’t just agree with everything you say to close a deal. He’ll give you honest feedback and challenge your ideas, which is rare to find.

**What do you dislike about Madison?**

We do not have anything negative to say.

**Recommendations to others considering Madison:**

You'll quickly realize the immediate value once you schedule your first discussion with Sean.

**What problems is Madison solving and how is that benefiting you?**

Our strategic discussions with Sean not only helped us develop a realistic and efficient marketing plan, but also provided valuable insights into how we should present ourselves as a company. His guidance allowed us to refine our messaging and better align our branding with our overall goals.

  ### 23. A more predictable acquisition machine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike R. | Guest Lecturer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about Madison?**

Sean is a first-class guy with incredible domain expertise.

**What do you dislike about Madison?**

I had a great experience. Can't think of anything.

**What problems is Madison solving and how is that benefiting you?**

Sean and his firm are first-class. They’ve helped me turn content into a more predictable customer acquisition machine, and I’m confident I wouldn’t be as far along w/o them. Highly rec. for anyone trying to level-up how they sell services online.



- [View Madison pricing details and edition comparison](https://www.g2.com/products/madison/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A50%3A33+-0500&secure%5Bsession_id%5D=848caa80-736f-440c-a521-0e5a732470ca&secure%5Btoken%5D=e269f178251699630220068fae211bd13d2f646ea538176ff2abb87072b220d9&format=llm_user)

## Madison Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Other Platform Features**
- Notifications & Reminders
- Contract Database
- Contract Compliance
- Integrations / APIs
- E-Signature

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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