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Madison Reviews & Provider Details

Madison helps grow professional services firms by making their Partners and Managing Directors "slightly famous." Specifically we help you: - Get clarity on your Point of View. - Communicate that Point of View through insightful and high quality content. - Create natural and respectful ways for your prospects to raise their hands when they're ready.

Provider Website

Seller

Madison

Discussions

Madison Community

Services Offered

Marketing Strategy, Content Marketing, Positioning Strategy, Sales Enablement, Social Marketing

Locations Serviced

United States

Overview by

Sean Johnson

Madison Reviews (19)

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Jordan K.

Venture Partner

Internet

Small-Business (50 or fewer emp.)

11/4/2025

"Expert Team Drives Fast Results—Sometimes Too Fast!"

5/5

What do you like best about Madison?

Sean and team know the space like the back of their hand, they are fast and help us move out the pace that we need to as a growing firm. They are solution oriented, so always focused on helping us find the best route to overcome a challenge or capture an opportunity. Review collected by and hosted on G2.com.

What do you dislike about Madison?

They move to fast hah...the team is on top of things right from the start. They have playbooks that they use, which help us move, but also are able to adapt to unique opportunities we have. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

I would highly recommend Sean and the Madison team. I've had the pleasure of working with Sean for over a dedicate previously at Digital Intent, Founder Equity, and Manifold and he and the team he's assembled are winners. They care deeply about the work they do and really understand the space and how to get the most out of today's tools. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison is helping us find a voice and generate unique insights in the crowded space of consulting, IT services, and AI. They help bring our leadership team's ideas to our targeted audience. Review collected by and hosted on G2.com.

Brion N.

Small-Business (50 or fewer emp.)

8/22/2025

"I find terrorists and drug dealers"

5/5

What do you like best about Madison?

I am a very difficult client and I want it my way. Sean met the challenge and moved us forward. Review collected by and hosted on G2.com.

What do you dislike about Madison?

They were honestly easy to work with and did the things they said they would do. What is there to dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

Have someone in your company ready to spend 2-4 hours a month with them so that the materials can be tailored to you. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

I do financial compliance, and finding terrorists and drug dealers is a task that we take on for some companies. For others, we provide Model Risk Management for complex offerings like collecting 100,000,000 GBP of tips a year. We had trouble connecting our message to our audience, and Sean and his team came in and helped with that. Empirically, their posts got 30% more impressions than our self-made posts, and our highest impression post was over 8 times higher than we had managed on our own. Review collected by and hosted on G2.com.

Angie M.

Mid-Market (51-1000 emp.)

8/22/2025

"Madison translates leadership expertise into relevant content the market values"

5/5

What do you like best about Madison?

Madison is an authentic strategic partner. They consistently go above and beyond, whether it’s building authority through thought leadership or helping us think through our bigger-picture strategy and org challenges. Conversations flow easily, and they have a rare ability to turn a fluid discussion into clear, actionable insights. Review collected by and hosted on G2.com.

What do you dislike about Madison?

I can't think of any downsides. They consistently exceed my expectations. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

They’re sharp, strategic, and relentless about getting it right. Working with them means questioning your own assumptions and sharpening what makes you distinct. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

As business owners and executive leaders, our days are packed with running the business and guiding our teams. We carry a wealth of expertise, but rarely the time to pause, reflect, and translate that knowledge into insights our audiences actually want to hear—insights that strengthen both our brand and our authority. Madison helped us bridge that gap. Review collected by and hosted on G2.com.

Denise F.

Senior Project Manager at Doppio Group

Mid-Market (51-1000 emp.)

7/21/2025

"Strategic, Collaborative, and Incredibly Effective – Madison Delivers Real Results"

5/5

What do you like best about Madison?

The most helpful thing about Madison is their ability to deeply understand your business and translate that into strategic, high-impact content that feels authentic and drives real results.

They don’t just produce marketing materials — they clarify your message, elevate your authority, and help you connect with the right audience in a way that builds long-term brand equity. Their hands-on partnership, responsiveness, and focus on what actually works (not just what looks good) make them invaluable, especially for professional services and B2B firms. Review collected by and hosted on G2.com.

What do you dislike about Madison?

They make us look too good. Honestly, the only downside is trying to keep up with the momentum they’ve created. It’s like giving your brand a double shot of espresso — powerful, energizing, and slightly addictive. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

If you're looking at Madison, understand this: they’re not here to sprinkle some marketing fairy dust and walk away. They’re strategic, relentless, and dialed in. Be prepared to challenge your own messaging, clarify what makes you unique, and show up consistently.

Give them access, be honest, and let them do what they do best. The more open you are, the more powerful the outcome will be. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

What Madison brings to the table isn’t just clever content or tactical campaigns — it’s clarity, confidence, and a powerful sense of direction. From the moment we engaged with Sean and his team, they operated like an extension of our leadership group. They immersed themselves in our world, captured our voice with uncanny accuracy, and crafted a message that moved the needle with the right people.

In an industry flooded with transactional vendors and templated messaging, Madison stands out as a strategic ally. They build brand equity through authority, trust, and consistency — and they do it with remarkable speed and precision.

If your business is serious about stepping into a new category of influence and unlocking meaningful inbound opportunities, Madison is the partner you want. They don’t just help you tell your story — they help you own your space. Review collected by and hosted on G2.com.

Scott E.

Small-Business (50 or fewer emp.)

5/15/2025

"I highly recommend Madison to help you grow your professional services"

5/5

What do you like best about Madison?

Madison has great people and a credible point of view on growing a professional services firm. Sean and Paul are great partners in not only delivering the results they promise but in drawing out great content and thinking from you in their engagements. And, while they will be the first to tell you there isn't a cookie-cutter approach to growth, Sean and Paul have a playbook that they (and you) operate from that builds confidence. They deliver the results they say they will and more - exceeding expectations at every turn. Review collected by and hosted on G2.com.

What do you dislike about Madison?

I don't have any dislikes about Madison beyond some poorly chosen sports allegiances that can't be held against them. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

It is hard to grow any business much less a professional services firm where you spend your full week delivering value for clients (and neglecting that business development)! Madison offers an authentic and proven approach to growing your client base that feels less salesy and more value delivery from day 1. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison helped me publicly launching my professional services firm and is providing ongoing support to help me grow my client base. Madison has helped me sharpen my client proposition, develop the necessary assets (e.g., website) to highlight that proposition, and find clients who need that proposition - the full spectrum! If that is the practical, Sean and Paul are fantastic partners and friends who are in your corner from day 1. Review collected by and hosted on G2.com.

Patrick M.

Owner

Small-Business (50 or fewer emp.)

5/12/2025

"Amazing experience working with Paul and the team. Super knowledgable and concise. Great teammate!"

5/5

What do you like best about Madison?

Super professional and respectful.

Paul threads the needle perfectly between "a friend at a bar" and "strategic marketing consultant.” We could talk about anything, but I always knew he have my business' best interests at heart.

They were always on top of responses. And timeliness is everything. I could text them and they'd get back to me faster than most of my referral partners.

The tech setup is straightforward without being complicated. Notion keeps everything in one place without making me jump through hoops to review or approve content.

Paul asks questions that made me think differently about what I deal with every day. He doesn't just nod and say "Sounds good.” He challenges me to explain why I do things a certain way, which helped me translate my "insurance speak" into something real people actually understand. Review collected by and hosted on G2.com.

What do you dislike about Madison?

I honestly don't have anything that could be better. Their whole system works well from start to finish. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

A mentor shared with me that "If you're comfortable, you're not learning." Working with Madison got me out of my comfort zone and into a place of learning. Our conversations helped me take all complicated chaos in my head and translate it into clear stories that actually connect with people. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison solved a problem I didn't even know I had — the need for someone to challenge my thinking. I know my systems. I know my clients. But nobody asks me the hard questions that force me to explain why things are the way they are.

With Madison, I've turned complex insurance nightmares into clear explanations that normal people can understand. They've helped me articulate what I know in a way that doesn't make people's eyes glaze over.

I'd recommend Madison to any company that needs to explain complicated stuff in simple terms and build real trust with clients. Whether you're a one-person shop or managing a full bench, they'll help you cut through the noise. Review collected by and hosted on G2.com.

Verified User in Legal Services

7/16/2025

"The most valuable service provider we use."

5/5

What do you like best about Madison?

The best part of Madison is that they feel like they are on our team. They don’t feel like a service provider, it feels like they are working right alongside us as part of our team. They are truly incredible people who care about what you’re doing and they figure out the smallest ways they can make you better while always delivering on the big things. Review collected by and hosted on G2.com.

What do you dislike about Madison?

Honestly, there are no downsides. They’ve blown our expectations out of the water and are far and beyond the best service provider I’ve ever worked with in my entire professional career. Review collected by and hosted on G2.com.

Matt M.

Small-Business (50 or fewer emp.)

2/12/2025

"Helping an agency focus their message"

5/5

What do you like best about Madison?

They really take the time to understand what we do, and our calls to plan content and strategy are genuinely enjoyable. They approach this work from a human perspective, which is a breath of fresh air. We’ve been pitched plenty of cold, impersonal lead generation services that left a bad taste in our mouths. Sean and his team, on the other hand, think about networking in a way that actually makes sense and feels good to get behind. Review collected by and hosted on G2.com.

What do you dislike about Madison?

Honestly, nothing comes to mind. The experience has been great, and we really appreciate their approach. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

Let them challenge your assumptions about your business. If you’ve been doing things the same way for a long time, a fresh perspective and a critical eye can help you focus on the right stages—ones that actually get attention instead of just adding to the pile of unread cold DMs. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison has spent the last year really helping us focus on the things we're good at, packaging our services in a way that's more undesandable. We've always thought of rou design+dev agency as one taht can do it all, but turns out that messaign is not so helpfufl ro poteneial leitn who are trying to help you picture themsleve wkring with you. Sean and his team have really helped us find a foucs and and spend oru tiem and engery on servies that make sens to share and post about.Madison has spent the last year helping us refine our focus and package our services in a way that’s clearer and more compelling. We’ve always thought of our design + dev agency as one that can do it all, but that messaging wasn’t helping potential clients see themselves working with us. Sean and his team have helped us hone in on what we do best, making it easier to communicate our value and put our time and energy into the right services—the ones that make the most sense to share and promote. Review collected by and hosted on G2.com.

Mark S.

Partner

Law Practice

Small-Business (50 or fewer emp.)

10/23/2024

"Insightful strategy and practical tactics for professional services marketing. Madison delivers."

5/5

What do you like best about Madison?

Sean and the Madison team combine hands-on marketing experience with a clear strategic vision for professional services firms.

Madison's approach is rooted in practical knowledge gained from both in-house experience and advisory roles. That gives the firm unique insight into what actually works—and, tactically, how it works.

The Madison team excels at identifying a firm's core strengths and crafting a content strategy that builds on them and resonates with target audiences. Review collected by and hosted on G2.com.

What do you dislike about Madison?

There's very little to dislike.

Madison's comprehensive approach to marketing might be more than firms looking for quick-fix solutions are ready for.

And while the firm's thoroughness and focus on fundamentals might not promise immediate results, I actually see that as a strength. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

If you're looking for marketing strategy and implementation for your professional-services firm, you should talk with Madison.

Madison is particularly valuable for firms that are not looking for a quick fix, but are willing to put in the time to consistently create and release high-quality content—with their expert support and guidance along the way. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison has a strong point of view on the fundamental business-development problem facing professional-services firms: clients only buy from people they trust. That fundamental problem creates a unique marketing challenge that traditional marketing approaches fail to address.

To solve this problem, Madison helped us refine our point of view—which runs throughout everything we do—and supported us in creating and publishing expert "authority marketing" content that continues to develop our public reputation as trusted advisors.

The primary benefit we see from Madison is that its approach actually works for professional-services firms. Madison isn't trying to force-fit traditional (or buzzy) marketing tactics. Instead they help us play the long game of transforming our actual expertise into a trust-building asset that generates direct business and ongoing referrals. Review collected by and hosted on G2.com.

Austin H.

Small-Business (50 or fewer emp.)

8/22/2024

"Madison is The Way and Sean Johnson is Your Guy"

5/5

What do you like best about Madison?

Sean has singlehandedly driven much of the inbound interest we've received since we began working together. His professional excellence is obvious when you speak with him and his ability craft content in our tone that resonates with our target audience is truly impressive. He offers tremendous value for the results we've received. Review collected by and hosted on G2.com.

What do you dislike about Madison?

There really isn't anything I would change about working with Madison. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

Give it a shot! Working with Madison is an asymmetric opportunity - low risk and high reward. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison helped us go from no marketing strategy to having a thoughtful marketing infrastructure that allows us to reach out to our target audience. It has unlocked the value of my LinkedIn network in a way I wasn't able to prior to engaging Madison. By leveraging LinkedIn, we are driving inbound interest using resources we already have instead of competing with other firms for paid advertising dollars or sponsorships. Review collected by and hosted on G2.com.