---
title: Lotame Spherical Platform Reviews
meta_title: 'Lotame Spherical Platform Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 117 reviews by the users' company size, role or industry
  to find out how Lotame Spherical Platform works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 117
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Lotame Spherical Platform Reviews
**Vendor:** Lotame  
**Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 117
## About Lotame Spherical Platform
Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com





## Lotame Spherical Platform Discussions
  - [Can I use my data in other platforms or DSPs?](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) - 1 comment, 1 upvote
  - [What does the word "Lotame" mean?](https://www.g2.com/discussions/what-does-the-word-lotame-mean) - 1 comment, 1 upvote
  - [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment
  - [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments

- [View Lotame Spherical Platform pricing details and edition comparison](https://www.g2.com/products/lotame-spherical-platform/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-07+07%3A34%3A07+-0500&secure%5Bsession_id%5D=49ffaefd-534b-4391-860a-4efe8d2aa4c1&secure%5Btoken%5D=d13fe0ea2e536c0127dd3f214ae7fa71e8b75e07398f2d32b1ae4b9de0426e54&format=llm_user)
## Lotame Spherical Platform Integrations
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)

## Lotame Spherical Platform Features
**Data Integration**
- 1st-Party Data Integration
- 2nd-Party Data Integration
- 3rd-Party Data Integration
- Offline Data Integration
- Mobile Data Integration
- Data Export Tools
- Collaboration Tools
- Real-Time Data
- Ad Network Integration

**Agentic AI - Data Management Platform (DMP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Audience Data - Audience Data Providers**
- Third-Party Data Access
- Audience Segmentation
- Audience Insights
- Custom Audience Creation

**Data Analysis & Optimization**
- Audience Segmentation
- Recommendations
- Standard Dashboards
- Custom Reports
- Campaign Segmentation

**Activation - Audience Data Providers**
- Cross-Channel Targeting
- DSP Integration
- Data Enrichment
- Audience Activation

**Platform**
- Data Permissions
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Internationalization
- Advertising Management
- Performance Management
- Campaign Management
- Data Storage Management
- Customer Experience Management

**AI Capabilities - Audience Data Providers**
- Predictive Audience Modeling

**Additional Functionality**
- Contact Database
- AI Copilot
- Data Migration
- Engagement Tracking
- Data Visualization
- Audience Targeting
- Data Capture and Transfer
- Competitive Analysis
- Generative AI
- Reporting/Analytics
- Data Synchronization
- CRM
- Content Library
- Data Mapping
- Customer Journey Mapping
- API
- SMS Marketing
- Data Recovery
- Drip Campaigns
- Customer Database
- Email Marketing
- Data Profiling
- Multi-Channel Marketing
- Real-Time Analytics
- Click Tracking
- Behavior Tracking
- Real-Time Reporting
- Data Transformation
- Multi-Campaign
- A/B Testing
- Campaign Analytics
- Data Verification
- Data Extraction
- Behavioral Analytics
- Multiple Data Sources
- Reporting & Statistics
- ROI Tracking
- Predictive Analytics

## Top Lotame Spherical Platform Alternatives
  - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews)
  - [Permutive](https://www.g2.com/products/permutive/reviews) - 4.5/5.0 (83 reviews)
  - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - 4.0/5.0 (25 reviews)