[ Lotame ... Reviews ](https://www.g2.com/products/lotame-spherical-platform/reviews) [ Lotame ... Reviews ](https://www.g2.com/products/lotame-spherical-platform/reviews) # Lotame Spherical Platform Features ##### ## Data Integration (6) 1st-Party Data Integration Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. 2nd-Party Data Integration Allows user to combine first party data collected with additional first party data of strategic partners. 3rd-Party Data Integration Breadth of standard integrations to third-party data providers. Offline Data Integration Able to easily integrate data from offline sources. Mobile Data Integration Able to easily integrate mobile data within the DMP platform. Data Export Tools Able to extract data from the DMP in bulk through a structured file. Show More ##### ## Data Analysis & Optimization (4) Audience Segmentation Ease of segmenting user profiles into groups. Recommendations Analyzes data to find and recommend the highest value customer segmentations. Standard Dashboards Provides pre-built dashboards to aggregate and display data. Custom Reports Allows users to easily build customized reports and dashboards. Show More ##### ## Platform (5) Data Permissions Able to set data permissions for strategic partners. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. Enterprise Scalability Provides features to allow scaling for large organizations. Internationalization Enables users to use the DMP in multiple languages. Show More ##### ## Agentic AI - Data Management Platform (DMP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Audience Data - Audience Data Providers (4) Third-Party Data Access Enables access to external audience data from multiple sources. Audience Segmentation Enables users to create audience segments based on demographic, behavioral, and intent data. Audience Insights Surfaces key audience attributes such as demographics, interests, and behaviors. Custom Audience Creation Allows users to build custom audience segments based on defined criteria. Show More ##### ## Activation - Audience Data Providers (4) Cross-Channel Targeting Supports use of audience segments across channels such as display, CTV, and social. DSP Integration Enables activation of audience segments within demand-side platforms. Data Enrichment Enhances existing customer data with additional third-party attributes. Audience Activation Allows deployment of audience segments into campaigns for targeting. Show More ##### ## AI Capabilities - Audience Data Providers (1) Predictive Audience Modeling Uses machine learning to predict user behavior and build audience segments. Show More [ ![GENTY recruitment](https://images.g2crowd.com/uploads/product/hd_favicon/9f3e58c138d49a65f44b9df80d5973a2/genty-recruitment.svg "GENTY recruitment") Sponsored GENTY recruitment 4.9/5 (12) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") MediaMath by Infillion 3.9/5 (118) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive") Permutive 4.5/5 (82) ](https://www.g2.com/products/permutive/reviews) [ ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager") Adobe Audience Manager 4/5 (25) ](https://www.g2.com/products/adobe-audience-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/lotame-spherical-platform/competitors/alternatives) Lotame Spherical Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Product Avatar Image") Oracle BlueKai Data... 3.9/5 (19) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") Adobe 4/5 (28) [ Compare Now ](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5 (126) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-mediamath-by-infillion) ##### Categories on G2 [ Data Management Platform (DMP) ](https://www.g2.com/categories/data-management-platform-dmp)[ Audience Data Providers ](https://www.g2.com/categories/audience-data-providers) ##### Explore More [ Best data analytics tools for tech industry ](https://www.g2.com/discussions/what-are-the-best-data-analytics-tools-for-the-tech-industry)[ Best API gateway solutions for large-scale deployments ](https://www.g2.com/discussions/what-are-the-best-api-gateway-solutions-for-large-scale-deployments)[ Top tools for visualizing customer experience flows ](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-customer-experience-flows) [ Best SEO platform for boosting e-commerce sites ](https://www.g2.com/discussions/best-seo-platform-for-boosting-e-commerce-sites)[ Which CPQ app should I choose for a medium-sized enterprise ](https://www.g2.com/discussions/which-cpq-app-should-i-choose-for-a-medium-sized-enterprise)[ Most reliable digital display software ](https://www.g2.com/discussions/what-is-the-most-reliable-digital-display-software) Show More [ Best data analytics tools for tech industry ](https://www.g2.com/discussions/what-are-the-best-data-analytics-tools-for-the-tech-industry)[ Best API gateway solutions for large-scale deployments ](https://www.g2.com/discussions/what-are-the-best-api-gateway-solutions-for-large-scale-deployments)[ Top tools for visualizing customer experience flows ](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-customer-experience-flows) [ Best SEO platform for boosting e-commerce sites ](https://www.g2.com/discussions/best-seo-platform-for-boosting-e-commerce-sites)[ Which CPQ app should I choose for a medium-sized enterprise ](https://www.g2.com/discussions/which-cpq-app-should-i-choose-for-a-medium-sized-enterprise)[ Most reliable digital display software ](https://www.g2.com/discussions/what-is-the-most-reliable-digital-display-software)