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# Lotame Spherical Platform vs MediaMath by Infillion Comparison - What are their main differences?

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Lotame Spherical PlatformMediaMath by Infillion[+ Add Product](#)

Reviews

**Lotame Spherical Platform** [

4.3/5(117)

](https://www.g2.com/products/lotame-spherical-platform/reviews#reviews)

**MediaMath by Infillion** [

3.9/5(126)

](https://www.g2.com/products/mediamath-by-infillion/reviews#reviews)

Pricing

**Lotame Spherical Platform**
No pricing available

**MediaMath by Infillion**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Lotame Spherical Platform**
3 months

Based on 18 responses

**MediaMath by Infillion**
1 monthFaster

Based on 11 responses

Return on Investment

**Lotame Spherical Platform**
12 months

Based on 5 responses

**MediaMath by Infillion**
12 months

Based on 5 responses

Perceived Cost

**Lotame Spherical Platform**
$$$$$

**MediaMath by Infillion**
$$$$$

Average Discount

**Lotame Spherical Platform**
12%2% more

**MediaMath by Infillion**
10%

Pros & Cons

**Lotame Spherical Platform**
Not enough data

**MediaMath by Infillion**
[
Ad Management (1)
](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=1798563&qs=pros-and-cons#reviews)[
Advertising Management (1)
](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415498&qs=pros-and-cons#reviews)[
Complexity (1)
](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415504&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415532&qs=pros-and-cons#reviews)

Integrations

**Lotame Spherical Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[
View all
](https://www.g2.com/products/lotame-spherical-platform/integrations)

**MediaMath by Infillion**
Not enough data

Screenshots

**Lotame Spherical Platform**
 ![Lotame Spherical Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/201399/Lotame-Platform-Homepage.png)

**MediaMath by Infillion**
 ![MediaMath by Infillion screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1366256/platform.png)

Ratings

Meets Requirements

**Lotame Spherical Platform**

8.3

8.398

**MediaMath by Infillion**

7.7

7.7110

Ease of Use

**Lotame Spherical Platform**

8.6

8.697

**MediaMath by Infillion**

7.5

7.5108

Ease of Setup

**Lotame Spherical Platform**

8.4

8.449

**MediaMath by Infillion**

7.5

7.555

Ease of Admin

**Lotame Spherical Platform**

8.5

8.549

**MediaMath by Infillion**

7.7

7.749

Quality of Support

**Lotame Spherical Platform**

9.1

9.195

**MediaMath by Infillion**

8.0

8.0110

Has the product been a good partner in doing business?

**Lotame Spherical Platform**

9.3

9.350

**MediaMath by Infillion**

8.2

8.256

Product Direction (% positive)

**Lotame Spherical Platform**

8.6

8.689

**MediaMath by Infillion**

8.1

8.1108

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

8.2

74

7.6

21

Data Integration

1st-Party Data Integration

8.8(won by 0.4)

65

8.4

16

2nd-Party Data Integration

8.0(won by 0.3)

46

7.7

11

3rd-Party Data Integration

8.1

63

8.4(won by 0.3)

16

Offline Data Integration

6.9

31

7.2(won by 0.3)

9

Mobile Data Integration

7.9(won by 0.2)

42

7.7

10

Data Import/Export

8.6(won by default)

52

Feature Not Available

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

9.0(won by 0.8)

67

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

19

Recommendations

8.1(won by 1.5)

63

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.6

19

Standard Dashboards

8.0(won by 0.5)

64

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

17

Custom Reports

7.6(won by 1.3)

60

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.3

18

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

8.2(won by 1.3)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

15

User, Role, and Access Management

8.7(won by 0.5)

56

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

17

Enterprise Scalability

8.3(won by 0.3)

52

8.0

14

Internationalization

8.3(won by 0.3)

41

8.0

11

Performance and Reliability

8.7(won by default)

63

Feature Not Available

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);)

Not enough data

7.6

108

Channel Functionality

Display Functionality

Not enough data

8.2(won by default)

79

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Agentic AI - Display Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

7.9(won by default)

93

|

Verified

Campaign Optimization

Not enough data

7.8(won by default)

95

|

Verified

Reach

Not enough data

8.2(won by default)

83

Bulk Editing

Not enough data

6.7(won by default)

83

|

Verified

Batch Uploading

Not enough data

7.1(won by default)

77

|

Verified

Brand Safety

Not enough data

7.6(won by default)

75

Fraud Protection

Not enough data

7.3(won by default)

74

Frequency Capping

Not enough data

8.0(won by default)

83

Budget Pacing

Not enough data

8.0(won by default)

94

|

Verified

Creative Optimization

Not enough data

7.3(won by default)

83

|

Verified

Rich Media Capabilties

Not enough data

7.1(won by default)

64

|

Verified

In-App Ads

Not enough data

7.4(won by default)

26

Mobile Rich Media Capabilities

Not enough data

7.2(won by default)

27

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

95

|

Verified

Retargeting

Not enough data

8.5(won by default)

91

|

Verified

Geo-Targeting

Not enough data

8.1(won by default)

90

|

Verified

Contextual Targeting

Not enough data

7.9(won by default)

76

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.3(won by default)

68

|

Verified

Custom Reports

Not enough data

7.2(won by default)

84

|

Verified

User, Role, and Access Management

Not enough data

8.0(won by default)

82

|

Verified

Performance and Reliability

Not enough data

7.6(won by default)

91

|

Verified

Enterprise Scalability

Not enough data

7.6(won by default)

75

|

Verified

Customization

Not enough data

7.1(won by default)

75

|

Verified

Workflow Capability

Not enough data

7.0(won by default)

75

|

Verified

Internationalization

Not enough data

7.7(won by default)

57

|

Verified

Notifications

Not enough data

6.9(won by default)

75

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

7.5

108

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Mobile Functionality

Mobile Functionality

Not enough data

7.3(won by default)

43

Agentic AI - Mobile Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

7.9(won by default)

93

|

Verified

Campaign Optimization

Not enough data

7.8(won by default)

95

|

Verified

Reach

Not enough data

8.2(won by default)

83

Bulk Editing

Not enough data

6.7(won by default)

83

|

Verified

Batch Uploading

Not enough data

7.1(won by default)

77

|

Verified

Brand Safety

Not enough data

7.6(won by default)

75

Fraud Protection

Not enough data

7.3(won by default)

74

Frequency Capping

Not enough data

8.0(won by default)

83

Budget Pacing

Not enough data

8.0(won by default)

94

|

Verified

Creative Optimization

Not enough data

7.3(won by default)

83

|

Verified

Rich Media Capabilties

Not enough data

7.1(won by default)

64

|

Verified

In-App Ads

Not enough data

7.4(won by default)

26

Mobile Rich Media Capabilities

Not enough data

7.2(won by default)

27

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

95

|

Verified

Retargeting

Not enough data

8.5(won by default)

91

|

Verified

Geo-Targeting

Not enough data

8.1(won by default)

90

|

Verified

Contextual Targeting

Not enough data

7.9(won by default)

76

Audience Targeting

Not enough data

Not enough data

Mobile

Mobile Tracking

Not enough data

7.1(won by default)

40

In-App Ads

Not enough data

7.4(won by default)

26

Mobile Rich Media Capabilities

Not enough data

7.2(won by default)

27

Platform

API / Integrations

Not enough data

7.3(won by default)

68

|

Verified

Custom Reports

Not enough data

7.2(won by default)

84

|

Verified

User, Role, and Access Management

Not enough data

8.0(won by default)

82

|

Verified

Performance and Reliability

Not enough data

7.6(won by default)

91

|

Verified

Enterprise Scalability

Not enough data

7.6(won by default)

75

|

Verified

Customization

Not enough data

7.1(won by default)

75

|

Verified

Workflow Capability

Not enough data

7.0(won by default)

75

|

Verified

Internationalization

Not enough data

7.7(won by default)

57

|

Verified

Notifications

Not enough data

6.9(won by default)

75

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

7.5

107

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Video Functionality

Video Functionality

Not enough data

7.4(won by default)

38

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

7.9(won by default)

93

|

Verified

Campaign Optimization

Not enough data

7.8(won by default)

95

|

Verified

Reach

Not enough data

8.2(won by default)

83

Bulk Editing

Not enough data

6.7(won by default)

83

|

Verified

Batch Uploading

Not enough data

7.1(won by default)

77

|

Verified

Brand Safety

Not enough data

7.6(won by default)

75

Fraud Protection

Not enough data

7.3(won by default)

74

Frequency Capping

Not enough data

8.0(won by default)

83

Budget Pacing

Not enough data

8.0(won by default)

94

|

Verified

Creative Optimization

Not enough data

7.3(won by default)

83

|

Verified

Rich Media Capabilties

Not enough data

7.1(won by default)

64

|

Verified

In-App Ads

Not enough data

7.4(won by default)

26

Mobile Rich Media Capabilities

Not enough data

7.2(won by default)

27

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

95

|

Verified

Retargeting

Not enough data

8.5(won by default)

91

|

Verified

Geo-Targeting

Not enough data

8.1(won by default)

90

|

Verified

Contextual Targeting

Not enough data

7.9(won by default)

76

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.3(won by default)

68

|

Verified

Custom Reports

Not enough data

7.2(won by default)

84

|

Verified

User, Role, and Access Management

Not enough data

8.0(won by default)

82

|

Verified

Performance and Reliability

Not enough data

7.6(won by default)

91

|

Verified

Enterprise Scalability

Not enough data

7.6(won by default)

75

|

Verified

Customization

Not enough data

7.1(won by default)

75

|

Verified

Workflow Capability

Not enough data

7.0(won by default)

75

|

Verified

Internationalization

Not enough data

7.7(won by default)

57

|

Verified

Notifications

Not enough data

6.9(won by default)

75

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

7.5

107

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

Not enough data

Feature Not Available

Campaign Management

Campaign Dashboard

Not enough data

7.9(won by default)

93

|

Verified

Campaign Optimization

Not enough data

7.8(won by default)

95

|

Verified

Reach

Not enough data

8.2(won by default)

83

Bulk Editing

Not enough data

6.7(won by default)

83

|

Verified

Batch Uploading

Not enough data

7.1(won by default)

77

|

Verified

Brand Safety

Not enough data

7.6(won by default)

75

Fraud Protection

Not enough data

7.3(won by default)

74

Frequency Capping

Not enough data

8.0(won by default)

83

Budget Pacing

Not enough data

8.0(won by default)

94

|

Verified

Creative Optimization

Not enough data

7.3(won by default)

83

|

Verified

Rich Media Capabilties

Not enough data

7.1(won by default)

64

|

Verified

In-App Ads

Not enough data

7.4(won by default)

26

Mobile Rich Media Capabilities

Not enough data

7.2(won by default)

27

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

95

|

Verified

Retargeting

Not enough data

8.5(won by default)

91

|

Verified

Geo-Targeting

Not enough data

8.1(won by default)

90

|

Verified

Contextual Targeting

Not enough data

7.9(won by default)

76

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.3(won by default)

68

|

Verified

Custom Reports

Not enough data

7.2(won by default)

84

|

Verified

User, Role, and Access Management

Not enough data

8.0(won by default)

82

|

Verified

Performance and Reliability

Not enough data

7.6(won by default)

91

|

Verified

Enterprise Scalability

Not enough data

7.6(won by default)

75

|

Verified

Customization

Not enough data

7.1(won by default)

75

|

Verified

Workflow Capability

Not enough data

7.0(won by default)

75

|

Verified

Internationalization

Not enough data

7.7(won by default)

57

|

Verified

Notifications

Not enough data

6.9(won by default)

75

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

7.5

107

Demand Side Platforms

Cross Channel Capabilities 

Not enough data

Not enough data

Agentic AI - Demand Side Platform (DSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

7.9(won by default)

93

|

Verified

Campaign Optimization

Not enough data

7.8(won by default)

95

|

Verified

Reach

Not enough data

8.2(won by default)

83

Bulk Editing

Not enough data

6.7(won by default)

83

|

Verified

Batch Uploading

Not enough data

7.1(won by default)

77

|

Verified

Brand Safety

Not enough data

7.6(won by default)

75

Fraud Protection

Not enough data

7.3(won by default)

74

Frequency Capping

Not enough data

8.0(won by default)

83

Budget Pacing

Not enough data

8.0(won by default)

94

|

Verified

Creative Optimization

Not enough data

7.3(won by default)

83

|

Verified

Rich Media Capabilties

Not enough data

7.1(won by default)

64

|

Verified

In-App Ads

Not enough data

7.4(won by default)

26

Mobile Rich Media Capabilities

Not enough data

7.2(won by default)

27

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

95

|

Verified

Retargeting

Not enough data

8.5(won by default)

91

|

Verified

Geo-Targeting

Not enough data

8.1(won by default)

90

|

Verified

Contextual Targeting

Not enough data

7.9(won by default)

76

Audience Targeting

Not enough data

Not enough data

Demand Side Platforms

Machine Learning Optimization

Not enough data

8.2(won by default)

57

|

Verified

Estimate and Projections

Not enough data

6.9(won by default)

58

|

Verified

Cross-Device Capabilities

Not enough data

6.9(won by default)

43

|

Verified

AI/Machine Learning

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.3(won by default)

68

|

Verified

Custom Reports

Not enough data

7.2(won by default)

84

|

Verified

User, Role, and Access Management

Not enough data

8.0(won by default)

82

|

Verified

Performance and Reliability

Not enough data

7.6(won by default)

91

|

Verified

Enterprise Scalability

Not enough data

7.6(won by default)

75

|

Verified

Customization

Not enough data

7.1(won by default)

75

|

Verified

Workflow Capability

Not enough data

7.0(won by default)

75

|

Verified

Internationalization

Not enough data

7.7(won by default)

57

|

Verified

Notifications

Not enough data

6.9(won by default)

75

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

For Advertising Agencies

Not enough data

Not enough data

Bidding Strategies

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Audience Data Providers[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

Not enough data

Audience Data - Audience Data Providers

Third-Party Data Access

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Custom Audience Creation

Not enough data

Not enough data

Activation - Audience Data Providers

Cross-Channel Targeting

Not enough data

Not enough data

DSP Integration

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Audience Activation

Not enough data

Not enough data

AI Capabilities - Audience Data Providers

Predictive Audience Modeling

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews)

Lotame Spherical Platform

Small-Business(50 or fewer emp.)

27.4%

Mid-Market(51-1000 emp.)

58.4%

Enterprise(\> 1000 emp.)

14.2%

[![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews)

MediaMath by Infillion

Small-Business(50 or fewer emp.)

26.7%

Mid-Market(51-1000 emp.)

50.0%

Enterprise(\> 1000 emp.)

23.3%

Small-Business

(50 or fewer emp.)

27.4%

26.7%

Mid-Market

(51-1000 emp.)

58.4%

50.0%

Enterprise

(\> 1000 emp.)

14.2%

23.3%

Reviewers' Industry

[![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews)
Lotame Spherical Platform

Marketing and Advertising

47.8%

Online Media

11.5%

Publishing

9.7%

Automotive

3.5%

Information Technology and Services

3.5%

Other

23.9%

[![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews)
MediaMath by Infillion

Marketing and Advertising

64.1%

Internet

16.2%

Gambling & Casinos

1.7%

Information Technology and Services

1.7%

Insurance

1.7%

Other

14.5%

FAQs

## Lotame Spherical Platform vs MediaMath by Infillion FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between MediaMath by Infillion vs Lotame Spherical Platform?

Lotame Spherical Platform stands out over MediaMath by Infillion with a higher G2 rating, stronger support, and a more modern user experience.

| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) |
| --- | --- |
| 3.9/5 (126 reviews) | 4.3/5 (117 reviews) |
| Mid-Market | Mid-Market |
| 7.5 | 8.4 |
| 8.0 | 9.1 |
| Transparency and control over spending | Easy audience creation and management |

### How do the pricing models of MediaMath by Infillion and Lotame Spherical Platform compare?

Lotame Spherical Platform is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **MediaMath by Infillion:** Reviewers highlight competitive cost per click and CPMs, but note that pricing can be high relative to other DSPs.
- **Lotame Spherical Platform:** Reviewers consistently praise the platform for delivering strong ROI and value, especially in audience activation and data management.

### What are the best alternatives to MediaMath by Infillion and Lotame Spherical Platform?

The top three alternatives to MediaMath by Infillion and Lotame Spherical Platform are Facebook, AdRoll, and Permutive.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | Competitive CPMs, but can be expensive | Transparency and control over spending |
| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | Strong ROI and value in audience activation | Easy audience creation and management |
| [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Massive reach and targeting capabilities |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting and cross-channel campaign management |
| [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | — | Privacy-first audience segmentation |

### Which Cross-Channel Advertising features should I prioritize when comparing MediaMath by Infillion and Lotame Spherical Platform?

Buyers should prioritize Ease of Use, Ease of Setup, Quality of Support, Data Import/Export, and Performance and Reliability when comparing MediaMath by Infillion and Lotame Spherical Platform.

- **Ease of Use:** MediaMath by Infillion scores 7.5; Lotame Spherical Platform scores 8.6.
- **Ease of Setup:** MediaMath by Infillion scores 7.5; Lotame Spherical Platform scores 8.4.
- **Quality of Support:** MediaMath by Infillion scores 8.0; Lotame Spherical Platform scores 9.1.
- **Data Import/Export:** Lotame Spherical Platform offers this feature; MediaMath by Infillion does not.
- **Performance and Reliability:** Lotame Spherical Platform offers this feature; MediaMath by Infillion does not.

### What are the pros and cons of MediaMath by Infillion vs Lotame Spherical Platform?

Lotame Spherical Platform's headline strength is ease of audience creation and management, while MediaMath by Infillion is recognized for transparency and control over spending.

- **MediaMath by Infillion strengths:** Transparency and control over spending, competitive CPMs, extensive catalog of third-party data, strong HIPAA-compliant targeting, and local billing.
- **MediaMath by Infillion trade-offs:** Reviewers cite complexity, outdated and non-intuitive UI, complex setup, slow dashboard updates, and limited targeting capabilities (all-time mentions: 1 for each negative theme).
- **Lotame Spherical Platform strengths:** Easy audience creation and management, high satisfaction with support, strong ROI in audience activation, and robust data import/export and performance features.
- **Lotame Spherical Platform trade-offs:** Some reviewers mention challenges with data integration and a desire for more granular analytics and privacy support.

### Is MediaMath by Infillion or Lotame Spherical Platform better for small businesses?

Facebook is the top-ranked alternative for small businesses, but between MediaMath by Infillion and Lotame Spherical Platform, both primarily serve the Mid-Market segment.

- **MediaMath by Infillion:** Largest reviewer segment is Mid-Market; reviewers note complexity and setup challenges that may impact small business adoption.
- **Lotame Spherical Platform:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and strong support, which can benefit small businesses seeking audience management solutions.

### Which Cross-Channel Advertising platform has better integrations?

Reviewers do not cite a clear winner between MediaMath by Infillion and Lotame Spherical Platform for integrations.

- **MediaMath by Infillion:** Recent reviews mention integrations with platforms such as Twitch and Spotify, as well as ease of connecting with first-party and third-party data sources.
- **Lotame Spherical Platform:** Reviewers highlight integration with DSPs, SSPs, and Panorama ID, supporting cross-channel data activation.

### How do MediaMath by Infillion and Lotame Spherical Platform compare on customer support?

Lotame Spherical Platform leads MediaMath by Infillion in Quality of Support by 1.1 points (9.1 vs 8.0), a material difference.

- **MediaMath by Infillion:** Reviewers describe support as generally responsive and helpful, but note occasional delays and a reliance on standard documentation.
- **Lotame Spherical Platform:** Reviewers consistently praise the support team for being knowledgeable, proactive, and providing personalized assistance, with many citing positive experiences in training and troubleshooting.

### Which is easier to implement, MediaMath by Infillion or Lotame Spherical Platform?

Lotame Spherical Platform is rated higher for Ease of Setup, with a 0.9-point advantage over MediaMath by Infillion (8.4 vs 7.5).

- **MediaMath by Infillion:** Reviewers report that initial setup can be complex and time-consuming, with a learning curve due to the platform's interface.
- **Lotame Spherical Platform:** Reviewers highlight a user-friendly onboarding process, clear documentation, and efficient support, making implementation smoother.

### Which product has better Targeting?

Lotame Spherical Platform is favored for Targeting based on reviewer sentiment and feature coverage.

- **MediaMath by Infillion:** Targeting is cited as a benefit in recent reviews, but also noted as limited in all-time mentions; no unique targeting features are listed.
- **Lotame Spherical Platform:** Reviewers consistently highlight advanced audience segmentation, targeting, and activation capabilities, with strong support for data-driven targeting and analytics.

Alternatives

**Lotame Spherical Platform Alternatives**

 ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")

[
Permutive
](/products/permutive/reviews)

 ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")

[
Adobe
](/products/adobe-audience-manager/reviews)

 ![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform")

[
Oracle BlueKai Data...
](/products/oracle-bluekai-data-management-platform/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

**MediaMath by Infillion Alternatives**

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

[
Criteo Commerce Growth
](/products/criteo-commerce-growth/reviews)

 ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")

[
Google Marketing Platform
](/products/google-marketing-platform/reviews)

## Lotame Spherical Platform vs MediaMath by Infillion

When assessing the two solutions, reviewers found Lotame Spherical Platform easier to use, set up, and administer. Reviewers also preferred doing business with Lotame Spherical Platform overall.

- Reviewers felt that Lotame Spherical Platform meets the needs of their business better than MediaMath by Infillion.
- When comparing quality of ongoing product support, reviewers felt that Lotame Spherical Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lotame Spherical Platform over MediaMath by Infillion.