--- title: Lotame Spherical Platform Reviews meta\_title: 'Lotame Spherical Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 117 reviews by the users' company size, role or industry to find out how Lotame Spherical Platform works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 117 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lotame Spherical Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Lotame Spherical Platform but has limited features. Are you part of the Lotame Spherical Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com * * * Seller [Lotame](https://www.g2.com/sellers/lotame) Discussions [Lotame Spherical Platform Community](https://www.g2.com/products/lotame-spherical-platform/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Danielle Smith Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/lotame-spherical-platform/pricing) ## Top-Rated Alternatives [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ ![Permutive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Permutive") Permutive 4.5/5(87) ](https://www.g2.com/products/permutive/reviews) [ ![Adobe Audience Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Audience Manager") Adobe Audience Manager 4/5(28) ](https://www.g2.com/products/adobe-audience-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/lotame-spherical-platform/competitors/alternatives) ## User Insights Average based on 117 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Lotame Spherical Platform Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews) Show More RS Rob S. Yield Manager Mid-Market (51-1000 emp.) 11/22/2019 "Good DMP for 1st party and 3rd party audiences" 4.5/5 What do you like best about Lotame Spherical Platform? Lotame has great customer service and they have a robust platform, capable of handling all our needs. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? The capabilities of the platform are vast, so it sometimes is difficult to figure out how everything fits together. However, after using the platform for several years, all the different levers are there to give you more control. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? We're creating 1st party segments and serving advertising based on those segments. We also purchase 3rd party segments (Lotame has a vast marketplace) and serve ads to those. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/19/2019 "I Love Lotame! " 4.5/5 What do you like best about Lotame Spherical Platform? I like the flexibility to build audiences and gather insights. I also love the constant push for innovation and new products. Customer service is top notch as well! Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Nothing comes to mind. Even minor annoyances with UI and such are often addressed via future updates. The team is constantly very receptive to feedback which is great for custom solutions Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: Do it! Fantastic products and even better customer service! Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Data usage is #1. We are using data much more efficiently now that we have a DMP for 1st party data + the ability to combine 1st and 3rd in unique ways. New benefit is giving clients an in-depth story about their brands via the vast array of insights tools. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Mid-Market (51-1000 emp.) 12/4/2019 "I create audiences within Lotame for local dealerships across Canada based on our AutoTrader website" 4.5/5 What do you like best about Lotame Spherical Platform? The UI is very user friendly. Also, the way we can push the audiences to the various platforms, is easy. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? It can take a long time to find the behaviors within the audience. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? There is a large discrepancy between our Lotame click and impression trackers compared to the native platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") UM Verified User in Media Production Mid-Market (51-1000 emp.) 11/22/2019 "Great customer service and product vision" 4/5 What do you like best about Lotame Spherical Platform? The customer service and product vision at Lotame is excellent. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Lotame nickels and dimes us a bit much and the audiences sometimes take a long time to populate. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? We use Lotame for digital audience targeting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Edward L. S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edward L. S.") ES Edward L. S. Marketing Mid-Market (51-1000 emp.) 2/13/2019 "Complete platform for data control." 4.5/5 What do you like best about Lotame Spherical Platform? Lotame is an ideal tool, to keep track of all types of data, which are acquired when carrying out all kinds of campaigns or studies, aimed at different types of sectors and people, in this way you can create reports, made from a Wide database, detailed, with all kinds of segmentation. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? The application can be saturated, when performing high capacity jobs, I do not know if this is due to an exaggerated consumption of equipment resources, where it is running, or are simply failures of the program, this can cause delays in the delivery of reports. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? The segmentation of the different campaigns and studies carried out, can be fully developed, differentiating our project, to a smaller percentage of people, but with a much broader scope of acceptance. Review collected by and hosted on G2.com. Show More 2/15/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") IC Verified User in Consumer Services Small-Business (50 or fewer emp.) 6/28/2019 "Lotame" 4.5/5 What do you like best about Lotame Spherical Platform? Help publishers , marketers and agencies find new customers. It increases engagement and growth of revenue through audience data. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? It's only suitable for computer literate persons who are in New error of technology. Both the company and the customer's must have an access to computer or smart phones to use it. Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: It's innovative and a trusted data solution company for global enterprise. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Increasing the number of customers to ease increase in production. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 8/19/2018 "Lots of great features, trouble U/X " 4/5 What do you like best about Lotame Spherical Platform? Data storage, and accessibility. The ability to take this data and push/port it to DBM or Facebook makes this tool very worthwhile. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Cumbersome interface. Multiple selection is tricky. Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: It works well with most marketing channels and recently connected with social networks. This will help greatly with Facebook/Instagram. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? The business problem is tracking website usage. Lotame allows us to collected behavioral data and funnel it into folders for later use. It allows us to combine this data with other forms of data from data partners. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Laura G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura G.") LG Laura G. Data Architect Marketing and Advertising Mid-Market (51-1000 emp.) 3/19/2018 "Great Platform and easy to use" 4.5/5 What do you like best about Lotame Spherical Platform? It's easy to use. How easy it is to create audiences. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? I can't get the audience immediately, the data generation takes between 24 and 48 hours. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? It is useful to gather information about the behavior of users on the website or the campaigns of our clients. We can recognize other potential profiles Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jim C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim C.") JC Jim C. Director, Online Advertising and Operations Publishing Mid-Market (51-1000 emp.) 8/11/2017 "Flexible and Powerful" 4.5/5 What do you like best about Lotame Spherical Platform? We're new to DMPs. Lotame worked with us to meet our needs. Didn't try to oversell us, and was there every step of the way during integration. 3 months in and we're already confident users of the platform (while knowing that there is a lot more to explore) Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? So far, there's nothing really to report. There have been no major outages, support times have always been fast, and everyone has been great to talk to. Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: Lotame is willing to scale with the size of your company - we're not the biggest fish. Lotame worked with us to find a solution that was right for us - other DMPs we looked into were not willing to do that. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? we're looking to get a better insight into who our customers are, what are they looking at, and how can we reach them more effectively. Lotame is helping with all of this. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/23/2017 "Lotame DMP is Most Evolved and Connected System" 4.5/5 What do you like best about Lotame Spherical Platform? Like the look and feel of the Lotame Portal. Also, it has awesome learning center. Audience profile report gives good insights of audience. Audience creation is also very minimal steps. It has seemless integration with all major DSPs like DoubleClick, MediaMath, etc. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? There is still scope of improvement in APR report. Apart from existing APR report need some data against 3rd party data which will directly fetch the information about audience interest/affinity across different segments. Automated reports may enhance the operations Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: It is useful and has good network of third-party data. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Gather all audience data at one platform and reach them with different communications. Also, APR audience insights for more enhanced campaigns for better conversions/leads for clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Lotame Spherical Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lotame Spherical Platform ](https://www.g2.com/products/lotame-spherical-platform/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago Can I use my data in other platforms or DSPs? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What does the word "Lotame" mean? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-the-word-lotame-mean) [ View all Discussions ](https://www.g2.com/products/lotame-spherical-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lotame-spherical-platform/pricing) Lotame Spherical Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Product Avatar Image") Oracle BlueKai Data... 3.9/5(19) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") Adobe 4/5(28) [ Compare Now ](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5(126) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-mediamath-by-infillion) ##### ##### Lotame Spherical Platform Features Data Integration 1st-Party Data Integration 2nd-Party Data Integration 3rd-Party Data Integration Data Analysis & Optimization Audience Segmentation Recommendations Standard Dashboards Platform Data Permissions User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/lotame-spherical-platform/features) ##### Categories on G2 [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)[Audience Data Providers](https://www.g2.com/categories/audience-data-providers) ##### Explore More [Which Adobe consulting partners function as a true extension of your team based on reviews from operations leaders?](https://www.g2.com/discussions/which-adobe-consulting-partners-function-as-a-true-extension-of-your-team-based-on-reviews-from-operations-leaders)[Top-rated platforms for large-scale container monitoring](https://www.g2.com/discussions/top-rated-platforms-for-large-scale-container-monitoring)[What's the best sales intelligence software for getting accurate, up-to-date decision-maker contact data for outbound prospecting?](https://www.g2.com/discussions/what-s-the-best-sales-intelligence-software-for-getting-accurate-up-to-date-decision-maker-contact-data-for-outbound-prospecting) [What is the best way to track time for remote teams?](https://www.g2.com/discussions/what-is-the-best-way-to-track-time-for-remote-teams)[Which image optimization platform is actually good for high-resolution mobile app assets where file size reduction cannot come at the cost of visual clarity on retina screens?](https://www.g2.com/discussions/which-image-optimization-platform-is-actually-good-for-high-resolution-mobile-app-assets-where-file-size-reduction-cannot-come-at-the-cost-of-visual-clarity-on-retina-screens)[Leading user research service for software development teams](https://www.g2.com/discussions/leading-user-research-service-for-software-development-teams) [Show MoreShow Less](javascript:void(0);)