Lifesight Features
Metrics (9)
Sessions - Digital Analytics
Based on 14 Lifesight reviews. Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 14 Lifesight reviews.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 13 reviewers of Lifesight have provided feedback on this feature.
Standard Event Tracking
As reported in 13 Lifesight reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. 13 reviewers of Lifesight have provided feedback on this feature.
Retention
As reported in 12 Lifesight reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. 12 reviewers of Lifesight have provided feedback on this feature.
Conversions
As reported in 13 Lifesight reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. This feature was mentioned in 12 Lifesight reviews.
Reporting (10)
Real-Time Reporting
As reported in 12 Lifesight reviews. Obtain live data for who is currently accessing your site.
Trending
As reported in 12 Lifesight reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 12 reviewers of Lifesight have provided feedback on this feature.
Segmentation
Based on 13 Lifesight reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 12 Lifesight reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
As reported in 12 Lifesight reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Based on 12 Lifesight reviews. Allows users to easily build customized reports and dashboards.
Dashboards
As reported in 12 Lifesight reviews. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
As reported in 12 Lifesight reviews. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Allows users to build custom reports. This feature was mentioned in 11 Lifesight reviews.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. 12 reviewers of Lifesight have provided feedback on this feature.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 12 Lifesight reviews.
Load Time Monitoring
Track load times on different devices and systems. 12 reviewers of Lifesight have provided feedback on this feature.
Campaign Tracking
As reported in 12 Lifesight reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Based on 12 Lifesight reviews. Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 12 Lifesight reviews.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 12 Lifesight reviews.
Administration (4)
API / Integrations
Based on 12 Lifesight reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 12 Lifesight reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 12 Lifesight reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
As reported in 12 Lifesight reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (6)
ROI Tracking
Based on 17 Lifesight reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns 19 reviewers of Lifesight have provided feedback on this feature.
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 19 Lifesight reviews.
Multi-User Access
As reported in 18 Lifesight reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
As reported in 19 Lifesight reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 17 reviewers of Lifesight have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy 18 reviewers of Lifesight have provided feedback on this feature.
Reports and Dashboards
As reported in 19 Lifesight reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
As reported in 18 Lifesight reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
As reported in 18 Lifesight reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback 17 reviewers of Lifesight have provided feedback on this feature.
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 17 reviewers of Lifesight have provided feedback on this feature.
Platform Basics (5)
Templates
Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Attribution Modeling (5)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 11 Lifesight reviews.
Multi-Touch Attribution
Based on 11 Lifesight reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model. 11 reviewers of Lifesight have provided feedback on this feature.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop. 11 reviewers of Lifesight have provided feedback on this feature.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. This feature was mentioned in 12 Lifesight reviews.
Marketing (4)
B2B Attribution
Provides features for B2B marketers. This feature was mentioned in 11 Lifesight reviews.
B2C Attribution
Based on 11 Lifesight reviews. Provides features for B2C marketers.
Marketing Channels
Based on 12 Lifesight reviews. Enables marketers to track multiple marketing channels.
Integrations
Integrates with other sales, marketing, and advertising software. 12 reviewers of Lifesight have provided feedback on this feature.
Platform Insights (7)
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic).
Publisher Data
Provides data on which publishers competitors are buying the most traffic from.
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
Platform Additional Functionality (2)
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.


