Which the hands-on support you receive from Kulea's customer success team, plus how easy the tool is to use, I've been on-boarded and sent out my first, very complex, campaign within days! It's perfect for a small marketing team with limited time and resource, but delivers big campaigns and, I'm sure, results.
Few niggly bits like not being able to personalise the fonts for buttons but not much so far. Any niggles are quickly resolved with the customer success team anyway.
Depends on what's important to you. But for a small marketing team wanting to make a big impact, it's well worth a look.
We want to deliver richer, more relevant and personalised customer experiences that, ultimately, deliver more conversions to revenue. What I like about Kulea is that we can do that by followers a customer's experience from our website, through to emails, and back to personalised content on our website. Most tools miss out this last piece but website conversions are a key metric to improve for our business. It also provides a myriad of options to achieve this so that we don't lose all important SEO benefits.