--- title: Kulea.ma Reviews meta_title: 'Kulea.ma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how Kulea.ma works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 23 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Kulea.ma Reviews **Vendor:** Kulea.ma **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 23 ## About Kulea.ma Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re reinventing marketing automation - removing the disparity between enterprise businesses and SMEs, breaking down the barriers so that it’s no longer just the big spenders that are realising the advantages of great technology. And all wrapped in a package so simple your nan could use it! ## Kulea.ma Pros & Cons **What users like:** - Users value the **ease of use** of Kulea.ma, appreciating its straightforward setup and helpful support team. (1 reviews) - Users find the **easy setup** of Kulea.ma invaluable, allowing for seamless integration and efficiency in managing campaigns. (1 reviews) - Users find Kulea.ma's **email marketing automation** saves time, enabling focus on other critical tasks effectively. (1 reviews) - Users find Kulea.ma **extremely helpful** for managing email campaigns, allowing focus on other important tasks. (1 reviews) ## Kulea.ma Reviews ### 1. Effortless Campaign Management with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Codie D. **Reviewed Date:** January 30, 2026 **What do you like best about Kulea.ma?** I use Kulea.ma for email campaigns, and it's been really helpful in taking the day-to-day tasks off our hands so we can focus on other things while it runs in the background. I love the freedom to create what we like, and the team is very helpful. We would not be able to keep up with demand, but Kulea.ma makes this possible without a second thought. The initial setup was very easy for my team thanks to the team members Esther and Andrew, who did a really good job and were very helpful. **What do you dislike about Kulea.ma?** N/A **What problems is Kulea.ma solving and how is that benefiting you?** Kulea.ma automates our email campaigns, freeing us to focus on other tasks while it runs in the background and helps us keep up with demand effortlessly. ### 2. Brilliant supportive team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Kulea.ma?** As you would expect, Kulea has all the features you would expect from a good marketing automation platform. The thing I like the best, though, is the team behind the product and how much support we have gotten from them. Andrew and Esther always go above and beyond to help us with strategy and have helped us get set up the tool for success. **What do you dislike about Kulea.ma?** None that I can think of, overall we're very happy. **What problems is Kulea.ma solving and how is that benefiting you?** We're trying to engage the contacts within our CRM. ### 3. It has a fairly practical and easy-to-use **Rating:** 4.0/5.0 stars **Reviewed by:** Mireanka K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Kulea.ma?** It has a fairly practical and easy-to-use interface that allows me to perform a thousand and one functions at the same time in such a way that I can greatly optimize my time, it is also provided with a wide catalog of functions allusive to digital marketing that allow me explore all the nuances of my running campaigns, since it turns out to be an excellent component in this section, the customer service team is quite attentive and receptive, they made me feel at all times that I had their support to achieve the results that I expected from my launched campaigns **What do you dislike about Kulea.ma?** Initially, it does not turn out to be very user-friendly, but once you start using the tool you quickly become familiar with the tool. **What problems is Kulea.ma solving and how is that benefiting you?** It has been quite useful for me to achieve tangibly capture my digital marketing strategies, in such a way that they allow me to appreciate in a fairly friendly way the results obtained after the implementation of each one of them, thanks to all this I have I was able to organically increase my sales since they have helped me greatly to advertise my products and at a fairly affordable price ### 4. An intuitive platform that has boosted appointments and sales dramatically! **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Kulea.ma?** - The emails that we send to prospects can be made to look like Outlook emails which is a huge bonus - Anyone who wants to unsubscribe is immediately removed from all journeys so we avoid any issues here - We asked for a development to the platform and Andrew made it happen very quickly - The journeys are easy to set up, intuitive, and have made our outbound campaigns completely automated which has helped grow our business massively **What do you dislike about Kulea.ma?** There is nothing that we dislike about Kulea. **What problems is Kulea.ma solving and how is that benefiting you?** We have solved our issue of manually chasing prospects and we have also been able to keep in regular contact with all of our clients with ease. ### 5. Game-changing for our new business strategy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about Kulea.ma?** Kulea enables us to power and automate our new business outreach. It is continually being re-developed and the support we receive is always way beyond expectations. Our team go above and beyond. Kulea itself is easy-to-use, intuitive and powerful. **What do you dislike about Kulea.ma?** It's hard to think of anything I dislike about Kulea! **What problems is Kulea.ma solving and how is that benefiting you?** Automating our new business outreach. Saving time on our email sends. Reaching large audiences at the click of a button! ### 6. Great product, great support **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Kulea.ma?** The help and support from Andrew has been invaluable. While the platform is fairly straightforward, there are some aspects that benefit from having a helping hand and Andrew has been brilliant. **What do you dislike about Kulea.ma?** It's not as initially intuitive as I'd like, but this is where the consultancy from Andrew has been so helpful. **Recommendations to others considering Kulea.ma:** Speak to Andrew as the knowledge for all things Kulea and marketing automation related. **What problems is Kulea.ma solving and how is that benefiting you?** Outreach for my clients. Lots of different campaigns and lots of different audiences that require segmenting and nurturing; Kulea allows me to do that more efficiently. ### 7. Engagement insights we can't get anywhere else **Rating:** 5.0/5.0 stars **Reviewed by:** Louise A. | European Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2020 **What do you like best about Kulea.ma?** Kulea allows us to have touchpoints with customers that we just can't achieve through social media or our field sales team who are spread thinly across the country. We are starting to build insights into what our customers need and what they want to hear from us. The sales team are also seeing increased engagement following a new campaign going out, which is so comforting during this time. The team at Kulea are always on hand to assist and advise which is so invaluable. Being the only marketeer for our UK office, it's so good having Andrew on hand to bounce ideas off and most importantly, challenge what I am or am not doing. **What do you dislike about Kulea.ma?** I'm unable to easily share with our reps the behaviour of a contact and the touchpoints they have had with us. I would love to be able to share the CRM behaviour info with sales people - a dynamic snapshot which allows them to take a look at the engagements a customer has had with us, but not access the system itself. **What problems is Kulea.ma solving and how is that benefiting you?** Although it's CRM "lite", we are actually gathering data and storing it safely, centrally where we can do something with it. Before, it was on sales reps phones or in their heads. It's early days but we are generating leads and prompting customers to take action with us. Our aim is to raise brand awareness at end-user level in order to create demand from our distributors. ### 8. Fantastic customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Kulea.ma?** Kulea is always on-hand to help you, Andrew always responds quickly and is more than happy to jump on a demo or send over step by step guidance on your query. Kulea are also always welcome to ideas on how they can improve the platform **What do you dislike about Kulea.ma?** Having to log in multiple times can become frustrating, this is because we use multiple Kulea accounts each day. However, this does make me feel confident in the security level of the platform. **Recommendations to others considering Kulea.ma:** Kulea will be there to help you every step of the way. If you don't know how a specific part of the software works, Andrew will always be more than happy to jump on a demo with you or talk you through it. **What problems is Kulea.ma solving and how is that benefiting you?** We are able to send personalised emails to our prospects and view real-time performance results at the click of a button. ### 9. A sterling service **Rating:** 5.0/5.0 stars **Reviewed by:** Scarlett C. | Head of Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Kulea.ma?** The 1-1 constant contact when you need it, Andrew and Steve knowing their product inside out, not just telling you but teaching you. **What do you dislike about Kulea.ma?** Nothing! I really like the system and the people. **Recommendations to others considering Kulea.ma:** Talk to Andrew! He's great. **What problems is Kulea.ma solving and how is that benefiting you?** Prospecting, automation ### 10. Marketing Masters **Rating:** 5.0/5.0 stars **Reviewed by:** Brian M. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2019 **What do you like best about Kulea.ma?** What I like best is the ability to use one of the many features in the software such as the email marketing, analytical reporting, creating landing pages, developing campaigns and managing those campaigns. The features are in most parts easy to use and manipulate and the guys at Kulea are always pleased to give a helping hand. The people that support the solution are superb and are really knowledgeable and can help you find specific queries to issues you may have. They will help you to setup any campaigns at the outset and explain what is required to make sure your campaigns are successful and effective. Kulea is a great solution for our business. **What do you dislike about Kulea.ma?** Its a new entrant to the market it would be great if we could utilise a bolt on CRM to the solution which would make it a more complete sales and marketing tool. But for a small business it is ideal and scalable providing a wealth of functionality for majority of users. **Recommendations to others considering Kulea.ma:** Great Marketing tool from beginners to experienced marketers. Lovely staff and Kulea is a great fun marketing tool. It will hold your database and provide great functionality to enable you to use the database constructively. **What problems is Kulea.ma solving and how is that benefiting you?** We are looking to punch above our weight in a busy marketplace and Kulea provides advanced marketing tools and processes to a) automate our marketing, b) create campaigns c) manage those campaigns and see how well a specific campaign can run. ### 11. Fantastic entry into the world of marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Alex C. | Co Founder and Director of Sales & Marketing Recruitment - Technology , Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Kulea.ma?** Easy to construct customer journeys with simple content builders built in. Great customer service on hand to help with any issues and a relatively simple integration to our CRM. All measurable through simple insight tools. **What do you dislike about Kulea.ma?** You have to be very organised in managing data within your CRM vs Kulea, strongly advise an integration tool to ensure that customers do not receive repeat information. **Recommendations to others considering Kulea.ma:** If using a CRM, the Zapier investment beyond Kulea is worth it's weight in gold! **What problems is Kulea.ma solving and how is that benefiting you?** Following the initial set up we are now easily able to deliver regular content to our customer base on a tailored basis and to measure the reactions to see what works and what doesn't. ### 12. A great relationship with a very likeable company! **Rating:** 5.0/5.0 stars **Reviewed by:** Helen M. | Senior Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2018 **What do you like best about Kulea.ma?** From the very outset, Kulea have been extremely friendly and professional! I've built great relationships with my contacts and feel very valued and supported as a client. From a service delivery point of view they are thorough and responsive - but the energy, personality and fun that they inject into my interactions sets them apart, and just makes them such a pleasure to work with! **What do you dislike about Kulea.ma?** I really have nothing negative to say! I have at times struggled to get to grips with using the product, but this was down to my technical abilities and lack of marketing know-how - rather than any issues with the product or service **Recommendations to others considering Kulea.ma:** I would highly recommend Kulea.ma to other organisations looking to implement a easy, highly functional, cost effective solution to their automated marketing needs! **What problems is Kulea.ma solving and how is that benefiting you?** We've created a CRM and a professional, effective way of sending email communications and creating landing pages. As a small consultancy with limited resources we still haven't realised the full potential - but we've seen benefits such as... improved analytics on marketing activity, positive feedback on the quality of our comms and we feel that we are more professional and on par with some of our competitors now. ### 13. A marketing function for tech startups **Rating:** 5.0/5.0 stars **Reviewed by:** Karen A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2018 **What do you like best about Kulea.ma?** I love the fact that I can write an unlimited number of really personalised journeys for all of my website visitors. This creates a bespoke journey for all of my client types. I can create a meaningful connection with my customers in the very early stages of our interaction. **What do you dislike about Kulea.ma?** I admit that I was a little intimidated at first with setting up my marketing journeys - if this is you, I'd recommend reaching out to the team - they have an option whereby they'll do the first automation with you. After that, you're up and running. **Recommendations to others considering Kulea.ma:** As a tech startup, Kulea is perfect for precise targeting through personalisation and persona-lisation. They also have a public API and we're actually planning to integrate Kulea into our retail analytics/growth suite. **What problems is Kulea.ma solving and how is that benefiting you?** I'm the founder of a retail analytics tech company. All of our acquisition is mostly online, so it was vital to find a software that could be my marketing function as I scale. ### 14. Easiest tool, friendliest people! **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine H. | Head Of Marketing, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Kulea.ma?** Which the hands-on support you receive from Kulea's customer success team, plus how easy the tool is to use, I've been on-boarded and sent out my first, very complex, campaign within days! It's perfect for a small marketing team with limited time and resource, but delivers big campaigns and, I'm sure, results. **What do you dislike about Kulea.ma?** Few niggly bits like not being able to personalise the fonts for buttons but not much so far. Any niggles are quickly resolved with the customer success team anyway. **Recommendations to others considering Kulea.ma:** Depends on what's important to you. But for a small marketing team wanting to make a big impact, it's well worth a look. **What problems is Kulea.ma solving and how is that benefiting you?** We want to deliver richer, more relevant and personalised customer experiences that, ultimately, deliver more conversions to revenue. What I like about Kulea is that we can do that by followers a customer's experience from our website, through to emails, and back to personalised content on our website. Most tools miss out this last piece but website conversions are a key metric to improve for our business. It also provides a myriad of options to achieve this so that we don't lose all important SEO benefits. ### 15. I defy anyone to find a marketing automation product with a more hands on approach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Kulea.ma?** Their can do attitude and brilliant customer service. As a total newbie to marketing when we started out with Kulea I have very much been in need of some "hand holding" along the way. I can always turn to the Kulea team when I need some assistance with my marketing automation, knowing full well that they'll help me find the best solution as they genuinely care about their customers. **What do you dislike about Kulea.ma?** The progress of integration with our CRM was arduous and constantly delayed, despite having numerous deadlines suggested that were rarely met. In the Kulea teams defence however, the majority of the blame for these delays can be attributed to an inadequacy of support from the CRM side. **What problems is Kulea.ma solving and how is that benefiting you?** Being able to market to a particularly time short and fussy client base. The ease of building great landing pages and mailers using Kulea, along with the potential that persona and personalisation built into these, gives us the potential to provide much more insightful and specific marketing to our database. ### 16. Great Product, even better customer service! **Rating:** 4.0/5.0 stars **Reviewed by:** Lewis B. | Data & CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Kulea.ma?** The support that you get from Kulea can not be faulted and they are always on hand to answer questions or guide you through a specific task. Also, being able to connect Kulea and Pipedrive through Zapier is a big plus for us! **What do you dislike about Kulea.ma?** You can see the tool has a lot of potential to grow and add more features that would be beneficial to the user. Ideally, before you send a campaign, it would be good to see a preview of the email as a final screen, just before you hit send, as another file safe. On the email preview, where it shows personalisation, you should be able to see this in a test email as well. **What problems is Kulea.ma solving and how is that benefiting you?** Being able to automate makes the campaign process a lot easier to manage, instead of doing it manually. ### 17. Bringing The National Museum of Computing up to the 21st century **Rating:** 5.0/5.0 stars **Reviewed by:** Martin C. | Marketing & Events Co-ordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2018 **What do you like best about Kulea.ma?** Kulea is simple. Really simple. After 1 training session that lasted less than half an hour I was ready to use the software by myself. **What do you dislike about Kulea.ma?** Nothing so far. Having used the software for 2 months now I can't think of part of it I dislike. **Recommendations to others considering Kulea.ma:** Fully utilise the "Personas" feature to get the most of the product. You have to dedicate time to setting up this feature correctly and understanding the resources that these personas grant you. After do this, the rest will all fall into place. **What problems is Kulea.ma solving and how is that benefiting you?** Email Marketing has gone from something we wished we could do, to one of our main tools. Being able to really target that marketing in a way that lets us talk to the right people based on their interests has made it that much easier. ### 18. Great application. Better people **Rating:** 5.0/5.0 stars **Reviewed by:** Rob O. | Digital Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Kulea.ma?** The Kulea team go out of their way to make sure we get the most out of Kulea, but also have a successful and enjoyable working relationship. How often can you say that? That you actually enjoy working with a supplier? It really is a breath of fresh air. They are regularly releasing updates which are pushed straight into customer systems. They listen to feedback and quickly correct any bugs and move fast on suggestions. **What do you dislike about Kulea.ma?** The interface is not as polished as other systems, but that is not to say it is bad. The UI is fine and easy enough to use, but it just doesn't have the refinement of other systems **What problems is Kulea.ma solving and how is that benefiting you?** Everything! Kulea has given us great insights into customer and prospect behaviour, which has helped us to improve on site conversions. It gives us great insight into our email campaigns. And that is without touching lead scoring, automations or personalisation. We're barely touching the surface with Kulea. ### 19. Easy to use, puts the Marketer in control but still work to be done! **Rating:** 4.0/5.0 stars **Reviewed by:** Gemma S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2018 **What do you like best about Kulea.ma?** That it is simply to use. Me and my team are able to put together complex automations ourselves and the fact that with the hook up with Zapier this enable us to fully control our workflows. Kulea is adding huge value to our day to day existence. **What do you dislike about Kulea.ma?** There has been multiple occasions where we experience slowness and blips with the system, which has prevented us from hitting deadlines for campaigns. This gives us a feeling of unease at times. **Recommendations to others considering Kulea.ma:** Defintely do it - it's great coming on the journey with the Kulea team as they make continued improvements to the platform. Whilst it isn't all the way there yet it will defintely be the best out there when it is. **What problems is Kulea.ma solving and how is that benefiting you?** Greater degree of marketing automation, integrated systems, cost savings and the ability to get rid of some of our older and more dated systems. ### 20. Personalisation at its best **Rating:** 4.5/5.0 stars **Reviewed by:** Melanie P. | Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2018 **What do you like best about Kulea.ma?** The email creator is so easy to use. You can create fantastic looking campaigns and simple but powerful automation journeys with just a few clicks. So many of these platforms are really difficult to use and Kulea makes everything seem so easy. **What do you dislike about Kulea.ma?** It doesn't have all the functionality of something like Marketo but then it is nowhere near the same price. **What problems is Kulea.ma solving and how is that benefiting you?** We are using Kulea to personalise our standard online communications to increase engagement and ### 21. Cheap and Simple Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Kulea.ma?** The level of support and roll-out of new features after receiving client feedback. **What do you dislike about Kulea.ma?** Not as feature heavy or as easy to use as some competitors. **What problems is Kulea.ma solving and how is that benefiting you?** Increasing our conversions and powering our marketing automation. ### 22. Good product with great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Kulea.ma?** I like that the data can be split and personalised to identify different users within our database, this helps us target our e-shots more clearly. Kulea also offers the freedom to create different templates for e-shots **What do you dislike about Kulea.ma?** It isn't always user friendly and can be quite difficult to change templates / wording quickly. There have been a few walls I have hit with the design e.g. creating a button that links straight to an email rather than the website. **What problems is Kulea.ma solving and how is that benefiting you?** We have been able to identify our audience and section this out, making it much clearer to understand who is reading our information. ### 23. Essential Marketing Automation kit - particularly for those new to the field **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Kulea.ma?** Ease of use, next-level customer service **What do you dislike about Kulea.ma?** The user interface can be a little glitchy - page reloads, etc. **What problems is Kulea.ma solving and how is that benefiting you?** It's great for proof-of-concepts. We're a big business that's just started our digital journey so internal-buy in is always the challenge. Kulea is so easy to use. I can walk into a meeting with a business department, float a campaign idea to them, and within an hour of the meeting ending I'm sending working test campaigns to directors' inboxes. It's had 100% internal buy-in so far. ## Kulea.ma Discussions - [What is Kulea.ma used for?](https://www.g2.com/discussions/what-is-kulea-ma-used-for) - [View Kulea.ma pricing details and edition comparison](https://www.g2.com/products/kulea-ma/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-08+08%3A54%3A02+-0500&secure%5Bsession_id%5D=f6e3bee9-dcb2-4534-99f6-fbcaea1f0c38&secure%5Btoken%5D=58521dbb402644b7d3352019dae81126631d57bb6a07c154fb4d256254c92c47&format=llm_user) ## Kulea.ma Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Kulea.ma Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,182 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,165 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,014 reviews)