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Instantly Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Instantly's ease of use exceptional, with simple onboarding and helpful online resources enhancing their experience. (1854 mentions)
Users value the 24/7 customer support of Instantly, appreciating its fast and helpful responses. (1375 mentions)
Users greatly value the helpful customer support of Instantly, ensuring smooth setups and quick resolutions to inquiries. (1331 mentions)
Users value the simplicity and ease of use of Instantly, appreciating its cool features without unnecessary complexity. (1011 mentions)
Users love the clean and straightforward interface of Instantly, enhancing usability and navigation experience. (818 mentions)
Users desire missing features like liquid syntax and email verification tools to enhance their experience on Instantly. (413 mentions)
Users find the pricing expensive initially, particularly before seeing a return on investment. (412 mentions)
Users find email management challenging due to complicated setup, lack of verification tools, and potential analytics inaccuracies. (246 mentions)
Users find it difficult to manage lead deletion and are frustrated by the limitations on uploaded leads and costs. (218 mentions)
Users find limited features restricting, especially with lead uploads and integrations, impacting overall flexibility and cost. (216 mentions)

5 Pros or Advantages of Instantly

1. Ease of Use
Users find Instantly's ease of use exceptional, with simple onboarding and helpful online resources enhancing their experience.
See 1854 mentions

See Related User Reviews

Robin C.
RC

Robin C.

Small-Business (50 or fewer emp.)

5.0/5

"The best cold emails platform"

What do you like about Instantly?

Its simple and straightforward, and packed with AI features. Defenitly not trying to do Overkill like some other tools.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"So far so good!"

What do you like about Instantly?

At our marketing agency we have been using Instantly for cold email campaigns for about a month now. The onboarding process was very simple, everythin

2. Customer Support
Users value the 24/7 customer support of Instantly, appreciating its fast and helpful responses.
See 1375 mentions

See Related User Reviews

Aurelien L.
AL

Aurelien L.

Small-Business (50 or fewer emp.)

4.0/5

"Consistent with its promises in the majority of its propositions"

What do you like about Instantly?

The support is fast and human, before it felt robotic but they changed that. The sofwtare is straightforward to use. It would defiently not be the c

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"It made email outreach less stressful."

What do you like about Instantly?

Overall, I recommend it and it makes marketing less stressful. Their systems support you in achieving a high-deliverability rate. Instantly has a

3. Helpful
Users greatly value the helpful customer support of Instantly, ensuring smooth setups and quick resolutions to inquiries.
See 1331 mentions

See Related User Reviews

Mateusz G.
MG

Mateusz G.

Small-Business (50 or fewer emp.)

5.0/5

"Quality Email Marketing"

What do you like about Instantly?

I absolutely adore everything about this application, but what truly left a lasting impression on me is its email warmup feature integrated into the u

Vishnu B.
VB

Vishnu B.

Small-Business (50 or fewer emp.)

5.0/5

"Instantly helped me to close my very first client"

What do you like about Instantly?

I been using Instantly since last year, the best part is when i started i had complete guide availble in front of me. Their team had done great job th

4. Features
Users value the simplicity and ease of use of Instantly, appreciating its cool features without unnecessary complexity.
See 1011 mentions

See Related User Reviews

Jake A.
JA

Jake A.

Small-Business (50 or fewer emp.)

5.0/5

"Instantly was so easy to use!"

What do you like about Instantly?

The all in one platform and functions and the ease of use.

Robin C.
RC

Robin C.

Small-Business (50 or fewer emp.)

5.0/5

"The best cold emails platform"

What do you like about Instantly?

Its simple and straightforward, and packed with AI features. Defenitly not trying to do Overkill like some other tools.

5. Simple
Users love the clean and straightforward interface of Instantly, enhancing usability and navigation experience.
See 818 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The easiest to use automated email outreach software"

What do you like about Instantly?

Instantly has a fantastic guide that immediately steps you through using the software. The UI is very clean and uncluttered, making it easier to navig

Robin C.
RC

Robin C.

Small-Business (50 or fewer emp.)

5.0/5

"The best cold emails platform"

What do you like about Instantly?

Its simple and straightforward, and packed with AI features. Defenitly not trying to do Overkill like some other tools.

5 Cons or Disadvantages of Instantly

1. Missing Features
Users desire missing features like liquid syntax and email verification tools to enhance their experience on Instantly.
See 413 mentions

See Related User Reviews

DD

Dobromir D.

Small-Business (50 or fewer emp.)

4.5/5

"Amazing customer support all the way!"

What do you dislike about Instantly?

I don't like the pricing structure. I think separating email sending from lead gen makes it all too convoluted and hard to figure out. That being said

Abdur R.
AR

Abdur R.

Small-Business (50 or fewer emp.)

4.5/5

"Great for warm-up as they mark your email as "Not Spam" if you land there"

What do you dislike about Instantly?

Not having an email verification tool in Warm-up and email sending subscription

2. Expensive
Users find the pricing expensive initially, particularly before seeing a return on investment.
See 412 mentions

See Related User Reviews

JM

Joe M.

Small-Business (50 or fewer emp.)

5.0/5

"Every feature is well done, well presented and most importantly, works."

What do you dislike about Instantly?

Pricing is a little expensive when just starting out and before the service has produced a return on its investment. There is a learning curve wor

Sandeep K.
SK

Sandeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Best of the Best"

What do you dislike about Instantly?

The pricing is a bit high. I started with the Growth plan, which included 5,000 emails and 1,000 lead uploads, and I'm currently using the Hyper Growt

3. Email Management
Users find email management challenging due to complicated setup, lack of verification tools, and potential analytics inaccuracies.
See 246 mentions

See Related User Reviews

Hamza H. M.
HM

Hamza H. M.

Small-Business (50 or fewer emp.)

5.0/5

"Amazing Experience. Got the 14 day trial first to test it out now purchased a plan!"

What do you dislike about Instantly?

analytics may not be 100% accurate. An email that showed as opened was never received by the receipient.

Abdur R.
AR

Abdur R.

Small-Business (50 or fewer emp.)

4.5/5

"Great for warm-up as they mark your email as "Not Spam" if you land there"

What do you dislike about Instantly?

Not having an email verification tool in Warm-up and email sending subscription

4. Lead Management
Users find it difficult to manage lead deletion and are frustrated by the limitations on uploaded leads and costs.
See 218 mentions

See Related User Reviews

Linus M.
LM

Linus M.

Small-Business (50 or fewer emp.)

5.0/5

"Awesome UI, Awesome Customer Support"

What do you dislike about Instantly?

I don't like that you can only upload X amount of leads because sometimes I want to scrape a big load of leads and upload them as a buffer for the fut

Home Sweet H.
HH

Home Sweet H.

Small-Business (50 or fewer emp.)

5.0/5

"Amazing experience"

What do you dislike about Instantly?

The cost of leads is too high and that you have to pay to get leads even when you get their $98 package.

5. Limited Features
Users find limited features restricting, especially with lead uploads and integrations, impacting overall flexibility and cost.
See 216 mentions

See Related User Reviews

Sandeep K.
SK

Sandeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Best of the Best"

What do you dislike about Instantly?

The pricing is a bit high. I started with the Growth plan, which included 5,000 emails and 1,000 lead uploads, and I'm currently using the Hyper Growt

RP

Rebecca P.

Mid-Market (51-1000 emp.)

4.5/5

"Good Solution for Sales & Marketing Team"

What do you dislike about Instantly?

Everything is perfect but they limited Integration with tools and CRMs.

Instantly Reviews (3,898)

View 3 Video Reviews
Reviews

Instantly Reviews (3,898)

View 3 Video Reviews
4.8
3,898 reviews
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MA
"Simplified Lead Generation and Email Outreach"
What do you like best about Instantly?

I really appreciate how Instantly simplifies both lead generation and cold email outreach. The platform offers an email outreach tool and mobile email capabilities that are extremely efficient, significantly reducing the time required to reach out to potential clients, partners, or leads. Manually handling these tasks would be incredibly time-consuming, but Instantly automates these processes exceptionally well, saving me a great deal of time and effort daily. This not only boosts my productivity but also adds considerable value to my work by allowing me to focus on other critical tasks. Additionally, my initial setup experience with Instantly was smooth and hassle-free, as it didn't take much time to get everything up and running. From my perspective, these features collectively make Instantly an invaluable asset in my toolkit, and I would confidently recommend it to friends or colleagues, giving it a rating of nine out of ten. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I find that the email outreach tool in Instantly sends image emails too quickly, which can potentially cause issues with email notifications dropping and may impact the email reputation. Review collected by and hosted on G2.com.

Hunter H.
HH
Marketing Consultant
Small-Business (50 or fewer emp.)
"Unmatched Cold Email Capabilities, Instant Results"
What do you like best about Instantly?

I love how Instantly allows me to efficiently conduct cold email outbound efforts. The warmup and mass cold email feature are incredibly beneficial. I can email 2,000 new contacts a week using a variety of accounts without being rate limited by the ESPs, which significantly boosts our ability to reach prospects for our business. The inbox placement feature is also impressive, ensuring that our emails land right where they need to go. Additionally, the initial setup was very easy, making the onboarding process smooth. Overall, my satisfaction with Instantly is reflected by my likelihood to recommend it to others, which I rate a perfect 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I feel that the health score feature is somewhat limited. I believe it could provide more comprehensive insights or metrics to enhance its usefulness. Review collected by and hosted on G2.com.

"Effortless Setup and Excellent Email Deliverability"
What do you like best about Instantly?

I love how Instantly is easy to use, as its good UX means I didn't spend a lot of time learning this tool. The excellent deliverability is a game-changer for me, as it helps us close more clients effectively. I appreciate this because, in the realm of cold outreach and digital sales, ensuring that emails actually reach potential clients is crucial, and Instantly excels in this aspect. The platform integrates smoothly with tools like Google Drive and Zapier, enhancing my workflow without any friction. I'm also thrilled with how simple the initial setup was, making the transition effortless. Given its impressive performance, I'd rate it a solid 9.5 out of 10 for recommendations. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

nothing Review collected by and hosted on G2.com.

"Good for Email Warming Up, Needs Better Support"
What do you like best about Instantly?

I really like the straightforward nature of Instantly's warm-up feature for email accounts. It's incredibly easy to use with just one click, enabling us to warm up unlimited email accounts without any worries about usage limits. This functionality is essential for our operations since we constantly need to warm up multiple accounts as part of our purchasing process. Furthermore, I appreciate the better deliverability with Instantly in comparison to other tools. This improved deliverability is a major reason we chose Instantly, as it has significantly benefited our outbound email campaigns. We've observed notable results in terms of higher open rates and reply rates, which adds tremendous value to our email marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I find the outbound email sequence to be limited since it operates only as a single email channel and doesn't support a multichannel approach, which hampers scaling outbound efforts. The user interface lacks intuitiveness, particularly in providing visibility into email accounts and domains. I encountered issues with payment and invoice visibility, leading to confusion about charges. Moreover, the customer support experience has been frustrating. Despite being on a plan that promises expedited support, responses take days or weeks. I am also limited in campaign types, as I can only run nurture campaigns and not those we truly wish to execute. The setup process for Instantly hasn't been seamless, as it seems we are still not completely set up. Integration capabilities are restricted, and my team's attempts to seek support for integration issues were rebuffed due to not having the right package, reflecting poor support setup. Review collected by and hosted on G2.com.

James M.
JM
Founder
Computer Software
Small-Business (50 or fewer emp.)
"Scalable, Reliable, and Easy to Use"
What do you like best about Instantly?

I’ve been using instantly.ai for my cold email outreach, and it has completely changed the way I run campaigns. The platform is super intuitive, and I was able to get up and running in minutes. Deliverability has been excellent, and the automation features save me countless hours each week. I also appreciate the analytics dashboard.. it makes it easy to see what’s working and quickly optimize my campaigns.

Overall, instantly.ai is a powerful, reliable, and user-friendly tool that delivers real results. Highly recommended for anyone serious about scaling cold email outreach. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

One thing I’d like to see improved is the learning curve around advanced features. While the basics are super intuitive, some of the more powerful options (like deliverability warmup settings or advanced campaign logic) could use clearer guides or in-app tooltips. It’s not a dealbreaker by any means, but a bit more onboarding support would make the experience even smoother. Review collected by and hosted on G2.com.

"Scalable Campaigns with Excellent Support"
What do you like best about Instantly?

I appreciate the amount of control I have over the warm-ups and the customization of emails with Instantly. It's useful to have a single source of truth to find all the data I need regarding campaigns, which I find particularly valuable. Additionally, the customer support is excellent, providing proactive assistance and replacements free of charge. I also enjoy the straightforward and non-redundant setup process, which allows me to get started quickly without hassle. Overall, these aspects make using Instantly a satisfying experience, and I would highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I find the quality of the domains sometimes unpredictable. It would be beneficial to have more predictability regarding domain stability to avoid frequent replacements. Although Instantly is proactive in replacing domains when needed, some level of assurance on their longevity would enhance my experience. Review collected by and hosted on G2.com.

"Effortless Email Campaign Management, Highly Recommend for Startups"
What do you like best about Instantly?

I love how Instantly is super easy to use with great functionality. Setting up campaigns is quick and straightforward, which allows us to run multiple campaigns simultaneously. The platform enables us to target various job titles efficiently, making our outbound acquisition efforts more effective. I also appreciate that everything related to our email solutions is centralized in one place, making it convenient to automate emails and create sequences with ease. Instantly offers a better all-around package compared to other products we've tried, being more affordable and easier to use. The initial setup process was very easy, especially as we partnered with Maildoso for SMTP emails - it was extremely efficient and seamless. I highly recommend Instantly to anyone looking to send out a large number of emails at scale, particularly startups. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I find the lack of phone number integration in the data package problematic. Review collected by and hosted on G2.com.

"Efficient Email Outreach with Easy Setup"
What do you like best about Instantly?

I really like Instantly for its ability to facilitate email outreach and email promotions with efficiency. The email sequence feature is what I appreciate the most; it saves me a significant amount of time, especially when drafting emails. Moreover, Instantly's AI reply tool is incredibly valuable to me as it automates all email replies, preventing the need to go back and forth, which is a huge timesaver and enhances productivity. One of the biggest advantages that Instantly offers is the time and effort saved due to its reliable, non-crashing tools that work extremely well. It's easy to set up, doesn't take too much time, and is straightforward to understand, making it super user-friendly. This contributes to a very efficient experience and allows me to accomplish more within my busy schedule. I'm also impressed with how it performs in comparison to other tools I've used. Instantly excels in areas where others fall short, specifically in handling responses promptly and functioning without issues. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

limited AI-driven features for content creation work. Review collected by and hosted on G2.com.

"Effortless Lead Generation, Minor Email Challenges"
What do you like best about Instantly?

I really value how Instantly helps me find leads effectively by allowing me to search based on specific titles, locations, and industries, which makes it incredibly user-friendly for targeted lead finding. I appreciate the ability to conduct outreach seamlessly using consistent email templates in autopilot mode, ensuring efficient and streamlined communication. One standout feature that I particularly like is the way Instantly maintains my email reputation, preventing my emails from being marked as spam and instead landing in the recipients' inboxes. This is crucial because it ensures that my communication remains reliable and professional, without the risk of losing credibility. Additionally, the process of warming up emails before sending them out is extremely beneficial, as it increases deliverability and keeps my reputation intact. The initial setup of Instantly was surprisingly quick and easy, which saved me a lot of time and frustration, allowing me to get started with my tasks almost immediately. Overall, these features and the smooth operation of the tool make it highly efficient and valuable for my needs. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I've noticed some issues with Instantly when sending bulk emails using step B. My email reputation tends to suffer, with some emails ending up in spam folders rather than in the recipients' inboxes. This is a significant concern for me as preserving email reputation is crucial to ensuring successful outreach. It would be beneficial if Instantly could improve this aspect to better maintain email deliverability and reputation when managing bulk emails. Review collected by and hosted on G2.com.

Ubed K.
UK
CEO
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Efficient Email Management with Instantly"
What do you like best about Instantly?

I find Instantly incredibly beneficial for sorting all my email issues, especially with client outreach. Previously, when I used other software, my emails often ended up in the spam box, which was a major hassle. However, since I started using Instantly, everything is sorted out, and my emails are delivered directly without falling into spam, making the whole process much smoother. The efficiency Instantly provides in managing client data and reducing manual work has been a significant time-saver for me. I appreciate how quickly Instantly was set up, as it did not require much time and allowed me to transition smoothly from my previous software, Apollo AI backend base. Overall, Instantly has streamlined my workflow, making email management far less burdensome. Furthermore, I am inclined to rate my satisfaction with Instantly highly, as I consider it a 9 out of 10 for recommendation to others. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

When I use multiple emails with Instantly, I have noticed that my email authority seems to be declining. Review collected by and hosted on G2.com.

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