
I live in Google Ads Editor and Analytics. What I like best is the ability to set up direct, reliable conversion tracking from our ad clicks all the way to a submitted, vetted loan application inside HES LoanBox. When we onboard a lending client, we integrate their platform with our tracking. This means I can see if a user from a specific keyword ad actually completed the full application—not just landed on a page. This level of insight is gold. I can ruthlessly optimize campaigns, killing underperforming segments and doubling down on what actually drives qualified leads, not just traffic. It eliminates guesswork and stops wasted spend dead in its tracks. Review collected by and hosted on G2.com.
The setup is not plug-and-play. It requires coordination between our dev team, the client's IT, and HES's documentation. If the client's LoanBox instance is heavily customized, tracking implementation can get complex. Any hiccup during setup delays my optimization cycles. I need tools that integrate smoothly and immediately. While the post-setup value is huge, that initial technical barrier and dependency on others is a real pain point for someone who needs to move fast and see immediate data. Review collected by and hosted on G2.com.
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