Haulalytics is a trucking profitability platform founded in 2025, purpose-built for the North American freight industry. Created by a team with direct experience in trucking and logistics, Haulalytics was born out of a simple but critical need — giving truck drivers and owner-operators a fast, reliable way to determine whether a load is worth taking before they commit to it. Headquartered in the United States, the platform serves independent drivers, owner-operators, and small fleet owners operating across both the United States and Canada.
At its core, Haulalytics is a powerful load profitability calculator. Drivers enter their pickup and delivery locations, the offered rate, and basic truck specifications — and within seconds receive a complete financial breakdown including revenue per mile (RPM), total fuel costs, toll estimates, deadhead (empty) miles, and net profit. Key features include side-by-side load comparison, allowing drivers to evaluate two loads head-to-head and choose the more profitable option. The platform uses live regional diesel prices powered by the U.S. Energy Information Administration (EIA) and Natural Resources Canada (NRCan), ensuring fuel cost estimates are always current and accurate. Haulalytics supports both US and Canadian routes with automatic USD/CAD currency detection for seamless cross-border calculations. Truck-accurate route mapping provides a visual display of each trip, including truck-specific routing, toll calculations, and nearby fuel station search. Drivers can also export their calculations to CSV or generate shareable links to collaborate with dispatch teams and business partners. Additionally, Haulalytics features an educational blog offering practical guides on cost per mile, load profitability strategies, and freight business best practices. The platform is available as a free plan to get started, with a paid plan that unlocks advanced features and tools designed for professional drivers and growing fleets.
The primary value of Haulalytics lies in replacing guesswork with clarity. Too many owner-operators accept or reject loads based on gut feeling, rough mental math, or incomplete information — often leaving money on the table or, worse, hauling freight at a loss. Haulalytics solves this by delivering a clear, data-driven profit picture for every potential load in seconds. This empowers drivers to make smarter financial decisions on every trip, avoid unprofitable miles, and build a more sustainable trucking business over time. Whether you are an independent owner-operator selecting loads from a freight board or a small fleet manager optimizing operations across multiple trucks, Haulalytics gives you the financial visibility and confidence needed to maximize revenue on every mile driven.
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Djordje Sinikovic (Web Designer | WordPress Developer | SEO Specialist | Available for Remote & Part-Time Work)