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Data Sourcing (5)
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Data Sourcing
Compiles data from a breadth of either internal or external sources.
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Exporting & Sharing Data
Enables user to communicate data by securely exporting and sharing it.
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Multi-Device Data Visualization
Allows users to view data visualizations on several devices.
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Interactive Dashboards
Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.
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Data Segmentation
Enables user to segment customer or prospect data in meaningful ways such as by industry or region.
Predictive Analytics (4)
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Lead Scoring
Provides scores or rankings of each prospect based on the data provided.
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Opportunity Scoring
Provides insights to determine which deals already in the pipeline have the best chance of closing.
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Risk Analysis
Warns sales teams of accounts that may be at risk of being lost.
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Live Forecasting
Provides live customer data so that sales organizations forecasts stay current.
Sales Management (4)
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Live Pipeline Management
Updates every time a change is made enabling users to trace a deal through the pipeline.
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Sales Gamification
Enables competition between a sales team by providing things like challenges and scoreboards.
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Account-Based Analytics
Provides insightful data at the account level to arm salespeople with the most relevant information possible.
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Activity Tracking
Enables sales managers to stay on top of their team activities by providing visibility into customer communication.
Lead Intelligence (13)
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Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
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Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
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Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
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Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
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Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
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Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
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Lead Validation
Product accurately cleans, deduplicates, and verifies lead data.
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Lead Enrichment
Product enriches existing lead data with missing information.
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Lead Quality
Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (9)
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Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
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Predictive Scoring
Automatically scores prospects based on behavior and engagement levels.
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Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
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Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
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Predictive Scoring
Automatically scores prospects based on behavior and engagement levels.
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Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
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Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
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Predictive Scoring
Automatically scores prospects based on behavior and engagement levels.
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Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (16)
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Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
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Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
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Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
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Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
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Customization
Allows for custom report types to match the goals of a company.
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Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
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Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
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Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
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Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
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Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
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Customization
Allows for custom report types to match the goals of a company.
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Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
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Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
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Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
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Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
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Customization
Allows for custom report types to match the goals of a company.
Campaign Execution (4)
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Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action.
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Prioritized Accounts
Helps determine which accounts have the highest/lowest opportunity to convert.
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Trending Accounts
Helps determine the direction of each individual account and how to engage through specific content.
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Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Training (4)
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Knowledge Base
Organizes knowledge from fellow sales representatives and other experienced employees for reference.
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Coaching Materials
Offers content and training for new hires within the tool.
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Playbook Creation
Allows for the creation of a customized playbook that new hires can use for reference in understanding company-specific sales processes.
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Video Record
Records users' practice or live pitches for future reference and improvement.
Attribution (3)
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Lead Opportunity
Aligns lead scores with predefined lead distribution criteria
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Lead Assignment
Matches and assigns leads to the correct sales representative
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Pipeline Acceleration
Determines which leads should be prioritized and then accelerates them up the pipeline
Discovery (3)
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Lead Management
Integrates with lead capture and lead intelligence tools to discover leads
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Scoring/Ranking
Creates and assigns scoring system to rank the viability of leads
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Lead Context
Integrates with CRM or marketing automation tools to contextualize lead data
Management (2)
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Conversion Viability
Reports on and analyzes lead scores to determine the conversion rate of lead opportunities
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Workflow
Aligns lead scores and strategy with existing sales operations
Platform (9)
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Data Synchronization
Syncs lead data within the sales database for consistency and accuracy
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Analysis
Provides analysis on lead scores, funnel insights, and both open and closed opportunities
Live chat
Provide tools for live chat on one's website.
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Gives user the ability to analyze conversations with the chatbot and see its performance.
A/B testing
Allows users to test the efficacy of various responses through A/B testing.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
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Collection of information
Can collect and store information from interlocators, such as email, phone number, etc.
Communication (5)
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Pop-up Chat
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
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Notifications
Delivers notifications to both sides of the conversation.
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Targeted Emails
Sends automated emails to further engage clients and potential clients.
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In-App Messaging
Allows for live chat to be enabled within the app for customer help.
Co-Browsing
Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use (6)
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Customization
Allows users to customize chat colors, text, logos, and branding.
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Conversation Archiving
Archives conversations in a separate location for later reference.
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Lead Development
Enables employees to denote potential customers.
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Knowledge Base
Establishes a knowledge base for employee reference during conversations.
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Team Inbox
Provides a central location for help requests, helping employees respond sooner.
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Customer Profiles
Allows for the creation of profiles for contacts and customers.
Incentives (4)
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Badges
Assigns achievement badges to high-performing employees based on pre-determined standards.
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Triggers
Automatically recognizes achievements that should be added to the leaderboard.
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Commission Calculator
Helps users determine sales goals by calculating potential commission rates.
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Leaderboards
Highlights top-performing employees to publicly reward their achievements.
Personalization (4)
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Profiles
Creates user profiles similar to social media pages that display private or public statuses and updates.
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Custom Reports
Generates reports with customizable fields to further understand employee performance.
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Dashboards
Visualizes individual and team insights such as new leads and outbound calls.
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Goal Setting
Allows teams to set trackable goals within the tool.
Administrative (3)
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Integration
Integrates with CRM and financial systems to help determine goals
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Employee Structure
Organizes team members by roles, activities and objectives and weighs tasks by importance.
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Behavior Monitoring
Allows managers and administrators to peruse profiles and monitor employee behavior and performance.
Messenger (4)
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Sequencing
Mapped-out responses for conversations.
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AI
Artificial intelligence (AI) and chatbot involvement.
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Live Chat
Live human component of conversations.
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Customization Interface
Quality of interface for designing and customizing conversation maps.
Channels (5)
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Social Media
Conversations enacted over social media.
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Website
Conversations enacted through embedding or pop-ups on websites.
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Text Message (SMS)
Conversations enacted through text message (SMS).
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Voice Assistants
Conversations enacted through voice assistants.
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Other
Conversations enacted through other channels.
Customers (5)
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Targeting
Overall quality of customer targeting based on needs or situations.
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Profiles
Creation and modification of customer profiles based on conversations.
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Analytics
Reporting based around specific and overall conversation results.
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Lead Gathering
Capture and organization of leads from conversations.
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Sales Conversion
Success rate of conversations leading to customer purchases.
Call Analytics (4)
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Call Recording
Records sales calls and facilitates playback
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Machine Learning
Utilizes machine learning technology to analyze recorded sales calls
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Call Analysis
Analyzes or facilitates the analysis of recorded and stored sales calls for insight
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Lead Qualification
Leverages analytics to qualify and score calls in real time
Artificial Intelligence - Conversation Intelligence (3)
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Customer Scoring
Leverages technology to rate or "read" recordings to determine the impact of sales calls
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Speech-to-Text
Transcribes sales calls from speech to text
Sentiment Analysis
Utilizes artifical intelligence to analyze emotional tone and interactions in a conversation
Data Availability (3)
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Contact Data Availability
Provides detailed contact-level buyer intent data
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Account Data Availability
Provides aggregated intent data for individual contacts to supply an account-level view of intent
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Offline Data
Ability to connect offline databases to collect information that can be matched to online devices
Platform Additional Functionality (7)
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Integrations
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
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Topic Customization
Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
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Alerts
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
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Real-time Intent
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
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Multivariate Testing
Ability to test and optimize ad creative and content.
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Integrations
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Platform Basics (6)
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Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
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Account Identification and Segmentation
Builds, defines, and segments targeted account audiences.
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Lead-to-Account Matching
Matches leads to accounts for account-based marketing efforts.
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Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
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Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
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Retargeting
Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
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Measurement
Measure the influence and performance of ABM programs for each targeted audience.
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Revenue Analytics
Provides a complete view of how all ABM programs drive revenue.
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Campaign Measurement
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
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Attribution
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Platform Additional Functionality (1)
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Integrations
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Responses (5)
Customization
Customize your chat workflows with rules and automations.
Control
Control who the chatbot converses with (and when).
Route To Human
Has the ability to connect interlocator with a human agent when the need arises.
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Menu bars
Can provide interlocators with menus, through which they can choose a relevant response.
Drip sequences
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.
Lead Monitoring (3)
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Features
Provides features to create and manage lists of potential customers
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Performance
Monitors form’s performance and contribution to the sales pipeline
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Identification
Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
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Mobile
Records leads using different types of devices
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Websites
Captures form submissions from existing forms on websites or landing pages
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Social Media
Captures leads across social media channels
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Data
Captures measurable, real customer data gathered directly from a website
Analytics (2)
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Export/Import
Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
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Reporting
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Customization (4)
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Forms
Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
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Personalization
Changes colors, calls to action, or form length to personalize lead capture
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Templates
Provides pre-configured templates that can be customized by users
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Integration
Integrates with sales and marketing software solutions to transfer lead data between them
Matching (3)
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Priority Matching
Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information.
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Account Tiebreakers
Provides tiebreaking features when leads match to multiple accounts.
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Fuzzy Matching
Provides matching logic features for special characters, acronyms, and other complex names.
Routing (4)
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Match and Route
Automatically routes matched leads directly to account owners.
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Multi-Objects
Allows users to build custom routing rules.
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Territories
Allows users to assign leads to selected territories and regions.
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Working Hours
Allows users to configure schedules so leads are routed only during working hours.
Platform Operations (8)
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Service level Agreements
Allows users to configure service level agreements so leads get matched and routed as fast as possible.
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Audit Logs
Provides features to audit any leads that were misrouted to incorrect accounts.
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Duplicate Match
Provides features to quickly audit leads and identify if there are duplicate leads in multiple accounts.
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Capping
Limits the number of leads to assign to sales reps.
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Analytics
Provides analytics for tracking and monitoring routing.
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Integrations
Provides integrations for CRMs and marketing automation platforms.
Alerts & Notifications
Sends an alert to salespeople when a lead is routed to them.
AI Lead Matching & Routing
Leverages AI to improve lead-to-account matching accuracy and reduce latency in routing leads.
Conversational Platform (4)
Personalization
Identifies the customer and personalizes interaction at every touchpoint.
Omnichannel
Allows multiple related channels to interact at once to reduce transfers.
Contextual Engagement
Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
Proactive Engagement
Provides features for sending outbound messages to engage customers through proactive support.
Support Automation (4)
Intelligent Routing
Can route contacts to agents the customer has worked with before.
Seamless Escalation
Provides features for escalating conversations to the appropriate agent.
Transcripts
Maintains a transcript of conversations from all channels.
Self-Serve Support
Enables customers to resolve queries or issues without the assistance of an agent.
Revenue Sourcing and Forecasting (7)
Revenue History
Allows users to track how previous revenue forecasts have developed over time
Pipeline Management
Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities
Dashboard Analytics
Reports results on revenue attainment, conversion rate, and overall revenue analytics
Multi-Device Data Visualization
Allows users to view data visualizations on several devices
Data Segmentation
Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.
Predictive Forecasting
Provides users with ability to predict upcoming forecast based on AI insights and deal health
Revenue Operations Cadence
Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success
CRM Data Enrichment (5)
Calendar Sync
Automatically associates calendar invites to update deal progress in a CRM
Email Activity Capture
Automatically associates sales activities within emails to the relevant accounts in your CRM
Conversation Intelligence
Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM
Marketing Leads
Automatically links marketing leads to sales generated opportunities in your CRM
Contact Capture
Automatically captures contacts engaged with and associates to relevant accounts in a CRM
Account Management (6)
Nonengaged Accounts
Identifies accounts that sales reps aren't engaging with
Account optimization
Maximizes account coverage by determining the optimal number of accounts per rep
Historical Patterns
Identifies common themes among historical deals that are won or lost
Rep Performance
Identifies common themes and actions amongst reps that close the most deals
Account Engagement
Allows users to track the level of engagement with each account and provides insights on frequency of engagement
Historical Win/Loss Patterns
Identifies common themes among historical deals that are won or lost to provide insights into successful strategies
Data Management (3)
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Data Migration
Provides movement of data from one location to another.
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Managing Data
Provides an overall strategy for data governance.
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Secured Data Storage
Aids in providing secured storage solutions for data extracted.
Data as a Service (2)
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Self-Service Isights
Provides specialization in data-driven insights by direct access to data analysts or end users.
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DaaS Quality
Provides data in structured and readable formats.
Architecture (2)
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Data Fabric Creation
Aids in establishing a data fabric with a network of various tools to operationalize data.
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DaaS Architecture
Provides users with options of architecture such as centralized or decentralized.
Generative AI (6)
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AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Speech
Simulates human-like speech from text inputs.
Data Availability - Marketing Account Intelligence (1)
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Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
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Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Visitor Identification (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Lead Scoring (4)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Sales Performance Management (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Sales Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Sales Coaching (4)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account Data Management (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Conversation Intelligence (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Orchestration Platforms (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
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AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
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AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
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