--- title: Google Marketing Platform Reviews meta_title: 'Google Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 300 reviews by the users' company size, role or industry to find out how Google Marketing Platform works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 300 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Marketing Platform Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 300 ## About Google Marketing Platform Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. ## Google Marketing Platform Pros & Cons **What users like:** - Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns. (4 reviews) - Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking. (3 reviews) - Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking. (3 reviews) - Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management. (3 reviews) - Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management. (3 reviews) - Analytics (2 reviews) - Analytics Insights (2 reviews) - Users value the **easy setup** of Google Marketing Platform, streamlining campaign management and performance analysis effectively. (2 reviews) - Platform Capabilities (2 reviews) - Reporting Features (2 reviews) **What users dislike:** - Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively. (3 reviews) - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. (3 reviews) - Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve. (2 reviews) - Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. (2 reviews) - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features. (2 reviews) - Users find the **usability poor** , often requiring training due to its overwhelming and complex nature. (2 reviews) - Training Difficulty (2 reviews) - Users find the **complex usability** of Google Marketing Platform requires hands-on training to grasp its capabilities effectively. (1 reviews) - Complex User Interface (1 reviews) - Difficult Learning (1 reviews) ## Google Marketing Platform Reviews ### 1. Works Like It Should **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2018 **What do you like best about Google Marketing Platform?** It's pretty intuitive. It can be used for basic ad serving, but there are also quite a few advanced tools that you can use. **What do you dislike about Google Marketing Platform?** It's pretty slow and there are sometimes issues receiving daily automated reporting. **Recommendations to others considering Google Marketing Platform:** Ask questions! **What problems is Google Marketing Platform solving and how is that benefiting you?** Mainly use it as an ad server, but it is very useful for this purpose. ### 2. An ad management solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Google Marketing Platform?** Ideal for advertisers as it gives you a huge amount of insight **What do you dislike about Google Marketing Platform?** It is an expensive platform to use especially to convince an agency to use **What problems is Google Marketing Platform solving and how is that benefiting you?** The inventory is brilliant for brand awareness. Combined with additional Google campaigns, it is a strong form of advertising. ### 3. Extremely helpful for monthly reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Marketing Platform?** I like the new interface and how easy it is to navigate. **What do you dislike about Google Marketing Platform?** I don't like the lag time when I'm trying to pull a report that spans across a few months. **What problems is Google Marketing Platform solving and how is that benefiting you?** Monthly reporting and trafficking It's super beneficial to have everything in the same place. ### 4. DoubleClick Recommendation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Google Marketing Platform?** The DoubleClick marketing suite has a lot of data, with many different ways you can sort the data. It is very helpful for coming up with insights that help us sell our advertisibg platform to clients. **What do you dislike about Google Marketing Platform?** There is a lot of information available but sometimes it can be difficult to hone in on an easy way to sort through or present the information in the way you need. **Recommendations to others considering Google Marketing Platform:** This platform is what I would call a necessary platform if you are in marketing. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are able to track our audience regionally, based on many different technology pointa, which is really helpful when were are targetinf specific group of people say for geo targeted campaigns or campaings where we only want to target apple users pr mobile phone users, etc. ### 5. Helpful Insights, Could Perform Better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2018 **What do you like best about Google Marketing Platform?** Quick insights- when I need to know the status of a campaign, I can log in and see exactly what is going on. **What do you dislike about Google Marketing Platform?** Occasional issues- freezing, login, etc. When DCM wont load, or will not allow me to enter, it can be frustrating. Would also be interesting if it could get additional insights. **What problems is Google Marketing Platform solving and how is that benefiting you?** Campaign management- allows us to catch pacing errors quickly ### 6. Very helpful on going granular on results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Google Marketing Platform?** I love how DCM has helped us understand the user journey. We are able to track clicks and impressions across different digital platforms. **What do you dislike about Google Marketing Platform?** It's not fully integrated to other platforms and links and tags need to be added to social and search admin sites. But it is fairly easy. **Recommendations to others considering Google Marketing Platform:** Use bulk sheets to build multiple campaigns at a time. **What problems is Google Marketing Platform solving and how is that benefiting you?** It has helped us to understand the user journey across different platforms. ### 7. Helpful platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Google Marketing Platform?** I like the organizational hierarchy within the platform. Helps myself and my team stay organized across all clients/campaigns. **What do you dislike about Google Marketing Platform?** Having to manually create one click trackers at a time. Not sure if this exist already, but the ability to create multiple and assign placements all at once would make trafficking a more speedy process. **What problems is Google Marketing Platform solving and how is that benefiting you?** Creating click trackers to help monitor ad performance. ### 8. Sr. Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Tina Marie B. | Sr. Analyst, SEM & Social, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2018 **What do you like best about Google Marketing Platform?** I love how you can see real time data. The platform is very quick and you are easily allowed to make custom columns. There are never any tracking or data discrepancies. The bid strategies are very easy to implement. **What do you dislike about Google Marketing Platform?** There is not much to dislike except it would be nice to have my social campaigns within the platform as well. **What problems is Google Marketing Platform solving and how is that benefiting you?** The benefits of double click is being able to see real time data and seeing results happen In an instance. When the client is very persistent on seeing how today is going it is very easy to go In and see today’s performance. ### 9. Wish tear sheets worked consistently across all browsers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2018 **What do you like best about Google Marketing Platform?** The ability to replay ads in preview tear sheets **What do you dislike about Google Marketing Platform?** The fact that I can only properly view ads on certain browers (chrome: yes; safari; no); caching issues prevent showing updates sometimes **What problems is Google Marketing Platform solving and how is that benefiting you?** Ability to preview ads and fix errors before launch ### 10. DoubleClick Digital Marketing Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** I like that everything in DoubleClick, including Campaign Manager, Bid Manager, and Studio, is integrated into one platform. **What do you dislike about Google Marketing Platform?** Nothing really, I think it's a great platform and I have the most experience with it. **What problems is Google Marketing Platform solving and how is that benefiting you?** Putting everything into one place. ### 11. DoubleClick Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2018 **What do you like best about Google Marketing Platform?** I enjoy the easy-to-use platform to quickly pull reports and track digital media campaigns. It also allows you to customize to fit your specific needs. **What do you dislike about Google Marketing Platform?** It can be confusing getting used to at first, and sometimes it doesn’t always work, but it takes practice, and customer support is helpful. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are able to view live campaigns and everything happens in real time. The data helps us better understand long-term goals. ### 12. Double Click Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about Google Marketing Platform?** It keeps my ads in one place and organized **What do you dislike about Google Marketing Platform?** it can be hard to find what you're looking for if working in the same account with more than one person **Recommendations to others considering Google Marketing Platform:** be able to sell more than one ad for each space you have, and be able to easily track stats for each rotation. Great tool for anyone! **What problems is Google Marketing Platform solving and how is that benefiting you?** We host ads on or site, multiple in one spot. this tool is great for tracking stats and keeping the ads organized. ### 13. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2018 **What do you like best about Google Marketing Platform?** I liked how easy it was to apply this to both my WordPress and other CMS websites. **What do you dislike about Google Marketing Platform?** The delay and glitches with coding on CMS websites. Ads would delay on WordPress and would glitch and disappear on Agility CMS **Recommendations to others considering Google Marketing Platform:** Test out on CMS websites and make sure it doesn't have any conflicting html coding. **What problems is Google Marketing Platform solving and how is that benefiting you?** Featuring sponsors on our websites, advertisements that fund our programming and advertising an event, promotion or tv special. ### 14. Main choice for ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2018 **What do you like best about Google Marketing Platform?** Robust features, intuitive interface, good for groups. **What do you dislike about Google Marketing Platform?** nomenclature is difficult for a laymen, some features are advanced. **What problems is Google Marketing Platform solving and how is that benefiting you?** ad serving. ### 15. DCM Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2018 **What do you like best about Google Marketing Platform?** You can aggregate all your various accounts from different agencies etc housed under one account, it is also nice that you can view all accounts your team member is working on as well **What do you dislike about Google Marketing Platform?** the user flow could be better, certain fields are hard to search **Recommendations to others considering Google Marketing Platform:** make sure you ask alot of questions and customize reporting etc to best fit your needs from the start as you can auto-populate the report daily **What problems is Google Marketing Platform solving and how is that benefiting you?** we help run our clients media ### 16. Digital Tracking at Ease **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Google Marketing Platform?** DoubleClick Bid Manager automatically imports our placements and packages from our digital campaign management system. This tool allows us to track impressions, clicks - basically any metric we want- against creative placements. **What do you dislike about Google Marketing Platform?** Sometimes adding creative to standard ads can be tricky. Make sure to name them accordingly so that they attach to the correct placements. **What problems is Google Marketing Platform solving and how is that benefiting you?** This tool is really efficient for tracking purposes and our company has been using it for years. ### 17. My go-to for social media rep **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Google Marketing Platform?** That I can utilize this to gain exposure in a pleasurable way, such as, on Facebook or some other social media outlet. **What do you dislike about Google Marketing Platform?** Nothing really. Easy to use and very beneficial so I can’t really complain. **What problems is Google Marketing Platform solving and how is that benefiting you?** Exposure and track. Getting more people to endive and check out my business via those clicks. ### 18. DoubleClick Makes Tracking Results Hassle Free **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2018 **What do you like best about Google Marketing Platform?** I like the sleek display and how easy it is to see how campaigns are pacing. **What do you dislike about Google Marketing Platform?** I wish that it was a little bit more visually appealing to use—less detail. **What problems is Google Marketing Platform solving and how is that benefiting you?** We're catching clients whose campaigns aren't fulfilling properly earlier on. ### 19. good service **Rating:** 3.5/5.0 stars **Reviewed by:** alice C. | research associate , Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** very good services and it is useful for digital marketing **What do you dislike about Google Marketing Platform?** too expensive and may not be used often **What problems is Google Marketing Platform solving and how is that benefiting you?** digital data analysis ### 20. User-friendly and helpful, but missing some things **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2018 **What do you like best about Google Marketing Platform?** I like that it allows me to see and congregate data across multiple engines. **What do you dislike about Google Marketing Platform?** It is missing a few capabilities i’d like to have access to in the platform: easy budget and bid editing, easy mass ad edits including links, more display ad editing and analysis capabilities. **What problems is Google Marketing Platform solving and how is that benefiting you?** I pretty much only use it for analysis & mass data pulls. Editing within engine editors is much easier. ### 21. DoubleClick is Helpful! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2018 **What do you like best about Google Marketing Platform?** I like the run report ability to see the impressions different ad posts are gathering **What do you dislike about Google Marketing Platform?** I dislike the glitch that sometimes makes it difficult to downlod the reports as Excel docs. **What problems is Google Marketing Platform solving and how is that benefiting you?** Seeing impressions on different ad postings and platforms. The benefits are that you can choose which elements you want to monitor and which you don’t. ### 22. good platform features, UI and reporting can be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2018 **What do you like best about Google Marketing Platform?** campaign features are on par with competitors, interface can be glitchy and flickers **What do you dislike about Google Marketing Platform?** slow to load new pages when transitioning - eg: when geofence page loads reporting interface has many tabs but not clear on where to find attributes **Recommendations to others considering Google Marketing Platform:** managed service support from account teams are horrible tech support ticketing system is ineffective **What problems is Google Marketing Platform solving and how is that benefiting you?** display marketing for desktop primarily for business objective of new user direct response ### 23. DoubleClick Digital Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Google Marketing Platform?** I like that you are able to pull the data for a certain brand or client between specific dates while also specify what data you are looking for, such as impressions or rates. It also makes billing much easier each month to be able to see the spend versus the impressions. **What do you dislike about Google Marketing Platform?** Because the data can be so granular sometime it is hard or may get confusing to pull a large data segment. It can also be confusing the first few times of use but gets easier over time. **Recommendations to others considering Google Marketing Platform:** I would highly recommend DCM to any other Media agency or agency in a related field that needs to pull granular data. You are able to see specific brands or products and be able to pull data segments against any data you may want/need to see. With this you are able to optimize you brand campaign to possibly re-target or change what you are advertising with. Also, by pulling DCM information you are able to easily bill your partner on what impressions went live and calculate that against contracted impressions and contracted cost. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are able to see when our specific brand campaigns are live on the internet and how many impressions have been linked to each specific ad or banner. As stated before, DCM also allows easy steps for our specific brand billing processes. We are also about to optimize our campaigns with the information we can see on DCM. ### 24. I find DCM useful, however it is not very user friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Naseema H. | Search Marketing Specialist, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2018 **What do you like best about Google Marketing Platform?** It mimics much of the reporting style of Google Analytics, which is helpful well creating reports. **What do you dislike about Google Marketing Platform?** It seems more complex than necessary how many steps it takes to create campaigns and tags. **Recommendations to others considering Google Marketing Platform:** Have a dedicated person for tagging. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use dcm for third party ad serving, which helps us monitor delivery and ensure brand safety. ### 25. It gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2018 **What do you like best about Google Marketing Platform?** I enjoy the cat picture generator that it has **What do you dislike about Google Marketing Platform?** It's not particularly intuitive. Biy of a learning curve **What problems is Google Marketing Platform solving and how is that benefiting you?** Marketing on our website and automating that task ### 26. DoubleClick for Publishing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Google Marketing Platform?** I love the interface of DoubleClick for Publishing compared to DCM. I work in media and can easily search for campaigns that I am working on. Downloading reports is also very seamless as well! **What do you dislike about Google Marketing Platform?** I do not like how there is usually a discrepancy in data between DoubleClick for Publishing and DCM. I really wish they would simultaneously work together and give the same data. That's the only thing I have issues with. The DCM interface is also not as nice to look at.. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use all our media for Target with these programs. We run all of our campaigns through these and have realized how smooth and seamless the integration is. ### 27. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2018 **What do you like best about Google Marketing Platform?** The easy to navigate interface allows users to learn the use of this software quickly. **What do you dislike about Google Marketing Platform?** Keywords tool is hard to find as users must go to campaigns **Recommendations to others considering Google Marketing Platform:** It is an easy to navigate software which does not require much training. **What problems is Google Marketing Platform solving and how is that benefiting you?** Allows users to see how valuable their ads are and lets you make adjustments to ensure they perform ### 28. Only good because part of Google **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Google Marketing Platform?** DCM is very clunky and has the advantage of the Google name backing it **What do you dislike about Google Marketing Platform?** The UI is very outdated and building custom conversions is difficult. **What problems is Google Marketing Platform solving and how is that benefiting you?** Attribution for web based campaigns. ### 29. Great Software for Marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica L. | Technical Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Google Marketing Platform?** I like the fact that double click is able to consolidate difference paid search engines and show them in a consolidated view for more efficiency. **What do you dislike about Google Marketing Platform?** I dislike the fact that it can't pull SOV and some more detailed information. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use Double Click marketing for paid search reporting, and since our company was previously acquired by DoubleClick, then by Google, then sold to Publicis, we have a deep lineage of using DoubleClick. ### 30. Doubleclick makes advertising easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2018 **What do you like best about Google Marketing Platform?** I like the reporting capabilities most, but since it's a google product it is very easy to use when you are familiar with other platforms such as Adwords and Analytics **What do you dislike about Google Marketing Platform?** I dislike the lag in reporting, it takes anywhere from a couple hours to overnight to show data, I wish it was real time **Recommendations to others considering Google Marketing Platform:** Doubleclick is very easy to use and gives you tons of control with your advertising **What problems is Google Marketing Platform solving and how is that benefiting you?** Being able to run display and video creative within the self serve platform, reporting, and attribution ### 31. Works, but could be more user-friendly. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Marketing Platform?** I like that you can pick and choose the elements you would like reporting on for a more customized experience. **What do you dislike about Google Marketing Platform?** You can't layer reporting metrics (IE: X & Y) **What problems is Google Marketing Platform solving and how is that benefiting you?** Deliverables on client advertising to show proof of performance. ### 32. DoubleClick Digital Marketing | Overview **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Google Marketing Platform?** The platform is by far the easiest to train on, I have trained many of a people on the platform and it is the easiest from them to walk-through. It is very user friendly. **What do you dislike about Google Marketing Platform?** Th biggest issue with the platform would be the customer service - it takes a decent amount of time to troubleshoot. **Recommendations to others considering Google Marketing Platform:** It is always best to have someone with experience within the platform before shifting to DDM. It will make the transition from the previous platform easier and it's best to have someone with the background., **What problems is Google Marketing Platform solving and how is that benefiting you?** We use DDM for ad serving, reporting, campaign management and optimization. It is a great tool to use across the board. ### 33. Necessary for digital marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2018 **What do you like best about Google Marketing Platform?** The wide availability of publishers and placements **What do you dislike about Google Marketing Platform?** Google’s structure is not intuitive, especially with all of the changes in its platforms **What problems is Google Marketing Platform solving and how is that benefiting you?** Prospecting to consumers. Have expanded reach through DCM. ### 34. Could be more user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Google Marketing Platform?** Gets the job done and is used by many, so it’s up to all industry standards **What do you dislike about Google Marketing Platform?** Interface is not very intuitive. We’ll see how things improve with the upcoming changes **What problems is Google Marketing Platform solving and how is that benefiting you?** We are trafficking our digital ads through DoubleClick for acurate measurement ### 35. Great...once you learn how to use it **Rating:** 4.5/5.0 stars **Reviewed by:** Jenny G. | Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Google Marketing Platform?** Strong from analytical perspective: great for analysing performance. You can see all display campaigns at a glance. Fairly simple to integrate with other products. **What do you dislike about Google Marketing Platform?** Once you get started, it can get tricky until you learn the do's and don'ts. As with other Google products, it is is easy to set up and get started but you need experience in order to get the best of it. **Recommendations to others considering Google Marketing Platform:** DoubleClick is one of the most widely-used services. Take the time to learn it, and it won't fail. **What problems is Google Marketing Platform solving and how is that benefiting you?** Managing display advertising assets ### 36. Useful and Confusing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2018 **What do you like best about Google Marketing Platform?** I love how organized DoubleClick is, it allows me to manage my creatives over multiple orders without needing to duplicate the creative. I am able to swap out Ad Units without needing to contact my developer through the simple tag generator and static header code. **What do you dislike about Google Marketing Platform?** Like any Google advertising platform, it's confusingly organized and there is a major learning curve to get yourself up and running. **What problems is Google Marketing Platform solving and how is that benefiting you?** DoubleClick has allowed me to coordinate with multiple advertisers so that creatives and orders are always up-to-date and sim ### 37. Adclick **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Google Marketing Platform?** The level of analysis possible given the results. **What do you dislike about Google Marketing Platform?** The process to be able to use some tags it provides is a bit much. There should be an easier and faster way. **What problems is Google Marketing Platform solving and how is that benefiting you?** Digitsl banners ### 38. Can be complex, but it is the best-in-class digital marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Google Marketing Platform?** Tons of customization available, which allows for complex campaign setups. Integrates various advertising sources and channels into one place. The best bid management tool, and also the best ad server, so all-in-all, the best choice for advertisers at scale. **What do you dislike about Google Marketing Platform?** Can be frustrating to use due to occasional bugs, particularly when working on things at large scale. **Recommendations to others considering Google Marketing Platform:** Great product for larger businesses, but requires a lot of hand-holding from people with expertise in the product suite. **What problems is Google Marketing Platform solving and how is that benefiting you?** These are business-critical tools for us at an Enterprise scale, between DC Search for all of our search advertising, and DCM for all other trafficking and tracking. ### 39. Simple interface and great reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2018 **What do you like best about Google Marketing Platform?** There is a significant amount of support internally if you have any questions **What do you dislike about Google Marketing Platform?** It sometimes takes long to download longer speadsheets **What problems is Google Marketing Platform solving and how is that benefiting you?** We use it to ensure high traffic on certain sites. It is an important tracking and pacing mechanism for our ad campaigns ### 40. Does the job! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Google Marketing Platform?** I like that I'm able to pull reporting directly from the source. With reporting, I am able to toggle which parameters to look at in order to provide the client with ultimate campaign performance. Additionally, I like that I can enter my buy directly into the platform and traffic the tags directly from it as well. **What do you dislike about Google Marketing Platform?** I dislike that I am unable to reconcile billing within the platform. Using a competitor, I am able to buy in the media, push the media to DCM directly, and also reconcile billing. **What problems is Google Marketing Platform solving and how is that benefiting you?** We're able to analyze our campaign success/failures and provide the client with real-time recommendations. We are also able to perform multiple tasks within one platform keeping everything consolidated. ### 41. DBM **Rating:** 4.5/5.0 stars **Reviewed by:** Maggie K. | Inventory Partner Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2018 **What do you like best about Google Marketing Platform?** I like the scale of the supplg and UI tech of the platform **What do you dislike about Google Marketing Platform?** THe customer service is terrible and nonexistant **What problems is Google Marketing Platform solving and how is that benefiting you?** The supply i have access to ### 42. Great Advertising Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2018 **What do you like best about Google Marketing Platform?** Easy to use for beginners. Not much training required to get basic functions down. **What do you dislike about Google Marketing Platform?** Can be outdated. Some of the functions have appeared not to change for quite some time. **What problems is Google Marketing Platform solving and how is that benefiting you?** Reporting, under delivery, and billing discrepancies are being solved by using DoubleClick. ### 43. Useful for what we use it for, but glitchy at times **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Google Marketing Platform?** For the most part, it is pretty user friendly. It also does what we need it to do. **What do you dislike about Google Marketing Platform?** Often times it can be very glitchy. You'll try to do something and it just flat out won't let you. This prevents us from completing tasks on time sometimes. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are able to tag all of our campaigns for all of our clients through Double Click. It also integrates well with GA and GTM, which makes reporting very easy. ### 44. Million dollar company, expensive license cost with the most shitty customer support **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2018 **What do you like best about Google Marketing Platform?** Integrations with publishers, bulk upload **What do you dislike about Google Marketing Platform?** Reporting, support, help technical support to integrate google big query **Recommendations to others considering Google Marketing Platform:** Try tradesk or media math **What problems is Google Marketing Platform solving and how is that benefiting you?** Reporting and analytics ### 45. Intuitive Design Allows for Quick Learning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Google Marketing Platform?** The interface is very easy to use and there's an extensive Help section that covers almost every issue you may come across. **What do you dislike about Google Marketing Platform?** Product updates and feature releases are not as frequent as other DSPs. Alpha/Beta phases of product testing take forever so if you're not included in those you will wait a long time for the new products. **Recommendations to others considering Google Marketing Platform:** If you're looking for a platform that is easy to learn and has all of the essential tools needed to run quality digital advertising campaigns, DBM is a great choice. If you're looking for a DSP that is on the cutting edge of innovation in the space and will constantly be updated with new features, you may want to look into a different DSP. **What problems is Google Marketing Platform solving and how is that benefiting you?** DBM's intuitive and straightforward design allows for quick implementation of mid-campaign changes. ### 46. Marketing with a familiar interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2018 **What do you like best about Google Marketing Platform?** Easy to use, similar to other Google products, excellent insights and accurate reporting capabilities. **What do you dislike about Google Marketing Platform?** Sometimes slow particularly when pulling floodlight reports **What problems is Google Marketing Platform solving and how is that benefiting you?** Helps with more accurate reporting by de duplication ### 47. super helpful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Google Marketing Platform?** we use this platform every single day. We **What do you dislike about Google Marketing Platform?** nothing that I don't like about this product **What problems is Google Marketing Platform solving and how is that benefiting you?** used for reporting ### 48. Recently switched to Double Click **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2018 **What do you like best about Google Marketing Platform?** The best thing about Double Click is the ability to have video creative assets transcribed in order to fit different vendor specs. **What do you dislike about Google Marketing Platform?** We’ve had issues with tracking the quartile video completes on 1x1 trackers. **What problems is Google Marketing Platform solving and how is that benefiting you?** The problem of needing a video asset uploaded by the creative agency in multiple spec formats. ### 49. It's the most used ad server for a reason **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Google Marketing Platform?** Reliable and easy to use for campaign management and reporting **What do you dislike about Google Marketing Platform?** Nothing! There's a reason this is the most commonly used ad server **What problems is Google Marketing Platform solving and how is that benefiting you?** Easy to manage and execute campaigns from one centralized location ### 50. What you'd expect from Google **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Google Marketing Platform?** Straight forward and user-friendly interface **What do you dislike about Google Marketing Platform?** Lacking in data transparency that would help in performing more granular analyses. **What problems is Google Marketing Platform solving and how is that benefiting you?** DBM works as an effective DSP for our company, allowing us to serve ads and make changes in an agile fashion. Their access to broad inventory sources allows us to serve media almost anywhere and capabilities within the platform are gradually being enhanced. ## Google Marketing Platform Discussions - [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) - 1 comment, 1 upvote - [View Google Marketing Platform pricing details and edition comparison](https://www.g2.com/products/google-marketing-platform/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+21%3A38%3A41+-0500&secure%5Bsession_id%5D=cab0c44c-3f4f-4c59-82de-b9debb6d3672&secure%5Btoken%5D=d4a7e08fbd5890dae04231176918e37d192a7b265a664d84e11b67bafa04bf4a&format=llm_user) ## Google Marketing Platform Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Google Marketing Platform Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Google Marketing Platform Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (766 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews)