# Top 10 Google Cloud Identity & Access Management (IAM) Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 60 Research alternative solutions to Google Cloud Identity & Access Management (IAM) on G2, with real user reviews on competing tools. Other important factors to consider when researching alternatives to Google Cloud Identity & Access Management (IAM) include security and user interface. The best overall Google Cloud Identity & Access Management (IAM) alternative is Microsoft Entra ID. Other similar apps like Google Cloud Identity & Access Management (IAM) are Okta, Auth0, JumpCloud, and CyberArk Privileged Access Manager. Google Cloud Identity & Access Management (IAM) alternatives can be found in [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) but may also be in [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam) or [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam). ## Best Paid & Free Alternatives to Google Cloud Identity & Access Management (IAM) - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [Auth0](https://www.g2.com/products/auth0/reviews) - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) - [CyberArk Privileged Access Manager](https://www.g2.com/products/cyberark-privileged-access-manager/reviews) - [AWS Secrets Manager](https://www.g2.com/products/aws-secrets-manager/reviews) - [AWS Identity and Access Management (IAM)](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [1Password](https://www.g2.com/products/1password/reviews) ## Top 10 Alternatives to Google Cloud Identity & Access Management (IAM) Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Google Cloud Identity & Access Management (IAM) stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Internet, and Automotive, and find the best product for your business. ### 1. [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) By Microsoft **Average Rating:** 4.5/5 **Total Reviews:** 911 Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications. Reviewers say compared to Google Cloud Identity & Access Management (IAM), Microsoft Entra ID is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Google Cloud Identity & Access Management (IAM): [Privileged Access Management (PAM)](https://www.g2.com/categories/privileged-access-management-pam), [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs Microsoft Entra ID](https://www.g2.com/compare/google-cloud-identity-access-management-iam-vs-microsoft-entra-id) **Compare Microsoft Entra ID with other alternatives:** - [Microsoft Entra ID vs Okta](https://www.g2.com/compare/microsoft-entra-id-vs-okta) - [Microsoft Entra ID vs Auth0](https://www.g2.com/compare/auth0-vs-microsoft-entra-id) - [Microsoft Entra ID vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-microsoft-entra-id) - [Microsoft Entra ID vs CyberArk Privileged Access Manager](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-microsoft-entra-id) - [Microsoft Entra ID vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-microsoft-entra-id) - [Microsoft Entra ID vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-microsoft-entra-id) - [Microsoft Entra ID vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-microsoft-entra-id) - [Microsoft Entra ID vs OneLogin](https://www.g2.com/compare/microsoft-entra-id-vs-onelogin) - [Microsoft Entra ID vs 1Password](https://www.g2.com/compare/1password-vs-microsoft-entra-id) ### 2. [Okta](https://www.g2.com/products/okta/reviews) By Okta **Average Rating:** 4.5/5 **Total Reviews:** 1,237 Okta is The World’s Identity Company™. As the leading independent Identity partner, we free everyone to safely use any technology — anywhere, on any device or app. The most trusted brands trust Okta to enable secure access, authentication, and automation. With flexibility and neutrality at the core of our Okta Workforce Identity and Customer Identity Clouds, business leaders and developers can focus on innovation and accelerate digital transformation, thanks to customizable solutions and more than 7,000 pre-built integrations. We’re building a world where Identity belongs to you. Learn more at okta.com. Reviewers say compared to Google Cloud Identity & Access Management (IAM), Okta is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Google Cloud Identity & Access Management (IAM): [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs Okta](https://www.g2.com/compare/google-cloud-identity-access-management-iam-vs-okta) **Compare Okta with other alternatives:** - [Okta vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-okta) - [Okta vs Auth0](https://www.g2.com/compare/auth0-vs-okta) - [Okta vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-okta) - [Okta vs CyberArk Privileged Access Manager](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-okta) - [Okta vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-okta) - [Okta vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-okta) - [Okta vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-okta) - [Okta vs OneLogin](https://www.g2.com/compare/okta-vs-onelogin) - [Okta vs 1Password](https://www.g2.com/compare/1password-vs-okta) ### 3. [Auth0](https://www.g2.com/products/auth0/reviews) By Okta **Average Rating:** 4.3/5 **Total Reviews:** 272 Auth0 is a cloud service that provides a set of unified APIs and tools that enables single sign-on and user management for any application, API or IoT device, it allows connections to any identity provider from social to enterprise to custom username/password databases. Reviewers say compared to Google Cloud Identity & Access Management (IAM), Auth0 is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Google Cloud Identity & Access Management (IAM): [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs Auth0](https://www.g2.com/compare/auth0-vs-google-cloud-identity-access-management-iam) **Compare Auth0 with other alternatives:** - [Auth0 vs Microsoft Entra ID](https://www.g2.com/compare/auth0-vs-microsoft-entra-id) - [Auth0 vs Okta](https://www.g2.com/compare/auth0-vs-okta) - [Auth0 vs JumpCloud](https://www.g2.com/compare/auth0-vs-jumpcloud) - [Auth0 vs CyberArk Privileged Access Manager](https://www.g2.com/compare/auth0-vs-cyberark-privileged-access-manager) - [Auth0 vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-auth0) - [Auth0 vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-auth0) - [Auth0 vs Cisco Duo](https://www.g2.com/compare/auth0-vs-cisco-duo) - [Auth0 vs OneLogin](https://www.g2.com/compare/auth0-vs-onelogin) - [Auth0 vs 1Password](https://www.g2.com/compare/1password-vs-auth0) ### 4. [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) By JumpCloud Inc. **Average Rating:** 4.5/5 **Total Reviews:** 3,991 The JumpCloud Directory Platform reimagines the directory as a complete platform for identity, access, and device management. Reviewers say compared to Google Cloud Identity & Access Management (IAM), JumpCloud is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Google Cloud Identity & Access Management (IAM): [Privileged Access Management (PAM)](https://www.g2.com/categories/privileged-access-management-pam), [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs JumpCloud](https://www.g2.com/compare/google-cloud-identity-access-management-iam-vs-jumpcloud) **Compare JumpCloud with other alternatives:** - [JumpCloud vs Microsoft Entra ID](https://www.g2.com/compare/jumpcloud-vs-microsoft-entra-id) - [JumpCloud vs Okta](https://www.g2.com/compare/jumpcloud-vs-okta) - [JumpCloud vs Auth0](https://www.g2.com/compare/auth0-vs-jumpcloud) - [JumpCloud vs CyberArk Privileged Access Manager](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-jumpcloud) - [JumpCloud vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-jumpcloud) - [JumpCloud vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-jumpcloud) - [JumpCloud vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-jumpcloud) - [JumpCloud vs OneLogin](https://www.g2.com/compare/jumpcloud-vs-onelogin) - [JumpCloud vs 1Password](https://www.g2.com/compare/1password-vs-jumpcloud) ### 5. [CyberArk Privileged Access Manager](https://www.g2.com/products/cyberark-privileged-access-manager/reviews) By Palo Alto Networks **Average Rating:** 4.4/5 **Total Reviews:** 71 Enterprise-class, unified policy-based solution that secures, manages and logs all privileged accounts. Reviewers say compared to Google Cloud Identity & Access Management (IAM), CyberArk Privileged Access Manager is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Google Cloud Identity & Access Management (IAM): [Privileged Access Management (PAM)](https://www.g2.com/categories/privileged-access-management-pam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs CyberArk Privileged Access Manager](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-google-cloud-identity-access-management-iam) **Compare CyberArk Privileged Access Manager with other alternatives:** - [CyberArk Privileged Access Manager vs Microsoft Entra ID](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-microsoft-entra-id) - [CyberArk Privileged Access Manager vs Okta](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-okta) - [CyberArk Privileged Access Manager vs Auth0](https://www.g2.com/compare/auth0-vs-cyberark-privileged-access-manager) - [CyberArk Privileged Access Manager vs JumpCloud](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-jumpcloud) - [CyberArk Privileged Access Manager vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-cyberark-privileged-access-manager) - [CyberArk Privileged Access Manager vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-cyberark-privileged-access-manager) - [CyberArk Privileged Access Manager vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-cyberark-privileged-access-manager) - [CyberArk Privileged Access Manager vs OneLogin](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-onelogin) - [CyberArk Privileged Access Manager vs 1Password](https://www.g2.com/compare/1password-vs-cyberark-privileged-access-manager) ### 6. [AWS Secrets Manager](https://www.g2.com/products/aws-secrets-manager/reviews) By Amazon Web Services (AWS) **Average Rating:** 4.5/5 **Total Reviews:** 18 AWS Secrets Manager helps you protect secrets needed to access your applications, services, and IT resources. The service enables you to easily rotate, manage, and retrieve database credentials, API keys, and other secrets throughout their lifecycle. Reviewers say compared to Google Cloud Identity & Access Management (IAM), AWS Secrets Manager is: - Easier to admin - Better at support - Easier to set up Categories in common with Google Cloud Identity & Access Management (IAM): [Privileged Access Management (PAM)](https://www.g2.com/categories/privileged-access-management-pam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-google-cloud-identity-access-management-iam) **Compare AWS Secrets Manager with other alternatives:** - [AWS Secrets Manager vs Microsoft Entra ID](https://www.g2.com/compare/aws-secrets-manager-vs-microsoft-entra-id) - [AWS Secrets Manager vs Okta](https://www.g2.com/compare/aws-secrets-manager-vs-okta) - [AWS Secrets Manager vs Auth0](https://www.g2.com/compare/aws-secrets-manager-vs-auth0) - [AWS Secrets Manager vs JumpCloud](https://www.g2.com/compare/aws-secrets-manager-vs-jumpcloud) - [AWS Secrets Manager vs CyberArk Privileged Access Manager](https://www.g2.com/compare/aws-secrets-manager-vs-cyberark-privileged-access-manager) - [AWS Secrets Manager vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-aws-secrets-manager) - [AWS Secrets Manager vs Cisco Duo](https://www.g2.com/compare/aws-secrets-manager-vs-cisco-duo) - [AWS Secrets Manager vs OneLogin](https://www.g2.com/compare/aws-secrets-manager-vs-onelogin) - [AWS Secrets Manager vs 1Password](https://www.g2.com/compare/1password-vs-aws-secrets-manager) ### 7. [AWS Identity and Access Management (IAM)](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews) By Amazon Web Services (AWS) **Average Rating:** 4.5/5 **Total Reviews:** 163 AWS Identity and Access Management (IAM) is a web service that enables you to securely control access to AWS services and resources. It allows you to manage permissions, ensuring that only authenticated and authorized users can access specific resources. IAM provides the infrastructure necessary to control authentication and authorization for your AWS accounts. Key Features and Functionality: - Centralized Access Control: Manage all users and their permissions from a single place, allowing for streamlined administration of access rights. - Granular Permissions: Define precise permissions for users, specifying which actions they can perform on which resources, facilitating the principle of least privilege. - Identity Federation: Allow users who already have passwords elsewhere—for example, in your corporate network or with an internet identity provider—to access your AWS account. - Multi-Factor Authentication (MFA): Enhance security by requiring users to provide additional verification beyond just a password, such as a code from a configured device. - Temporary Security Credentials: Grant temporary security credentials for workloads that access your AWS resources using IAM, reducing the risk associated with long-term credentials. Primary Value and Problem Solved: IAM addresses the critical need for secure and efficient access management within AWS environments. By providing centralized control over user identities and permissions, IAM helps organizations enforce security policies, comply with regulatory requirements, and minimize the risk of unauthorized access. It enables the implementation of fine-grained access controls, ensuring that users and applications have only the permissions necessary to perform their tasks, thereby enhancing overall security posture. Reviewers say compared to Google Cloud Identity & Access Management (IAM), AWS Identity and Access Management (IAM) is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Google Cloud Identity & Access Management (IAM): [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-google-cloud-identity-access-management-iam) **Compare AWS Identity and Access Management (IAM) with other alternatives:** - [AWS Identity and Access Management (IAM) vs Microsoft Entra ID](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-microsoft-entra-id) - [AWS Identity and Access Management (IAM) vs Okta](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-okta) - [AWS Identity and Access Management (IAM) vs Auth0](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-auth0) - [AWS Identity and Access Management (IAM) vs JumpCloud](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-jumpcloud) - [AWS Identity and Access Management (IAM) vs CyberArk Privileged Access Manager](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-cyberark-privileged-access-manager) - [AWS Identity and Access Management (IAM) vs AWS Secrets Manager](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-aws-secrets-manager) - [AWS Identity and Access Management (IAM) vs Cisco Duo](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-cisco-duo) - [AWS Identity and Access Management (IAM) vs OneLogin](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-onelogin) - [AWS Identity and Access Management (IAM) vs 1Password](https://www.g2.com/compare/1password-vs-aws-identity-and-access-management-iam) ### 8. [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) By Cisco **Average Rating:** 4.5/5 **Total Reviews:** 518 Duo is a cloud-based access security platform built to protect access to any application, from any device. Duo’s passwordless authentication, single sign-on (SSO) and user-friendly multi-factor authentication make secure logins easy for users, reducing friction to their workflow. Reviewers say compared to Google Cloud Identity & Access Management (IAM), Cisco Duo is: - Slower to reach roi - Easier to admin - More usable Categories in common with Google Cloud Identity & Access Management (IAM): [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-google-cloud-identity-access-management-iam) **Compare Cisco Duo with other alternatives:** - [Cisco Duo vs Microsoft Entra ID](https://www.g2.com/compare/cisco-duo-vs-microsoft-entra-id) - [Cisco Duo vs Okta](https://www.g2.com/compare/cisco-duo-vs-okta) - [Cisco Duo vs Auth0](https://www.g2.com/compare/auth0-vs-cisco-duo) - [Cisco Duo vs JumpCloud](https://www.g2.com/compare/cisco-duo-vs-jumpcloud) - [Cisco Duo vs CyberArk Privileged Access Manager](https://www.g2.com/compare/cisco-duo-vs-cyberark-privileged-access-manager) - [Cisco Duo vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-cisco-duo) - [Cisco Duo vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-cisco-duo) - [Cisco Duo vs OneLogin](https://www.g2.com/compare/cisco-duo-vs-onelogin) - [Cisco Duo vs 1Password](https://www.g2.com/compare/1password-vs-cisco-duo) ### 9. [OneLogin](https://www.g2.com/products/onelogin/reviews) By One Identity **Average Rating:** 4.4/5 **Total Reviews:** 290 Extend enterprise security & compliance to all public and private cloud apps with secure single sign-on (SSO), multi-factor authentication & user provisioning. Reviewers say compared to Google Cloud Identity & Access Management (IAM), OneLogin is: - Slower to reach roi - More expensive - More usable Categories in common with Google Cloud Identity & Access Management (IAM): [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs OneLogin](https://www.g2.com/compare/google-cloud-identity-access-management-iam-vs-onelogin) **Compare OneLogin with other alternatives:** - [OneLogin vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-onelogin) - [OneLogin vs Okta](https://www.g2.com/compare/okta-vs-onelogin) - [OneLogin vs Auth0](https://www.g2.com/compare/auth0-vs-onelogin) - [OneLogin vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-onelogin) - [OneLogin vs CyberArk Privileged Access Manager](https://www.g2.com/compare/cyberark-privileged-access-manager-vs-onelogin) - [OneLogin vs AWS Secrets Manager](https://www.g2.com/compare/aws-secrets-manager-vs-onelogin) - [OneLogin vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/aws-identity-and-access-management-iam-vs-onelogin) - [OneLogin vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-onelogin) - [OneLogin vs 1Password](https://www.g2.com/compare/1password-vs-onelogin) ### 10. [1Password](https://www.g2.com/products/1password/reviews) By 1Password **Average Rating:** 4.6/5 **Total Reviews:** 1,802 1Password remembers your passwords for you — and helps you make them stronger. All your secrets are secure and always available, safe behind the one password that only you know. Reviewers say compared to Google Cloud Identity & Access Management (IAM), 1Password is: - Slower to reach roi - Easier to admin - Easier to do business with Categories in common with Google Cloud Identity & Access Management (IAM): [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity & Access Management (IAM) vs 1Password](https://www.g2.com/compare/1password-vs-google-cloud-identity-access-management-iam) **Compare 1Password with other alternatives:** - [1Password vs Microsoft Entra ID](https://www.g2.com/compare/1password-vs-microsoft-entra-id) - [1Password vs Okta](https://www.g2.com/compare/1password-vs-okta) - [1Password vs Auth0](https://www.g2.com/compare/1password-vs-auth0) - [1Password vs JumpCloud](https://www.g2.com/compare/1password-vs-jumpcloud) - [1Password vs CyberArk Privileged Access Manager](https://www.g2.com/compare/1password-vs-cyberark-privileged-access-manager) - [1Password vs AWS Secrets Manager](https://www.g2.com/compare/1password-vs-aws-secrets-manager) - [1Password vs AWS Identity and Access Management (IAM)](https://www.g2.com/compare/1password-vs-aws-identity-and-access-management-iam) - [1Password vs Cisco Duo](https://www.g2.com/compare/1password-vs-cisco-duo) - [1Password vs OneLogin](https://www.g2.com/compare/1password-vs-onelogin) --- ## Google Cloud Identity & Access Management (IAM) Alternatives FAQs ### What are the best alternatives to Google Cloud Identity &...? The best alternatives to Google Cloud Identity & Access Management (IAM) include [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) (4.5/5 stars, 910 reviews), [Okta](https://www.g2.com/products/okta/reviews) (4.5/5 stars, 1228 reviews), [Auth0](https://www.g2.com/products/auth0/reviews) (4.3/5 stars, 271 reviews), and [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) (4.5/5 stars, 3973 reviews). These alternatives are highly rated and widely used in the Identity and Access Management (IAM) category according to G2 data. ### Which Identity and Access Management (IAM) tools do reviewers recommend instead of Google Cloud Identity &...? Reviewers recommend [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) for its comprehensive identity and access management capabilities, strong integration with Microsoft 365 and Azure, and robust security features like Conditional Access and Multi-Factor Authentication (MFA). It is praised for ease of use, centralized management, and support for hybrid environments. [Okta](https://www.g2.com/products/okta/reviews) is recommended for its user-friendly single sign-on (SSO), extensive integrations with over 7,000 applications, and strong authentication security. Reviewers highlight its ease of administration and support. [Auth0](https://www.g2.com/products/auth0/reviews) is favored for simplifying authentication with features like universal login, social logins, MFA, and developer-friendly APIs. It is valued for quick setup and scalability. [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) is recommended for its unified cloud-native platform that centralizes identity, access, and device management across multiple operating systems. Reviewers appreciate its ease of use, device management capabilities, and comprehensive security policies. These IAM tools are preferred alternatives to Google Cloud IAM due to their usability, integration capabilities, and security features as reflected in G2 user reviews and ratings. ### How does Google Cloud Identity &... compare to Microsoft Entra ID? According to G2 data, [Google Cloud Identity & Access Management (IAM)](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) holds an average rating of 4.4/5 from 60 reviews, while [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) has a slightly higher average rating of 4.5/5 from 910 reviews. Microsoft Entra ID leads by 0.2 points in Ease of Admin (8.8 vs 8.3) and by 0.2 points in Better at Support (8.7 vs 8.6). Google Cloud IAM scores 0.1 points higher in Easier to Set Up (8.7 vs 8.6), but Microsoft Entra ID leads in Easier to Admin (8.8 vs 8.3) and Easier to Do Business With (9.0 vs 8.8). Users praise Google Cloud IAM for its ease of use (20 mentions), strong security (16 mentions), intuitive interface (12 mentions), and centralized access control. However, it has notable cons including a difficult learning curve (10 mentions), complexity (9 mentions), and confusing permission management (6 mentions). Microsoft Entra ID is highly regarded for its robust security features (66 mentions), ease of use (65 mentions), seamless integration with Microsoft ecosystem (52 mentions), and strong single sign-on (SSO) capabilities (51 mentions). Its main drawbacks include complexity (47 mentions), high licensing costs (29 mentions), and a steep learning curve (29 mentions). Overall, Microsoft Entra ID offers stronger integration with Microsoft products, more advanced security features like conditional access and multi-factor authentication, and better administrative usability, while Google Cloud IAM is noted for its straightforward setup and centralized management within Google Cloud services. Both platforms provide granular access control and secure identity management, but Microsoft Entra ID's broader enterprise features and higher review volume reflect its leadership in identity and access management solutions. ### Why do users choose Microsoft Entra ID over Google Cloud Identity &...? Users choose [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) over Google Cloud Identity & Access Management primarily due to its comprehensive security features and deep integration with the Microsoft ecosystem. With 66 mentions highlighting its strong security, including conditional access, multi-factor authentication (MFA), and identity protection, Entra ID enables organizations to implement robust zero trust security models effectively. Additionally, Microsoft Entra ID's seamless integration with Microsoft 365, Azure, and third-party applications simplifies identity and access management across hybrid and cloud environments. The platform's centralized identity management, single sign-on (SSO) capabilities (51 mentions), and easy management (34 mentions) reduce administrative overhead and improve user experience. Despite some complexity and higher licensing costs noted by 29 reviewers, users appreciate Entra ID's scalability, extensive security controls, and operational efficiencies. Its ease of setup (32 mentions) and consistent performance make it the preferred choice for organizations heavily invested in Microsoft technologies seeking a secure, scalable, and integrated identity solution according to G2 data. ## Explore Articles - [What platform provides analytics on translation quality and turnaround times?](https://www.g2.com/discussions/what-platform-provides-analytics-on-translation-quality-and-turnaround-times) - [Top platforms for managing employee vacation and sick leave](https://www.g2.com/discussions/top-platforms-for-managing-employee-vacation-and-sick-leave) - [What platform provides the best automation for routine legal tasks?](https://www.g2.com/discussions/what-platform-provides-the-best-automation-for-routine-legal-tasks) - [Recommended revenue operations intelligence tools](https://www.g2.com/discussions/recommended-revenue-operations-intelligence-tools-for-scaling-teams) - [Top-rated intent data platforms for sales enablement](https://www.g2.com/discussions/top-rated-intent-data-platforms-for-sales-enablement) - [Top PRM platforms to improve partner collaboration](https://www.g2.com/discussions/top-prm-platforms-to-improve-partner-collaboration) ## Spotlight Categories - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) - [SAP Store Software](https://www.g2.com/categories/sap-store) - [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms)