Based on G2 reviewer demographics, Gong's pricing is best suited for mid-market sales organizations with 51 to 1,000 employees, particularly in computer software, information technology, and marketing and advertising. G2 reviewers from these segments report the strongest return on investment, citing coaching efficiency, deal visibility, and onboarding acceleration as primary drivers. Enterprise teams also find strong value, especially for pipeline forecasting and cross-functional intelligence sharing. G2 reviews consistently indicate that small businesses and early-stage startups struggle to justify Gong's cost, with several reviewers explicitly recommending lighter alternatives for teams under 20 seats or those without dedicated revenue operations support.