GoDaddy Online Store Features
Merchandising/Marketing (5)
Storefront Design Tools
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Based on 10 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
SEO
Based on 11 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
Based on 11 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Based on 10 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (7)
Checkout Process
Based on 12 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Based on 12 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
Based on 11 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Support (5)
Mobile
Based on 11 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
Platform (10)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 10 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 11 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Based on 13 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Based on 12 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Admin Access Rights
Based on 11 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Provides ability to control editing rights by product category, geography etc.
Internationalization
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Based on 12 GoDaddy Online Store reviews and verified by the G2 Product R&D team. Software performs well and runs with minimal unscheduled downtime
Customizations (4)
Templates
Provides ready-made templates for simplified website creation.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization.
Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Provides tools that aid in user marketing efforts.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
Hosts domains within the tool.
Content (4)
Email Integrations
Provides an email for users to field communication within their website builder too.
Content Management
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Website Builder
Administration (3)
Reporting
Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
The ability to collect shipping information in order to fascilitate order fulfillment.
Integrations (3)
Payment Gateway Integration
Integration with a payment gateway in order to fascilitate collecting payment.
E-commerce Platform Integration
Integration with e-commerce platforms in order to create a seamless shopping experience.
Email Integration
Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order.
Cart Management (4)
Multi Cart
Ability to create multiple shopping carts on the same platform
Products
Allows users to add and remove products and details such as price or item description
Templates
Provide online store templates that can be customized by users
Embed
Shopping cards can be easily added to any type of website
Support (1)
Customer Support
Customer Support
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.

