Glasgow Research Reviews & Provider Details

Name: Glasgow Research
Rating: 5.0 (2 reviews)

We help product teams make confident decisions through qualitative UX research. Our team designs and runs in-depth interviews, segmentation and journey mapping to uncover motivations, barriers and real-world usage patterns. Clients across Europe and the US use our insights to reduce risk, accelerate launches and improve product performance.

Seller

Glasgow Research

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Glasgow Research Community

Overview by

Vadim Glazkov

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AU

Anastasiya U.

Mid-Market (51-1000 emp.)

9/27/2026

"They recruited the right people and gave us decisions, not a report"

5/5

What do you like best about Glasgow Research?

The recruiting and the research design. They reached product and engineering leads at software companies across three regions without touching our contact list — that is the part most teams underestimate. And the design document they wrote before the field opened was specific enough that we could argue with it, which is where the value in this kind of work actually gets decided. Review collected by and hosted on G2.com.

What do you dislike about Glasgow Research?

The first version of the segmentation was denser than we needed and took a round of trimming before our sales team could use it. Beyond that, nothing worth calling out. Review collected by and hosted on G2.com.

Recommendations to others considering Glasgow Research:

Come with the decision you are trying to make, not just a topic — their whole design process is built around that. Spend real time on the sampling conversation before the field opens; that is where changing your mind gets expensive. And put your product and marketing leads in the readout, because the value shows up in the discussion, not in the document. Review collected by and hosted on G2.com.

What problems is Glasgow Research solving and how is that benefiting you?

We were building an AI-assisted discovery tool without a firm view of who it was for. Glasgow Research ran the customer interviews we had neither the capacity nor the distance to run ourselves — and ran them without our name attached, so respondents talked about the category honestly instead of being polite to a vendor. What came back was a segmentation, a positioning brief and a ranked list of what to build and what to drop. The benefit is concrete: a narrower ICP, a shorter roadmap, and marketing arguments that come from customers rather than from our own meeting room. Review collected by and hosted on G2.com.

LS

Lizaveta S.

B2B Marketing Lead

Small-Business (50 or fewer emp.)

2/10/2026

"Senior discovery research that turned ambiguity into a clear roadmap"

5/5

What do you like best about Glasgow Research?

They combine speed with rigor. Interviews are sharp, synthesis is structured, and the output is genuinely decision-grade. They don’t just summarize insights, they connect the dots into a clear narrative: what matters, why it matters, and what to do next. Review collected by and hosted on G2.com.

What do you dislike about Glasgow Research?

We didn’t run into any issues worth calling out. Review collected by and hosted on G2.com.

Recommendations to others considering Glasgow Research:

Recommend them for discovery, ICP / positioning, or roadmap clarification when you need evidence, not opinions. Bring a concrete decision to make and involve key stakeholders early. You’ll get clarity fast and a plan you can execute. Review collected by and hosted on G2.com.

What problems is Glasgow Research solving and how is that benefiting you?

They helped us reduce uncertainty in product decisions by turning customer conversations into clear, actionable direction. Glasgow Research validated our assumptions, clarified who our target users are and why they buy (or don’t), and translated qualitative insights into decision-ready priorities and next steps. This helped us avoid low-impact work and align the team around a focused roadmap. Review collected by and hosted on G2.com.