Generect Reviews & Product Details

As the SVP of strategic Accounts and Customer Success at Kyvos, I'm constantly focused on making sure our growth effort are aligned with the right enterprise targets and that our team aren't wasting time chasing low quality leads.

What i like most about Generect is how quickly it helps us move from research mode into action. The real time discovery and verification is genuinely useful especially when you're working in a space like AI+ BI where the right contact and the right account fit matters a lot.

The platform makes it easy to build targeted list an enrich contacts without needing a separate workflow or multiple tools. we've also seen a noticeable improvement in confidence around outreach, simply because the contact data is more accurate than what we've experienced with some other sources. Review collected by and hosted on G2.com.

The only real downside is that if you want to use the more advanced filtering and setup option, it can take a little time to learn the best way to structure things. it's not difficult just something that takes a bit of onboarding to get the most value. Review collected by and hosted on G2.com.

As the CEO of NinjaCat, I'm always looking for tools that don't just look good n the demos but actually make teams faster and more effective. Generect has been one of those rare tools that immediately delivered value.

The biggest win for us is the real Review collected by and hosted on G2.com.

There's a small learning curve if you want to take full advantage of the more advanced features, especially around filtering and setting up the ideal workflows. it's not a major issue, but like serous lead platform, you'll get the most out of it with a bit of onboarding time. Review collected by and hosted on G2.com.

I primarily utilize Generect on the administrator side for the management of lead information. The lead information enters from various campaigns. Previously, I would export CSVs manually every week, which meant I had to clean up the data in a Google Sheet. It took up so much of my time honestly. With Generect I can review incoming leads, tag them with replies and generate reports from the dashboard without switching apps.

To start with, I am a fan of the automated reporting dashboard. I usually check the “recent activity” panel as the first thing every morning to see what needs follow-up. I find it easy to use and saves me from repetitive admin work. Review collected by and hosted on G2.com.

The interface isn’t too crowded, but there could be some better organization. Certain essential admin settings are somewhat hidden.

I missed them by mistake. For example, changing what users can do takes a few more clicks than expected.

Furthermore, it will take more time to get used to the mobile view as compared to the desktop view. Not it. Review collected by and hosted on G2.com.

I handle partnerships with fashion influencers, stylists and key press contacts to help raise our brand. Before Generect, it was wildly inefficient to do this. My team and I would spend hours swiping through Instagram and LinkedIn, only to send pitches to generic info@ email addresses or via social DMs that disappeared into the sea of unread messages. Generect changed everything.

Main use case for us is Chrome Extension. As soon as we spot a potential editor or influencer we copy and paste their LinkedIn or publication “about” page into our system and hit the Generect button. Within seconds, we receive a professionally verified email address (think first.last@condenast.com or business@influencername.com) and frequently a direct phone number for the office. This means we can approach making a professional impact by doing something that sets us apart. The lead enrichment is also important for screening. We upload lists from PR agencies or events, and Generect scrubs the data, verifies the person’s current company, title and adds some firmographic context. This way we never accidentally pitch a freelance writer on a feature that should go to an editor at Vogue. Review collected by and hosted on G2.com.

The platform is obviously built with traditional B2B sales in mind, so sometimes things can get tricky with increasingly standard non-standard profiles (for example top-tier fashion influencers or celebrities who run their own careers through a personal LLC or use a agency but have less public data to filter on). Contact info for these folks is often lacking. I’d also like to see more social-focused data points pulled in for example, average engagement rate or demographics of an audience or even brand affinity scores might go a long way helping us with our initial vetting all on the platform. Though accurate, the data that’s presented isn’t as visually intuitive in an interface to handle long influencer lists as is available with other CRM-like tools built for creatives. Review collected by and hosted on G2.com.

So as a product evangelist and B2B marketer in the thorny AdTech space, my challenge is focus and accuracy. Generect is the scapel in my toolbox. I need it for two separate but equally indispensable tasks. First off, ABM (Account-Based Marketing): I create targeted account lists that include both DSPs, SSPs and key brands. I never leave home without my Generect Chrome Extension (in LinkedIn and Twitter at least). If I find a decision maker at that company (specifically; VPs of Fraud Prevention, or Head of Supply), I’ll click on the extension and get a confirmed corporate email, plus usually direct dial. And that’s sort of non-negotiable for any kind of custom outreach, you’re not going to evangelize with a contact@ address:.

Second, in influencer and partner mapping: I leverage the lead enrichment to research journalists, analysts or other AdTech influencers. Whether from a list you upload from an event or names pulled from articles, Generect appends company details, corrects job titles and validates contact info. That way I can adjust my pitch to perfection recognizing if it’s a freelance writer or an analyst at a large firm like Forrester. Review collected by and hosted on G2.com.

Given its narrow band, I sometimes reach the edges of its data set. The direct dial information can be hard to come by on the most senior executives (EVP and C-suite) at the largest holding companies... sometimes only with an executive office line number as a starting point. I'd also love to see deeper technographic focused on MarTech/AdTech. The ability to know whether a target account is using Snowflake, Databricks or certain DSPs could enable even sharper messaging. I would like this ability because while the HubSpot integration is consistent in passing along data, I wish that it was able to drive more dynamic workflows based on the quality of enrichment (e.g., "High-Value Influencer identified" triggers some special nurture track). Review collected by and hosted on G2.com.

My basic use for Generect is to go find and confirm high quality retail partners that have the potential for spread (national accounts). It’s always the first app I launch in the morning. First, I feed it a short-list of our best current partners. Then I build a new target list using its AI-driven lookalike modeling. The tool evaluates social as well as professional data i.e. that’s how it comes up with correct corporate contact profiles and even more importantly confirms the email addresses. The entire process of compiling this targeted, verified list of 50 prospects now takes me less than a half an hour to complete work that once took up half my day. I then take these clean lists and export them directly into our Salesforce CRM, which is where our outreach campaigns commence.

The No. 1 biggest thing is the confidence that it gives us. The quality data is on point and therefore we experience very little to no bounced emails which in turn equals a higher initial connection rate. It’s not only a database, it is an intelligence tool. By dissecting our best clients, it enabled us to craft an evolving Ideal Customer Profile (ICP) that accurately predicts which companies are most likely to be a good fit. This has moved from a spray-and-pray type of strategy to a very targeted, scientific approach. By having all this collated into a real-time dashboard, our proposals are informed and timely. Review collected by and hosted on G2.com.

It’s a powerful platform, and also has a bit more of a learning curve. I had to have a couple of sessions with their support team on helping us tune the predictive modeling features properly for our particular retail partnership criteria. Once installed, it’s very smooth, but the install can take some patience. Also, being the product focused team that we are, we are always mindful of cost. For us, the tool provides an en open ROI, but smaller teams will definitely need to do some math based on expected lead volume to see if the premium cost makes sense. Review collected by and hosted on G2.com.

The chrome extension and how well we were able to integrate into our current Salesforce integration has been a game changer for my team. Our use case is pretty simple, but crucial: I have two SDRs that use it everyday to research prospects on LinkedIn. And with a single click from the profile of a potential prospect, they can drag and drop a verified corporate email address and direct phone number into a new lead record in Salesforce. Doing so also populates fields like company name, job title and industry. This has reduced the amount of data entry and research for each lead, from 5-7 minutes to around 30 seconds. The lead enrichment API is also the lifeblood for us – we enrichment every webinar attendee list automatically with firmographic before it even gets assigned to a rep, so our team has everything they need at their fingertips from day 1. Review collected by and hosted on G2.com.

Medium and large companies have good answers, according to this data, but we are thinking fewer small startups or niche local businesses find themselves at that same accuracy level because the system can’t always find a direct line or offers up a general addresses like info@ where applicable. We’d also appreciate a more customizable dashboard. For example I want to build out a widget that will show me how many leads we enrich on the day using API versus browser extension, this will help me understand my teams workflow but right now it feels very standardized reporting. Review collected by and hosted on G2.com.

Security-wise and operationally, I like that it has well-defined data governance features as well as an API-based integration model. The opportunity to enforce RBAC (Role-Based Access Controls) guarantees our sales and marketing personnel do not have access to calls or emails they needn't be privy to, in the spirit of least privilege. The emphasis of the platform on data validation and cleaning also minimizes the possibility that our teams will be acting upon incorrect, or even deliberately planted, data. “It becomes a part of the audit trails, and that is what, as a security officer, I need to have visibility on,” he says. Review collected by and hosted on G2.com.

The first pass through security and set up wasn't as easy as I'd have liked. The default configuration was too open, and it took a lot of elbow grease from my team to tie down export features and permissions to match our internal requirements. Their Data Processing Addendum (DPA) was detailed, however wrangling over specific clauses on subprocessor notification and data breach response times was more time-consuming than we would have liked. I was also a bit uncomfortable with the level of access the browser extension had to data; we had to have a strict policy on its usto the e due potential for data leakage. Review collected by and hosted on G2.com.

My team at Stripe needs to show selling power to prospective merchants quickly, as a Sales Supervisor. Generect has become our default online demonstration platform to show various businesses how they can improve their website. The visual editor creates operational demo stores that normally take weeks to produce within hours. I use this tool 3 to 4 times a week for client presentations and demos. The product recommendation engine powered by AI is especially great to show clients in order to help them understand how they can increase average order value with merchandising. Our existing demo environments are fully integrated on the platform. Review collected by and hosted on G2.com.

Some advanced A/B testing features had a steeper learning curve for our non-technical salespeople than we anticipated. We had to get everyone trained up to make more complex demo scenarios. The reporting dashboard is also overwhelming for demonstration purposes, which makes me wish that there was a simplified view option for sales pitches. Review collected by and hosted on G2.com.

As an SEO Manager my life has always been about getting qualified traffic, but Generect finally lets me see what happens after the click. Heatmap + User session recordings show me how exactly visitors use the pages for which I am ranking. I realized that although our "Re-Spun" program page appeared high, no one was scrolling down to the instructions on how to participate. Using Generect's visual editor, I actually implemented an A/B test that put our primary call to action further up the page, all with no developer help. Review collected by and hosted on G2.com.

The integration with Google Search Console is a bit flimsy. I can see on-page behaviour, but I have to manually cross reference this to correlate with particular KW performance. It can also sometime takes time generating reports for pages with huge traffic, it isn't good if you have limited time to perform an analysis. Review collected by and hosted on G2.com.