Generect Reviews & Product Details

My basic use for Generect is to go find and confirm high quality retail partners that have the potential for spread (national accounts). It’s always the first app I launch in the morning. First, I feed it a short-list of our best current partners. Then I build a new target list using its AI-driven lookalike modeling. The tool evaluates social as well as professional data i.e. that’s how it comes up with correct corporate contact profiles and even more importantly confirms the email addresses. The entire process of compiling this targeted, verified list of 50 prospects now takes me less than a half an hour to complete work that once took up half my day. I then take these clean lists and export them directly into our Salesforce CRM, which is where our outreach campaigns commence.

The No. 1 biggest thing is the confidence that it gives us. The quality data is on point and therefore we experience very little to no bounced emails which in turn equals a higher initial connection rate. It’s not only a database, it is an intelligence tool. By dissecting our best clients, it enabled us to craft an evolving Ideal Customer Profile (ICP) that accurately predicts which companies are most likely to be a good fit. This has moved from a spray-and-pray type of strategy to a very targeted, scientific approach. By having all this collated into a real-time dashboard, our proposals are informed and timely. Review collected by and hosted on G2.com.

It’s a powerful platform, and also has a bit more of a learning curve. I had to have a couple of sessions with their support team on helping us tune the predictive modeling features properly for our particular retail partnership criteria. Once installed, it’s very smooth, but the install can take some patience. Also, being the product focused team that we are, we are always mindful of cost. For us, the tool provides an en open ROI, but smaller teams will definitely need to do some math based on expected lead volume to see if the premium cost makes sense. Review collected by and hosted on G2.com.

The chrome extension and how well we were able to integrate into our current Salesforce integration has been a game changer for my team. Our use case is pretty simple, but crucial: I have two SDRs that use it everyday to research prospects on LinkedIn. And with a single click from the profile of a potential prospect, they can drag and drop a verified corporate email address and direct phone number into a new lead record in Salesforce. Doing so also populates fields like company name, job title and industry. This has reduced the amount of data entry and research for each lead, from 5-7 minutes to around 30 seconds. The lead enrichment API is also the lifeblood for us – we enrichment every webinar attendee list automatically with firmographic before it even gets assigned to a rep, so our team has everything they need at their fingertips from day 1. Review collected by and hosted on G2.com.

Medium and large companies have good answers, according to this data, but we are thinking fewer small startups or niche local businesses find themselves at that same accuracy level because the system can’t always find a direct line or offers up a general addresses like info@ where applicable. We’d also appreciate a more customizable dashboard. For example I want to build out a widget that will show me how many leads we enrich on the day using API versus browser extension, this will help me understand my teams workflow but right now it feels very standardized reporting. Review collected by and hosted on G2.com.

Security-wise and operationally, I like that it has well-defined data governance features as well as an API-based integration model. The opportunity to enforce RBAC (Role-Based Access Controls) guarantees our sales and marketing personnel do not have access to calls or emails they needn't be privy to, in the spirit of least privilege. The emphasis of the platform on data validation and cleaning also minimizes the possibility that our teams will be acting upon incorrect, or even deliberately planted, data. “It becomes a part of the audit trails, and that is what, as a security officer, I need to have visibility on,” he says. Review collected by and hosted on G2.com.

The first pass through security and set up wasn't as easy as I'd have liked. The default configuration was too open, and it took a lot of elbow grease from my team to tie down export features and permissions to match our internal requirements. Their Data Processing Addendum (DPA) was detailed, however wrangling over specific clauses on subprocessor notification and data breach response times was more time-consuming than we would have liked. I was also a bit uncomfortable with the level of access the browser extension had to data; we had to have a strict policy on its usto the e due potential for data leakage. Review collected by and hosted on G2.com.

My team at Stripe needs to show selling power to prospective merchants quickly, as a Sales Supervisor. Generect has become our default online demonstration platform to show various businesses how they can improve their website. The visual editor creates operational demo stores that normally take weeks to produce within hours. I use this tool 3 to 4 times a week for client presentations and demos. The product recommendation engine powered by AI is especially great to show clients in order to help them understand how they can increase average order value with merchandising. Our existing demo environments are fully integrated on the platform. Review collected by and hosted on G2.com.

Some advanced A/B testing features had a steeper learning curve for our non-technical salespeople than we anticipated. We had to get everyone trained up to make more complex demo scenarios. The reporting dashboard is also overwhelming for demonstration purposes, which makes me wish that there was a simplified view option for sales pitches. Review collected by and hosted on G2.com.

As an SEO Manager my life has always been about getting qualified traffic, but Generect finally lets me see what happens after the click. Heatmap + User session recordings show me how exactly visitors use the pages for which I am ranking. I realized that although our "Re-Spun" program page appeared high, no one was scrolling down to the instructions on how to participate. Using Generect's visual editor, I actually implemented an A/B test that put our primary call to action further up the page, all with no developer help. Review collected by and hosted on G2.com.

The integration with Google Search Console is a bit flimsy. I can see on-page behaviour, but I have to manually cross reference this to correlate with particular KW performance. It can also sometime takes time generating reports for pages with huge traffic, it isn't good if you have limited time to perform an analysis. Review collected by and hosted on G2.com.

Lead gen and validation has been a game changer for our special projects. In my position I make a lot of things happen where I go out, identify prospects for new hotel partners, corporate wellness providers and possible furniture retailers. Without Generect, you would have to manually determine the right operations or procurement contacts at these organizations. Now with the browser extension and platform, I am able to very easily build a list of verified decision-makers with high trust that my data is accurate. Now we can enrich prospect lists of potential partner companies with key contacts including direct lines and corporate email addresses, slashing our initial research period by at least 50%.” It adds a level of precision to business development that simply never existed before. Review collected by and hosted on G2.com.

It can get slightly pricey for a company of our size, because not all members of the sales team utilize it on a daily basis instead just specific project teams. I also think that the reporting around lead source and campaign performance within Generect itself is a bit basic. Description: We have to rely on our CRM heavily to monitor the full funnel and a more robust analytics dashboard that demonstrates our journey from enriched lead to closed partnership would be immensely helpful for demonstrating ROI for us finance folk. Review collected by and hosted on G2.com.

The browser extension and lead enrichment tools have totally revolutionized the way I work everyday. I spend my days on LinkedIn and literally with the push of a button I get a verified corporate email and direct phone number of someone I’m looking to research. The data is so precise that if any person were to call me or email me today and ask for any kind of personal information, 50 percent of my day would not be derailed on wrong emails, bad phone numbers. Prior to Generect, I’d spend a day compiling the names of 50 contacts, and maybe 20 would be legitimate. Now I can make a list of 50 and 45ish will be right. This directly results in more conversations and a longer pipeline. The lead scoring also gives me an idea of who to call first based on company signals. Review collected by and hosted on G2.com.

The only catch is that for very small or new businesses, the system isn’t always able to locate a corporate email so it will sometimes give you a generic address like info@ – not nearly as good for targeted outreach. I would also like to see more social media data points incorporated, such as a prospect’s recent activity or engagement on Twitter or LinkedIn, to provide me with additional conversation starters beyond their job title and company news. Review collected by and hosted on G2.com.

I was the Head of Online Growth for a lifestyle brand with 400 employees and my job was personalization, but I didn’t have the technical resources. In the case of Generact you can see that as we were going live rather than rolling out campaigns, we could start with a small test but with a powerful impact. We created dynamic banners that display different messaging to people who visit from paid social ads versus our email list. The AI's "frequently bought together" suggestions are a whole lot smarter than what our initial simple solution. Review collected by and hosted on G2.com.

Our marketing ops person learned how to use the advanced segmentation builder after about two weeks. It’s slick, but there’s a lot to learn about our customer data structure for using it to its maximum potential. Review collected by and hosted on G2.com.

Generact has played a big part in growing the optimization side of things, as CRO Manager at a fashion retailer with 500+ employees. My team can run as many A/B tests at the same time and I don’t need our developers for it. Our marketing team now do a test every week with Generact (it can be experimenting on new product image layouts or testing a variation of call to actions buttons). The p value statistical significance calculator, on the other hand, guides us when tests are actually conclusive. Review collected by and hosted on G2.com.

It was also a bit challenging to get our new team members used to setting things up for complex tests. We planned two onboard sessions with Generect’s customer success team to get everyone up to date. Review collected by and hosted on G2.com.

I’m the only UX Optimization Specialist at a quickly-scaling electronics company with 150 people in the building. I need to prove that design changes are working — fast. Generect’s visual A/B testing tool is my favorite. I recently employed it to A/B test three different layouts for product information across our most important product pages. I was able to get my own trials including the variants set up in a morning and see statistically significant results within one week. We didn’t have to involve engineering in order to test new product displays, so this was a huge win for our lean team. Review collected by and hosted on G2.com.

I would love more visualization options for heatmap and scroll-depth data. The data is all there, but if I had the ability to customize color schemes and overlay options I could make great looking reports with more context for our product team. Review collected by and hosted on G2.com.