---
title: Funnel Reviews
meta_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 191 reviews by the users' company size, role or industry
  to find out how Funnel works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 191
  scale: '5'
date_modified: '2026-09-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Funnel Reviews
**Vendor:** Funnel  
**Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 191  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Funnel
Funnel is the marketing intelligence platform for organizations that need dependable marketing data everywhere decisions are made. Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Data Hub is the core platform. Measure adds marketing mix modeling, attribution and incrementality testing on top.



## Funnel Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users find Funnel's **ease of use** remarkable, streamlining data integration and reporting effortlessly across platforms. (5 reviews)
- Users love the **seamless integrations** Funnel offers, effortlessly centralizing data from numerous platforms for clear insights. (5 reviews)
- Users love the **easy data integration** of Funnel, seamlessly connecting marketing and analytics platforms for unified insights. (3 reviews)
- Users value the **user-friendly data management** capabilities of Funnel, simplifying data centralization and workflow customization. (3 reviews)
- Users appreciate the **extensive number of connectors** Funnel offers, making integration with various platforms straightforward and beneficial. (2 reviews)
- Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews)
- Intuitive (2 reviews)
- Options (2 reviews)
- Analytics (1 reviews)
- Automation (1 reviews)

**What users dislike:**

- Users find the **learning curve** challenging initially, particularly with data source configurations and connections. (3 reviews)
- Users feel the product is **expensive** , particularly when needing integrations and facing additional fees for basic connectors. (2 reviews)
- Users find **limited connectors** and scalability issues frustrating, affecting the overall efficiency of their data integration tasks. (2 reviews)
- Users find **missing features** in Funnel, such as limited scalability and basic connector fees, frustrating their overall experience. (2 reviews)
- Users experience **slow performance** , especially with processing time for large data volumes and limited scalability. (2 reviews)
- Complex Setup (1 reviews)
- Complex Usability (1 reviews)
- Complex Usage (1 reviews)
- Confusing Changes (1 reviews)
- Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews)

## Funnel Reviews
  ### 1. Easy to Use, Advanced Reporting, and a Centralized View of Performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rémi P. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

Funnel.IO is easy to use and quick to get started with. The data refreshes regularly, which makes it simpler to monitor and manage our activities day to day. I also appreciate being able to connect all of our partners within the platform, since it gives us a centralized view of our performance. On top of that, the reporting and dashboarding features feel quite advanced and help us track our campaigns closely and optimize them effectively.

**What do you dislike about Funnel?**

I don't see any major drawbacks to the platform. If I were to suggest one area for improvement, it would be the ability to manually refresh certain data sources when needed, allowing access to the most up-to-date information at any time.

**What problems is Funnel solving and how is that benefiting you?**

Funnel is our data connectivity platform. It allows us to centralize data from all of our advertising partners and combine it with our GA4 data to build advanced reporting and performance dashboards. We also use Funnel for budget tracking, helping us monitor marketing spend and overall campaign performance.

  ### 2. The Perfect Bridge Between Ad Platforms and Dashboards

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kadir K. | Digital Marketing Executive, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

The best thing about Funnel is the incredible amount of time it saves our team. It completely eliminates the need for manual data extraction and Excel spreadsheets. Having all our marketing data automatically collected, normalized, and sent to our BI dashboards every single day without breaking is a game changer.

**What do you dislike about Funnel?**

When you scale up and have hundreds of data sources connected, the workspace interface can sometimes feel a bit cluttered to navigate. Implementing better folder structures or advanced tagging for data sources would be a nice quality-of-life improvement

**What problems is Funnel solving and how is that benefiting you?**

Before Funnel, our marketing data was scattered across various silos (Google, Meta, Tiktok, etc.). Gathering this data manually using CSV exports and Excel spreadsheets was highly prone to human error and incredibly time-consuming. Benefit: Funnel completely automates this process. 

The main benefit is that it gives us a 'single source of truth' for all our marketing performance. It saves our team dozens of hours every month, allowing us to focus on analyzing the data and optimizing campaigns rather than just collecting numbers.

  ### 3. Funnel: Easy, Powerful Data Aggregation That Speeds Up Reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sven-Olaf P. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Funnel is our one-stop solution for data handling. It allows us to collect, manage, and aggregate data across multiple platforms.

The platform is easy to use, both when connecting data sources and when managing and aggregating data across multiple social media and advertising platforms.

Custom metrics and dimensions let us address even the most specific client needs and integrate smoothly with their analysis and business intelligence requirements.

All of this helps us speed up data handling and reporting, leaving us more time to work with the data, generate insights, and create value for our clients. The flexible pricing is fair.

From the first days of onboarding a few years ago, we have been happy users and clients.

**What do you dislike about Funnel?**

The pricing model with the flex points was a little hard to understand at first. It offers a lot of flexibility but also makes some integrations very pricey.

Especially if an integration is rather a test than an ongoing project. E.g. adding a connector to manage a 3-month campaign forced us to upgrade flex points for the rest of the year.

So effectively for that one use case 3 to 4 times higher as we had to charge the flex points for full 12 months.

**What problems is Funnel solving and how is that benefiting you?**

Funnel makes it easy for us to connect to dozens of data sources and accounts so we can collect, organize, and manage our data in one place. As a result, we’re able to speed up reporting and build aggregated views across multiple platforms.

For our clients, that translates into faster reporting delivered at a lower price point.

  ### 4. Funnel Automates Data Pulls Smoothly and Keeps Multi-Client Pipelines Running

**Rating:** 4.0/5.0 stars

**Reviewed by:** Simon B. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 14, 2026

**What do you like best about Funnel?**

Funnel does what it needs to: it automates data pulls that used to be manual, and it plugs into Sheets without much fuss. Handling multiple clients through one pipeline is straightforward too. Nothing dramatic to report, it just works in the background and gets the data where it needs to go.

**What do you dislike about Funnel?**

The main gap is around visibility when something goes wrong. It's not always clear why a number changed or a pull didn't refresh the way you expected, so troubleshooting can take longer than it should. The setup side can also feel a bit rigid once things are configured, small changes sometimes need more digging than seems necessary.

**What problems is Funnel solving and how is that benefiting you?**

It's solving the manual data-collection problem: pulling spend and performance numbers from multiple sources into one place instead of someone exporting and stitching them together by hand. That's the direct benefit, less manual work, and it means the numbers feeding into dashboards and reports are current rather than a stale one-off export. It also solves a consistency problem when you're working across different clients or accounts: everything lands in the same structure, so you're not reconciling different formats before you can actually use the data.

  ### 5. Accurate Attribution and Custom Dashboards That Save Time and offer valuable insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Marc C. | Head of Performance Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Having all channels performance in an easy to read table, with much more accurate attribution than standard off the shelf analytics platforms makes it much easier to make decisons based on actual performance. Also, the dashboard tool allows you to add tables and graphs for any metrics is a great time saver. Also the support has been great, they have always been happy to jump on calls and help in any way possible

**What do you dislike about Funnel?**

We've had a few issues with data uploads not working and so data not being updated until its flagged and fixed, meaning no data until mid week in many cases.

**What problems is Funnel solving and how is that benefiting you?**

The problem thats being solved is the attribution issue that plagues the industry, so we don't have to rely on inaccurate, click focused analytics giving a false view of specific channel performance

  ### 6. Stable, Robust, and Reliable Tool You Can Count On

**Rating:** 4.5/5.0 stars

**Reviewed by:** Natálie K. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

What I value most is the tool’s stability and reliability, along with its robustness - especially when it comes to the number of integrations available.

**What do you dislike about Funnel?**

The price can feel high, which creates a barrier to entry for smaller clients. For agency use, the frequent UX/UI changes make it harder to keep the team aligned and to keep internal documentation and descriptions up to date.

**What problems is Funnel solving and how is that benefiting you?**

For us, the main strengths are the connectors to common marketing ad systems and platforms, along with the flexibility when it comes to customization. We also benefit from the stability of the data transfers. At the moment, we are not using all of the features, since our core use case is standardizing data across multiple platforms and clients so we can provide our clients with reporting within our architecture solution.

  ### 7. Easy Platform Connections for Insightful, Up-to-Date Client Dashboards

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt D. | Managing Director, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Funnel makes it easy to connect to the various marketing platforms our agency uses and to build insightful, client-facing marketing dashboards with up-to-date data.

**What do you dislike about Funnel?**

I haven’t come across too many pain points with Funnel, other than the fact that the cost can quickly spiral once you start adding more and more platforms or destinations. However, the Flexpoints system does make it easier to manage.

**What problems is Funnel solving and how is that benefiting you?**

Before adopting Funnel, our teams spent a significant part of every Monday manually pulling together Excel reports for clients. Not only was this time‑consuming, it also increased the risk of human error. Funnel has enabled us to create fully customised reporting dashboards, giving clients instant access to the data they need while freeing our teams to focus on meaningful optimisation work.

  ### 8. Convenient All-in-One Connectors and Great Support, with a Learning Curve

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicholas R. | Junior Data Analyst, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

Funnel is convenient as it puts all connectors together in one platform that is quite easy to use once you've learned your way around the platform. I use the Data Explorer the most. It is easy to connect with the customer team at Funnel and get support/training when onboarding.

**What do you dislike about Funnel?**

It can be difficult to get a grasp of the platform when you first start off. Also, the built-in AI isn't the most reliable, as it can sometimes provide inaccurate or unhelpful responses.

**What problems is Funnel solving and how is that benefiting you?**

Funnel brings in all data connectors together in one place, which is the biggest benefit to our business. Instead of checking several platforms at once, we can see all our marketing and ad data in one place.

  ### 9. User-Friendly Drag-and-Drop with Seamless Data sources Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Extremely user-friendly with a steep learning curve and an intuitive drag-and-drop interface. It integrates seamlessly with a wide variety of data sources, including Google Sheets, which makes it easy to consolidate data from multiple channels in one place.

**What do you dislike about Funnel?**

Data modeling and custom calculations feel quite limited. Notably, there is no COUNT DISTINCT function, which is a basic yet critical feature for many reporting needs. 
Additionally, visual customization could be improved, color selection for charts isn't supported, so colors are currently assigned at random.

**What problems is Funnel solving and how is that benefiting you?**

Funnel has been extremely helpful for consolidating our data sources, solving a major pain point we had with centralizing our metrics. The platform features an intuitive interface; once data ingestion is configured, non-technical business users can easily build their own dashboards. 
Having these built-in reporting capabilities makes data consumption straightforward without needing to rely on more complex BI tools.
So far, the tool has excellent performance, the datasources are being updated on time, the dashaboards work well and access is easy.

  ### 10. User-friendly and self-explanatory – a completely clear interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hüsniye C. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

I really like the user-friendly interface. Everything is clearly structured and designed to be so self-explanatory that it can be easily used.

**What do you dislike about Funnel?**

When exporting data to other visualization tools, there are sometimes unclear explanations about what the best use cases are. Also, it is not always clear how data should be used most effectively. This could be significantly simplified or better documented.

**What problems is Funnel solving and how is that benefiting you?**

It helps us to unify, simplify, and visualize our data in one place. The whole process is very simple, and you can retrieve and visualize cohesive campaigns across all marketing channels, for example. It makes work easier on many levels.

  ### 11. One-Stop Shop for Tracking Ad Spend, Clicks, Impressions, and ROI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vivek P. | Senior Manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

It's our one stop shop for all data related to spends clicks and impressions which help us track our day to day ROI for the various ads and campaigns we run.

**What do you dislike about Funnel?**

I’m unable to have any newly created ad set automatically update once it’s mapped to my user ID, and therefore it doesn’t get included in the scheduled exports.

**What problems is Funnel solving and how is that benefiting you?**

spends analysis, ROAS tracking, integration of the same to our various channel reports. Helps us worry less about attribution and manually tracking the spends from our end.

  ### 12. Easy-to-Understand UX and Smooth Cross-Platform Integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sultan D. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

The UX is easy to understand. The integration across different platforms, and the ability to connect to many platforms, makes it much easier to work across systems and create reports.

**What do you dislike about Funnel?**

The Flexpoints aren’t really flexible. If I want to “try” a new connection, I have to increase my Flexpoints and pay more. I can’t simply test it for a week and then deactivate it again.

**What problems is Funnel solving and how is that benefiting you?**

It connects different data sources in one place and makes it easier to work without dealing with complicated raw data.

  ### 13. Implémentation facile, interface intuitive et accompagnement réactif

**Rating:** 4.5/5.0 stars

**Reviewed by:** Martial T. | Veterinary, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

Facilité d’implémentation, interface simple et rapide à prendre en main, et accompagnement réactif de la part des équipes. De plus, de nombreuses intégrations sont possibles avec tous les partenaires.

**What do you dislike about Funnel?**

Il n’y a pas de possibilité de rafraîchir manuellement les données : on est obligé d’attendre que le crawl se fasse automatiquement.

**What problems is Funnel solving and how is that benefiting you?**

Intégration et dashboard automatiques, simples à mettre en place. Possibilité d’agréger les données de tous les partenaires en un seul point, puis de partager ces données agrégées avec des sources extérieures si besoin.

  ### 14. No-Code ETL with a Clean, Fast UI.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anshul S. | Lead Consultant, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

There are multiple good things about this product.
1) Ease of doing ETL without any coding part.
2) Clean and fast UI

**What do you dislike about Funnel?**

The data source page can be customised. Sometimes it becomes very hard to find the correct source if you have many connector of the same type connected.

**What problems is Funnel solving and how is that benefiting you?**

For me personally, it would be about making it easier for companies like ours where we don't want to spend time againa and again for each client creating the same pipeline.

  ### 15. Connects All My Platforms for Easy, Centralized Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jana v. | Paid Search Manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

I can connect all my different platforms, which makes it much easier to manage everything in one place.

**What do you dislike about Funnel?**

Sometimes I run into an error while mapping, but the team always helps me get it sorted out.

**What problems is Funnel solving and how is that benefiting you?**

It pulls all data streams from different platforms into one place in an easy, automated way, which saves me a lot of time.

  ### 16. Simple Linking of Data Sources

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rainer G. | Head of Performance Advertising | Lead-Generation, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 14, 2026

**What do you like best about Funnel?**

The simple linking of data sources

**What do you dislike about Funnel?**

Limiting the data history in data sources means that you can no longer change the configuration of long-connected data sources without losing data.

**What problems is Funnel solving and how is that benefiting you?**

We manage advertising campaigns on many advertising platforms. With funnel, we don't have to connect each advertising platform individually to our data warehouse, but can bundle everything through funnel.

  ### 17. Multi-Channel Analyses with Great Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marina R. | Senior International E-Commerce Marketing Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

easy usability (once you're in) and fast support

**What do you dislike about Funnel?**

some data is incorrect, which you only realize when you compare the numbers 1 to 1 with the respective channel

**What problems is Funnel solving and how is that benefiting you?**

multichannel analyses, not all users need access to the actual accounts, but can simply view a shared dashboard (requiring fewer skills for analyses and approaches), simplicity for viewers

  ### 18. Easy to Use with Fast, Competent Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Malte K. | Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Ease of use and very fast and competent support!

**What do you dislike about Funnel?**

For gaming apps in particular, we require a lot of custom connectors or default connectors don't always exist.

**What problems is Funnel solving and how is that benefiting you?**

We don't need to maintain a dedicated database and APIs ourselves and makes it accessible without a dedicated data engineer in our company.

  ### 19. Powerful Data Exports That Deliver

**Rating:** 5.0/5.0 stars

**Reviewed by:** Will H. | Paid Search Associate, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

You can have the ability to export so much data.

**What do you dislike about Funnel?**

Find that connections break without notification and you have to go in and diagnose why a report or dashboard has broken.

**What problems is Funnel solving and how is that benefiting you?**

Exporting large amounts of data and exporting into a presentable and easy to use report/ dashboard.

  ### 20. Easy Data Filtering With Dimensions That Speeds Up Error Spotting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 14, 2026

**What do you like best about Funnel?**

I like how easy it is to organize the filtering of data, with dimensions this becomes a very straightforward task and spotting mistakes is much faster.

**What do you dislike about Funnel?**

I dont like that it sometimes takes a long time to send data through exports, i appreciate it is a lot of data but sometimes i need to wait for hours

**What problems is Funnel solving and how is that benefiting you?**

I can gather data from multiple client channels that makes creating outputs for integral dashboards much easier

  ### 21. Easy-to-Use UI with the Integrations I Need Built In

**Rating:** 4.0/5.0 stars

**Reviewed by:** Charlotte P. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 14, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Funnel?**

UI - Ease of Use
Has most of the integrations I need as standard connectors

**What do you dislike about Funnel?**

Annual contract negotiations
Everything else is fine

**What problems is Funnel solving and how is that benefiting you?**

Getting data into our data warehouse without having to setup our own APIs

  ### 22. Great Data Standardization and Live Currency Conversion, But Missing Table Joins

**Rating:** 3.5/5.0 stars

**Reviewed by:** Anindya C. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Standardizing the data & live currency conversion

**What do you dislike about Funnel?**

No Joining function between tables and unnecessary date upload while uploading a csv

**What problems is Funnel solving and how is that benefiting you?**

It helps me to connect all our data sources and works like a hub

  ### 23. All Marketing Channels in One Place

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lewis G. | Paid Media Executive, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

The aggregation of all marketing channels

**What do you dislike about Funnel?**

Sometimes it can be unclear how dimensions/metrics map. Additionally the refresh rate can take some time

**What problems is Funnel solving and how is that benefiting you?**

Monitoring channel performance and comparison of results between channels

  ### 24. Easy Report Building with Smooth Data Source Coordination

**Rating:** 4.5/5.0 stars

**Reviewed by:** Paul-Idris L. | Acquisition Marketing Manager, Mid-Market (51-1000 emp.)

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

The way we build some reports easily and coordination of all data source

**What do you dislike about Funnel?**

You can't  choose the color of each graphic

**What problems is Funnel solving and how is that benefiting you?**

Combining all the data using joins and common connectors.

  ### 25. Multi purpose data connection solution for Paid Media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bartosz S. | Media Data Analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

There’s a wide availability of connectors, and the platform is easy to use. Customer support is great, the UI/UX is strong, and the price feels reasonable. AI support is also available when needed.

**What do you dislike about Funnel?**

Not every connector is available, only UTF-8 files are available for custom uploads

**What problems is Funnel solving and how is that benefiting you?**

Data collection from multiple data sources, that is used for Data Analytics in company. Data exports are fast and efficient.

  ### 26. Plenty of Connectors and Easy to Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Swen S. | Senior Paid Search & Affiliates Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

the number of connectors and ease of use

**What do you dislike about Funnel?**

The tool is quite complex and takes time to get used to

**What problems is Funnel solving and how is that benefiting you?**

aggregating different data sources into one

  ### 27. Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Munavvar M. | Deputy Assistant Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** November 19, 2025

**What do you like best about Funnel?**

The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected.

**What do you dislike about Funnel?**

Nothing, I'm satisfied with it's features.

**What problems is Funnel solving and how is that benefiting you?**

Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations.

  ### 28. Great for connecting data sources and visualising with consistent fields

**Rating:** 4.5/5.0 stars

**Reviewed by:** Muhammad Abdullah S. | CRM Campaign Manager, Enterprise (> 1000 emp.)

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**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 18, 2025

**What do you like best about Funnel?**

Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance.

**What do you dislike about Funnel?**

There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster.

**What problems is Funnel solving and how is that benefiting you?**

Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions

  ### 29. Extremely Intuitive Platform for Media Campaign Reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 22, 2026

**What do you like best about Funnel?**

Funnel is an extremely intuitive and easy platform to use for data transformation and reporting on media campaigns.

**What do you dislike about Funnel?**

Some visuals and data transformations could be improved, but I understand there’s a roadmap for more visual functionality in the future.

**What problems is Funnel solving and how is that benefiting you?**

We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that. It’s much quicker and cheaper than the other alternative we used to use. Their onboarding team was also really helpful, and they continue to be great support.

  ### 30. Great Platform for Reviewing Marketing Channel Performance in One Place

**Rating:** 4.0/5.0 stars

**Reviewed by:** Raza R. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 13, 2026

**What do you like best about Funnel?**

Very good platform to review performance of difference marketing channels in one place. Else it’s very hard to review that in each individual channel

**What do you dislike about Funnel?**

It’s a bit expensive than competitors. Could do much better if subscription prices are reconsidered

**What problems is Funnel solving and how is that benefiting you?**

Helping a lot to gather marketing data in one place for analysis and helping making an informed decision. Which channel or campaign to invest in further, where to cut further budgets

  ### 31. User-Friendly and Seamless Data Integration Across Platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dunanjay C. | Performance Manager, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 18, 2025

**What do you like best about Funnel?**

Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms.

**What do you dislike about Funnel?**

It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs.

**What problems is Funnel solving and how is that benefiting you?**

Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly.

  ### 32. Not a flexible and scalable software

**Rating:** 0.0/5.0 stars

**Reviewed by:** Ya Hui Debbie K. | Director of Marketing, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 22, 2025

**What do you like best about Funnel?**

It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools.

**What do you dislike about Funnel?**

They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms.

**What problems is Funnel solving and how is that benefiting you?**

Not really. We ended up using Snowflake.

  ### 33. Excellent data connectors for Digital Marketing & Ecommerce

**Rating:** 4.5/5.0 stars

**Reviewed by:** Niall T. | Head of Ecommerce, Retail, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 13, 2025

**What do you like best about Funnel?**

This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding.

**What do you dislike about Funnel?**

The relationship between 'views' and 'export' is a little confusing at the start

**What problems is Funnel solving and how is that benefiting you?**

Funnel helps us round out our marketing and data analytics requirements. Easy import of data from multiple systems (Klaviyo, Magento, GMC, Meta Ads and Microsoft Ads) to Looker Studio

  ### 34. Funnel Does a Great Job Aggregating Media Sources from Various Platforms

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jeff M. | Sr Director of Finance, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

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**Reviewed Date:** June 04, 2025

**What do you like best about Funnel?**

Funnel has access to a lot of connections that are critical for a eComm business

**What do you dislike about Funnel?**

Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable.

**What problems is Funnel solving and how is that benefiting you?**

Funnel allows our company to not have to login into multiple ad platforms and aggregate data one by one which is very manual/time consuming.

  ### 35. Top-Tier Tool for Centralizing Data Across Platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


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**Reviewed Date:** November 20, 2025

**What do you like best about Funnel?**

Top-tier tool to centralise all your data across platforms

**What do you dislike about Funnel?**

For a beginner it could be a lot to digest

**What problems is Funnel solving and how is that benefiting you?**

Gathering data from many places into one

  ### 36. Awesome platform but lots of API limitations

**Rating:** 4.0/5.0 stars

**Reviewed by:** charles h. | Head of Programmatic, Small-Business (50 or fewer emp.)

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**Reviewed Date:** August 12, 2025

**What do you like best about Funnel?**

Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow

**What do you dislike about Funnel?**

Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native.

**What problems is Funnel solving and how is that benefiting you?**

Time saving and organize dataset

  ### 37. It has been very useful to me!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Veronica G. | Ppc specialist, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**AI Translated:** This review has been translated from Spanish; Castilian using AI.

**Reviewed Date:** July 15, 2025

**What do you like best about Funnel?**

Being able to have all the analytics in one place is really useful and has allowed me to organize my work better. I recommend it to all marketing professionals especially.

**What do you dislike about Funnel?**

Many options and results sometimes make me a little lost, but in reality, it's not a bad thing to have several things.

**What problems is Funnel solving and how is that benefiting you?**

It has helped me to make better data-driven decisions.

  ### 38. Amazing marketing intelligence experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danilo . | Recruiter, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** July 11, 2025

**What do you like best about Funnel?**

The most helpful thing is that it saves me a lot of hours of work with its automated reports.

**What do you dislike about Funnel?**

No downsides I've come across so far in my experience

**What problems is Funnel solving and how is that benefiting you?**

It's saving me hours of work and gives me insights into data which is very helpful and helps optimize campaigns.

  ### 39. Fantastic tool for agencies and business to collect and organize your marketing data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris G. | Senior Manager, Marketing Insights & Optimization, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 06, 2024

**What do you like best about Funnel?**

- Easy to use and onboard and maintain for those looking for low code/no code solutions
- Numerous connectors available for various platforms
- Flexible File Import tool for platforms not available natively
- Easy to export to tools such as PowerBI, Tableau, and Looker Studio
- Data exploration tool works well for quick, ad hoc analysis
- Customer support is responsive when running into data connections and cleanup issues
- Robust custom dimension and metrics tool to clean up data that is initially dirty

**What do you dislike about Funnel?**

- Organization and pruning of data sources could be better. Requires a very disciplined self-imposed best practices to keep things organized and remove what connections are not being used.
- Depending on size of agency of company, it is very easy to use up all of your flexpoints.

**What problems is Funnel solving and how is that benefiting you?**

I work for a large non-profit, where marketing/web analytics is a department of 1. Funnel allows me to wrangle, clean, and deploy PowerBI dashboards comprised of data from a variety of different platforms (Salesforce Marketing Cloud, Google Analytics, Social Media, Fundraising, etc.).

**Official Response from Christian Hagberg:**

> Thank you for sharing such a detailed review! We're glad to hear that Funnel's ease of use, flexibility, and connectors are helping you manage your data efficiently, especially in a one-person department—impressive work!

We appreciate your feedback on data source organization and flexpoints. Keeping things tidy is definitely key, and we’re always looking for ways to make it easier. If you ever need support in setting up best practices or managing flexpoints, we’re happy to help!

  ### 40. Easy to use and do everything you want + amazing support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stanley H. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 20, 2024

**What do you like best about Funnel?**

The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out. And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it. Integration is effortless, takes 5 mins.

**What do you dislike about Funnel?**

when creating dimensions, and you need to build within it for Google, Meta, etc, there is no way to copy things across so you end up spending so much unnecessary time doing it. Also more freedom for your own if-when coding when building dimensions/metrics would allow you do see EXACTLY what you want to.

**What problems is Funnel solving and how is that benefiting you?**

All the data we have in Meta and Google is sent to us how they have the data set up. With funnel we can arrange that data and organise how ever you want so you can see whatever you want. It also allows you to share the data to looker or excel to easily manipulate further.

**Official Response from Ray Banks:**

> Thank you for your kind words, Stanley! We're so happy that you're getting good use out of funnel and I'll share your feedback with the team. 

  ### 41. The can't live without platform for marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Henry A. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 18, 2024

**What do you like best about Funnel?**

Funnel does the work of several people, we now couldn't run our business without it. 

It's easy to set-up, learn, use and over the last year has never had any downtime. 

Its functionality is laser focused on making the management of marketing data easy. Once set up it can automatically fix errors in naming conventions, merge data-sets and create streamlined data-shares to Looker/Excel/Sheets which automatically update all client and team reports each night. It's enabled us to create 24/7 reporting for clients. 

Custom data requests/reporting tasks which would have taken hours/days before, are now quick and easy 

As the platform doesn't require a degree in data-science (or even a maths GCSE), you don't need to be a technical whizz to instantly get value from it. When you don't get something the customer support via chat/email/help centre articles and guides answer your question. It's perhaps the best support I've had from any platform in 18 years. 

For us as an SME the pricing structure works well too :)

**What do you dislike about Funnel?**

Hard to dislike.... The only feature missing for me is the ability to set up custom notifications related to clients metrics, however, I wouldn't want this to distract from the core platform though. Overall - it's a tool I will forever be indebted too!

**What problems is Funnel solving and how is that benefiting you?**

Automates and streamlines the management of multiple marketing data sources without needing an army of people

**Official Response from Ray Banks:**

> Thank you, Henry! We're always here for you 🙌

  ### 42. Very pleased with Funnel

**Rating:** 4.5/5.0 stars

**Reviewed by:** Raphaël V. | Spécialiste - Performance et Données, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 05, 2024

**What do you like best about Funnel?**

As an agency, Funnel enables us to connect multiple ad accounts for a specific customer, and to easily extract all of this data into Google Looker Studio to connect into a powerful dashboard. With Funnel, the data-loading time into Google Looker Studio has greatly improved (our previous tools was limited in terms of # of datasources and all the data was processed in Looker Studio, which slowed the loading time).<br><br>Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads).

**What do you dislike about Funnel?**

Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause datasources if we no longer use them to save previous flexpoints.

**What problems is Funnel solving and how is that benefiting you?**

- Data-loading time in Google Looker Studio (from avg. 1.5 minute down to 5-15 seconds)<br>- Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS)<br>- Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights)

**Official Response from Ray Banks:**

> Thank you for kind words, Raphael! It's especially nice to hear that you've been able to cut your data loading time so dramatically and fix your data-blending issues!

  ### 43. Overall a good software

**Rating:** 3.5/5.0 stars

**Reviewed by:** Lauren D. | Development Coordinator, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** September 10, 2024

**What do you like best about Funnel?**

It was generally easy to integrate with our other already existing software. I've only had to contact customer support for what turned out to be an error on our end and they were very quick to help solve my issue.

**What do you dislike about Funnel?**

There is a decent learning curve to using Funnel. I wish it were more intuitive to just pick up.

**What problems is Funnel solving and how is that benefiting you?**

We needed software with better reporting and modeling capabilities than what we were using before. Funnel provided that and more, so overall once you get past the learning curve is a breeze to use.

**Official Response from Christian Hagberg:**

> Thank you so much for taking the time to leave this review! We're glad to hear that the integration process went smoothly and that our support team was able to quickly assist you when needed.

We completely understand that learning new software can take some time, and we're always looking for ways to make Funnel more intuitive for our users. We truly appreciate your feedback and will keep it in mind as we continue to improve the product experience. In the meantime, don’t hesitate to reach out if you need any further assistance – we’re here to help!

  ### 44. Comprehensive extraction of marketing data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jan P. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 06, 2024

**What do you like best about Funnel?**

Easy to use
Easy to implement
Vast number of available connectors
Always the right, and complete, data
Harmonised measures (impressions, clicks, costs, etc.)
Pretty fast customer support

**What do you dislike about Funnel?**

I have no dislikes so far (three year user)

**What problems is Funnel solving and how is that benefiting you?**

Before using Funnel we used dedicated APIs to connect to all our marketing tools (GA, FB, IG, Criteo, etc.). These API connectors had to be individually configured in our ETL tooling, which took some considerable development time. Due to the dynamic nature of the implementation of these APIs, the configuration needed permanent maintenance. We had to reconfigure and/or reconnect them several times a year, which also took development time.

At this time we successfully rely on Funnel to maintain the availability and completeness of all the connectors we are using. This saves us development budget and gives us a higher availability of business-valuable data for our end-users (marketers, analysts, consultants).

**Official Response from Ray Banks:**

> Thank you, Jan! I think you perfectly described the problem that we're designed to solve. We're really happy to hear that you're enjoying Funnel! :)

  ### 45. Streamlining Marketing Analytics for Enhanced Performance and Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brandon S. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 05, 2024

**What do you like best about Funnel?**

As a partner of Funnel we've experienced a strong commitment to mutual success not only for our agency, Funnel but most importantly, our clients. The collaboration from both a sales and support standpoint has been a wonderful experience that we are then able to pass along to our clients creating a win for everyone involved. 

The ability to integrate with other tools such as HubSpot, Salesforce, GA, etc. has been an extreme value add when trying to tie together disparate data sources into a single dashboard in order to deliver invaluable visualizations.

**What do you dislike about Funnel?**

Minor learning curve initially but is really a short runway to get up and running.

**What problems is Funnel solving and how is that benefiting you?**

Primarily, having the ease and capability to aggregate our client's data in a centralized platform enables us to deliver marketing-analytics, reporting and recommendations that we can stand behind with confidence.

  ### 46. Great feature sets and support for the price on the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Derek M. | Vice President of Business Development, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 01, 2024

**What do you like best about Funnel?**

Funnel is very user friendly and contains a pretty deep feature set for the price. The partner ecosystem is great and a great tool for users to leverage in the US and globally. Customer Support is great and they also have US partners available to help with customization and deployment projects.

**What do you dislike about Funnel?**

Funnel may not be as well known in the U.S. as other options.

**What problems is Funnel solving and how is that benefiting you?**

Optimization of advertisement spend and campaign performance.

**Official Response from Christian Hagberg:**

> Thank you for the great review! We're happy to hear that you're enjoying Funnel’s ease of use, feature set, and the support from both our team and partners. It’s fantastic to know that Funnel is helping optimize your ad spend and campaign performance—those are key goals for us.

We appreciate your point about our presence in the U.S. While we’re growing fast, there’s always room for more awareness, and feedback like yours helps us reach even more marketers who can benefit from Funnel. If there's ever anything more we can do to assist you, feel free to reach out anytime!

  ### 47. Funnel is the data and reporting platform everyone NEEDS!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aurora A. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 20, 2023

**What do you like best about Funnel?**

What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable. And if they don't have a data source connector for a platform you're looking for, they have the ability to create custom connecters to these sources. As our agency has grown, Funnel has grown their usability with us as well! Their customer support also responds within the same day and will work with you until your questions are answered and they are always SO helpful! I also love their direct integration to Looker Studio!

**What do you dislike about Funnel?**

There is not much I dislike about the platform. Perhaps the one thing I like least would be having to wait for all of the data within a data source to completely upload at once. But no seriously, I use this platform everyday and my days would be a lot longer without Funnel.

**What problems is Funnel solving and how is that benefiting you?**

Funnel's biggest use case for our agency is data analyzation and reporting! Funnel benefits us because it allows us to store and track all of our data in one safe, convenient location. Instead of looking at Data across multiple platforms, we can see all of it together within Funnel and look at campaigns as a whole or broken down by any dimension we see fit!

**Official Response from Ray Banks:**

> Thank you for your kind words, we're so happy to hear that you're enjoying Funnel! We were created out of an agency and we're always working to make Funnel more useful for agencies - we've got a lot planned for this year and the future!

  ### 48. Helpful and user friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 23, 2024

**What do you like best about Funnel?**

They have a proper university to teach about their platform. It is a pretty user-friendly application, and even though they invested in a platform to enhance your experience and help the user go further in digital marketing research, it integrates easily with all your channels, and the implementation is as easy as setting up an e-mail. I use it every week to measure actions and design new strategies. I never needed support because the platform was straightforward.

**What do you dislike about Funnel?**

Labels could be easier to understand, and insights could consider market segmentation.

**What problems is Funnel solving and how is that benefiting you?**

Funnel helps me find sources and content that perform better to focus on so I don't waste time on the wrong strategies.

**Official Response from Christian Hagberg:**

> Thanks for sharing your experience! It’s fantastic to hear that Funnel’s ease of use and Funnel Academy have been beneficial to you, and that you’ve found the platform intuitive enough not to need support—that's just what we strive for.

Your point about labels and market segmentation is valuable feedback, and we’ll definitely keep it in mind as we continue enhancing the platform. We’re all about making things smoother and more insightful for our users. If you have any other thoughts down the line, don’t hesitate to share!

  ### 49. Very easy to connect to and share data, albeit a bit expensiv

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alexander J. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 01, 2024

**What do you like best about Funnel?**

It is very easy to set up and connect data sources to be able to aggregate all your marketing data in one central location. If you want to distribute this data to your data warehouse, setting up a data share is super simple and has support for the major DW vendors. All you have to do is supply a sink and Funnel takes care of the rest. 

Also the support is very swift and resolves issues and requests in a very timely manner.

**What do you dislike about Funnel?**

The obvious one is that it is rather expensive to get going as the major cost driver is the number of unique data sources and data shares. So if you have a few big sources and shares it is very reasonably priced. However, if you have a lot of sources with only one or to connections it gets rather expensive.

**What problems is Funnel solving and how is that benefiting you?**

Connecting multiple marketing sources and aggregating data.

**Official Response from Ray Banks:**

> Thanks for your review! We're really happy to hear that you've been able to easily set things up and gotten the support when you need it 😊

  ### 50. Highly Flexible Tool with a Clean UI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Reese G. | Director of Business Intelligence, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 06, 2024

**What do you like best about Funnel?**

BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now, and never had an issue with Funnel's export.<br><br>Funnel's data explorer and Google sheet exports are also easy tools for quick analysis.

**What do you dislike about Funnel?**

The cost of Funnel can add up. Agencies should consider building a pricing model for their reporting offering to ensure they're building a profit center instead of a cost center.

**What problems is Funnel solving and how is that benefiting you?**

Funnel makes it easy to connect to almost any marketing data source that we use, and export the data to almost any destination.

**Official Response from Ray Banks:**

> We're glad to hear that you find Funnel's BigQuery exports smooth and the data explorer and Google sheet exports easy to use for quick analysis. We understand your concern about the cost and we are constantly working to provide value for our customers while keeping the pricing competitive. 


## Funnel Discussions
  - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote
  - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote
  - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote
  - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment

- [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-17+06%3A35%3A11+-0500&secure%5Bsession_id%5D=9e390a0e-d038-40ff-8c21-e42ec13379a3&secure%5Btoken%5D=37219515d68c962bbad7ee509aedcc737a940cedd97c43fd79b256add0ed7cc8&format=llm_user)

## Funnel Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Management**
- Reporting
- Auditing

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability
- Non-Relational Transformations
- Data Extraction

**Additional Functionality**
- Data Mapping
- Monitoring
- Charting
- Integration Management
- Reporting/Analytics
- Ad hoc Analysis
- Access Controls/Permissions
- API
- Match & Merge
- Real-Time Monitoring
- Metadata Management
- Pipeline Management
- Job Scheduling
- Dashboard Creation
- Data Storage Management
- Multiple Data Sources
- Data Import/Export
- Generative AI
- Data Quality Control
- Data Connectors
- Customizable Reports
- Single Sign On
- Version Control
- Visual Analytics
- Accounting Integration
- Real-Time Data
- eCommerce Management
- AI Copilot
- CRM
- Data Visualization
- SSL Security
- Search/Filter
- Real-Time Analytics
- Data Capture and Transfer
- Collaboration Tools
- Performance Management
- Data Synchronization
- Drag & Drop
- Data Replication
- Activity Dashboard
- Database Support
- Workflow Management
- Alerts/Notifications
- Predictive Analytics
- Data Migration
- Third-Party Integrations
- Reporting & Statistics
- Data Analysis Tools

**Other**
- Campaign Tracking
- E-Commerce

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics
- Customizable Reports

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Administration**
- API / Integrations
- Performance and Reliability
- User, Role, and Access Management

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