# Funnel Reviews **Vendor:** Funnel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Funnel Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. ## Funnel Pros & Cons **What users like:** - Users find the **ease of use** of Funnel exceptional, simplifying integration and reporting across platforms effortlessly. (5 reviews) - Users love the **extensive integrations** with major platforms, making data syncing and reporting seamless and efficient. (5 reviews) - Users value the **seamless data integration** of Funnel, simplifying the connection and synchronization of marketing data sources. (3 reviews) - Users value the **user-friendly data management** of Funnel, effortlessly centralizing and organizing data from various platforms. (3 reviews) - Users appreciate the **variety of connectors** available in Funnel, enhancing integration with major platforms effortlessly. (2 reviews) - Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews) - Intuitive (2 reviews) - Options (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) **What users dislike:** - Users find the **learning curve steep** initially, making it challenging to navigate configuration and data setup effectively. (3 reviews) - Users find the product **expensive** , especially when adding necessary integrations and dealing with various fees. (2 reviews) - Users note **limited connectors** hinder scalability and complicate configurations, especially with complex setups and large data volumes. (2 reviews) - Users express frustration over the **missing features** of Funnel, limiting their ability to effectively use the tool. (2 reviews) - Users report **slow performance** with data processing and configuration, impacting efficiency and user experience. (2 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) - Complex Usage (1 reviews) - Confusing Changes (1 reviews) - Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews) ## Funnel Reviews ### 1. Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Munavvar M. | Deputy Assistant Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Funnel?** The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected. **What do you dislike about Funnel?** Nothing, I'm satisfied with it's features. **What problems is Funnel solving and how is that benefiting you?** Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations. ### 2. Great for connecting data sources and visualising with consistent fields **Rating:** 4.5/5.0 stars **Reviewed by:** Muhammad Abdullah S. | CRM Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Funnel?** Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance. **What do you dislike about Funnel?** There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster. **What problems is Funnel solving and how is that benefiting you?** Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions ### 3. Extremely Intuitive Platform for Media Campaign Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Funnel?** Funnel is an extremely intuitive and easy platform to use for data transformation and reporting on media campaigns. **What do you dislike about Funnel?** Some visuals and data transformations could be improved, but I understand there’s a roadmap for more visual functionality in the future. **What problems is Funnel solving and how is that benefiting you?** We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that. It’s much quicker and cheaper than the other alternative we used to use. Their onboarding team was also really helpful, and they continue to be great support. ### 4. Great Platform for Reviewing Marketing Channel Performance in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Raza R. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Funnel?** Very good platform to review performance of difference marketing channels in one place. Else it’s very hard to review that in each individual channel **What do you dislike about Funnel?** It’s a bit expensive than competitors. Could do much better if subscription prices are reconsidered **What problems is Funnel solving and how is that benefiting you?** Helping a lot to gather marketing data in one place for analysis and helping making an informed decision. Which channel or campaign to invest in further, where to cut further budgets ### 5. User-Friendly and Seamless Data Integration Across Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Dunanjay C. | Performance Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Funnel?** Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms. **What do you dislike about Funnel?** It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs. **What problems is Funnel solving and how is that benefiting you?** Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly. ### 6. Not a flexible and scalable software **Rating:** 0.0/5.0 stars **Reviewed by:** Ya Hui Debbie K. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Funnel?** It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools. **What do you dislike about Funnel?** They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms. **What problems is Funnel solving and how is that benefiting you?** Not really. We ended up using Snowflake. ### 7. Excellent data connectors for Digital Marketing & Ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Funnel?** This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding. **What do you dislike about Funnel?** The relationship between 'views' and 'export' is a little confusing at the start **What problems is Funnel solving and how is that benefiting you?** Funnel helps us round out our marketing and data analytics requirements. Easy import of data from multiple systems (Klaviyo, Magento, GMC, Meta Ads and Microsoft Ads) to Looker Studio ### 8. Funnel Does a Great Job Aggregating Media Sources from Various Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff M. | Sr Director of Finance, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Funnel?** Funnel has access to a lot of connections that are critical for a eComm business **What do you dislike about Funnel?** Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable. **What problems is Funnel solving and how is that benefiting you?** Funnel allows our company to not have to login into multiple ad platforms and aggregate data one by one which is very manual/time consuming. ### 9. Top-Tier Tool for Centralizing Data Across Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Funnel?** Top-tier tool to centralise all your data across platforms **What do you dislike about Funnel?** For a beginner it could be a lot to digest **What problems is Funnel solving and how is that benefiting you?** Gathering data from many places into one ### 10. Awesome platform but lots of API limitations **Rating:** 4.0/5.0 stars **Reviewed by:** charles h. | Head of Programmatic, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Funnel?** Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow **What do you dislike about Funnel?** Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native. **What problems is Funnel solving and how is that benefiting you?** Time saving and organize dataset ## Funnel Discussions - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews/funnel-review-645748?section=pricing&secure%5Bexpires_at%5D=2026-05-15+15%3A04%3A43+-0500&secure%5Bsession_id%5D=a04a1eb8-c554-4afe-b511-7d01127687d1&secure%5Btoken%5D=ac289f94a2a09b792cff9318b0ae1e32ae523ff665768157f4e1abda547ba227&format=llm_user) ## Funnel Integrations - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Funnel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Other** - Campaign Tracking - E-Commerce **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top Funnel Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (815 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (256 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (78 reviews)