Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

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User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry Intent Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry Intent, and what problem is it built to solve?

Foundry Intent is used to surface buying-intent signals and identify relevant prospects, helping sales and marketing teams focus their lead generation and outreach.

What languages does Foundry Intent support?

Foundry Intent supports 1 language: English.

What company sizes and industries is Foundry Intent the best fit for?

Positive reviewer profiles cluster most in small and mid-sized organizations, with enterprise teams also represented. The industries appearing most prominently are technology and marketing-related fields.

Company size: Small businesses and mid-market organizations, with enterprise teams also represented.
Industries: Computer software, information technology and services, and marketing and advertising.

How long does it take to implement Foundry Intent across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running in under a day while others report a longer rollout.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Less common

What customer support options does Foundry Intent provide, and how do users find the overall support experience?

The support experience is often described as responsive and knowledgeable, particularly for onboarding, setup, training, and troubleshooting. Experiences can vary, so teams may want to clarify the support arrangements that will apply to them.

What features or capabilities could make Foundry Intent even more useful?

The clearest opportunities to make Foundry Intent more useful are a smoother interface, more dependable data, and more flexible reporting. Users would also benefit from broader integration options and less friction during setup.

Modernize the interface and make navigation and page performance smoother.
Improve the accuracy and coverage of company, contact, and intent data.
Add more flexible reporting, analytics, and export controls.
Expand integrations and make setup easier for teams connecting their existing tools.

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Jim G.

Small-Business (50 or fewer emp.)

6/23/2020

"Great product for warmer prospect outreach!"

4/5

What do you like best about Foundry Intent?

The product functionality is really strong, and they also have great customer on-boarding and customer support. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I think they should offer analytics for your intent campaigns. I would like to understand if specific terms, industries, or titles/personas are trending up or down. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Make sure to focus on specific company types/sizes, industries, and personas. Otherwise you may get too much data. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

I am looking for a better way to reach prospects. Completely cold outreach was not working - it is far better to reach out to people who have shown an interest in the topics relevant to your company. Review collected by and hosted on G2.com.

Jehanzaib F.

Mid-Market (51-1000 emp.)

8/17/2020

"I recommend using KickFire to identify your potential prospects."

5/5

What do you like best about Foundry Intent?

I like the insights provided by KickFire as to who visited our website and the details provided Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

So far there is nothing to dislike about Kickfire Review collected by and hosted on G2.com.

Verified User in Security and Investigations

Small-Business (50 or fewer emp.)

10/30/2020

"Amazing for finding new contacts, who I often have never seen on Sales Navigator or ZoomInfo."

4.5/5

What do you like best about Foundry Intent?

The contacts, email addresses, and (some) of the triggers! Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing in particular. I would prefer coverage for more countries/languages. However, I have been told they are hopefully adding more in the coming months. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Once you get your filters and triggers set - it is a great tool for finding targeted contacts, with intel into their buying signals. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Finding leads/contacts and most importantly, buying signals. Review collected by and hosted on G2.com.

Ned C.

President

Small-Business (50 or fewer emp.)

12/4/2020

"NewBizDev Corp"

5/5

What do you like best about Foundry Intent?

it is the best contact intent data source that I've found Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

the potential cost is just too high, but may be invaluable just the same Review collected by and hosted on G2.com.

Shivang S.

Mid-Market (51-1000 emp.)

4/29/2020

"It's a good platform to track web traffic and maps important fields to the visitors."

4/5

What do you like best about Foundry Intent?

The excel .CSV sheet accompanying daily updates is super helpful. Also the automatic filling up of important fields such as location, employee size, revenue is helpful to evaluate SQLs. The Country icons in the results make it super hands for different reps to identify their region and followup with those particular leads. Kickfire can also be integrated with other Softwares, which is very helpful Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Mapping visitors to company is not most accurate; Sometime is logs wrong visitors, Also, we should be able to sort the results as per our requirement. The IP tracking and mapping it to the right company can be further improved. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

My recommendation would to definitely give it a try, it's worth a shot. Just go for it. No actual competitors are there in the market. Just go for the trial and come back for the paid one after you get satisfied. You'll definitely find it more informative and engaging. However it does has its limitations such as not always accurate mapping, not being able to track all the website visitors etc. You get daily views via email updates at a fixed time in the day, which is super handy. You can also track which page the visitor was on, which company, country, source they came from etc. All these features make it super useful to track the viewer data Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Problem : Tracking website traffic; using website visitors as another source of lead generation Benefits : Good tracking with lot of important data fields already filled It's a good tool if your organization has got a free extra buck to spend at the website traffic monitoring. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

Originally submitted 4/8/2020

"KickFire Provides our Company Solid Technology, Excellent data, and Stellar Support."

5/5

What do you like best about Foundry Intent?

Data quality. We are a current user of KickFire and have had them integrated for about 2-years. We use KickFire primarily through an API that connects with a product that we developed, so knowing that we have an excellent back end source for data enrichment is critical for the success of our product offering - and our clients success using it. When we were looking for a data partner, we sent a large test data set to numerous companies and found that KickFire had the best match rate and quality hands down. The more we got to understand how their team curates their results were also compelling and a big reason why we chose to partner with them - their team has a great understanding of the mix of art and science to matching data properly. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Contract lengths for API use come with a multi-year requirement but the team at KickFire has been easy to work with on the contracting details. KickFire's other offerings are quicker to implement, and pricing is on par with other providers. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Our recommended advice when shopping for any kind of data solution, is to be ready to provide your own real-world data for a quality test. That way you'll have a better idea how the system will perform for you under your specific use case. Otherwise, testing a number of vendors will give you the confidence that the match rate meets your expectations. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

We use their API as part of an Account-Based Marketing Solution called CompassABM. We use the KickFire data to resolve IPs, then we match the company names to known account records in our system so that we can personalize the website visitors online experience. If the visitor is on our list, they see website pages and messages specifically crafted for them. If they are not on our list, but we can resolve their company name, they are added to a Prospects list and we track all their page visits and expose that data to the sales team. Additionally, we promote content around the website that is relevant to their industry. With KickFire we have been able to deliver a seamless experience and visibility to account data that would be nearly impossible to get in this manner. Review collected by and hosted on G2.com.

Jhorman H.

Customer & Sales Support

Small-Business (50 or fewer emp.)

7/22/2020

"Best easy to use lead generation tool"

5/5

What do you like best about Foundry Intent?

I like that I don't have to spend hours looking for potential clients. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I can't create my own list of leads from multiple companies, before exporting it. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Small-Business (50 or fewer emp.)

3/4/2021

"I'm looking forward to activating with my sales team to chase relevant leads."

5/5

What do you like best about Foundry Intent?

Excellent support and education resources. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Learning curve, but the support scheduling is very easy. Review collected by and hosted on G2.com.

Deanna M.

Mid-Market (51-1000 emp.)

3/3/2020

"Enables Data Enrichment for Company Level Targeting"

5/5

What do you like best about Foundry Intent?

The IP unmasking technology displays the companies in a clean format limiting the amount of manual work that an analyst would need to do. Also, the custom dimensions available in the KickFire to Google integration allow for a deep dive of the data by not only analyzing the companies engaged, but the headquarters of the company, the revenue, employee size, etc. Through utilizing KickFire we are also able to enrich our data for both internal use cases and client marketing programs. Before KickFire we could never speak to what our audience was consuming and the company reach on our websites, but after using KickFire we have a way to share these insights easily with our sales team and target the correct audience. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There is no way to see how many people at a specific company have been identified. If there was a way to show that 2 people from a specific company viewed certain content vs 10 people from that company that would help to understand the volume of the audience that can be reached. Also, the pricing is a little steep if we were to add this to all of our sites. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Before KickFire we were making assumptions about our website audience and what these people were engaging in on our websites. Now, with KickFire we are able to accurately identify companies that are engaging in content, understand what specific pieces of content they are engaging with, how many pieces of content are being consumed, etc. Having this information at our fingertips allows for a deep dive into ABM targeting as well as contextual interest. We are taking these insights and utilizing them for both internal use cases as well as to enrich client campaigns. KickFire also helps with programs that are generating awareness and do not have a specific ABM list to market against. By identifying the companies that have engaged in the program, we are able to build our own list to use for targeting. Lastly, we are utilizing KickFire's tool "MyApi" and this allows our data to be process in real time through uploading a list of domains and seeing which of these companies are on the clients ABM list. The manual work is no longer, now that we are using KickFire! Review collected by and hosted on G2.com.

Daley R.

ABM Contributor

Small-Business (50 or fewer emp.)

4/11/2020

"Excellent product, excellent support"

5/5

What do you like best about Foundry Intent?

Kickfire offers incredible firmographic data solutions for B2B marketing. I particularly like the API product, which helps to power ABM website personalization.

I also love their support. They have a wonderful account management and operations team who are very responsive throughout the whole pre-sales, sales and customer service cycles. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing. They really are a great business and it is a pleasure to work with them. Review collected by and hosted on G2.com.