Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

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User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry Intent Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry Intent, and what problem is it built to solve?

Foundry Intent is used to surface buying-intent signals and identify relevant prospects, helping sales and marketing teams focus their lead generation and outreach.

What languages does Foundry Intent support?

Foundry Intent supports 1 language: English.

What company sizes and industries is Foundry Intent the best fit for?

Positive reviewer profiles cluster most in small and mid-sized organizations, with enterprise teams also represented. The industries appearing most prominently are technology and marketing-related fields.

Company size: Small businesses and mid-market organizations, with enterprise teams also represented.
Industries: Computer software, information technology and services, and marketing and advertising.

How long does it take to implement Foundry Intent across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running in under a day while others report a longer rollout.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Less common

What customer support options does Foundry Intent provide, and how do users find the overall support experience?

The support experience is often described as responsive and knowledgeable, particularly for onboarding, setup, training, and troubleshooting. Experiences can vary, so teams may want to clarify the support arrangements that will apply to them.

What features or capabilities could make Foundry Intent even more useful?

The clearest opportunities to make Foundry Intent more useful are a smoother interface, more dependable data, and more flexible reporting. Users would also benefit from broader integration options and less friction during setup.

Modernize the interface and make navigation and page performance smoother.
Improve the accuracy and coverage of company, contact, and intent data.
Add more flexible reporting, analytics, and export controls.
Expand integrations and make setup easier for teams connecting their existing tools.

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Ross S.

Co-Founder

Small-Business (50 or fewer emp.)

10/20/2020

"President"

5/5

What do you like best about Foundry Intent?

The regular emails from LeadSift showing actual opportunities worth engaging with and WHY they're worth engaging with is really valuable. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There's not much to dislike. There are areas of the product that could be easier to understand but from a holistic viewpoint -- it does the job it's intended to do. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Make sure you take the time to go through their onboarding experience in-full and leverage their teams expertise whenever offered. They're a very knowledgeable bunch. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

We have been using Leadsift to identify opportunities for our services. We use it to gain insight into accounts that we should be going after and identify people within certain companies who we should be selling our services to. Review collected by and hosted on G2.com.

Ayhan K. I.

Founder

Small-Business (50 or fewer emp.)

3/30/2021

"Intent data at your fingertips"

5/5

What do you like best about Foundry Intent?

Customer success team is great at getting you onboarded and will work with you to ensure you get the best results. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

It takes some time to experiment and get your triggers right. You need to experiment and see what is going well, and iterate. Review collected by and hosted on G2.com.

Phylicia M.

Director of Marketing

Small-Business (50 or fewer emp.)

3/25/2021

"Wonderful experience with customer support specialist"

4/5

What do you like best about Foundry Intent?

I appreciate the time that Jonas Bernardino spent walking me through the functionality of Kickfire. He is kind, thorough, and knowledgable. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing to provide at this time. Thank you Review collected by and hosted on G2.com.

James B.

Small-Business (50 or fewer emp.)

7/29/2020

"Insight tool for Sales and Marketing teams"

4.5/5

What do you like best about Foundry Intent?

The UI is simple to use and allows for viewing of data on the screen or exporting to CVS/Excel. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

At times, it is difficult to remember where you can find certain information resides. However, there are plenty of online resources and their support team is outstanding and quick to respond. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

What stands out for Kickfire is their customer service. Whether there is an issue that has arisen, a quick question I may need answered, or for training, they are very responsive and more than accommodating. As many of you may be aware when dealing with software vendors, especially the larger ones, they do not prioritize you unless you are one of their largest customers. However, the Kickfire team treats us like a partner and genuinely want you to succeed which is a nice change of pace from other vendors I have dealt with. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Kickfire enables my organization to go further with tracking who is on our website and understand what our audience is consuming. The UTM codes allows our email marketing to go further than Google/CMS system as we can now see what the user's "click path" is on our website and adjust accordingly for future communications. Additionally, we are able to identify previous users when they organically arrive on our website, or if they are new users, we are able to see what company they are employed at. Great insights that we previous we not able to see with just Google Analytics. Review collected by and hosted on G2.com.

Ashley N.

Marketing Director

Mid-Market (51-1000 emp.)

3/21/2021

"Marketing Consultant for Technology Companies"

4/5

What do you like best about Foundry Intent?

The volume/quality of data and integration into marketing automation. Also they are a Canadian Company Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The set up process wasn't as smooth as I had hoped but the team is responsive Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

The cost for the service is very affordable compared to other intent based data platforms Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

We are using the data in HubSpot for our digital marketing and outreach campaigns. Identifying buyers that are looking for services we sell Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/17/2020

"We had high hopes, but the results we were looking for never materialized."

1.5/5

What do you like best about Foundry Intent?

On paper, the solution is an amazing way to layer additional data points into GA to get more actionable insights into our web traffic and inform our ad strategy. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

In reality, implementation was a headache, and once we got through that, the pandemic and resulting WFH modality made IP targeting practically non-existent. We were advised to try to go "less granular" with our parameters, but the granularity KickFire ostensibly offered was the reason we were using it in the first place. We had the ability to target in the way suggested prior to executing an expensive multi-year contract. Despite hours of work with support, Google support, etc., we were never able to get the meaningful data we hoped for and which we were told prior to implementation would be available to us. Review collected by and hosted on G2.com.

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İsmail E.

Business Development Manager

Small-Business (50 or fewer emp.)

11/4/2020

"The best tool for intent data"

5/5

What do you like best about Foundry Intent?

LeadSift is one of the best tools that provide prospects with intent data. It is so great because it enables you to track the people who show intent to your competitors. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There is not much to dislike at all. The UI seemed to be a little weak but it is improved later this year. Review collected by and hosted on G2.com.

Elise T.

Marketing Manager

Mid-Market (51-1000 emp.)

10/9/2020

"Training with Jonas (21789) - 9/16/20"

5/5

What do you like best about Foundry Intent?

Jonas was absolutely amazing in teaching me how to best use the KickFire tools and tracking live leads and page views. Through the process, we discovered that our tracking tag may not be up to date on our WordPress site. This was great to know, and we can now get it fixed and working properly. Jonas went above and beyond in this training, and I appreciated it beyond words! Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I enjoyed everything about this training session. Review collected by and hosted on G2.com.

Bill A.

Vice President Marketing, Sales, Support & Software

Mid-Market (51-1000 emp.)

9/14/2020

"Does what Google Analytics was meant to provide"

5/5

What do you like best about Foundry Intent?

Kickfire is an ideal platform to better understand lead attribution. It provides the type of actionable insights that allow you to refine your marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I do not have any substantive dislikes. I would caution any potential user that the value will be entirely dependent on how well you set up your tracking codes. If may require you to have duplicative landing pages for each UTM. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

If you need to better understand both the source and path of potential customers, Kickfire will serve your needs. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Lead Attribution is the pain point we were looking to solve. Google Analytics masks much of their data and to have a single source to understand where a lead has originated and their path on your website is critical for optimization. We have been able to identify this information and allowed us to see significant lead improvement. Review collected by and hosted on G2.com.