Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

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User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry Intent Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry Intent, and what problem is it built to solve?

Foundry Intent is used to surface buying-intent signals and identify relevant prospects, helping sales and marketing teams focus their lead generation and outreach.

What languages does Foundry Intent support?

Foundry Intent supports 1 language: English.

What company sizes and industries is Foundry Intent the best fit for?

Positive reviewer profiles cluster most in small and mid-sized organizations, with enterprise teams also represented. The industries appearing most prominently are technology and marketing-related fields.

Company size: Small businesses and mid-market organizations, with enterprise teams also represented.
Industries: Computer software, information technology and services, and marketing and advertising.

How long does it take to implement Foundry Intent across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running in under a day while others report a longer rollout.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Less common

What customer support options does Foundry Intent provide, and how do users find the overall support experience?

The support experience is often described as responsive and knowledgeable, particularly for onboarding, setup, training, and troubleshooting. Experiences can vary, so teams may want to clarify the support arrangements that will apply to them.

What features or capabilities could make Foundry Intent even more useful?

The clearest opportunities to make Foundry Intent more useful are a smoother interface, more dependable data, and more flexible reporting. Users would also benefit from broader integration options and less friction during setup.

Modernize the interface and make navigation and page performance smoother.
Improve the accuracy and coverage of company, contact, and intent data.
Add more flexible reporting, analytics, and export controls.
Expand integrations and make setup easier for teams connecting their existing tools.

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Andrew K.

Director, Demand Generation

Small-Business (50 or fewer emp.)

11/15/2021

"Intent Data That Works"

5/5

What do you like best about Foundry Intent?

The integration with Salesforce is great, and the cleanliness of the data is good. The bounce rates are low, and our team is able to clearly understand why the person was pulled in. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing major at this point. It is working as we hoped. Review collected by and hosted on G2.com.

Juan H.

Account Manager and Marketing Support.

Small-Business (50 or fewer emp.)

12/7/2021

"Leads in your pocket"

4.5/5

What do you like best about Foundry Intent?

Easy to use, information about most active accounts and lead history data. You can download the entire list and work with them in excel Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Not too many APIs. Sometimes popular pages info is not accurate. Review collected by and hosted on G2.com.

Response from Angela Hawker of Foundry Intent

edit

Great to hear from you, Juan, and thank you for your review. We have a number of APIs available. Please visit our Developers Portal at https://www.kickfire.com/developers/ to learn more.

See how Foundry Intent improved

Karah F.

Director Of Business Development

Mid-Market (51-1000 emp.)

Originally submitted 4/21/2020

"Good Data - UX a little off"

4.5/5

What do you like best about Foundry Intent?

I like the quality of the data and the filtering capabilities, and the ability to export Excel saved search criteria. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The interface is a little clunky and outdated, it is not intuitive to use via browser. I wish it was a more modern interface. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing

Small-Business (50 or fewer emp.)

12/7/2021

"Kickfire is the greatest for seeing who is on your website!"

5/5

What do you like best about Foundry Intent?

I love that I can see in real-time who is on my website. I use it monthly to review and send out by state to our regionals web traffic and visitors coming to their territory. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There is nothing I dislike, but it does take a while to get the reports sometimes. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Anyone that wants to have that visibility to show you who is looking at your site should get this! Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Be able to see the type of companies visiting our website to understand the kind of markets coming to the site. Review collected by and hosted on G2.com.

Verified User in Industrial Automation

Small-Business (50 or fewer emp.)

3/24/2022

"Thanks for your help Jonas!"

5/5

What do you like best about Foundry Intent?

Jonas was very personable and knowledgeable Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I was very happy with his help. He was able to take care of the problem. Review collected by and hosted on G2.com.

Nate P.

Business Development Manager

Mid-Market (51-1000 emp.)

12/6/2021

"Has all the tools you need"

4.5/5

What do you like best about Foundry Intent?

Seeing who has been on the website helps me focus my outbound marketing. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The UI is outdated and could definitely use a refresh. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/16/2021

"A great glimpse at who is looking at you"

3.5/5

What do you like best about Foundry Intent?

The best part of kickfire is the opportunity to see who is looking at your website... even if your visitor doesn't take the step to reach out to you. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

At times it seems to miss who specifically is visiting. It's like "Someone in this building of 247 people just looked at your site! Good luck!" Review collected by and hosted on G2.com.

Todd D.

Marketing Manager

Mid-Market (51-1000 emp.)

Originally submitted 1/25/2021

"LeadSift provides valuable intent-based data along with strategic business insights"

5/5

What do you like best about Foundry Intent?

LeadSift has been very easy to work with because they provide an experienced team that consults with us about our business objectives to build a tailored campaign. We collaborate regularly and make adjustments based on how the campaigns are performing. They also knew how to automate the process with our marketing platform so we have minimal overhead to maintain the intent-based marketing program. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The LeadSift portal interface provides real-time access to monitor and manage our campaigns. The tool is quite useful but could potentially be improved, fortunately anything I haven't been able to do with the self-service portal has been quickly handled by the LeadSift team. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

The problem is that we wanted our B2B marketing activities to focus on the most relevant accounts. LeadSift has helped us by providing intent-based research using our target customer profile and buyer persona to identify which organizations are signaling interest in our solutions based on intent trigger keywords. This has helped take a more strategic approach to finding marketing qualified leads and reduce our buying cycle. Review collected by and hosted on G2.com.

Meghan W.

Member

Small-Business (50 or fewer emp.)

9/22/2021

"Great Buyer Intent Data at a Fraction of the Cost"

4.5/5

What do you like best about Foundry Intent?

Always helping us groom our data and buyer intent as not to waste our teams time. Super Engaged Customer Success Teams. CS teams listen and always striving to improve our data. Strong Buyer Intent Data. Help our teams find the right contacts that are seeking our services. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing really. Super helpful teams are there to help us navigate our search and uncover new opportunities. Review collected by and hosted on G2.com.

Verified User in Management Consulting

Mid-Market (51-1000 emp.)

12/7/2021

"Marketing Manager"

4/5

What do you like best about Foundry Intent?

Very user-friendly for website metrics and insight into lead generation, page views, and can be very useful for SEO. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I would like more visibility or training sessions about leveraging the tools and features within Kickfire. While it is an easy tool to learn, it is slightly clunky. Review collected by and hosted on G2.com.

Response from Angela Hawker of Foundry Intent

edit

Appreciate the review! Please contact our Customer Success team at support@kickfire.com and we'd love to provide training for you and your team!