Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

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User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry Intent Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry Intent, and what problem is it built to solve?

Foundry Intent is used to surface buying-intent signals and identify relevant prospects, helping sales and marketing teams focus their lead generation and outreach.

What languages does Foundry Intent support?

Foundry Intent supports 1 language: English.

What company sizes and industries is Foundry Intent the best fit for?

Positive reviewer profiles cluster most in small and mid-sized organizations, with enterprise teams also represented. The industries appearing most prominently are technology and marketing-related fields.

Company size: Small businesses and mid-market organizations, with enterprise teams also represented.
Industries: Computer software, information technology and services, and marketing and advertising.

How long does it take to implement Foundry Intent across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running in under a day while others report a longer rollout.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Less common

What customer support options does Foundry Intent provide, and how do users find the overall support experience?

The support experience is often described as responsive and knowledgeable, particularly for onboarding, setup, training, and troubleshooting. Experiences can vary, so teams may want to clarify the support arrangements that will apply to them.

What features or capabilities could make Foundry Intent even more useful?

The clearest opportunities to make Foundry Intent more useful are a smoother interface, more dependable data, and more flexible reporting. Users would also benefit from broader integration options and less friction during setup.

Modernize the interface and make navigation and page performance smoother.
Improve the accuracy and coverage of company, contact, and intent data.
Add more flexible reporting, analytics, and export controls.
Expand integrations and make setup easier for teams connecting their existing tools.

G2 reviews are authentic and verified.

Here's how.

Bora .

VP Marketing

Mid-Market (51-1000 emp.)

11/19/2021

"More than intent data"

4.5/5

What do you like best about Foundry Intent?

Leadsift is excellent at providing data for those potential customers I need to reach. The fact that they give you contact details at the prospect level is what makes Leadsift special. The customer success team is also great at solving any issues your run along the way. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The intent scoring they provide comes only at the account level. This will be a great help if it can be provided at the prospect level so that I will be able to target those with higher intent first. Review collected by and hosted on G2.com.

Andru V.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

11/30/2021

"Great Tool for Insights"

5/5

What do you like best about Foundry Intent?

KickFire has been a great asset to our company and has helped our BD and Marketing teams understand who is visiting our website. It allows us to keep eyes on potential customers and manage relationships with existing customers. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

While Kickfire has no control of this, it is disappointing that visitors from some countries cannot be displayed due to local government ISP rules. Review collected by and hosted on G2.com.

Victor M.

SVP Global Revenue

Small-Business (50 or fewer emp.)

11/15/2021

"Essential solution for anyone trying to sell digitally"

4.5/5

What do you like best about Foundry Intent?

The solution was able to tell me who visited my site and what pages. It is essential when doing Search Engine Optimization. Suddenly your traffic and effort are clear. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There are features that I did not leverage and thus I think better documentation or onboarding would be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

The solution has many features for integration into CRM or email collection tools. Make sure you get some good orientation on onboarding. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

It correlates my SEO /marketing work with real-life tangible actionable tasks for sales. If we ran an account-based marketing campaign we could see the account hitting our site. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

Originally submitted 12/7/2021

"Good product for identifying which companies are coming to your website"

4/5

What do you like best about Foundry Intent?

I love that I can see the name of the company that has visited my website, I also like that I can see the company location as well as the user location, so I can try to figure out who the user is. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

COVID had really hurt the traffic counts, consumer internet and mobile network users are filtered out, with so many remote workers and people relying on mobile devices, it really hurts to lose that info. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Get consumer and mobile data so we can identify those users. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

We are able to see which companies are looking for services that we provide, which allows us to better target them in our sales and marketing efforts through customized campaigns and cold calls. Review collected by and hosted on G2.com.

Lynne G.

Director of Marketing

Mid-Market (51-1000 emp.)

12/7/2021

"I like how easy it is to use the system to go in and pull the information that I need."

5/5

What do you like best about Foundry Intent?

How easy it is to use and pull the data on a regular basis. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I wish there was more training or that you would offer suggestions on how to better utilize the system Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

I began using the system after the company had already had it for a while. I'm sure we are not using it to its full capacity. I would suggest to others to know its full potential. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

We are using it to pull of leads of people who visit our website. Review collected by and hosted on G2.com.

Response from Angela Hawker of Foundry Intent

edit

Thank you so much for your review, Lynne! We'd love to help you better utilize our services, so please contact our Customer Success team at support@kickfire.com.

Lisa P.

VP Marketing Strategy

Small-Business (50 or fewer emp.)

12/7/2021

"Top line information"

3.5/5

What do you like best about Foundry Intent?

The ability to see what companies are visiting the sites included in the platform Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

does not tie into individuals or have an add on to see contact names within the visiting companies Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

ok if you have other tools for prospecting Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Tracking who is visiting the site to see if our outreach campaigns are driving site visitors but not engagements. Ability to see what pages visitors hit and how long they stay on each page. Review collected by and hosted on G2.com.

Ryan L.

Managing Partner

Small-Business (50 or fewer emp.)

11/3/2021

"Incredible level of detailed insights to create new revenue opportunities"

5/5

What do you like best about Foundry Intent?

Set it and forget it! Once you do the heavy lifting and put together a good search within the platform, you wake up each morning with new qualified leads to reach out to. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Frankly, there isn't a lot to NOT like with this platform. Data quality is pretty dang good. Getting a prospect's "intent" gauged accurately can sometimes be difficult. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Small-Business (50 or fewer emp.)

11/15/2021

"Kickfire the most useful tool we have!"

5/5

What do you like best about Foundry Intent?

I love that I able to review what type of customers are coming to our site. Every month I share with our sales team the visitors that are coming to their territory. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I really have no dislikes. I have been using Kickfire for a few years now. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

I have no recommendations but it does take a little time for reports to come to email when I generate them. But we do have a lot of traffic that takes a more time to create these. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Being able to see who is coming to our website. Sometimes these are pursued as a hot lead to grab instead of waiting for the process to just happen with a visitor to our site. Review collected by and hosted on G2.com.

Cynthia L.

Creator and Host of "Living the Quantum Dream"

Small-Business (50 or fewer emp.)

12/7/2021

"Essential website activity elegantly displayed at-a-glance"

5/5

What do you like best about Foundry Intent?

Thanks to the clear visual bar chart display, I have a birds-eye view of how our website is performing each morning that is crystal clear in one glance, while enjoying my coffee. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I'd love to have some kind of month-at-a-glance display of tracking statistics as well as the past week, snice some of our campaigns are monthly, and it would be great to have just a bit more past history displayed. Review collected by and hosted on G2.com.

Lexy R.

Marketing Programs Manager

Mid-Market (51-1000 emp.)

6/23/2021

"A useful platform with really outstanding customer success"

4/5

What do you like best about Foundry Intent?

The team that we work with was awesome. Everyone that I've encountered at Leadsift has been willing to go above and beyond to make our experience the best it can be. We've been able to engage multiple members of the organization from customer success to engineering just to make sure that our campaigns our running how we would like them to. I would say their dedication to customer success is something that really makes Leadsift stand out amongst other options. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Sometimes the leads that are passed over don't end up turning into anything more. We have a very focused target set up so that we don't pass along leads that aren't 100% detailed to the sales team. Due to this the volume is intentionally low. However with the lower volume can come less of a chance that a lead will turn into an opportunity and that's what I've seen lately. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Generating more leads for the sales team. We started working with Leadsift in order to provide the team with more options for reaching out to people that have exhibited some sort of interest in the product. It allows us to see certain triggers for reasons why someone might be interested in purchasing or learning more. Review collected by and hosted on G2.com.