Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

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User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry Intent Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry Intent, and what problem is it built to solve?

Foundry Intent is used to surface buying-intent signals and identify relevant prospects, helping sales and marketing teams focus their lead generation and outreach.

What languages does Foundry Intent support?

Foundry Intent supports 1 language: English.

What company sizes and industries is Foundry Intent the best fit for?

Positive reviewer profiles cluster most in small and mid-sized organizations, with enterprise teams also represented. The industries appearing most prominently are technology and marketing-related fields.

Company size: Small businesses and mid-market organizations, with enterprise teams also represented.
Industries: Computer software, information technology and services, and marketing and advertising.

How long does it take to implement Foundry Intent across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running in under a day while others report a longer rollout.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Less common

What customer support options does Foundry Intent provide, and how do users find the overall support experience?

The support experience is often described as responsive and knowledgeable, particularly for onboarding, setup, training, and troubleshooting. Experiences can vary, so teams may want to clarify the support arrangements that will apply to them.

What features or capabilities could make Foundry Intent even more useful?

The clearest opportunities to make Foundry Intent more useful are a smoother interface, more dependable data, and more flexible reporting. Users would also benefit from broader integration options and less friction during setup.

Modernize the interface and make navigation and page performance smoother.
Improve the accuracy and coverage of company, contact, and intent data.
Add more flexible reporting, analytics, and export controls.
Expand integrations and make setup easier for teams connecting their existing tools.

G2 reviews are authentic and verified.

Here's how.

Verified User in Consulting

Small-Business (50 or fewer emp.)

10/16/2023

"Intent-level day done right"

2.5/5

What do you like best about Foundry Intent?

Best site to find intent-based data easily, compared to other websites Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Not yet faced any issues mainly, need to try it out more and use it longer Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/12/2023

"It's a very good tool for IP-based visitors tracking"

4.5/5

What do you like best about Foundry Intent?

The company gives you in-depth details of the companies that are visiting your websites, blog, etc. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The cost of the product. It would be better with an SMB model with fewer features. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/25/2023

"Good for demand generation"

4/5

What do you like best about Foundry Intent?

Easy to integrate with existing platform Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing at such, no issues found till date Review collected by and hosted on G2.com.

Mazid H.

Marketing Director

Small-Business (50 or fewer emp.)

10/20/2022

"Best tool in market to tap intent data"

5/5

What do you like best about Foundry Intent?

The simplicity of the tool is the most liked feature for me. I also liked the tool's capabilities to mine high quality data. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing as such. Just minor niggling issues. Review collected by and hosted on G2.com.

Sathyanarayana G.

AVP - Marketing and Growth

Mid-Market (51-1000 emp.)

3/20/2022

"Good tool for IP based visitors tracking for B2B firms"

4.5/5

What do you like best about Foundry Intent?

The tool gives you in-depth details of companies visiting your web properties (website, blog, etc) that can be used to learn all about companies interacting with your website. This is a cool tool for inside sales & sales teams to target them to nurture them. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The product is focused on enterprise customers considering the cost of the product. Ideally, it'll be best to have SMB focused product with limited capabilities. Review collected by and hosted on G2.com.

Herm H.

Vice President

Small-Business (50 or fewer emp.)

Originally submitted 10/28/2016

"Kickfire offers a great UI and clear analytics. If it had integrated contacts, it'd be a 10"

4/5

What do you like best about Foundry Intent?

Kickfire makes it easy to understand what is working with your website, what is not and how pages are trending. It also lets you keep track of the companies visiting your website, lets you see what they are viewing and when they make additional visits. With this information you can also use Kickfire to obtain current contact information in a variety of professional areas. It is the complete package in terms of understanding website effectiveness and user engagement. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Because I do not use the website every day, it can take me a few clicks to access the information I need, and the CRM functionality is very limited. It also lacks an integrated contact database offered by some competitors at a similar price point. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Give it a try. It will make your life simpler. Ability to identify previously anonymous visitors a great help when prospecting. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Reaching new customers and tailoring our message. Our key benefit is being able to understand what is happening with our website in a way not possible when relying only on Google Analytics. More importantly with the ability to identify business that visit our site it gives us a way to reach out to prospective customers rather than simply hoping they'll call. Review collected by and hosted on G2.com.

Dr. Cindy G.

CEO and Founder

Computer Software

Small-Business (50 or fewer emp.)

3/14/2022

"Excellent source of intent-based leads"

4.5/5

What do you like best about Foundry Intent?

It's easy to use and provides a host of intent options. The leads we get are also more current than many other sources. Their latest addition of intent streams for online ads can make it even more useful. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

LeadSift doesn't yet have an email sequencing and sending option, which would be great to have. Review collected by and hosted on G2.com.

Aaron L.

Sales & Marketing Director

Small-Business (50 or fewer emp.)

11/16/2021

"Very good for tracking companies which have been to your site"

4/5

What do you like best about Foundry Intent?

KickFire is very easy to use and has rules you can set up so that you are notified when a potential lead visits or REvisits your site which means you dont have to go looking! Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

The video tutorials advertise that you can get a list of contact details for the specific people that have viewed you, not just the companies however this is no longer available and you have make a rough guess as to who the exact person might be via LinkedIn or a similar site. Review collected by and hosted on G2.com.

James W.

Mid-Market (51-1000 emp.)

10/19/2021

"I would be putting a 12/10 if possible!"

5/5

What do you like best about Foundry Intent?

Jonas, is the consummate professional. Relatively new to my company, I was late to both our appointments as I was unfamiliar with the new calendar system. Most people would not have put up with that, but it was not just that he waited; he still delivered everything I needed to know in the same time allotment. He was thorough yet concise, switching up on the fly so we could still accomplish our tasks even with less time. Most of all, he respected his own time. Not so much in what he said, but the way he carried himself. The poise, the professionalism made me realize this is a guy who knows his stuff, and I am thankful I was able to still get his time despite botching the start time for our appointments. Any upcoming meetings are one's I will indeed have a gold star next to on that calendar! What was to be a simple install required much more work as the previous rep for our company had installed the app multiple times with incorrect information, was a mess. Jonas had that diagnosed in seconds, cleaned up our system, and prepared us to go live in no time. I know one thing... hold on to that guy! Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

About Jonas? There can't be people out there that dislike anything about Jonas! I wouldn't believe them if they told me that anyway. Review collected by and hosted on G2.com.

Steve L.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

1/20/2022

"Funnel building must have"

4.5/5

What do you like best about Foundry Intent?

I like the results more than anything. Working with their team to create a meaningful leads pipeline without the chaff that comes with other tools has been invaluable. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There are a few opportunities to improve the interface. I accidentally lost a bit of work on the entry page because the user is required to enter information, then click "add," and also click the save button at the top. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Creating a lead funnel you can take action with is difficult enough when you're just starting a company. LeadSift solves that problem while also layering in the recent past for an intent score - the result is not only people to speak with, but also people actively looking for a solution. With sincere motives, a marketer can really move the needle for their customers and company. Review collected by and hosted on G2.com.