--- title: Foundry Intent Reviews meta_title: 'Foundry Intent Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 144 reviews by the users' company size, role or industry to find out how Foundry Intent works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 144 scale: '5' date_modified: '2026-07-12' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Foundry Intent Reviews **Vendor:** Foundry **Category:** [Lead Mining Software](https://www.g2.com/categories/lead-mining) **Average Rating:** 4.3/5.0 **Total Reviews:** 144 ## About Foundry Intent Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent. ## Foundry Intent Reviews ### 1. Great Buyer Intent Data **Rating:** 5.0/5.0 stars **Reviewed by:** Blake J. | Podcast Host @ Next Best Customer Podcast, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Foundry Intent?** We've used Leadsift across a bunch of different industries at it always works! **What do you dislike about Foundry Intent?** I don't have any dislikes, the platform and team are easy to work with. **What problems is Foundry Intent solving and how is that benefiting you?** Finding buyers who are searching for specific products. We use the tool for outbound calling/emailing campaigns and it always works great. ### 2. A good tool for ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Foundry Intent?** + Very easy to deploy via Google Tag Manager; + Extended set of dimensions to enrich your Google Analytics data. **What do you dislike about Foundry Intent?** - The percentage of traffic originated by identified organizations has significantly decreased since the start of the COVID-19 pandemic. **What problems is Foundry Intent solving and how is that benefiting you?** We use KicKFire for Audience Based Marketing, enriching the data collected by Google Analytics. ### 3. Great software, excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2021 **What do you like best about Foundry Intent?** LeadSift is an extremely efficient platform to understand your audience's interests and to target new companies and prospects. It's quickly becoming our main tool to build an up-to-date, relevant database. Plus, their customer support is a joy to work with, and they are always eager to help and put new ideas on the table. 10/10 would recommend. **What do you dislike about Foundry Intent?** Unser interface maybe could be improved, graphic-wise **What problems is Foundry Intent solving and how is that benefiting you?** - Better, richer CRM - engaging with new audiences - targeting interesting potential customers ### 4. Great customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Foundry Intent?** The best part about Leadsift is their team. I can't say enough positive things about my experience working with their Customer Success Manager, Andrea Lopez. She always makes time to answer any questions that I have and provide relevant resources. When needed, she also brings in her colleagues from marketing, like Olivia Kenney, to help with things like Hubspot integration or nurture follow-up ideas. I've worked with many vendors in the past, and I can honestly say that Leadsift provides one of the best customer experiences. **What do you dislike about Foundry Intent?** The platform itself is pretty intuitive. But, it would be great if the user had the ability to add accounts per campaign on their own. Right now, it has to be done manually on their side unfortunately. Hopefully this feature will be added soon. Also, there are a lot of trigger/filter options, but occasionally there are ones that are missing. It's nice that the user can submit a request to add them, but it would be great if there was a notification once they are approved. **What problems is Foundry Intent solving and how is that benefiting you?** Lead gen is a big priority for a lot of companies. Leadsift acts as a starting point, generating a lot of leads based on custom triggers/filters. But, they definitely need to be nurtured to go further down the sales funnel. ### 5. Excellent customer service and high volume of intent data **Rating:** 4.5/5.0 stars **Reviewed by:** Michael G. | VP Finance, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Foundry Intent?** Their volume of Intent Data and the quality of support is top class. **What do you dislike about Foundry Intent?** Email deliverability can sometimes be hit or miss, but they are constantly improving. **What problems is Foundry Intent solving and how is that benefiting you?** New Account Identification and through intent data signals ### 6. Actionable Prospect data **Rating:** 5.0/5.0 stars **Reviewed by:** Cyber Sentinel I. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Foundry Intent?** The data is seamlessly delivered into our CRM Solution. This allows us to focus on prospects and not collecting data from various sources. The lead scoring also helps us understand how string the intent is. **What do you dislike about Foundry Intent?** Sometimes too much prospect information, have to refine our search triggers **What problems is Foundry Intent solving and how is that benefiting you?** Identifying prospects with buying intent or who are in the buying cycle. It was difficult approaching cold customers who dont have problems or no intention of buying. This solves that problem. ### 7. KickFire Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Foundry Intent?** Kickfire gives great insight and a UI that is user friendly **What do you dislike about Foundry Intent?** No clear downsides- The integrations run well **What problems is Foundry Intent solving and how is that benefiting you?** Web activity is the main benefit I've seen from Kickfire ### 8. KickFire analytics is a great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Sanjay S. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Foundry Intent?** Invisible pipeline is the most exciting product of Kickfire as it helps to get us data for 98% of users interested in us but didn't fill out the lead form. **What do you dislike about Foundry Intent?** The pricing can be a bit lower, and the Integration time can be improved a bit. **Recommendations to others considering Foundry Intent:** Great tool, easy to use. **What problems is Foundry Intent solving and how is that benefiting you?** The leads are now richer and also the absolute number of leads has increased which has helped us grow our business ### 9. Effective lead management system **Rating:** 4.5/5.0 stars **Reviewed by:** Ganesh R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Foundry Intent?** Lead enrichment with AI capabilities, lead identification, targeted campaign management, user access and permissions. **What do you dislike about Foundry Intent?** Cross browser compatibility is an issue, lacks responsive design and more in depth lead and opportunity analysis is missing **What problems is Foundry Intent solving and how is that benefiting you?** Sales pipeline effectivess, sales data management, lead scoring, opportunity analysis and campaign management. Data analytics stiched with historical data makes it easy for predictive analysis. ### 10. LeadSift is an excellent partner in Intent Data **Rating:** 5.0/5.0 stars **Reviewed by:** Leanne L. | Director of Lead Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Foundry Intent?** LeadSifts intent data was crucial in finding active contacts that were in the market for our product, put the wheels on our campaign to speed to success. **What do you dislike about Foundry Intent?** not a thing, the data was valid and all we needed to do was market and pick the low hanging fruit **What problems is Foundry Intent solving and how is that benefiting you?** We had a niche market that was trending so customer titles were varied, they help us find contacts that were looking for the solution we were providing in real time. ### 11. President **Rating:** 5.0/5.0 stars **Reviewed by:** Ross S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Foundry Intent?** The regular emails from LeadSift showing actual opportunities worth engaging with and WHY they're worth engaging with is really valuable. **What do you dislike about Foundry Intent?** There's not much to dislike. There are areas of the product that could be easier to understand but from a holistic viewpoint -- it does the job it's intended to do. **Recommendations to others considering Foundry Intent:** Make sure you take the time to go through their onboarding experience in-full and leverage their teams expertise whenever offered. They're a very knowledgeable bunch. **What problems is Foundry Intent solving and how is that benefiting you?** We have been using Leadsift to identify opportunities for our services. We use it to gain insight into accounts that we should be going after and identify people within certain companies who we should be selling our services to. ### 12. Intent data at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Ayhan K. I. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Foundry Intent?** Customer success team is great at getting you onboarded and will work with you to ensure you get the best results. **What do you dislike about Foundry Intent?** It takes some time to experiment and get your tiggers right. You need to experiment and see what is going well, and iterate. **Recommendations to others considering Foundry Intent:** Speak with their CSM team first to identify what the possibilities are. **What problems is Foundry Intent solving and how is that benefiting you?** Trying to identify prospects across the buyer journey along with heir respective contact information ### 13. Wonderful experience with customer support specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Phylicia M. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Foundry Intent?** I appreciate the time that Jonas Bernardino spent walking me through the functionality of Kickfire. He is kind, thorough, and knowledgable. **What do you dislike about Foundry Intent?** Nothing to provide at this time. Thank you **What problems is Foundry Intent solving and how is that benefiting you?** Sales Intelligence & Campaign Tracking ### 14. Insight tool for Sales and Marketing teams **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Foundry Intent?** The UI is simple to use and allows for viewing of data on the screen or exporting to CVS/Excel. **What do you dislike about Foundry Intent?** At times, it is difficult to remember where you can find certain information resides. However, there are plenty of online resources and their support team is outstanding and quick to respond. **Recommendations to others considering Foundry Intent:** What stands out for Kickfire is their customer service. Whether there is an issue that has arisen, a quick question I may need answered, or for training, they are very responsive and more than accommodating. As many of you may be aware when dealing with software vendors, especially the larger ones, they do not prioritize you unless you are one of their largest customers. However, the Kickfire team treats us like a partner and genuinely want you to succeed which is a nice change of pace from other vendors I have dealt with. **What problems is Foundry Intent solving and how is that benefiting you?** Kickfire enables my organization to go further with tracking who is on our website and understand what our audience is consuming. The UTM codes allows our email marketing to go further than Google/CMS system as we can now see what the user's "click path" is on our website and adjust accordingly for future communications. Additionally, we are able to identify previous users when they organically arrive on our website, or if they are new users, we are able to see what company they are employed at. Great insights that we previous we not able to see with just Google Analytics. ### 15. Marketing Conssultant for Technology Companies **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley N. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2021 **What do you like best about Foundry Intent?** The volume/quality of data and integration into marketing automation. Also they are a Canadian Company **What do you dislike about Foundry Intent?** The set up process wasn't as smooth as I had hoped but the team is responsive **Recommendations to others considering Foundry Intent:** The cost for the service is very affordable compared to other intent based data platforms **What problems is Foundry Intent solving and how is that benefiting you?** We are using the data in hubspot for our digital marketing and outreach campaigns. Identifying buyers that are looking for services we sell ### 16. We had high hopes, but the results we were looking for never materialized. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Foundry Intent?** On paper, the solution is an amazing way to layer additional data points into GA to get more actionable insights into our web traffic and inform our ad strategy. **What do you dislike about Foundry Intent?** In reality, implementation was a headache, and once we got through that, the pandemic and resulting WFH modality made IP targeting practically non-existent. We were advised to try to go "less granular" with our parameters, but the granularity KickFire ostensibly offered was the reason we were using it in the first place. We had the ability to target in the way suggested prior to executing an expensive multi-year contract. Despite hours of work with support, Google support, etc., we were never able to get the meaningful data we hoped for and which we were told prior to implementation would be available to us. **What problems is Foundry Intent solving and how is that benefiting you?** None. After a year of struggles, we threw in the towel and gave up. As the product currently exists, it cannot fulfill the needs we were told it could. ### 17. The best tool for intent data **Rating:** 5.0/5.0 stars **Reviewed by:** İsmail E. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Foundry Intent?** LeadSift is one of the best tools that provide prospects with intent data. It is so great because it enables you to track the people who show intent to your competitors. **What do you dislike about Foundry Intent?** There is not much to dislike at all. The UI seemed to be a little weak but it is improved later this year. **What problems is Foundry Intent solving and how is that benefiting you?** LeadSift helps us feed our sales team with qualified prospects. The sales team has a great source that provides correct prospects when doing lead generation. LeadSift fuels our outbound sales with exactly what we are searching for. ### 18. Training with Jonas (21789) - 9/16/20 **Rating:** 5.0/5.0 stars **Reviewed by:** Elise T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2020 **What do you like best about Foundry Intent?** Jonas was absolutely amazing in teaching me how to best use the KickFire tools and tracking live leads and page views. Through the process, we discovered that our tracking tag may not be up to date on our WordPress site. This was great to know, and we can now get it fixed and working properly. Jonas went above and beyond in this training, and I appreciated it beyond words! **What do you dislike about Foundry Intent?** I enjoyed everything about this training session. **Recommendations to others considering Foundry Intent:** None **What problems is Foundry Intent solving and how is that benefiting you?** How to utilize KickFire in campaigns - I didn't know you could do this before. We mostly utilize KickFire to track LIVE Leads. ### 19. Does what Google Analytics was meant to provide **Rating:** 5.0/5.0 stars **Reviewed by:** Bill A. | Vice President Marketing, Sales, Support & Software , Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Foundry Intent?** Kickfire is an ideal platform to better understand lead attribution. It provides the type of actionable insights that allow you to refine your marketing campaigns. **What do you dislike about Foundry Intent?** I do not have any substantive dislikes. I would caution any potential user that the value will be entirely dependent on how well you set up your tracking codes. If may require you to have duplicative landing pages for each UTM. **Recommendations to others considering Foundry Intent:** If you need to better understand both the source and path of potential customers, Kickfire will serve your needs. **What problems is Foundry Intent solving and how is that benefiting you?** Lead Attribution is the pain point we were looking to solve. Google Analytics masks much of their data and to have a single source to understand where a lead has originated and their path on your website is critical for optimization. We have been able to identify this information and allowed us to see significant lead improvement. ### 20. Behavioral Intent Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Foundry Intent?** They deliver detailed signal information. **What do you dislike about Foundry Intent?** Requires good understanding of tech stack and data stack to activate it. **What problems is Foundry Intent solving and how is that benefiting you?** Wanted to understand who was taking action at the enterprise level. Have been able to gain that insight. ### 21. Excellent Data Quality + Great Customer Success Team **Rating:** 5.0/5.0 stars **Reviewed by:** Kalpesh B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Foundry Intent?** The quality of the data is really good, Less than 1% Bounce rate with their verified data. The customer success team is very considerate and made the onboarding extremely smooth. **What do you dislike about Foundry Intent?** The UI is still a work in progress which is not a deal breaker. **Recommendations to others considering Foundry Intent:** Highly recommended **What problems is Foundry Intent solving and how is that benefiting you?** Getting quality targeted leads for our Sales OutBound ### 22. Love This Software! **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2020 **What do you like best about Foundry Intent?** Customer success team is always willing to help and their suggestions are always very helpful. Incredible customer service. **What do you dislike about Foundry Intent?** It is a little complicated to learn the software at first. That said, I found support to be VERY helpful. **What problems is Foundry Intent solving and how is that benefiting you?** We use Leadsift for lead generation. Their reports are filled with the exact personas we are targeting. Looking forward to closing more deals. ### 23. The best intent-based lead generator we have found **Rating:** 5.0/5.0 stars **Reviewed by:** Mark F. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Foundry Intent?** We're able to get good volumes of real people who are showing signs of activity in our target marketplaces. The contact details have a high degree of accuracy so our outreach campaigns end up being quite efficient. **What do you dislike about Foundry Intent?** A small percentage of leads need to be cleaned up, but they are easy to detect during processing. **What problems is Foundry Intent solving and how is that benefiting you?** It's a far more cost effective resource for us to prospect and get in front of organizations that could well be in the market for a solution like ours, much more efficient than spending on PPC which has become exorbitant or list buying which are dated and have no purchase intent factors. ### 24. Mediocre product with terrible support and billing. Do not recommend in any way. **Rating:** 0.0/5.0 stars **Reviewed by:** Victor D. | Chief Revenue Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Foundry Intent?** The IP detection to identify companies was the main feature we used. We also used the integration with Hubspot in order to export these lists. It worked ok but did not see an obvious difference between Kickfire and other similar products such as Clearbit Reveal (that we have as part of our Drift Pro subscription). The interface is simple. **What do you dislike about Foundry Intent?** The product features are very limited, the interface is not very intuitive, and the support is non-existent. I felt like we were on our own with this product all the way up to the point where we cancelled it, but it only got worse there. Support is terrible. Billing is awful. After canceling the subscription, Kickfire continued to bill us for "overages" instead of actually closing the account because the code snippet happened to be installed on some pages on our website. I've never heard of this happening with any other product. In terms of quality of data, it's near impossible to judge, but it doesn't seem to be better than Clearbit Reveal, which we get as part of our Drift subscription or ZoomInfo insights. Stay away. **Recommendations to others considering Foundry Intent:** Just don't. Plenty of better products out there. **What problems is Foundry Intent solving and how is that benefiting you?** Lead scoring and helping to build an ABM list of target companies. Honestly, did not really see a benefit out of it. No help or support from the CSR either. **Official Response from Angela Hawker:** > Hi Victor, Thank you for taking the time to give us your feedback. I’m sorry to hear about your negative experience. We strive to provide the highest quality customer service, and we regret that we missed the mark. Leslie from our Customer Success team would like to get more detail about your experience. Please email him at cs@kickfire.com at your earliest convenience. ### 25. Fast, Friendly and Knowledgeable Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Molly B. | Marketing Coordinator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2020 **What do you like best about Foundry Intent?** Ability to see company names instead of just IP addresses. Also, super fast support team. Jonas is literally the best customer service rep I've worked with. When I submit a support ticket by email, I am almost immediately responded to by phone or email with an answer. Also, usually the question I had leads us into another feature of kick-fire that I could use more training on so they handle that on the call as well. I never feel rushed to get on with my question or to close the ticket, their team really seems to care about their customers. **What do you dislike about Foundry Intent?** Every time I run into something I think I don't like, I find out that I just didn't know the use of it and once explained to me, its something to like instead! **Recommendations to others considering Foundry Intent:** Definitely do it! You won't be disappointed! **What problems is Foundry Intent solving and how is that benefiting you?** Kickfire gives me the website analytics I need for my executive meeting reports each month in an easy to digest format. I am fairly green when it comes to some reporting objects in this realm and I love that it is all very user-friendly and easy to understand. Plus anything I don't understand is explained by the support team. This tool is something that not only helps our marketing team but also our sales team and executives love receiving the daily reporting emails and gives great insight to them on facilities that are looking at our company for prospecting and lead generation. ### 26. Jonas, from KickFire Support, has provided excellent help, assistance and training! **Rating:** 5.0/5.0 stars **Reviewed by:** Elle T. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2020 **What do you like best about Foundry Intent?** I love that Jonas called me back right away, and he was not a foreigner with an accent that I can't understand. **What do you dislike about Foundry Intent?** That I can't create an Excel report with only columns of information I want. I don't need all of the data provided in the standardized Excel report. **What problems is Foundry Intent solving and how is that benefiting you?** Great tool for leads and prospects. The benefits are the instant leads we receive. ### 27. Not all its cracked up to be **Rating:** 3.0/5.0 stars **Reviewed by:** Tony S. | Account Executive **Reviewed Date:** March 09, 2021 **What do you like best about Foundry Intent?** no much. can't get actionable intelligence **What do you dislike about Foundry Intent?** poor reporting. Alignment of website visitors to wrong attributes **What problems is Foundry Intent solving and how is that benefiting you?** none now ### 28. Love collecting data passively and the customer support is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Jocelyn T. | Director, Marketing & Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2020 **What do you like best about Foundry Intent?** We've had an extremely busy year and LeadSift allows us to passively add new prospects to Salesforce with useful data points that we'd never be able to do ourselves. **What do you dislike about Foundry Intent?** So far things have been great but looking forward to them adding more technographic data. **What problems is Foundry Intent solving and how is that benefiting you?** We are able to grow our database of prospects while our sales team is busy with other incoming leads and contracts. Having additional knowledge of these prospects is helpful for the sales team when it comes to prioritizing. ### 29. Great website de-anonymizer for ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Parker O. | Director of ABM, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Foundry Intent?** I really like the ability to set up alerts based on accounts you are wanting to watch. The best thing about these alerts is that they are real-time. You're able to see the traffic on your site from target accounts right as it happens, so you can react right away. Most other services make you wait until the next day. **What do you dislike about Foundry Intent?** There are quite a few false positives. This is just how this type of stuff works, since they are comparing IP addresses to public data indexes. Other services compare against several indexes and with that give a confidence score to each website visit, then only serve it up to the end user as a website hit if the confidence score is above a given threshold. I'm not totally sure how many indexes KickFire uses. With the confidence score model, you miss visits that might actually be meaningful. With a broader net, you get all the data and have to filter it out yourself. I guess it depends on your preference. **Recommendations to others considering Foundry Intent:** Great website de-anonymizer for ABM **What problems is Foundry Intent solving and how is that benefiting you?** We can't know exactly who is on our website at any given time unless the visitor is cookied. But with KickFire, we are able to at least know what company they are from and their general location. Using Google Analytics, we can build a story around each visitor. There is also an integration with Google Analytics that is great--allows us to create custom dimensions. ### 30. Great Insight - Need Some Intergrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Foundry Intent?** Like the insights and the intent score and the ability to creat multiple campaigns **What do you dislike about Foundry Intent?** not able to directly integrate with HubSpot but from my understanding that is coming Has about a 30% inaccuracy rate on contacts provided, however I tend to find this to be true with all lead scoring products **What problems is Foundry Intent solving and how is that benefiting you?** we are using LeadSift to power our content marketing targets and email sequencing, it has helped to target contacts that have a direct interest ### 31. Great product for warmer prospect outreach! **Rating:** 4.0/5.0 stars **Reviewed by:** Jim G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Foundry Intent?** The product functionality is really strong, and they also have great customer on-boarding and customer support. **What do you dislike about Foundry Intent?** I think they should offer analytics for your intent campaigns. I would like to understand if specific terms, industries, or titles/personas are trending up or down. **Recommendations to others considering Foundry Intent:** Make sure to focus on specific company types/sizes, industries, and personas. Otherwise you may get too much data. **What problems is Foundry Intent solving and how is that benefiting you?** I am looking for a better way to reach prospects. Completely cold outreach was not working - it is far better to reach out to people who have shown an interest in the topics relevant to your company. ### 32. I recommend using KickFire to identify your potential prospects. **Rating:** 5.0/5.0 stars **Reviewed by:** Jehanzaib F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Foundry Intent?** I like the insights provided by KickFire as to who visited our website and the details provided **What do you dislike about Foundry Intent?** So far there is nothing to dislike about Kickfire **What problems is Foundry Intent solving and how is that benefiting you?** Identifying potential prospects for the company and knowing all the details about their visit on our website and the data generated by kickfire helps me to drive my sales process in the right direction and gives me a heads-up on what to do. ### 33. Amazing for finding new contacts, who I often have never seen on Sales Navigator or ZoomInfo. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Foundry Intent?** The contacts, email addresses, and (some) of the triggers! **What do you dislike about Foundry Intent?** Nothing in particular. I would prefer coverage for more countries/languages. However, I have been told they are hopefully adding more in the coming months. **Recommendations to others considering Foundry Intent:** Once you get your filters and triggers set - it is a great tool for finding targeted contacts, with intel into their buying signals. **What problems is Foundry Intent solving and how is that benefiting you?** Finding leads/contacts and most importantly, buying signals. ### 34. NewBizDev Corp **Rating:** 5.0/5.0 stars **Reviewed by:** Ned C. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Foundry Intent?** it is the best contact intent data source that I've found **What do you dislike about Foundry Intent?** the potential cost is just too high, but may be invaluable just the same **What problems is Foundry Intent solving and how is that benefiting you?** combined with outplayhg it is returning my demand gen practice to a viable level of production for my clients ### 35. It's a good platform to track web traffic and maps important fields to the visitors. **Rating:** 4.0/5.0 stars **Reviewed by:** Shivang S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Foundry Intent?** The excel .CSV sheet accompanying daily updates is super helpful. Also the automatic filling up of important fields such as location, employee size, revenue is helpful to evaluate SQLs. The Country icons in the results make it super hands for different reps to identify their region and followup with those particular leads. Kickfire can also be integrated with other Softwares, which is very helpful **What do you dislike about Foundry Intent?** Mapping visitors to company is not most accurate; Sometime is logs wrong visitors, Also, we should be able to sort the results as per our requirement. The IP tracking and mapping it to the right company can be further improved. **Recommendations to others considering Foundry Intent:** My recommendation would to definately give it a try, it's worth a shot. Just go for it. No actual competitors are there in the market. Just go for the trial and come back for the paid one after you get satisfied. You'll definitely find it more informative and engaging. However it does has its limitations such as not always accurate mapping, not being able to track all the website visitors etc. You get daily views via email updates at a fixed time in the day, which is super handy. You can also track which page the visitor was on, which company, country, source they came from etc. All these features make it super useful to track the viewer data **What problems is Foundry Intent solving and how is that benefiting you?** Problem : Tracking website traffic; using website visitors as another source of lead generation Benefits : Good tracking with lot of important data fields already filled It's a good tool if your organization has got a free extra buck to spend at the website traffic monitoring. ### 36. KickFire Provides our Company Solid Technology, Excellent data, and Stellar Support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2020 **What do you like best about Foundry Intent?** Data quality. We are a current user of KickFire and have had them integrated for about 2-years. We use KickFire primarily through an API that connects with a product that we developed, so knowing that we have an excellent back end source for data enrichment is critical for the success of our product offering - and our clients success using it. When we were looking for a data partner, we sent a large test data set to numerous companies and found that KickFire had the best match rate and quality hands down. The more we got to understand how their team curates their results were also compelling and a big reason why we chose to partner with them - their team has a great understanding of the mix of art and science to matching data properly. **What do you dislike about Foundry Intent?** Contract lengths for API use come with a multi-year requirement but the team at KickFire has been easy to work with on the contracting details. KickFire's other offerings are quicker to implement, and pricing is on par with other providers. **Recommendations to others considering Foundry Intent:** Our recommended advice when shopping for any kind of data solution, is to be ready to provide your own real-world data for a quality test. That way you'll have a better idea how the system will perform for you under your specific use case. Otherwise, testing a number of vendors will give you the confidence that the match rate meets your expectations. **What problems is Foundry Intent solving and how is that benefiting you?** We use their API as part of an Account-Based Marketing Solution called CompassABM. We use the KickFire data to resolve IPs, then we match the company names to known account records in our system so that we can personalize the website visitors online experience. If the visitor is on our list, they see website pages and messages specifically crafted for them. If they are not on our list, but we can resolve their company name, they are added to a Prospects list and we track all their page visits and expose that data to the sales team. Additionally, we promote content around the website that is relevant to their industry. With KickFire we have been able to deliver a seamless experience and visibility to account data that would be nearly impossible to get in this manner. ### 37. Best easy to use lead generation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jhorman H. | Customer & Sales Support, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2020 **What do you like best about Foundry Intent?** I like that i don't have to spend hours looking for potential clients. **What do you dislike about Foundry Intent?** I can't crate my own list of leads from multiple companies, before exporting it. **What problems is Foundry Intent solving and how is that benefiting you?** Lead generation has been a huge win for us with Leadsift, most importantly it has helped us realize, what industries and buyer personas are more likely to be interested in our product. ### 38. I'm looking forward to activating with my sales team to chase relevant leads. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2021 **What do you like best about Foundry Intent?** Excellent support and education resources . **What do you dislike about Foundry Intent?** Learning curve, but the support scheduling is very easy. **What problems is Foundry Intent solving and how is that benefiting you?** Chasing anonymous leads, by identifying who they are. ### 39. Enables Data Enrichment for Company Level Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Deanna M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Foundry Intent?** The IP unmasking technology displays the companies in a clean format limiting the amount of manual work that an analyst would need to do. Also, the custom dimensions available in the KickFire to Google integration allow for a deep dive of the data by not only analyzing the companies engaged, but the headquarters of the company, the revenue, employee size, etc. Through utilizing KickFire we are also able to enrich our data for both internal use cases and client marketing programs. Before KickFire we could never speak to what our audience was consuming and the company reach on our websites, but after using KickFire we have a way to share these insights easily with our sales team and target the correct audience. **What do you dislike about Foundry Intent?** There is no way to see how many people at a specific company have been identified. If there was a way to show that 2 people from a specific company viewed certain content vs 10 people from that company that would help to understand the volume of the audience that can be reached. Also, the pricing is a little steep if we were to add this to all of our sites. **What problems is Foundry Intent solving and how is that benefiting you?** Before KickFire we were making assumptions about our website audience and what these people were engaging in on our websites. Now, with KickFire we are able to accurately identify companies that are engaging in content, understand what specific pieces of content they are engaging with, how many pieces of content are being consumed, etc. Having this information at our fingertips allows for a deep dive into ABM targeting as well as contextual interest. We are taking these insights and utilizing them for both internal use cases as well as to enrich client campaigns. KickFire also helps with programs that are generating awareness and do not have a specific ABM list to market against. By identifying the companies that have engaged in the program, we are able to build our own list to use for targeting. Lastly, we are utilizing KickFire's tool "MyApi" and this allows our data to be process in real time through uploading a list of domains and seeing which of these companies are on the clients ABM list. The manual work is no longer, now that we are using KickFire! ### 40. Excellent product, excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Daley R. | ABM Contributor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2020 **What do you like best about Foundry Intent?** Kickfire offers incredible firmographic data solutions for B2B marketing. I particularly like the API product, which helps to power ABM website personalization. I also love their support. They have a wonderful account management and operations team who are very responsive throughout the whole pre-sales, sales and customer service cycles. **What do you dislike about Foundry Intent?** Nothing. They really are a great business and it is a pleasure to work with them. **What problems is Foundry Intent solving and how is that benefiting you?** Kickfire API presents a wonderful opportunity to power website personalization at scale. Typically we see conversion rates at 3x what they are without website personalization from Kickfire. ### 41. Impressive capability for firmographic identification **Rating:** 5.0/5.0 stars **Reviewed by:** Martin H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about Foundry Intent?** KickFire is great for identifying companies visiting our pages. The ability to identify company industry category and approximate size is especially useful to us. We can use the industry information to gain a picture of what industry segments are looking at our various products. **What do you dislike about Foundry Intent?** No real downsides so far. The service seems to have almost 100% uptime. **Recommendations to others considering Foundry Intent:** Make an estimate of hit numbers for the pages you want to deploy KickFire on, and remember that you don't necessarily need it on every page. **What problems is Foundry Intent solving and how is that benefiting you?** We've never been able to check whether our products are hitting the industries we target during development - until now. With KickFire we can see what industry category is checking each product, and also what the click through / conversions turn out to be. Very useful information for product positioning and marketing strategy. ### 42. simple. easy. great service **Rating:** 5.0/5.0 stars **Reviewed by:** Waseem F. | Director of Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Foundry Intent?** The ease of use to generate and look at leads. The fact that you get to see the buyer's journey and what they are most interested in. **What do you dislike about Foundry Intent?** I don't use everything they offer in the solution, so if anything there may be too much info in there. **Recommendations to others considering Foundry Intent:** If you are looking for a nice, easy way to generate warm leads of identifying companies coming on your website along with their buyer's journey -- KickFire is for you. Great team and service they provide. **What problems is Foundry Intent solving and how is that benefiting you?** generating leads and identifying new opportunities. Also seeing which current accounts/leads are coming on to our site. ### 43. LeadSift has been a great source for new leads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Foundry Intent?** LeadSift has been most helpful with targeting specific groups of people that engage within our industry and have helpful with building out our campaign methods. **What do you dislike about Foundry Intent?** I dislike not being able to pull more than 200 contacts from the main platform. **What problems is Foundry Intent solving and how is that benefiting you?** Leadsift has helped us find the right contacts that are actively seeking our product. ### 44. Great Software Backed by a Great Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2020 **What do you like best about Foundry Intent?** Aside from real-time insights into my core personas (a huge boon for our outbound sales strategy), the LeadSift team is made up of innovative, kind and strategic people who are fully invested in my success. It feels great to have that kind of support when implementing a new technology. **What do you dislike about Foundry Intent?** Account set up took me a while but that was mostly on my end to develop the criteria needed to suit my business. **Recommendations to others considering Foundry Intent:** The software has a lot of uses and is incredibly simple to use. Very little risk since they offer a 3 month success period to try it out before committing to annual. **What problems is Foundry Intent solving and how is that benefiting you?** With LeadSift I get a cost-effective lead gen program that brings new insights to my outbound strategy and a new dimension to our sales calls. We can identify people who are actively looking for our solution which means we can consistently offer a product with value for the prospect. I much prefer having a conversation with someone that is rooted in our ability to solve their pain points, rather than a generic cold call with no context. ### 45. Not having KickFire would be like driving at night with no headlights **Rating:** 5.0/5.0 stars **Reviewed by:** Rick L. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2020 **What do you like best about Foundry Intent?** Number of visitors. Most popular pages. Referral links. These are all things that help me with my website design. The geographic map showing me where my site visitors are coming from is also an enormous help.Also the fact that I can drill down and actually see the ISPs of the people who have been visiting/looking on my website. I also can get click paths length of time they stay on various pages. **What do you dislike about Foundry Intent?** Like most software, there is way more than I know how to use.It never seems to recognize my password. Frankly it's a royal pain in the you know where **Recommendations to others considering Foundry Intent:** The only question really need to ask is this: "Why didn't I get this software sooner?" **What problems is Foundry Intent solving and how is that benefiting you?** Most popular pages definitely guides me towards sharpening my marketing efforts. If for some reason my website is down, which is very very seldom, I would know about it right away. ### 46. Good Customer Service, Ok Product, Poor UX **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Foundry Intent?** Lead scoring filters and campaign tracking. **What do you dislike about Foundry Intent?** It's difficult to navigate the platform. Features and functionality feel rushed and the UX should be prioritized. **What problems is Foundry Intent solving and how is that benefiting you?** Verified audience targeting with ad campaigns. KickFire allows us to go beyond generic awareness KPIs and focus on optimizing towards the right audiences based on ad group performance. ### 47. Kickfire for Google and Anonymous visitor ID **Rating:** 4.5/5.0 stars **Reviewed by:** David F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Foundry Intent?** Anonymous Visitor ID and integration with Google Analytics. Amazing insights into b2b visitor trends. **What do you dislike about Foundry Intent?** A little expensive but if you need and can use the intel -- well worth it **Recommendations to others considering Foundry Intent:** Make sure you have time to review, understand and use all of the deep intel this software provides. If you are unable to dedicate time and resources to exploiting the data it may not be a good choice. **What problems is Foundry Intent solving and how is that benefiting you?** The data we've harvested with our Kickfire integrations have allowed us to build audiences which we've used in AdWords to help us reach the customers that need us most -- when they're searching for the products we sell. Our original integration allowed us to serve targeted content on-site and get folks to the right landing pages faster. ### 48. No complaints, easy to use and user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2020 **What do you like best about Foundry Intent?** the ability to search and upload watchlist **What do you dislike about Foundry Intent?** its very specific in the searching.. need to be very exact in searches **What problems is Foundry Intent solving and how is that benefiting you?** trying to gain good leads to increase our pipeline. Learnt about the campaign feature today and will be implementing this ### 49. Useful Data **Rating:** 5.0/5.0 stars **Reviewed by:** Moira W. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2020 **What do you like best about Foundry Intent?** KickFire qualifies leads as "warm" even before we look at the daily reports. **What do you dislike about Foundry Intent?** There is nothing I dislike that is KickFire's fault. I'm not proficient in sales nomenclature so my own ignorance is my problem. **What problems is Foundry Intent solving and how is that benefiting you?** We are beginning to implement it for new biz dev. ### 50. Great data and customer service help! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Foundry Intent?** The data is complete and accurate and the customer service people are great if something is off. **What do you dislike about Foundry Intent?** Won't let us breakdown the site to different geotargeting locations. **What problems is Foundry Intent solving and how is that benefiting you?** Helping us figure out what is popular with our visitors so we may clean up the site. ## Foundry Intent Discussions - [What does KickFire do?](https://www.g2.com/discussions/what-does-kickfire-do) - 1 comment - [How does LeadSift work?](https://www.g2.com/discussions/how-does-leadsift-work) - 1 comment - [View Foundry Intent pricing details and edition comparison](https://www.g2.com/products/foundry-intent/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+05%3A23%3A48+-0500&secure%5Bsession_id%5D=08bd74b7-06a5-40f7-9f6a-3f47acb2edd5&secure%5Btoken%5D=25f16598a567924951270c8eb9e0367a4e3f07a7cdd5b057a9a6448c4cc19c64&format=llm_user) ## Foundry Intent Features **Data Availability** - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Technographic Data Accuracy **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Foundry Intent Alternatives - [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,131 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (624 reviews)