Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

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User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry Intent Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry Intent, and what problem is it built to solve?

Foundry Intent is used to surface buying-intent signals and identify relevant prospects, helping sales and marketing teams focus their lead generation and outreach.

What languages does Foundry Intent support?

Foundry Intent supports 1 language: English.

What company sizes and industries is Foundry Intent the best fit for?

Positive reviewer profiles cluster most in small and mid-sized organizations, with enterprise teams also represented. The industries appearing most prominently are technology and marketing-related fields.

Company size: Small businesses and mid-market organizations, with enterprise teams also represented.
Industries: Computer software, information technology and services, and marketing and advertising.

How long does it take to implement Foundry Intent across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running in under a day while others report a longer rollout.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Less common

What customer support options does Foundry Intent provide, and how do users find the overall support experience?

The support experience is often described as responsive and knowledgeable, particularly for onboarding, setup, training, and troubleshooting. Experiences can vary, so teams may want to clarify the support arrangements that will apply to them.

What features or capabilities could make Foundry Intent even more useful?

The clearest opportunities to make Foundry Intent more useful are a smoother interface, more dependable data, and more flexible reporting. Users would also benefit from broader integration options and less friction during setup.

Modernize the interface and make navigation and page performance smoother.
Improve the accuracy and coverage of company, contact, and intent data.
Add more flexible reporting, analytics, and export controls.
Expand integrations and make setup easier for teams connecting their existing tools.

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Martin H.

Enterprise (> 1000 emp.)

3/2/2020

"Impressive capability for firmographic identification"

5/5

What do you like best about Foundry Intent?

KickFire is great for identifying companies visiting our pages. The ability to identify company industry category and approximate size is especially useful to us. We can use the industry information to gain a picture of what industry segments are looking at our various products. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

No real downsides so far. The service seems to have almost 100% uptime. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Make an estimate of hit numbers for the pages you want to deploy KickFire on, and remember that you don't necessarily need it on every page. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

We've never been able to check whether our products are hitting the industries we target during development - until now. With KickFire we can see what industry category is checking each product, and also what the click through / conversions turn out to be. Very useful information for product positioning and marketing strategy. Review collected by and hosted on G2.com.

Waseem F.

Director of Sales

Mid-Market (51-1000 emp.)

2/28/2020

"simple. easy. great service"

5/5

What do you like best about Foundry Intent?

The ease of use to generate and look at leads. The fact that you get to see the buyer's journey and what they are most interested in. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I don't use everything they offer in the solution, so if anything there may be too much info in there. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

If you are looking for a nice, easy way to generate warm leads of identifying companies coming on your website along with their buyer's journey -- KickFire is for you. Great team and service they provide. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

generating leads and identifying new opportunities. Also seeing which current accounts/leads are coming on to our site. Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

10/22/2020

"LeadSift has been a great source for new leads"

5/5

What do you like best about Foundry Intent?

LeadSift has been most helpful with targeting specific groups of people that engage within our industry and have helpful with building out our campaign methods. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I dislike not being able to pull more than 200 contacts from the main platform. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/24/2020

"Great Software Backed by a Great Team"

5/5

What do you like best about Foundry Intent?

Aside from real-time insights into my core personas (a huge boon for our outbound sales strategy), the LeadSift team is made up of innovative, kind and strategic people who are fully invested in my success. It feels great to have that kind of support when implementing a new technology. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Account set up took me a while but that was mostly on my end to develop the criteria needed to suit my business. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

The software has a lot of uses and is incredibly simple to use. Very little risk since they offer a 3 month success period to try it out before committing to annual. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

With LeadSift I get a cost-effective lead gen program that brings new insights to my outbound strategy and a new dimension to our sales calls. We can identify people who are actively looking for our solution which means we can consistently offer a product with value for the prospect. I much prefer having a conversation with someone that is rooted in our ability to solve their pain points, rather than a generic cold call with no context. Review collected by and hosted on G2.com.

Rick L.

Small-Business (50 or fewer emp.)

1/23/2020

"Not having KickFire would be like driving at night with no headlights"

5/5

What do you like best about Foundry Intent?

Number of visitors. Most popular pages. Referral links. These are all things that help me with my website design. The geographic map showing me where my site visitors are coming from is also an enormous help. Also the fact that I can drill down and actually see the ISPs of the people who have been visiting/looking on my website. I also can get click paths length of time they stay on various pages. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Like most software, there is way more than I know how to use. It never seems to recognize my password. Frankly it's a royal pain in the you know where Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

The only question really need to ask is this: "Why didn't I get this software sooner?" Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Most popular pages definitely guide me towards sharpening my marketing efforts. If for some reason my website is down, which is very very seldom, I would know about it right away. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/5/2020

"Good Customer Service, Ok Product, Poor UX"

1/5

What do you like best about Foundry Intent?

Lead scoring filters and campaign tracking. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

It's difficult to navigate the platform. Features and functionality feel rushed and the UX should be prioritized. Review collected by and hosted on G2.com.

David F.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

3/3/2020

"Kickfire for Google and Anonymous visitor ID"

4.5/5

What do you like best about Foundry Intent?

Anonymous Visitor ID and integration with Google Analytics. Amazing insights into b2b visitor trends. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

A little expensive but if you need and can use the intel -- well worth it Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

Make sure you have time to review, understand and use all of the deep intel this software provides. If you are unable to dedicate time and resources to exploiting the data it may not be a good choice. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

The data we've harvested with our Kickfire integrations have allowed us to build audiences which we've used in AdWords to help us reach the customers that need us most -- when they're searching for the products we sell. Our original integration allowed us to serve targeted content on-site and get folks to the right landing pages faster. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

8/19/2020

"No complaints, easy to use and user friendly"

4/5

What do you like best about Foundry Intent?

the ability to search and upload watchlist Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

its very specific in the searching.. need to be very exact in searches Review collected by and hosted on G2.com.

Moira W.

Small-Business (50 or fewer emp.)

7/31/2020

"Useful Data"

5/5

What do you like best about Foundry Intent?

KickFire qualifies leads as "warm" even before we look at the daily reports. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There is nothing I dislike that is KickFire's fault. I'm not proficient in sales nomenclature so my own ignorance is my problem. Review collected by and hosted on G2.com.