---
title: emfluence Marketing Platform Reviews
meta_title: 'emfluence Marketing Platform Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 98 reviews by the users' company size, role or industry to
  find out how emfluence Marketing Platform works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 98
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# emfluence Marketing Platform Reviews
**Vendor:** emfluence  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 98
## About emfluence Marketing Platform
The emfluence Marketing Platform: Your All-In-One Solution for Email &amp; Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you&#39;re launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.




## emfluence Marketing Platform Reviews
  ### 1. Robust Compliance and Streamlined B2B Marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about emfluence Marketing Platform?**

I really value the robust compliance and content governance tools on the emfluence Marketing Platform. Given the strict regulations in Germany’s medical device sector, it's essential that all our communications adhere to these standards. The platform allows us to pre-approve email templates, automatically embed legal disclaimers, and set data retention policies. Another aspect I appreciate is its intuitive B2B lead segmentation and targeted campaign tools, which help us manage various contacts efficiently and improve the efficiency of our lead development work. The reusable branded email templates are also a fantastic feature, saving us time and ensuring consistent communication. Additionally, the centralized campaign tracking dashboard is perfect for our product lifecycle management. We can monitor delivery status and engagement in one place, allowing us to follow up effectively.

**What do you dislike about emfluence Marketing Platform?**

Its advanced reporting and data analytics functions are relatively basic. Beyond standard metrics like delivery rates, open rates, and click counts, the platform lacks customizable deep-dive reports. As we track B2B lead quality and the effectiveness of different outreach campaigns across the product lifecycle, we cannot generate segmented reports by partner type, region, or campaign theme. When evaluating how regulatory update notices perform among distributors versus medical institutions, we have to export raw data and compile analysis reports manually, which slows down our data review and strategic adjustment.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

The emfluence Marketing Platform streamlines B2B lead management, eliminating manual inefficiencies and compliance risks. It centralizes communication, ensuring compliant, consistent messaging and efficient product lifecycle management, enhancing data protection and industry compliance standards.

  ### 2. Great bang for your buck

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 07, 2024

**What do you like best about emfluence Marketing Platform?**

Emfluence is a very solid budget ESP. No, it doesn't have all the bells and whistles some of the industry leaders have, but I was personally surprised how close it is when I first began using it. Some features, like being able to easily make dynamic groups with a point-and-click query builder, are great - totally no-code.

One thing I love about Emfluence is the support - it is truly excellent. The team is very responsive and knowledgable, and have even been able to make tweaks to the back-end configuration for my client's specific needs. You will not catch any of the bigger companies doing that!

**What do you dislike about emfluence Marketing Platform?**

Difficult to schedule your workflows (automated campaigns) - unlike other platforms, there's no capability to say "start on x date at y time." Rather, their continuously running, so you need to control contacts flowing through the workflow by controlling when they flow into a group.

My other dislike is the rigid requirement that all custom attributes are stored only at the contact level, rather than the group level. In other words, any custom data points you want in the system have to be created on the contact record. This may not be a huge thing, but does set emfluence behind a Salesforce Marketing Cloud for example.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Automated marketing campaigns

**Official Response from Monica Hoyer:**

> Thank you for sharing your experience with the emfluence Marketing Platform! We're thrilled to hear that you find our platform to be a solid option with great features like dynamic groups and excellent support. We appreciate your feedback on scheduling workflows and storing custom attributes, and we'll definitely take that into consideration for future improvements. If you have any specific suggestions or further feedback, please feel free to reach out to our support team. We're here to help and ensure you have a positive experience with our platform. Thank you for choosing emfluence for your automated marketing campaigns!

  ### 3. Strong platform with room to grow.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tami P. | Email Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 10, 2022

**What do you like best about emfluence Marketing Platform?**

User interface and quick, thorough customer support

**What do you dislike about emfluence Marketing Platform?**

The holes in documentation which requires a ticket to support.

**Recommendations to others considering emfluence Marketing Platform:**

The platform is powerful and can stand up to the big ESP players in the market. Support is thorough and quick to help guide areas where documentation may be unclear.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Using the platform for internal facing emails, as well as emails to our agency clients. The ease of setting up and email and scheduling are quick and easy.

  ### 4. Emfluence for Email Marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 25, 2022

**What do you like best about emfluence Marketing Platform?**

Emfluence has a very intuitive and easy-to-use platform.  Even if you have questions their support team is very helpful and will get you pointed in the right direction!

**What do you dislike about emfluence Marketing Platform?**

Not quite as robust as some bigger platforms like Salesforce Marketing Cloud or Marketo, but it will perform all the necessary functions for sending a successful email campaign.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Great platform for new or smaller clients that don't need an enterprise-sized solution.

  ### 5. Game-Changer For Our Organization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chloe H. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2021

**What do you like best about emfluence Marketing Platform?**

Emfluence provides a high level of visibility when it comes to digital marketing campaigns - especially with email. The tool also provides actionable data about leads and prospects that greatly helps our business processes.

**What do you dislike about emfluence Marketing Platform?**

Sometimes there are small issues/bugs on the design side. However, the support team is quick and helpful in smoothing out any problems.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

We use Emfluence to send out automatic email campaigns and to keep track of data regarding our contacts. The benefits have been high visibility into our contacts' engagement levels and access to actionable data.

  ### 6. Strong Email Marketing Platform: Can Do More Than Just Email

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2019

**What do you like best about emfluence Marketing Platform?**

The email setup is easy and is just plug and play. The social platform along with calendar allows you to maintain on schedule while showing any one else that is on the platform to view what is coming up. While leading the group I was also able to oversee and approve each email before it went out, something that Emfluence already has intergrated. 

**What do you dislike about emfluence Marketing Platform?**

The email templates are far too simple and reduce or limit the ability to stand out from others in our market. The data that is shown is far too simple and the design of the data, while not as important, is extremely basic and difficult to easily present. The worst part is definetly the support system, while they are great it is difficult being charged hourly for something that I am already paying for; many other similar software platforms help in the initial setup. 

**Recommendations to others considering emfluence Marketing Platform:**

This is not the highest tier but it is definetly a push towards the right direction. This will allow you to learn the and improve your skills at a level that is beyond an initital or free software. Consider cost, it may be worth to try a free version before diving into a contract with emfluence, but once you have joined, their team helps maximize the use of the platform. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Able to reach out to guests with a new platform in a personal way while collecting and accessing data. 

  ### 7. Emfluence has great information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2018

**What do you like best about emfluence Marketing Platform?**

The ease of searching for content and being able to pull the information in detail.  I don't use the full amount of emfluence except sourcing the people that we send emails to.  I just have access to results. 

**What do you dislike about emfluence Marketing Platform?**

If I am searching for a certain person, you have to match exact and not alternate ways of searching a name.  I, again, don't use the email portion but I do wish there was an easier way to split up the territories or target market to make sending out a little easier than doing one email at a time. 

**Recommendations to others considering emfluence Marketing Platform:**

I seems great for getting data in one area and seeing behaviors of each email sent out.  I don't use it very much in depth beyond pulling lists so all I could recommend is that you use that information to the fullest. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Leads to our clients - helping them figure out who is interested in their brand.   It is great to show the activity each email has so we can improve or compare for the next one!

  ### 8. As simple or robust as you need it to be!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Michael L. | Interim Executive Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about emfluence Marketing Platform?**

The platform is simple to use with a robust set of options to ensure your goals are met through automation, delivery and ultimately your ROI needs. As a mostly digital/social club, we saw event registrations and survey engagement soar each time we used the platform in advance of our programs. Having a volunteer board meant some training was involved but it was smooth and very effective for our team.

**What do you dislike about emfluence Marketing Platform?**

As a mobile team always on the move I would have liked a mobile-friendly app to work with for changes on the fly, etc. Not the end of the world as the desktop version does what we need it to do.

**Recommendations to others considering emfluence Marketing Platform:**

Highly recommended.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Reaching a large membership on a frequent basis to educate and convert event registrations for various monthly programs we host. We also use it for surveys and social media when we can.

  ### 9. A good, not perfect, tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Erick R. S. | Director of Marketing, Non-Profit Organization Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about emfluence Marketing Platform?**

Emfluence brings life to our marketing and communications needs. The ability to keep an eye on everything we're sending in one place is great. 

**What do you dislike about emfluence Marketing Platform?**

When setting up email sends, the navigation isn't as intuitive as you might expect. If this could be cleaned up, the tool would be more useful. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

In our nonprofit world, it's critical to maintain relationships with our donors. Emfluence makes communication easy. 

  ### 10. Fairly user friendly, always willing to change and make improvements to their platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sarah B. | Marketing Coordinator and Administrative Assistant, Insurance, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2018

**What do you like best about emfluence Marketing Platform?**

I like how setting up an email is broken into steps, it makes it really easy to go through the whole process. Also the reporting is comprehensive and easy to download. 

**What do you dislike about emfluence Marketing Platform?**

Every time I'm editing an email and need to scroll down to lower text, I lose the editing bar at the top of the email. I would like if that was frozen at the top so I can access it whenever needed. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

While I'm not part of the social media production, I know that has helped us launch to a whole new audience, which has been helpful. 

  ### 11. It has been a great tool for email blasts

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sam C. | Marketing & Communications Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about emfluence Marketing Platform?**

The option to send out intense surveys. Also, that there is social media integrations.

**What do you dislike about emfluence Marketing Platform?**

There isn't the ability to see who did or didn't open the message. Wish there was an ability to post through Instagram. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Shortening the amount of time it takes for us to send a daily email to our members. More efficient. 

  ### 12. Pleasant experience 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about emfluence Marketing Platform?**

I like the sizing of the email and the content blocks already built. I like the ability to drop in pictures to text box as well. I like that you can make a template that allows you to have a base built and add to it for different emails. 

**What do you dislike about emfluence Marketing Platform?**

Theres not much so far I dislike. I think the font issues (or remember to change each block to one font) is the only thing im not a huge fan of. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Multiple people can access and run their marketing campaigns. 

  ### 13. A nice looking newsletter

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2018

**What do you like best about emfluence Marketing Platform?**

We use Emfluence primarily for a newsletter and are very pleased with the results. It is much more user friendly than other programs I have used and makes a nice looking newsletter. My favorite thing is that it has few hidden quirks that often show up after you use a program for a while.

**What do you dislike about emfluence Marketing Platform?**

It takes a while to get used to the terminology. The dashboard has a lot of icons that are not very large, so it can take awhile to find what you need.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

The newsletter sign up is integrated with our web site and it's great that it automatically adds new sign ups to the database.

  ### 14. Emfluence is great!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about emfluence Marketing Platform?**

I like how user friendly the platform is. The drag and drop function is something I utilize frequently. 

**What do you dislike about emfluence Marketing Platform?**

I dislike the lack of A/B testing options. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Very targeted marketing is something that emfluence makes easier for me. 

  ### 15. I really like it

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about emfluence Marketing Platform?**

How easy it is to use. how professional the emails look 

**What do you dislike about emfluence Marketing Platform?**

that centering text has become more difficult with layout changes

**Recommendations to others considering emfluence Marketing Platform:**

read the help section

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

staying top of mind

  ### 16. Efficient and Effective

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2018

**What do you like best about emfluence Marketing Platform?**

The storage and analytic features. The ability to go show engagement to our clients has helped us scale our business with them. 

**What do you dislike about emfluence Marketing Platform?**

Some of the reporting isn't as customizable as I would like, but I understand why. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

We rely heavily on emfluence to stay connected with our membership base and track engagement as it pertains to our clients. 

  ### 17. Emfluence long-time user

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 04, 2018

**What do you like best about emfluence Marketing Platform?**

Always rolling out new features for updates and customer service. They listen to you and respond quickly. Easy to use features for beginners, but also advanced features for professionals. 

**What do you dislike about emfluence Marketing Platform?**

For some of the advanced features you have to know HTML, which I don't. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

We use it for marketing emails and also as a scheduling tool for social media. The metrics are wonderful to measure our ROI.

  ### 18. Emfluence Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about emfluence Marketing Platform?**

There are a lot of different options available with this product.

**What do you dislike about emfluence Marketing Platform?**

While the email service is adequate, it could use a bit more attention.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Email marketing

  ### 19. Emfluence for Lead Nurturing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lisa R. | Strategic Campaign Director, Higher Education, Enterprise (> 1000 emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

I have been a certified user of Emfluence for more than 5 years.  To me they are a leader in reporting capability and getting your message to the right place - the inbox.

**What do you dislike about emfluence Marketing Platform?**

The one thing I don't like is that each recipient is indexed by email address - so you can't sen to a preferred and secondary email record.  

**Recommendations to others considering emfluence Marketing Platform:**

More than anything - the ease of working with the team is what will bring  you in and keep you as a customer.  Consider them a partner - not a vendor.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

We have utilized the platform and the team in implementing in bound marketing strategies designed around student enrollment and alumni engagement.

  ### 20. It is a good email marketing platform, but I feel like it could do more.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Adam P. | Digital Marketing Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

The ease of pulling together results for campaigns.

**What do you dislike about emfluence Marketing Platform?**

There are third parties that we prefer using for surveys (i.e. survey gizmo) to integrate into our landing pages. If there was a more user-friendly way of creating surveys, and tracking data from forms on landing pages, I think it would be a more essential platform.

**Recommendations to others considering emfluence Marketing Platform:**

It is a great platform for email marketing.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Email marketing is a necessity for our clients so having the ability to efficiently create an email, and make edits to an email without a developer touching the code, helps save a ton on time.

  ### 21. Emfluence Marketing Platform review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Floortje M. | Independent Associate, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2017

**What do you like best about emfluence Marketing Platform?**

I like that the platform is really integrated and allows for a lot of different marketing actions.

**What do you dislike about emfluence Marketing Platform?**

That we only utilize a small part of the platform.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

We use it for sending out a mass email newsletter once a week during the gardening season and less frequently through the rest of the year. We have also done a survey once and a pop-up box on our website a few times. The pop-up box really helps gaining subscribers to the newsletter.

  ### 22. Satisfied seasoned user

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cara M. | Digital Marketing Specialist, Wholesale, Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2017

**What do you like best about emfluence Marketing Platform?**

I really like the testing and scheduling features.

**What do you dislike about emfluence Marketing Platform?**

Not much. The emfluence team is very helpful, so if there is some feature I dislike, they work to accommodate a change. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

I schedule all emails and social posts through the emfluence Marketing Platform. Their testing features are helpful and their support team is fantastic. 

  ### 23. Weekly Emfluence email sender

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rylie M. | Marketing Assistant/Production Artist, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 25, 2017

**What do you like best about emfluence Marketing Platform?**

I love the work flow functions! The integration of coding makes it easy to customize.

**What do you dislike about emfluence Marketing Platform?**

Having to bulk update contact lists each week is very annoying.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Contacting our customers, bringing featured products to their attention, keeping our company relevant. 

  ### 24. Great Team and Software.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

The team at Emfluence is hands on and beyond helpful. They have helped us ramp up our email and social presence in great ways!

**What do you dislike about emfluence Marketing Platform?**

The only thing would be this is a smaller company with less compatibility with the online marketing tools. But I believe Emfluence is making strides in that direction. 

**Recommendations to others considering emfluence Marketing Platform:**

More integration with other marketing and funnel software.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Consistent email marketing campaigns and email collection. . 

  ### 25. Helpful and Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

The user experience was extremely well put together. It was easy for me to use and for me to teach others to use. There was no complicated system or computer knowledge needed.

**What do you dislike about emfluence Marketing Platform?**

I received emails about the system, and from emfluence that were generally unnecessary and not very useful, that I just kind of ignored. But the actual platform, I had very little to dislike.

**Recommendations to others considering emfluence Marketing Platform:**

Extremely easy to use, and the most affordable platform of its kind.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Scheduling and planning social posts was a big problem we had, and that completely solved those problems. It has helped us stay consistent in putting out content.

  ### 26. Valuable Platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Joshua D. | Director, Strategy & Insights, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 25, 2017

**What do you like best about emfluence Marketing Platform?**

Continues getting better with each iteration. The new uses for surveys make this a highly useful piece of my marketing outreach. The social platform is also a huge help as we increase our messaging tempo to help build our brand.

**What do you dislike about emfluence Marketing Platform?**

The survey platform is useful, but not as robust as others on the market. Some tweaks would make it much more valuable.

**Recommendations to others considering emfluence Marketing Platform:**

make sure you use the training to get the most out of the platform. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Social scheduling, email marketing, workflow planning and resolution

  ### 27. Learning Curve to start, but great product overall

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2017

**What do you like best about emfluence Marketing Platform?**

I like how you can send it from any email address.  The data that results from the email campaigns are very helpful to let us know how effective our communications are. 

**What do you dislike about emfluence Marketing Platform?**

The interface is not exactly intuitive.  I think that is a result that it can do SO much, so there is a lot going on.  The help sections are good, but it would be helpful if there were more online tutorials.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Mass email marketing.  We have solved how to best monitor their effectiveness with open rates, unsubscribes, etc. We also like how it can create marketing flyers.

  ### 28. Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kent S. | Digital Brand Manager, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 25, 2017

**What do you like best about emfluence Marketing Platform?**

Easy to use - connects with other vendors well

**What do you dislike about emfluence Marketing Platform?**

Would like more template options.  Need a account rep for troubleshooting

**Recommendations to others considering emfluence Marketing Platform:**

They are excellent and knowledgeable. Easy to use. 

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Easy to send out emails for multiple DBA's at the same time using content blocks

  ### 29. If you need data on your email marketing -- use Emfluence 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** August 25, 2017

**What do you like best about emfluence Marketing Platform?**

Emfluence helped us set us quality A/B tests that allowed us to optimize our email sends to increase open rates and click to views, reaching a broader target audience with our message. 

They are willing to help us take calculated-risks that lead to a smarter ROI.

**What do you dislike about emfluence Marketing Platform?**

Our entire company isn't integrated into the platform.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

We test everything! The team has helped us set up the right kind of test to optimize the success of our messages.

  ### 30. Emfluence Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

It's ease of use for creating mobile pages

**What do you dislike about emfluence Marketing Platform?**

It's lack of approval workflow for social media

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Not sure

  ### 31. Emfluence

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

The ability to schedule emails and social posts.  It is easy to create posts.

**What do you dislike about emfluence Marketing Platform?**

I do not have any complaints at this time

**Recommendations to others considering emfluence Marketing Platform:**

It is easy to load client lists and to schedule social posts

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

More consistent and professional looking communication to our clients

  ### 32. Great Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about emfluence Marketing Platform?**

Easy-to-use product that is very effective for streamlining email communications and campaigns.

**What do you dislike about emfluence Marketing Platform?**

There isn't anything that sticks out as a problem or a dislike from my experience using this product.

**What problems is emfluence Marketing Platform solving and how is that benefiting you?**

Efficiency with email marketing and opportunity awareness. 


## emfluence Marketing Platform Discussions
  - [What type of support do you offer?](https://www.g2.com/discussions/support-2832882d-d81c-43b7-a462-1c65cd32fab3) - 1 comment, 1 upvote
  - [Do you offer agency services and production support?](https://www.g2.com/discussions/agency-services) - 1 comment, 1 upvote
  - [What is your onboarding process?](https://www.g2.com/discussions/onboarding-7061987d-841e-426a-8c38-06bc160b05f2) - 1 comment, 1 upvote
  - [What products are available in the emfluence Marketing Platform?](https://www.g2.com/discussions/products-available) - 1 comment, 1 upvote
  - [Do you offer integrations with other software?](https://www.g2.com/discussions/5785-integrations-available) - 1 comment, 1 upvote

- [View emfluence Marketing Platform pricing details and edition comparison](https://www.g2.com/products/emfluence-marketing-platform/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-14+05%3A35%3A30+-0500&secure%5Bsession_id%5D=5fed612f-9074-4695-b9ef-2858826ecde0&secure%5Btoken%5D=ad55f29406bede5bd9a14890a272142b1a14b847ee413ddedf9140bd89ed0293&format=llm_user)

## emfluence Marketing Platform Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Campaign Management
- Workflow Management
- Template Management

**Social**
- Social Campaigns
- Drip Campaigns
- Multi-Campaign

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Customization 
- User, Role, and Access Management
- Sandbox / Test Environments
- Performance and Reliability
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top emfluence Marketing Platform Alternatives
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews)
  - [Click](https://www.g2.com/products/clickdimensions-click/reviews) - 4.0/5.0 (293 reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews)

