--- title: emfluence Marketing Platform Reviews meta_title: 'emfluence Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 98 reviews by the users' company size, role or industry to find out how emfluence Marketing Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 98 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # emfluence Marketing Platform Reviews **Vendor:** emfluence **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 98 ## About emfluence Marketing Platform The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level. ## emfluence Marketing Platform Reviews ### 1. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2018 **What do you like best about emfluence Marketing Platform?** Working with Emfluence was a breeze. The Emfluence representative that I worked with was very informative and always made sure that they had everything they needed to run our email campaigns. **What do you dislike about emfluence Marketing Platform?** Sometimes it was hard to get in touch with someone at Emfluence, but overall this didn’t effect my experience. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We had a client in which we needed to advertise the rebranding of their company. This included many email marketing campaigns that we couldn’t have pulled off without Emfluence. With Emfluence’s reporting, we were able to measure the effectiveness of the email campaigns. ### 2. Responsive Email Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about emfluence Marketing Platform?** The support team is great. They help with anything our team needs, and they are always willing to add features for us based on our needs. **What do you dislike about emfluence Marketing Platform?** There are so many optional features, it can get confusing. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Sending mass emails, ease of reviewing responsiveness of email receivers ### 3. Review for Emfluence - a tale of romance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about emfluence Marketing Platform?** How easy it is to insert contacts and how easy it is to send out test emails. The employees are pretty fantastic too. **What do you dislike about emfluence Marketing Platform?** I'm still learning how to do templates. It's probably easy, but I haven't had a lot of time to figure it out. **Recommendations to others considering emfluence Marketing Platform:** Great platform, easy to navigate. The information on who the contacts are (phone number, job, etc.) are much better than the platforms I've used before. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Getting more information out to wholesalers with Emfluence has been awesome. I can't wait to start using it for the consumer side. ### 4. Social Media platform easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2018 **What do you like best about emfluence Marketing Platform?** The platform is easy to use and able to let me go back and look at all previous posts. **What do you dislike about emfluence Marketing Platform?** The size limitation on photos. Instagram is not yet able to schedule this way **What problems is emfluence Marketing Platform solving and how is that benefiting you?** The social media platform. It is helpful when planning marketing materials to be able to reference previous years ### 5. I like it **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about emfluence Marketing Platform?** I like the ease of usability. It’s not difficult for the most part to use. **What do you dislike about emfluence Marketing Platform?** I dislike adding graphics/images. I would like to upload images directly from my computer and have it uploaded To the platform automatically. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** It’s allowing us to maintain communication with our core audience ### 6. Emfluence is great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2018 **What do you like best about emfluence Marketing Platform?** I like how user friendly the platform is. The drag and drop function is something I utilize frequently. **What do you dislike about emfluence Marketing Platform?** I dislike the lack of A/B testing options. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Very targeted marketing is something that emfluence makes easier for me. ### 7. I really like it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about emfluence Marketing Platform?** How easy it is to use. how professional the emails look **What do you dislike about emfluence Marketing Platform?** that centering text has become more difficult with layout changes **Recommendations to others considering emfluence Marketing Platform:** read the help section **What problems is emfluence Marketing Platform solving and how is that benefiting you?** staying top of mind ### 8. Efficient and Effective **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2018 **What do you like best about emfluence Marketing Platform?** The storage and analytic features. The ability to go show engagement to our clients has helped us scale our business with them. **What do you dislike about emfluence Marketing Platform?** Some of the reporting isn't as customizable as I would like, but I understand why. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We rely heavily on emfluence to stay connected with our membership base and track engagement as it pertains to our clients. ### 9. Great Company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2018 **What do you like best about emfluence Marketing Platform?** Emfluence is amazing to work with and they take the time to give personalized, expert help. **What do you dislike about emfluence Marketing Platform?** I have no issues or complaints, Emfluence has been a tremendous help! **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We predominantly use them for our emails. We are much more organized and they make sure we stay legal with a clean list. ### 10. Great customer service response **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about emfluence Marketing Platform?** I know that when I call emfluence, I get to talk to a person. And it's always been a person who knows the answer I need and is eager to help me. Thanks for being very approachable. **What do you dislike about emfluence Marketing Platform?** I don't feel like we really have a rep who is looking out for us and wanting to make sure that we use the emfluence platform to its fullest. I've had to contact them. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We send out emailers and schedule our social media through emfluence. It saves time and allows me to track results, particularly for the emails. ### 11. Emfluence long-time user **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about emfluence Marketing Platform?** Always rolling out new features for updates and customer service. They listen to you and respond quickly. Easy to use features for beginners, but also advanced features for professionals. **What do you dislike about emfluence Marketing Platform?** For some of the advanced features you have to know HTML, which I don't. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We use it for marketing emails and also as a scheduling tool for social media. The metrics are wonderful to measure our ROI. ### 12. emfluence Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Karen L. | Director of Marketing, Paper & Forest Products, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** The ease of use - very intuitive. And anything we don't understand, we are able to get a quick and easy explanation. **What do you dislike about emfluence Marketing Platform?** More customizable dashboards would be nice. **Recommendations to others considering emfluence Marketing Platform:** It is well worth the monthly costs. The support is outstanding and they are pushing themselves constantly to evolve with the industry. It is not over-engineered or contain too many features that ultimately go unused. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We are a B2B business so the platform easily meets our email needs - Automation and Design needs. The survey features are very good. The visual layout of automation makes it easy. ### 13. Emfluence Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2018 **What do you like best about emfluence Marketing Platform?** There are a lot of different options available with this product. **What do you dislike about emfluence Marketing Platform?** While the email service is adequate, it could use a bit more attention. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Email marketing ### 14. 4 Years using the platform. Decent, but has some limitations for us. **Rating:** 3.0/5.0 stars **Reviewed by:** Abbey W. | Sr. Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about emfluence Marketing Platform?** This is an all-in-one tool. Lot's a features available to you, and that's so convenient. The contact list management is pretty good. Building queries is straight forward. We don't use the survey tool, so I can't speak to that. The Support team is extremely responsive, which is something that has improved over the last 3 years. Custom landing pages is a great feature, as is the online form builder. Our list isn't large enough to dabble in A/B testing, but I know it can do it. There's lot's of functionality there. **What do you dislike about emfluence Marketing Platform?** This would be a great tool for a company who can design their own emails, as there aren't any designed templates provided in the tool. There are very few basic structure templates, but you have do so much work on them to make them look decent. For a company like ours, we don't have anyone internal who can design modern looking HTML emails for us, and we don't have the budget to pay an agency to do that for us each time we want to run a new campaign. We wanted a tool that would be easy for us to make our own emails, but we find ourselves frustrated by our own design limitations. The tool only has 5 or 6 fonts to choose from, which also is a bummer for us basic users. If you pay emfluence to have a basic template created (Your header, your footer, blank space between), it's ~ $300 a pop. Our main purpose for this tool is to send nice emails, and we feel we are missing the mark, or aren't satisfied with the quality of the emails we are able to create internally. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We are sending basic email marketing (A newsletter every month, and a couple of other random campaigns, etc) We aren't doing anything earth shattering, and therefore we don't have a lot of great benefits. We are ready to take it to the next level. **Official Response from Natalie Jackson:** > Hi Abbey! We wanted to follow up with you on your comment to make sure your frustrations with email templates were solved with our new Drag and Drop Email Editor. If you're still having any issues, please drop us a line at support. Thanks! emfluence Support Team ### 15. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Marla H. | Communications & Social Media Manager, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** Platform is easy to use. The social media component is great to track for when we need to collect data for sponsorship opportunities. The email portion really drills down with results after an email is sent. We like that it connects to our website so we can control popup advertising on our website. Easy to organize the contacts within the system and separate them into special groups so we can use those groups for opt-in, opt-out campaigns. **What do you dislike about emfluence Marketing Platform?** Would like more control of templates. There are portions of the template that we can't edit so we have to contact emfluence and usually we then need to pay for them to change something. It would be nice if we could edit more of it. Sometimes I struggle with the emails with graphics lining up, the template won't take a hard return when I want one. It's a little editing in the coding to fix it. **Recommendations to others considering emfluence Marketing Platform:** Customer service is awesome. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Event registration goes up when we send out emails. We can monitor social posts to help secure sponsorship opportunities. We like the tracking on social so we can see how many likes, opens and so forth. The Google analytics on the emails is nice. This keeps all our correspondence with email, social and surveys all in one place. ### 16. Content Manager/Email Platform Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Paper & Forest Products | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about emfluence Marketing Platform?** The emfluence email platform is very capable of handling our content from a simple social post all the way to an automated, integrated campaign. The best part: its very easy to use, and integrates with our other tools. **What do you dislike about emfluence Marketing Platform?** More automation options would be ideal for internal emails. For example, we have a static group of Sales reps we send communication to internally, and don't have an option to automate emails for those who don't open without creating a dynamic group. **Recommendations to others considering emfluence Marketing Platform:** It can handle digital marketing needs, and has exciting potential with CRM integration (we're looking towards that, just haven't got it set up yet). **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We are engaging with customers, and helping our Sales team do the same. This is new for marketing in our company, and helping give us an understanding of who we work with. ### 17. I use the Emfluence platform daily to draft and send transactional email communication. **Rating:** 4.5/5.0 stars **Reviewed by:** Kristen M. | Customer Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** I think overall the platform is intuitive and easy to use. I like the email rendering and SPAM check features. This gives me piece of mind before sending an email to a large group. **What do you dislike about emfluence Marketing Platform?** I feel like there still could be some improvements to their surveying tools. I had asked for skip logic for awhile and what they added definitely helps but also could be much improved. There is some quirky things about creating email drafts. I wish there was a format painter like you see in Word. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We are using content blocks on build release notifications so we can notify specific customers what they have reported in the past is actually fixed in this release. This has been a long time coming and already getting positive response. ### 18. Great email marketing tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon S. | Senior Communications Specialist, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** From the beginning, it was very user-friendly to use. From importing lists, building emails, scheduling messages, to even designing workflows with decision logic built in. Very useful. **What do you dislike about emfluence Marketing Platform?** Reporting is a little cumbersome and lacking when I'd like a simple report of the information visible on the reporting screen, you can't just simply download that information into one report. **Recommendations to others considering emfluence Marketing Platform:** Customer service is great. If you have an idea of a feature or function, they will work closely with you to at least attempt to develop it for you in the platform. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Tracking information is always key and Emfluence definitely gives us enough ability to track who reads and opens our messages. And with A-B testing options in Enfluence, we can test which looks and content are most effective. ### 19. The emfluence platform is extremely intuitive and one of the best platforms I've got to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren V. | Digital Communications Specialist, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2017 **What do you like best about emfluence Marketing Platform?** I absolutely love the pre-flight check feature! You get the benefits of both Litmus and Returnpath all rolled up into the price and platform with emfluence. It's a ton of fun to see how your email renders across screens, browsers and ESPs, especially when you have a large and varied audience. **What do you dislike about emfluence Marketing Platform?** I have yet to find something I dislike about the platform itself. The only drawback is lack of integrations, but the emfluence team has been great with finding solutions for these issues. **Recommendations to others considering emfluence Marketing Platform:** Definitely sign up for a demo. Once you see how intuitive the platform is you'll want to jump in and get your hands dirty playing with all the features. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Using the emfluence platform with SMCKC, we have been able to streamline our event surveys with actionable results, as well as create mini sites for various campaigns throughout the year. ### 20. Emfluence for Lead Nurturing **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa R. | Strategic Campaign Director, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** I have been a certified user of Emfluence for more than 5 years. To me they are a leader in reporting capability and getting your message to the right place - the inbox. **What do you dislike about emfluence Marketing Platform?** The one thing I don't like is that each recipient is indexed by email address - so you can't sen to a preferred and secondary email record. **Recommendations to others considering emfluence Marketing Platform:** More than anything - the ease of working with the team is what will bring you in and keep you as a customer. Consider them a partner - not a vendor. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We have utilized the platform and the team in implementing in bound marketing strategies designed around student enrollment and alumni engagement. ### 21. Still my favorite after using 6 different platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | VP of Data-Driven Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** Easy to use and extremely robust feature set. Love the calendar feature especially, but use the email deep dive metrics most often. It's a small thing but I love that I can sort the reporting page to find my best open or click through rate. **What do you dislike about emfluence Marketing Platform?** I wish it had visual click maps (show which link was clicked if two had the same URL). Would love cross-email link reporting (perhaps with custom URLs)? **What problems is emfluence Marketing Platform solving and how is that benefiting you?** The calendar feature helps plan out all channel comms. Automation features make nurture and onboarding crazy fast and easy. Excellent deep dive reporting numbers by email campaign. Everything is faster than other platforms, saving me valuable time. ### 22. Monthly Email User **Rating:** 4.5/5.0 stars **Reviewed by:** Kerry M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2018 **What do you like best about emfluence Marketing Platform?** The support given by Emfluence and the easy to use template they developed for us. **What do you dislike about emfluence Marketing Platform?** I don't really have any complaints. The platform is easy.to use. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We are getting great customer contact with good tracking for outcomes. ### 23. It is a good email marketing platform, but I feel like it could do more. **Rating:** 3.5/5.0 stars **Reviewed by:** Adam P. | Digital Marketing Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** The ease of pulling together results for campaigns. **What do you dislike about emfluence Marketing Platform?** There are third parties that we prefer using for surveys (i.e. survey gizmo) to integrate into our landing pages. If there was a more user-friendly way of creating surveys, and tracking data from forms on landing pages, I think it would be a more essential platform. **Recommendations to others considering emfluence Marketing Platform:** It is a great platform for email marketing. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Email marketing is a necessity for our clients so having the ability to efficiently create an email, and make edits to an email without a developer touching the code, helps save a ton on time. ### 24. A good marketing tool.... for marketers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** Autonomy. Security - minimal risk. Ease of sharing information with team - test emails etc. **What do you dislike about emfluence Marketing Platform?** Template is rigid. No option to include individual social shares in email, such as twitter. I would like to have more templates - but do not have the graphic design capabilities to include **Recommendations to others considering emfluence Marketing Platform:** This is a great tool for a non-profit such as ourselves. It can be integrated into the weekly communications plan easily and allows for main database mining to be conducted off-site. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Communication with database. We are engaging our database with our website - bringing them relevant content and getting them to visit more. This has a commercial value to us as it supports our Adsense placements, allowing Emfluence to pay for itself! ### 25. Emfluence Marketing Platform review **Rating:** 4.0/5.0 stars **Reviewed by:** Floortje M. | Independent Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about emfluence Marketing Platform?** I like that the platform is really integrated and allows for a lot of different marketing actions. **What do you dislike about emfluence Marketing Platform?** That we only utilize a small part of the platform. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We use it for sending out a mass email newsletter once a week during the gardening season and less frequently through the rest of the year. We have also done a survey once and a pop-up box on our website a few times. The pop-up box really helps gaining subscribers to the newsletter. ### 26. Marketing/Social Central for CCKC **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** I like the ability to schedule ahead for my emailers & social posts, plus the ease of producing reports. **What do you dislike about emfluence Marketing Platform?** I'd like to be able to post to Instagram from the platform also. And it would be nice to be able to post all of the FB photo options there, instead of just a single photo. But it's nice that even if I post straight to FB to get those options that the reporting does get included in emfluence afterward. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We are a small business (and therefore limited staff and resources). The emfluence Marketing Platform helps me as Marketing Director to actually perform like a whole Marketing Department. :-) ### 27. Growing with emfluence **Rating:** 4.5/5.0 stars **Reviewed by:** Will M. | Product Marketing Director, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2017 **What do you like best about emfluence Marketing Platform?** We're a small software start up company. emfluence was a great decision for us based on easy interface, support, and ability to track in Salesforce. **What do you dislike about emfluence Marketing Platform?** We're still in our first year - nothing to report at this time. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Our goal is connecting with customers with purpose and cadence. It is too soon to measure benefits. ### 28. Satisfied seasoned user **Rating:** 4.0/5.0 stars **Reviewed by:** Cara M. | Digital Marketing Specialist, Wholesale, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** I really like the testing and scheduling features. **What do you dislike about emfluence Marketing Platform?** Not much. The emfluence team is very helpful, so if there is some feature I dislike, they work to accommodate a change. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** I schedule all emails and social posts through the emfluence Marketing Platform. Their testing features are helpful and their support team is fantastic. ### 29. Make it easy **Rating:** 4.5/5.0 stars **Reviewed by:** Kurt K. | Supervisor II, Wholesale, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** I was able to get my e-mails crafted and then ensure quality, test and make sure what I am sending is going to look great to the end user. **What do you dislike about emfluence Marketing Platform?** In sending e-mails, I didn't have any issues or problems. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** B2B e-mails to engage our member retailers with e-mail blasts. ### 30. Solid, wholistic marketing platform for email, social, landing pages and analytics **Rating:** 5.0/5.0 stars **Reviewed by:** David V. | Digital Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** The workflows for creating and deploying campaigns is fast and intuitive. Really solid reporting, with ability to view results at campaign and tactical level. Good support. Continual product enhancement. **What do you dislike about emfluence Marketing Platform?** It'd be nice to have an optional workflow for deploying social posts to multiple platforms/accounts at the same time. **Recommendations to others considering emfluence Marketing Platform:** I was surprised how robust and intuitive this tool is. Definitely give it a demo. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We've increased emails and social posts due to the easier processes for creation and deployment. ### 31. Weekly Emfluence email sender **Rating:** 4.0/5.0 stars **Reviewed by:** Rylie M. | Marketing Assistant/Production Artist, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2017 **What do you like best about emfluence Marketing Platform?** I love the work flow functions! The integration of coding makes it easy to customize. **What do you dislike about emfluence Marketing Platform?** Having to bulk update contact lists each week is very annoying. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Contacting our customers, bringing featured products to their attention, keeping our company relevant. ### 32. Share the love, get rewarded **Rating:** 4.5/5.0 stars **Reviewed by:** Jo Dee B. | Marketing Proposal Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about emfluence Marketing Platform?** Very helpful with customer service and reporting. I am a new user and they have been responsive to my questions. **What do you dislike about emfluence Marketing Platform?** don't have anything that I dislike so far **What problems is emfluence Marketing Platform solving and how is that benefiting you?** customer retention. Increase in repeat purchases ### 33. emfluence platform perfect for banks! **Rating:** 5.0/5.0 stars **Reviewed by:** Missy B. | Owner, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** This e-communications platform is so easy to use and everything is archived. For banks that is the perfect balance. **What do you dislike about emfluence Marketing Platform?** It's not quite as intuitive as others, the online help is good, but we hate to bother people if we can find the info in the help section. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** A coordinated communications effort across social media and ongoing onboarding of new customers via email. Increased engagement and increase new account opening. ### 34. Great Team and Software. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** The team at Emfluence is hands on and beyond helpful. They have helped us ramp up our email and social presence in great ways! **What do you dislike about emfluence Marketing Platform?** The only thing would be this is a smaller company with less compatibility with the online marketing tools. But I believe Emfluence is making strides in that direction. **Recommendations to others considering emfluence Marketing Platform:** More integration with other marketing and funnel software. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Consistent email marketing campaigns and email collection. . ### 35. Helpful and Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** The user experience was extremely well put together. It was easy for me to use and for me to teach others to use. There was no complicated system or computer knowledge needed. **What do you dislike about emfluence Marketing Platform?** I received emails about the system, and from emfluence that were generally unnecessary and not very useful, that I just kind of ignored. But the actual platform, I had very little to dislike. **Recommendations to others considering emfluence Marketing Platform:** Extremely easy to use, and the most affordable platform of its kind. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Scheduling and planning social posts was a big problem we had, and that completely solved those problems. It has helped us stay consistent in putting out content. ### 36. Valuable Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Joshua D. | Director, Strategy & Insights, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2017 **What do you like best about emfluence Marketing Platform?** Continues getting better with each iteration. The new uses for surveys make this a highly useful piece of my marketing outreach. The social platform is also a huge help as we increase our messaging tempo to help build our brand. **What do you dislike about emfluence Marketing Platform?** The survey platform is useful, but not as robust as others on the market. Some tweaks would make it much more valuable. **Recommendations to others considering emfluence Marketing Platform:** make sure you use the training to get the most out of the platform. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Social scheduling, email marketing, workflow planning and resolution ### 37. Learning Curve to start, but great product overall **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** I like how you can send it from any email address. The data that results from the email campaigns are very helpful to let us know how effective our communications are. **What do you dislike about emfluence Marketing Platform?** The interface is not exactly intuitive. I think that is a result that it can do SO much, so there is a lot going on. The help sections are good, but it would be helpful if there were more online tutorials. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Mass email marketing. We have solved how to best monitor their effectiveness with open rates, unsubscribes, etc. We also like how it can create marketing flyers. ### 38. Lots of Options and Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** I like that there are lots of ways to connect the different marketing materials. **What do you dislike about emfluence Marketing Platform?** The surveys and forms require css knowledge to customize. I would like more templates to work with on this. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We have been able to workflow our emails and landing pages in a way that makes sense to the whole team. ### 39. emfluence has been AWESOME. **Rating:** 4.5/5.0 stars **Reviewed by:** Bill E. | Developer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2017 **What do you like best about emfluence Marketing Platform?** Ease of use & flexibility of the system. **What do you dislike about emfluence Marketing Platform?** Template changes hard to make once used. **Recommendations to others considering emfluence Marketing Platform:** Check it our, Try it out, Buy it! **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We have used the platform, in the past, in support of commercial clients' email, manual & automated, programs. Currently we use it to communicate with our existing and prospective clients. ### 40. A fantastic partner from day 1 **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle R. | Director, Client Engagement, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2017 **Describe the project or task emfluence Marketing Platform helped with:** After years of using Salesforce Marketing Cloud (ExactTarget), I was frustrated with its lack of new features, slow support and inability to support the national + local marketing efforts our clients needed. emfluence offered a far better tool, the training to give us the confidence to use it and the support needed when those occasions arise too. **What do you like best about emfluence Marketing Platform?** Particular favorite features include: - Bulk Data Updating: quickly ID and update the appropriate records to allow personalization of your emails - Client Approval Process: it's built into the platform and protects the agency and client, as both have to approve before emails can launch and it's all documented. - Easy personalization of the From name and subject line: important when you're supporting national and local programs - Integration with Litmus for email render testing: such a time-saver! **What do you dislike about emfluence Marketing Platform?** Third-party integrations are not as substantial with other platforms, though they were always willing to explore and develop custom solutions. ### 41. The best thing about emfluence is the personalized attention. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** My favorite part about using the emfluence marketing platform is the personalized account care that comes with it. **What do you dislike about emfluence Marketing Platform?** I'm not yet on board with the social media management component. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Big fan of ability to create landing pages, surveys and forms whenever I need to. ### 42. Support team gets an A+ **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about emfluence Marketing Platform?** Support is quick to reply to your needs. **What do you dislike about emfluence Marketing Platform?** No drag and drop functionality for templates. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We have automated sales and expiration date emails (mostly have been batch and blast). **Official Response from Natalie Jackson:** > Hi, and thanks for the review! We have recently added a drag and drop email editor to the emfluence Marketing Platform. Please contact us if you'd like more information. ### 43. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Kent S. | Digital Brand Manager, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2017 **What do you like best about emfluence Marketing Platform?** Easy to use - connects with other vendors well **What do you dislike about emfluence Marketing Platform?** Would like more template options. Need a account rep for troubleshooting **Recommendations to others considering emfluence Marketing Platform:** They are excellent and knowledgeable. Easy to use. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Easy to send out emails for multiple DBA's at the same time using content blocks ### 44. If you need data on your email marketing -- use Emfluence **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2017 **What do you like best about emfluence Marketing Platform?** Emfluence helped us set us quality A/B tests that allowed us to optimize our email sends to increase open rates and click to views, reaching a broader target audience with our message. They are willing to help us take calculated-risks that lead to a smarter ROI. **What do you dislike about emfluence Marketing Platform?** Our entire company isn't integrated into the platform. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** We test everything! The team has helped us set up the right kind of test to optimize the success of our messages. ### 45. Emfluence Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** It's ease of use for creating mobile pages **What do you dislike about emfluence Marketing Platform?** It's lack of approval workflow for social media **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Not sure ### 46. Emfluence **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** The ability to schedule emails and social posts. It is easy to create posts. **What do you dislike about emfluence Marketing Platform?** I do not have any complaints at this time **Recommendations to others considering emfluence Marketing Platform:** It is easy to load client lists and to schedule social posts **What problems is emfluence Marketing Platform solving and how is that benefiting you?** More consistent and professional looking communication to our clients ### 47. Love Emfluence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** The Emfluence platform is It's easy to use and RELIABLE **What do you dislike about emfluence Marketing Platform?** I can't think of a single thing to dislike about the Emfluence system. We love it **Recommendations to others considering emfluence Marketing Platform:** Trust their team to help with hard decisions **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Larger more predictable ROI ### 48. Great Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about emfluence Marketing Platform?** Easy-to-use product that is very effective for streamlining email communications and campaigns. **What do you dislike about emfluence Marketing Platform?** There isn't anything that sticks out as a problem or a dislike from my experience using this product. **What problems is emfluence Marketing Platform solving and how is that benefiting you?** Efficiency with email marketing and opportunity awareness. ## emfluence Marketing Platform Discussions - [What type of support do you offer?](https://www.g2.com/discussions/support-2832882d-d81c-43b7-a462-1c65cd32fab3) - 1 comment, 1 upvote - [Do you offer agency services and production support?](https://www.g2.com/discussions/agency-services) - 1 comment, 1 upvote - [What is your onboarding process?](https://www.g2.com/discussions/onboarding-7061987d-841e-426a-8c38-06bc160b05f2) - 1 comment, 1 upvote - [What products are available in the emfluence Marketing Platform?](https://www.g2.com/discussions/products-available) - 1 comment, 1 upvote - [Do you offer integrations with other software?](https://www.g2.com/discussions/5785-integrations-available) - 1 comment, 1 upvote - [View emfluence Marketing Platform pricing details and edition comparison](https://www.g2.com/products/emfluence-marketing-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+02%3A04%3A46+-0500&secure%5Bsession_id%5D=27fd0bb8-beea-4bad-9ba1-9943254f3f04&secure%5Btoken%5D=5a3ff3efb64c96457991934dfa6bf6877c85985b911b3a125a593c95dfdcda52&format=llm_user) ## emfluence Marketing Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Campaign Management - Workflow Management - Template Management **Social** - Social Campaigns - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - User, Role, and Access Management - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top emfluence Marketing Platform Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,239 reviews) - [Click](https://www.g2.com/products/clickdimensions-click/reviews) - 4.0/5.0 (293 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews)