---
title: Dunnhumby Price Reviews
meta_title: 'Dunnhumby Price Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Dunnhumby Price works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 1
  scale: '5'
date_modified: '2025-08-19'
parent_category:
  name: Retail
  url: https://www.g2.com/categories/retail
---

# Dunnhumby Price Reviews
**Vendor:** dunnhumby  
**Category:** [Retail Pricing Software](https://www.g2.com/categories/retail-pricing)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1
## About Dunnhumby Price
dunnhumby Price is a sophisticated, yet easy-to-use application, that enables retailers of all sizes to strategically optimise prices and forecast outcomes. Leveraging Customer Data Science, dunnhumby Price provides recommendations on the optimal base prices, allowing the retailer to focus on customer price perception, while maintaining financial growth. Built on proven demand science, dunnhumby Price is suitable for retailers of any size or pricing strategy, enabling them to strategically optimise and forecast prices to boost profits and performance in line with their category goals. Key benefits for retailers: Clear sales and margin benefits with an average increase of +1-2% in cash profits and cash sales Pricing policy compliance and optimisation work, with complex pricing rules and policies integrated into the optimisation process Customer-first business strategy balanced with optimal commercial objectives Improved pricing execution speed, process, and rigour through automation and codification of the price policy




## Dunnhumby Price Reviews
  ### 1. A powerful tool to estimate the pricing strategy

**Rating:** 4.5/5.0 stars

**Reviewed by:** AbdulAleem M. | System Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2023

**What do you like best about Dunnhumby Price?**

Easy-to-use UI and the simplicity of the layouts

**What do you dislike about Dunnhumby Price?**

Nothing Much is dislikeable. Sometimes the predictions are not accurate, but not to a high degree.

**What problems is Dunnhumby Price solving and how is that benefiting you?**

It solves our pricing strategy and approaches about how the customer feels about a specific item's price.



- [View Dunnhumby Price pricing details and edition comparison](https://www.g2.com/products/dunnhumby-price/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-31+05%3A48%3A04+-0500&secure%5Bsession_id%5D=40874b58-7386-4c32-967d-d875bc651b16&secure%5Btoken%5D=ad81966e86a1702edcdd9656dbb51d2d61049c077de3f7bc8dbad2f39226958a&format=llm_user)

## Dunnhumby Price Features
**Platform Additional Functionality**
- Dashboard
- Cloud
- On-Premise

**Planning**
- Strategy
- Activities
- Territory Management

**Platform Data**
- Visualization
- Platform Search
- Dashboard
- Alerts and Notifications

**Execution**
- Collaboration
- Field Execution
- Data Collection

**Platform Basics**
- Reporting
- Interoperability
- Performance

**Performance**
- Team
- Retailer
- Compliance

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