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Dunnhumby Price

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(1)4.5/5

dunnhumby Price is a sophisticated, yet easy-to-use application, that enables retailers of all sizes to strategically optimise prices and forecast outcomes. Leveraging Customer Data Science, dunnhumby Price provides recommendations on the optimal base prices, allowing the retailer to focus on customer price perception, while maintaining financial growth. Built on proven demand science, dunnhumby Price is suitable for retailers of any size or pricing strategy, enabling them to strategically optimise and forecast prices to boost profits and performance in line with their category goals. Key benefits for retailers: Clear sales and margin benefits with an average increase of +1-2% in cash profits and cash sales Pricing policy compliance and optimisation work, with complex pricing rules and policies integrated into the optimisation process Customer-first business strategy balanced with optimal commercial objectives Improved pricing execution speed, process, and rigour through automation and codification of the price policy

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