--- title: Omnia Retail Reviews meta\_title: 'Omnia Retail Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 100 reviews by the users' company size, role or industry to find out how Omnia Retail works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 100 scale: '5' date\_modified: '2026-08-28' parent\_category: name: Retail url: https://www.g2.com/categories/retail --- # Omnia Retail Reviews & Product Details Visit Website Seamlessly automate pricing strategies with Omnia, blending business rules and advanced Machine Learning and AI algorithms with ease. Our new Pricing Strategy Tree™ feature offers total flexibility and transparency, allowing you to adjust or replicate existing approaches and providing full visibility across your pricing landscape. Omnia’s enterprise platform is scalable, enabling you to manage millions of product assortments across multiple markets and channels globally while localising pricing strategies. Whether your assortment includes hundreds or millions of products, Omnia offers a robust dynamic pricing tool and a dedicated team to execute your pricing strategy. Our pricing software is also designed for brands selling through retail partners and those managing their own direct-to-consumer (D2C) channels. Omnia empowers you to maintain a competitive edge by keeping track of your product's prices and understanding market dynamics. Curious? Click Request a Demo to get started. PriceTracer is a subsidiary product of Omnia Retail * * * Product Website Omnia Retail Seller [Omnia Retail](https://www.g2.com/sellers/omnia-retail-eee40c60-49a1-4873-b7a8-44c18500d565) Discussions [Omnia Retail Community](https://www.g2.com/products/omnia-retail/discuss) Languages Supported German, English, Dutch Solution Type Best-of-Breed Overview by Martijn Crooijmans Show More ## Pricing Pricing provided by Omnia Retail. ### SMB Pricing Solutions Starting at €399.00 [ View More Pricing Information ](https://www.g2.com/products/omnia-retail/pricing) DJ David J. Pricing Manager Mid-Market (51-1000 emp.) 3/16/2023 "Great pricing tool, with commitment from the people of Omnia & always available for questions!" 4/5 What do you like best about Omnia Retail? Omnia helps us to roll out and adjust our pricing strategy. They help to map out the market prices and that way we can quickly respond to changes in the market. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? Hopefully we can even quicker adapt with AI and automations Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? Omnia provides a clear picture of the online market and helps to respond to changes in the market. Review collected by and hosted on G2.com. Show More 6/18/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brend K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brend K.") BK Brend K. Data Analist Retail Mid-Market (51-1000 emp.) 5/12/2025 "A Flexible and Supportive Pricing Partner That Grows with You" 4.5/5 What do you like best about Omnia Retail? What I really like is how Omnia Retail is thinking ahead. They’re not just focused on optimizing what already exists, but are also investing in new developments to ensure the platform remains innovative and future-proof. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? I’ve noticed that Omnia Retail has taken steps to address some of the limitations I mentioned earlier around analyzing longer historical trends. The dashboards have improved, making it easier to identify seasonality and structural shifts over time. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? Omnia Retail helps us manage and optimize our pricing strategies at scale. Before Omnia, it was difficult to keep up with market dynamics and competitor pricing in a structured way. Now, we have a centralized, flexible platform that allows us to set up pricing rules, respond to market changes quickly, and evaluate the impact of our decisions in real-time. The software has helped us move from reactive to proactive pricing, and it saves time by automating processes we previously handled manually. Their dashboards help us monitor everything from individual product recommendations to the broader effects of pricing strategies. This has led to better decision-making and improved commercial performance. Beyond the software, the support from their team is exceptional. They truly act as a partner in pricing—sharing best practices, incorporating our feedback into new features, and helping us get the most value out of the tool. Review collected by and hosted on G2.com. Show More 10/29/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") IC Verified User in Consumer Electronics Small-Business (50 or fewer emp.) 6/17/2026 "Seamless API Integration for Real-Time Data Sync" 4.5/5 What do you like best about Omnia Retail? The API integration. This makes it possible to live integrate our data to the omnia data. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? Sometimes prices doesn’t fit. E.g. Refurbished models are shown as new products. This makes it difficult to match product prices. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? Omnia makes it possible to automate the pricing strategy. This was a big bottleneck for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dirk-Jan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dirk-Jan M.") DM Dirk-Jan M. Webshopmanager Babypark.de 11/26/2025 "Excellent Price Insight, but Scraping Can Improve" 4.5/5 What do you like best about Omnia Retail? I appreciate the quick and friendly assistance we receive with questions, both from the support department and from our account manager. The tool offers comprehensive product matching, allowing us to receive a detailed report with all the prices available in the market. This enables us to observe many more price changes than before. The automatic integrations provided by Omnia Retail take a lot of work off our hands, as we don't have to create specific integrations ourselves. Additionally, direct scraping and Google Shopping scraping are used, which gives us better insight into market behavior. The initial installation of Omnia Retail was manageable. All these aspects make Omnia Retail a valuable product in our pursuit of dynamic pricing management. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? Omnia Retail is still struggling with scraping configurable or mix & match products, and products that have a 'starting from' price. The system often shows the lowest price, which is incorrect. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? I use Omnia Retail to automatically match and report competitor prices, improving our insight into market prices without manual links. Direct scraping provides us with more price changes than before, which helps in planning dynamic pricing in the future. Review collected by and hosted on G2.com. Show More Response from Gorkem Argun of Omnia Retail [Editedit](https://www.g2.com/survey_responses/omnia-retail-review-12014645/official_response/edit) Hi Dirk-Jan, Thank you so much for taking the time to share this detailed review. We're glad to hear that Omnia helps you spot more price changes and allows you to focus on more important tasks rather than doing manual work. Really glad to hear our team has been able to help when you needed it. Mix and match products are always tricky. We’re actively improving and your feedback helps us prioritize. We’ll reach out to take a closer look at the specific cases you’re seeing so we can get this working more accurately for you. Excited to keep improving processes together and supporting your dynamic pricing journey! Validated ReviewerIncentivizedSource: Seller inviteAI Translated JE Joey E. Marketing and Pricing Manager 11/12/2025 "Highly Reliable with Exceptional Customer Support" 4.5/5 What do you like best about Omnia Retail? I really appreciate Omnia Retail for its exceptional customer support team that is involved and hands-on, providing helpful and swift responses whenever assistance is needed. The platform is highly flexible and powerful, making it suitable for building complex pricing strategies that meet our business requirements. Additionally, Omnia Retail significantly reduces the time and effort traditionally spent on trial and error, allowing me to focus more on the analytical aspects of pricing strategies. Its integration with our ERP system has been seamless, further enhancing our workflow efficiency. The initial setup of Omnia Retail was also very easy, making the transition from our semi-automatic, maintenance-heavy solution smooth and straightforward. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? Scraping pricing data becomes more and more difficult and challenging. The quality of the data could suffer from this when only relying on Google Shopping for pricing data. For a retailer, the source of the data doesn't matter as long as it is accurate. There is a need to add direct scraping data to the general data sets as a default to ensure data quality for the long run. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? I use Omnia Retail for price monitoring and repricing, ensuring price competitiveness while maintaining margins. It saves time, reduces trial and error, and allows focus on business analytics. The flexible platform supports complex pricing strategies with excellent, responsive customer support. Review collected by and hosted on G2.com. Show More Response from Suzanne Meinders of Omnia Retail [Editedit](https://www.g2.com/survey_responses/omnia-retail-review-11947384/official_response/edit) Hi Joey, Thank you so much for taking the time to share your experience with us. It really means a lot. I’m glad to hear that Omnia gives you more room to focus on the analytical side of pricing instead of the manual work, and it’s great to know our support team has been there for you when you needed us. Google is indeed constantly changing, which makes things challenging at times, but we’re continuously working on this to keep improving the data we deliver altough a hybrid set-up will 100% help! Thanks again for your trust and long partnership. We’re excited to keep supporting you and your pricing strategy moving forward! Validated ReviewerIncentivizedSource: Seller invite AN Verified User in Retail 10/31/2025 "Very valuable insights and great support" 4.5/5 What do you like best about Omnia Retail? The price monitoring gives us very valuable insights on our market performance. Great monitoring flexibility with different (pre-built) monitoring options for e.g. Google Shopping, idealo or Amazon, and additional customizable sraping for other marketplaces possible - I'm confident we don't miss any reseller activity thanks to the tool. Automated import and update of SKUs for monitoring via product feed is possible, with many additional functions we are not even using yet. Monitoring results are very reliable and the frequency can be adapted based on individual needs, e.g. temporarily for high discount season etc. Very extensive raw data exports available that can be sent to different data storage options where we save and further process data for dashboards based on individual needs. Our customer success manager provides great and very proactive consulting, always responds promptly and helps us with setting up more complex reports, exports etc. so that we can handle this tool easily with non-technical users. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? The built-in dashboards and filters are good for a quick overview or for looking into individual shops or single products, but could be more customizable for deep dives or more long-term development - this currently needs to be covered with exports and our own BI, but I see consistent development in the frontend. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? Omnia helps us to understand market dynamics & selling prices without having to do manual research. The insights are also great input for other disciplines that are not directly connected, e.g. Marketing Mix Modelling, Conversion Rate Optimization etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app YW Yde W. Pricing Manager Enterprise (\> 1000 emp.) 3/16/2023 "Great product and dito service!" 4/5 What do you like best about Omnia Retail? The user interface is clear and easy to understand, and the scraping results are generally outstanding. With the help of Omnia University and, in particular the support of the employees (Suzanne!), it is pretty easy to set up everything yourself. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? Scraping products based on EAN is going very well, but scraping services (or in combination with products) is currently impossible. Hopefully, this will work soon! Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? The Dynamic Pricing part didn't work out for us, but it's not Omnia's fault. If you're considering the use of dynamic pricing, I can definitely recommend contacting Omnia. The Pricewatch section gives a lot of insight into the prices of our primary competitors and is an ideal tool for determining our own selling price. Review collected by and hosted on G2.com. Show More 10/9/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite AN Verified User in Furniture 10/10/2025 "Omnia provided us with the right tools and insights to improve our pricing strategy across products" 5/5 What do you like best about Omnia Retail? With Omnia, we don't have to scrape competitor prices ourselves and we can keep an eye on our partners who have a promotion. Next to that Omnia made our pricing strategy a lot easier with smart business rules based on input from our PIM. The analysis part of Omnia is also very nice to see if you prices are above or below market average and for how long that has been the case. While working with Omnia, we really had a good relationship with our Customer Success Manager (Gorkem). He kept us up-to-date on all features and updates, provided us with warnings if an import from our side failed and helps where needed within the platform. All together, we are very happy with Omnia all across the board. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? There are no downsides to Omnia for me atleast. Maybe they are a bit expensive for small businesses. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? Omnia is solving our problem of complex pricing strategy and working inefficient on pricing. With Omnia, pricing strategy is easy to implement and makes it a very efficient process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Karl G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karl G.") KG Karl G. 10/24/2025 "Flexible pricing meets easy setup" 5/5 What do you like best about Omnia Retail? I appreciate the straightforward and quick setup of Omnia Retail, which went smoothly with the help of an employee. I am particularly impressed by the automatic pricing, which solves the problem of having to adjust prices manually. This feature allows prices to be flexibly adjusted to competitive conditions and to be precisely set, for example, just one cent cheaper. The flexible pricing is a decisive factor that would lead me to purchase Omnia Retail again. Overall, all of this ensures that Omnia Retail is an exceptionally valuable solution for me. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? Currently nothing Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? I find that the product automatically adjusts the prices, allowing me to avoid manual pricing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 11/3/2025 "Excellent Support and Fast Setup, Minor Tooling Challenges" 5/5 What do you like best about Omnia Retail? The Omnia team is incredibly helpful, making setting things up a quick process. Review collected by and hosted on G2.com. What do you dislike about Omnia Retail? The tooling can mismatch, due to Google being an unstable source of information at times. Luckily, this can be worked around. Review collected by and hosted on G2.com. What problems is Omnia Retail solving and how is that benefiting you? It helps us find the balance between being competitive, and having a healthy margin. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Omnia Retail? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Omnia Retail ](https://www.g2.com/products/omnia-retail/discussions/new) GU Guest User • Last activity over 3 years ago Which advantages do dynamic pricing tools offer? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/which-advantages-do-dynamic-pricing-tools-offer) GU Guest User • Last activity over 3 years ago What is dynamic pricing strategy? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-dynamic-pricing-strategy) [ View all Discussions ](https://www.g2.com/products/omnia-retail/discuss) ## Pricing Options Pricing provided by Omnia Retail. ### SMB Pricing Solutions Starting at €399.00 ### Enterprise Pricing Solutions Contact Us [ View More Pricing Information ](https://www.g2.com/products/omnia-retail/pricing) Omnia Retail Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5682129355d3ec8edea844353258203c/prisync.png "Product Avatar Image") Prisync 4.7/5(171) [ Compare Now ](https://www.g2.com/compare/omnia-retail-vs-prisync) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5750df52b86e8e5a43f1f95501284ee6/price2spy.png "Product Avatar Image") Price2Spy 4.8/5(110) [ Compare Now ](https://www.g2.com/compare/omnia-retail-vs-price2spy) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_738e8a0d81f3b27d31241a4b1032ff08/pricefx.png "Product Avatar Image") Pricefx 4.4/5(133) [ Compare Now ](https://www.g2.com/compare/omnia-retail-vs-pricefx) ##### ##### Omnia Retail Features Platform Additional Functionality Dashboard Cloud Platform Data Visualization Platform Search Dashboard Platform Basics Reporting Interoperability Performance [ View More Features ](https://www.g2.com/products/omnia-retail/features) ## Top-Rated Alternatives [ ![Prisync](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prisync") Prisync 4.7/5(171) ](https://www.g2.com/products/prisync/reviews) [ ![Triple Whale](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Triple Whale") Triple Whale 4.5/5(482) ](https://www.g2.com/products/triple-whale/reviews) [ ![Webgility](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Webgility") Webgility 4.6/5(381) ](https://www.g2.com/products/webgility/reviews) [ View All Alternatives ](https://www.g2.com/products/omnia-retail/competitors/alternatives) ##### Categories on G2 [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools)[Retail Analytics](https://www.g2.com/categories/retail-analytics)[Retail Pricing](https://www.g2.com/categories/retail-pricing) ##### Explore More [What NLP platforms are actually worth using for teams that need strong user adoption and minimal training requirements rather than a platform only data scientists can operate?](https://www.g2.com/discussions/what-nlp-platforms-are-actually-worth-using-for-teams-that-need-strong-user-adoption-and-minimal-training-requirements-rather-than-a-platform-that-only-data-scientists-can-operate)[Baker Tilly vs Vision33 vs Dean Dorton for Sage Intacct implementation: which channel partner do finance executives find most trusted for enterprise financial management based on user reviews?](https://www.g2.com/discussions/baker-tilly-vs-vision33-vs-dean-dorton-for-sage-intacct-implementation-which-channel-partner-do-finance-executives-find-most-trusted-for-enterprise-financial-management-based-on-user-reviews)[Which UKG consulting providers help teams minimize disruption during UKG implementation transitions for high-volume operations?](https://www.g2.com/discussions/which-ukg-consulting-providers-help-teams-minimize-disruption-during-ukg-implementation-transitions-for-high-volume-operations) [What's the best employee identity theft protection software for a 50-person company?](https://www.g2.com/discussions/what-s-the-best-employee-identity-theft-protection-software-for-a-50-person-company)[Which Epicor implementation partners specialize in training delivery and staff adoption for factory operations?](https://www.g2.com/discussions/which-epicor-implementation-partners-specialize-in-training-delivery-and-staff-adoption-for-factory-operations)[Pros and Cons Details](https://www.g2.com/products/omnia-retail/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)