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Digital Wave Technology Native AI Lifecycle Pricing Reviews & Product Details

Digital Wave Technology’s Native AI Lifecycle Pricing solution helps organizations maximize profitability at every stage of a product’s journey—from launch through promotions to end-of-life markdowns. Built on the AI-native ONE℠ Platform, it brings together price optimization, promotion planning and optimization, and markdown optimization in a single, connected system that’s continually learning, adapting, and aligned to your business strategy. Unlike tools that offer static rules or one-size-fits-all recommendations, our Lifecycle Pricing solution uses advanced AI and GenAI to account for real-world variables like competitive moves, elasticity shifts, demand surges, and evolving shopper behavior. The result? Smarter pricing that protects margins, sharpens your value perception, and drives measurable growth. What sets us apart: Price Optimization: Go beyond rules-based pricing with dynamic, explainable recommendations based on elasticity, KVIs, private label vs. branded trade-offs, and cannibalization risk. Promotion Planning & Optimization: Design data-backed promotions that drive incremental revenue—not just volume—while aligning with supplier funding and category strategies. Markdown Optimization: Strategically manage markdowns to accelerate sell-through without unnecessary margin sacrifice, using real-time demand forecasting and seasonality insights. Connected Pricing Intelligence: Unify pricing data, workflows, and analytics—powered by the ONE™ Platform’s centralized infrastructure. Built for the Enterprise: Scalable, transparent, and tailored to your business model, with rapid time-to-value and easy integration into broader pricing or merchandising initiatives. Truly Unified: With one platform, one data model, and one version of the truth, your teams—from merchandising to ecommerce—stay fully aligned. From new product launches to end-of-season markdowns, Digital Wave Technology’s Native AI Lifecycle Pricing enables your teams to act quickly, price intelligently, and grow sustainably.

Seller

Digital Wave Technology

Product Description

From grocery KVIs to DIY to high fashion and all products in between, different pricing strategies are required. As digital vs. store pricing is considered, and zone vs. store level, a modern pricing solution understands demand in real time, at any product, location, or channel level. Digital Wave's AI-Powered Lifecycle Pricing supports one version of the truth, using rich product attribution for decisioning, allowing frequent updates (including real-time), and easily sharing price decisions with other critical systems in your ecosystem. Price: Supports both rules-based and optimized price recommendations considering com-petition, business strategies, elasticities, and cannibalization across brands vs. private label, KVIs, KVCs and more. Protect price perception, react to ever changing supplier costs and quickly account for competitive price positions and shopper trends to price intelligently, avoiding generic price matching or unnecessary price in-creases that erode margins. Promotion: Develop promotions and measure effective-ness. Provide visibility of trade funds, understand cannibalization, halo, and cross-category effects, as well as post-event analysis, to drive maximum profitability. Drive customer engaging promotions across the omnichannel, that meet business goals e.g., product, KVIs, category, basket, traffic, revenue, and margin. Markdowns: Receive optimal recommendations and do what-if/overrides and fit-to-budget, with real time visibility, to adjusted KPIs vs. optimal recommendations. Drive efficiency, via workflow and alerts, with open science to reflect and protect brand image. Increase profit and ensure merchandise is fresh with optimal markdowns - timing, depth, and location/channel. AI-driven, profit-saving alerts and image attribution drive margin increases. Prioritize fulfillment locations on low sell through inventory/items vs. taking markdowns.

Overview by

Tori Hamilton

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Digital Wave Technology Native AI Lifecycle Pricing Media

Digital Wave Technology Native AI Lifecycle Pricing Demo - Lifecycle Pricing

From grocery KVIs to DIY to high fashion and all products in between, different pricing strategies are required. As digital vs. store pricing is considered, and zone vs. store level, a modern pricing solution understands demand in real time, at any product, location, or channel level. Lifec...

Enable merchants and pricing teams to optimally price across the omnichannel – regular price, promotion, or markdown!

Digital Wave Technology Native AI Lifecycle Pricing Demo - AI-Powered Alerts

Receive optimal recommendations and do what-if/overrides and fit-to-budget, with real time visibility, to adjusted KPIs vs. optimal recommendations. Drive efficiency, via workflow and alerts, with open science to reflect and protect brand image.

Digital Wave Technology Native AI Lifecycle Pricing Demo - Cross Elasticity Analysis

Protect price perception, react to ever changing supplier costs and quickly account for competitive price positions and shopper trends to price intelligently, avoiding generic price matching or unnecessary price in-creases that erode margins.