--- title: Dealer Forge Reviews meta\_title: 'Dealer Forge Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Dealer Forge works for a business like yours. date\_modified: '2026-08-28' parent\_category: name: ERP url: https://www.g2.com/categories/erp --- # Dealer Forge Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Dealer Forge but has limited features. Are you part of the Dealer Forge team? [Upgrade your plan](https://my.g2.com/dealer-forge/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Dealer Forge is a modern website platform and CRM built for independent and franchise automotive dealerships. Most dealer websites are slow, poorly indexed, and invisible to the AI search tools buyers now use. Dealer Forge rebuilds that foundation: every site is server-rendered on a modern framework, with clean metadata, JSON-LD structured data, automatic sitemaps, and crawlable vehicle detail and search results pages. The result is faster load times, stronger organic rankings, and inventory that actually surfaces in search and AI answers. Behind the website sits a full CRM. Leads from inventory pages, forms, and marketing campaigns flow into one pipeline with source attribution, activity history, and follow-up tools. An integrated email system handles transactional messages and dealership marketing campaigns from the same platform. Dealer Forge also includes a virtual retailing experience that lets shoppers configure a real deal online — accurate payments with taxes and fees calculated across 48 states, trade valuation, soft-pull prequalification, F&I product menus, and credit application capture. Every deal, completed or abandoned, becomes a tracked lead with full detail attached. Built by automotive veterans with 18 years in franchise dealership operations, Dealer Forge brings the caliber of website and tooling large dealer groups pay for to dealerships of any size. * * * Seller [DealerForge](https://www.g2.com/sellers/dealerforge) Discussions [Dealer Forge Community](https://www.g2.com/products/dealer-forge/discuss) Overview by Ethan Reynolds (President at Dealer Forge) Show More ## Top-Rated Alternatives [ ![CDK](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CDK") CDK 4/5(117) ](https://www.g2.com/products/cdk/reviews) [ ![Autosoft](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Autosoft") Autosoft 3.8/5(15) ](https://www.g2.com/products/autosoft-autosoft/reviews) [ ![Tekion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tekion") Tekion 4.4/5(13) ](https://www.g2.com/products/tekion/reviews) [ View All Alternatives ](https://www.g2.com/products/dealer-forge/competitors/alternatives) ## Dealer Forge hasn't been reviewed yet Used Dealer Forge? Your experience helps thousands of software buyers make confident decisions. G2 reviews are authentic and verified. [ Here's how. ](#modal-fc18a872d7bfdd7fc7bd) We strive to keep our reviews authentic. G2 reviews are an important part of the buying process, and we understand the value they provide to both our customers and buyers. To ensure the value is retained, it's important to make certain that reviews are authentic and trustworthy, which is why G2 requires verified methods to write a review and validates the reviewer's identity before approving. G2 validates the reviewers identity with our moderation process that prevents inauthentic reviews, and we strive to collect reviews in a responsible and ethical manner. [Read more](https://legal.g2.com/community-guidelines) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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