Recommendations to others considering Data Deduplication Tool:
You can do your homework on your options but I have tried RingLead, Netprospex Workbench and even Data.com and I prefer the De-Duplication Tool. It was developed by marketing-minded professionals who live and breathe clean databases. Review collected by and hosted on G2.com.
What problems is Data Deduplication Tool solving and how is that benefiting you?
We were able to segment our database using accurate data to deliver the right messages to the right people.
We had an extra layer of information to look at demographics in a very clean manner.
We removed the potential mishap of sales calling into a customer or have 2 sales members calling the same prospect due to 2 records existing.
A huge benefit was also reducing our contacts in Marketo (we were paying for dupes because Marketo recognizes # of people and doesn't take into account potential duplicates). Review collected by and hosted on G2.com.