DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.