Simple and intuitive interface that made reporting on digital PR campaigns an absolute breeze. The tool gathers all social shares, SEO metrics and estimated impressions automatically, which is a big plus as we don't need to rely on several different tools to gather all the data.
These reports have certainly improved our clients' experience as well. They can easily download the report as a PDF or CSV, for further analysis, whilst still having access to a mobile-friendly report that includes campaign data and media coverage all in one place.
We feel that Coverage Book allows us to truly showcase the value of each feature we get for our clients, thanks to the screenshots, clickable links to the placement, social sharing data, SEO metrics, estimated views and the possibility of tracking whether backlinks to the client site were added to each feature or not.
I can't think of one thing I dislike, the tool has been getting better and better with time.
It would be good to have a private space for clients but that's something the Coverage Book team is working on as far as I'm aware. And we've also requested the possibility of having public access to our portfolio of reports for specific campaigns in order to use them as part of our case study information during sales.
Give it a go by accessing the trial and check if it's the right tool for your organisation. The compilation process is so simple that it can be easily automated and delegated to an entry level team member.
My team used to spend countless hours compiling reports for the visual content marketing campaigns we launch for our clients on a daily basis. Considering that we launch a minimum of 4 campaigns every week, you can imagine how much time used to be spent on the reporting stage alone.
Since we've started using Coverage Book, we managed to free up big chunks of our time that we can now spend on relationship building once a campaign has been closed.