--- title: Clay Reviews meta_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 234 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 234 scale: '5' date_modified: '2026-11-09' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

Clay Reviews & Product Details

Pricing

Pricing provided by Clay.

Basic

$115.00
other Per Month
AI Workflows

See how people combine Clay with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Product & Design
Validate Product Ideas With Jobs to Be Done

Three skills for discovering what customers actually need, testing assumptions with customers, and positioning in contested markets.

Tools used:
Try the workflow
Blueprint · Content
Plan and Execute Content Strategies

Three skills for building content strategy, writing social posts, and repurposing long-form content.

Tools used:
Try the workflow

Clay Reviews (234)

Reviews

Clay Reviews (234)

4.6
234 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Harishwar M.
HM
Harishwar M.
Assistant Manager - Client services and Transition
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Powerful Data Enrichment & Personalization at Scale in an Intuitive Interface"
5/5
What do you like best about Clay?

powerful data enrichment, personalization at scale, and intuitive spreadsheet-like interface Review collected by and hosted on G2.com.

What do you dislike about Clay?

Nothing in particular to mention for now; everything seems good so far. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Great software for enriching your data"
4.5/5
What do you like best about Clay?

I've had the experience of using several data enrichment platforms throughout my career. Clay always seems to be the most accurate, and up to date, it's also incredibly easy to navigate the product. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It can be a bit of a learning curve if you're new to the platform. Clay has some really advanced features, and these features require some heavy training - not a bad thing, but just need to fully understand the product! Review collected by and hosted on G2.com.

Brigham B.
BB
Brigham B.
Senior Sales Development Representative
Mid-Market (51-1000 emp.)
"Not User-Friendly and Difficult to Set Up"
1.5/5
What do you like best about Clay?

To be honest, clay isn't really my favorite. I just don't enjoy it as much as other materials. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It is not user friendly at all. It takes me so long to set up my tables in order to get the information I need Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Verified User in Commercial Real Estate
Mid-Market (51-1000 emp.)
"You're better off finding each lead manually... that's how terrible this is..."
0/5
What do you like best about Clay?

Nothing. Terrible product, terrible data, and overpriced ripoff Review collected by and hosted on G2.com.

What do you dislike about Clay?

Everything. Overly complicated for no reason. Poor data and overpriced Review collected by and hosted on G2.com.

Digitalstudioworks .
D
Digitalstudioworks .
"Ineffective Email Finder with Challenging Setup"
2/5
What do you like best about Clay?

the name Review collected by and hosted on G2.com.

What do you dislike about Clay?

I don't like how the tool didn't really work for finding emails, which is what it's made for. The initial setup wasn't so easy either. Review collected by and hosted on G2.com.

Farzana N.
FN
Farzana N.
CEO
Information Technology and Services
Small-Business (50 or fewer emp.)
Originally submitted 9/11/2024
"Clay has automated most of our workflow!"
5/5
What do you like best about Clay?

There's just so much to like about Clay. Here are the highlights for me:

1. A lot of integrations that automate our entire workflow

2. A lot of in-built features and tools for free such as Clay Company Search and People Search, Company URL verification etc.

3. Paid tools like Claygent Neon and Clay enrichment are great too

4. Allows you to create a custom waterfall for each task making the whole process tailored to your needs.

5. Can be cheaper than alternatives if used correctly for certain things like phone data enrichment using low credit options and APIs.

6. Customer Support is great and friendly.

I have been using it daily and has found it very useful. I can't imagine going back to what life was before Clay. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I don't dislike anything specifically, but few things can be definitely improved:

1. Ease of Use/Learning Curve: It can get very expensive if you don't know how to use it with API's and integrations. Creating the correct waterfall and using the correct API's can make it a game changer for your outbound.

2. Payment Transparency: This is common with most tools that they show pricing in terms of credits which can be straight forward if an action takes one credit but with different credit usage for different actions, I think it would be better to either show the cost of an action in dollars (mobile enrichment using a certain tool costs 2 credits so can be mentioned the dollar equivalent amount, or at least before an action is run, a pop-up showing the total cost in credits would give some idea). P.S. They say you'll get 3000 free credits to play around with Clay if used a referral link, but they don't mention that you'll only get those if you subscribe to a paid plan.

3. UI: The UI can be a bit complex for new users since you buy credits on a workspace level and not on account level. So if you use a referral link, create a workspace and then while subscribing to pro create a different workspace (can happen if you are new) in the same account, you'll not get your referral link credits unless you talk to CS. I prefer account level billing for all Workspaces.

4. Its ease of implementation can be improved as some options are tough to find. I think the earlier UI worked better than the newer one but that's just me. Review collected by and hosted on G2.com.

Omar C.
OC
Omar C.
Marketing manager
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Its a great marketing tool for automations with AI"
4/5
What do you like best about Clay?

It has a lot of enrichments, and the AI integration tool is very impressive. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It’s not the most intuitive tool at first, but it becomes really powerful with time.I have no idea about the ROI I should expect because I don't have enough data. Review collected by and hosted on G2.com.

Dave M.
DM
Dave M.
Chief Revenue Officer
Staffing and Recruiting
Small-Business (50 or fewer emp.)
"I went from spreadsheet and headaches to generating meetings from a Clay tables."
5/5
What do you like best about Clay?

What I like the most about Clay is the community it feels like 24/7 support at all times, don't get me wrong, when support is required I use them but since everyone talks about Clay, what's better to ask than an actual fan and user.

I enjoy the ease of use of this tool, how easy is to navigate and get results within 2-3 weeks. Review collected by and hosted on G2.com.

What do you dislike about Clay?

At the moment, I don't have something I generally dislike, but will be very honest if something comes up. Review collected by and hosted on G2.com.

Leonardo C.
LC
Leonardo C.
Inside Sales Development Representative
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Sales Leads Improved"
4/5
What do you like best about Clay?

I really think the integration with AI has been helpful to find leads according to the desired scope, in Sales you need to find the clients you want and having an option to find the companies that would suit best your line of work is heaven sent. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I think there could be Improvements in the Lead Administration, more filtering columns rather than having just a lot of information that can be added the more someone searches for specific details. Review collected by and hosted on G2.com.

Raphael A.
RA
Raphael A.
Marketing Lead
Mid-Market (51-1000 emp.)
"Bad customer support and basically money hole"
0.5/5
What do you like best about Clay?

Kind of easy to use. Ofc the waterfall but also the automation and the intent Review collected by and hosted on G2.com.

What do you dislike about Clay?

I think their credit system is broken, their pricing is broken. They are not fully transparent with the rollover limit and they never helped when I had an issue. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Clay.

Basic

$115.00
other Per Month
Clay Comparisons
Clay Features
Customer-facing Chatbot
Lead Qualification
Lead Follow-up
Data Entry
Integrations / APIs
Coaching
Peformance Tracking
ROI Forecasting
Sales Forecasting