--- title: Clay Reviews meta_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 234 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 234 scale: '5' date_modified: '2026-11-09' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

Clay Reviews & Product Details

Pricing

Pricing provided by Clay.

Basic

$115.00
other Per Month
AI Workflows

See how people combine Clay with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Product & Design
Validate Product Ideas With Jobs to Be Done

Three skills for discovering what customers actually need, testing assumptions with customers, and positioning in contested markets.

Tools used:
Try the workflow
Blueprint · Content
Plan and Execute Content Strategies

Three skills for building content strategy, writing social posts, and repurposing long-form content.

Tools used:
Try the workflow

Clay Reviews (234)

Reviews

Clay Reviews (234)

4.6
234 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
JITENDRA D.
JD
JITENDRA D.
Founder
Small-Business (50 or fewer emp.)
"Great tool for personalising email for prospects"
4/5
What do you like best about Clay?

There waterfall feature and the AI. The thing I like the most is I can personlised email for each lead in one click also I can find more info about the lead and compnay like recent job opening and funding in one click Review collected by and hosted on G2.com.

What do you dislike about Clay?

The pricing is quite high. I think they might reduce the price as credit usage for finding the funding info is quite high Review collected by and hosted on G2.com.

Qais B.
QB
Qais B.
Growth Strategist
Biotechnology
Mid-Market (51-1000 emp.)
"one powerful platform to connect all of your gtm"
4/5
What do you like best about Clay?

enrich your contacts from numerous sources and level up your responses by 40% get the best data providers at one subscription and save up to 70% costs connect and operate various tools from clay and save time and repeated tasks Review collected by and hosted on G2.com.

What do you dislike about Clay?

a new user can never figure out what to do on clay chances of credits getting misused for wrong operations are high credits per cost are too low for a team to work on often your own data provider can help you save more rather than enriching from clay's various data providers Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Great Data Tool for Data Enrichment and for integrating with all tools in our outreach tech stack A*"
5/5
What do you like best about Clay?

At present Clay is pretty much the most powerful data tool on the market. We primarily us it for data enrichment and to build out list for our sales outreach. It has powerfully integration features that enable it to be the core part of outreach stack. We also use for data scraping website and for finding emails and other key data requested for our outreach campaigns, which we use everyday. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Its not the easiest tool to pick up at first but once you get how it works you can move forward at pace. Review collected by and hosted on G2.com.

Saloni A.
SA
Saloni A.
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Solid CRM for Enrichment and GTM Workflows, but Dashboard Navigation Needs Work"
3.5/5
What do you like best about Clay?

It’s a solid CRM for enriching products and building GTM workflows. Review collected by and hosted on G2.com.

What do you dislike about Clay?

ability to find things in the dashboard. Review collected by and hosted on G2.com.

Ali E.
AE
Ali E.
Marketer
Small-Business (50 or fewer emp.)
"Redefined B2B GTM with a Category-Creating Platform"
5/5
What do you like best about Clay?

It defined an entirely new category and, in doing so, changed the B2B GTM industry. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Impressive AI Intelligence and Performance"
4.5/5
What do you like best about Clay?

The tool’s AI intelligence and overall performance. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The pricing feels high for a small business. Review collected by and hosted on G2.com.

Tim K.
TK
Tim K.
Account Executive
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Clay Data is great"
4/5
What do you like best about Clay?

The data from Clay has made our outbound prospecting do a 180. We can generally trust the data which makes it a lot more simple for using it for outreach. It has direct integration with our Salesforce instance so it also doesn't require me adding additional work in my day Review collected by and hosted on G2.com.

What do you dislike about Clay?

I am not a user of any platform of Clay's so I can't speak to anything on that side. I will say like any data, there is always room for improvement - it isn't perfect. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Originally submitted 10/3/2025
Guest users or non-business users of the software, not included in G2 scores.
"Clay is the best 'API stacker'"
4/5
What do you like best about Clay?

Think about it, as a marketer we need to pay for enrichment, verification, and other data soruces. But clay makes it possible to bring it into one platform. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Pricing is pretty expensive compared to other tools Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"All-in-One GTM Automation and Integrations, but Costs Rise Over Time"
3.5/5
What do you like best about Clay?

The suite of intigration and available products on the platform which allows me to build my whole GTM automation at one place only Review collected by and hosted on G2.com.

What do you dislike about Clay?

It gets too pricey once you start using it for a while Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Good Product, Terrible Customer Service"
2/5
What do you like best about Clay?

The product itself is pretty good however quite expensive. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Customer support is terrible. Good luck trying to talk to an actual human being and getting your problems resolved Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Clay.

Basic

$115.00
other Per Month
Clay Comparisons
Clay Features
Customer-facing Chatbot
Lead Qualification
Lead Follow-up
Data Entry
Integrations / APIs
Coaching
Peformance Tracking
ROI Forecasting
Sales Forecasting