Canto Reviews & Product Details

What I like most about Canto is the combination of ease of use and flexibility. The UI is intuitive for both DAM administrators and everyday users, which has made adoption much easier across our organization. I can organize assets, manage metadata and permissions, and create customized portals for different teams without making the system feel overly complicated.

The integrations and dynamic template capabilities have also helped us streamline our creative workflows and reduce the number of steps required to get content into the hands of our teams. One of the biggest benefits has been Brand Studio and the ability to create a branded, self-service experience where users can find and customize the assets they need without relying on our creative team for every request.

From an ROI perspective, Canto has helped us consolidate our asset management workflows while giving our teams more independence. I’m also interested in how Canto’s AI capabilities can further improve asset discovery, tagging, and organization as we continue to expand our use of the platform.

I also want to give a huge shoutout to the Canto onboarding and support teams. They have been instrumental in helping us get set up and have been incredibly responsive when issues arise. Having a support team that is knowledgeable, accessible, and quick to help has made a big difference throughout our implementation and ongoing use of the platform. Review collected by and hosted on G2.com.

There isn’t much I dislike about Canto overall. If I had to identify an area for improvement, I think the organizational UI could be a little more intuitive, particularly when managing a large number of assets, folders, and workspaces. As a DAM administrator working with a large enterprise library, having even more flexibility and efficiency in how content is organized and managed would be helpful.

That said, this is more of an opportunity for improvement than a major issue. Overall, Canto has been a very positive experience for us and has met our needs well. Review collected by and hosted on G2.com.

I use Canto to house, organize, and share assets for a nonprofit organization. I like how Canto has made it much easier to keep track of assets and relate them to each other, especially when revisions are needed. Replacing an old version of a file with a new one is very straightforward. The speed at which I can find content by tagging assets and using the filtering tool has been very helpful. I like the ability to share assets and relate them as well. The Canto plus WordPress integration is particularly valuable to me because it automatically adds new versions to WordPress when updated in Canto, saving a great deal of time. The initial setup was easy, and the tutorials before launch were very helpful. Review collected by and hosted on G2.com.

I would like to be able to have an additional field within the filter section that would allow me to select 'not related'. I deal with thousands of files, and each file has at least one file that it is related to. If I miss relating some files, it would be nice to use a filter to find the files that have not been given relationships instead of having to sift through so many assets. It would also be nice to see if a share link has been created for a file when looking at the file's information page. I would also like a more user-friendly tool for the creation of portals. The portal creator is not intuitive. It takes me a while to figure out what I am doing. Review collected by and hosted on G2.com.

I use Canto as a digital asset tool for my organization, and it really helps us by allowing our entire organization to see images, graphics, and access marketing materials that were previously siloed to just the marketing team. Now, we can share it with everyone. The portals are a very cool way to share assets with both external people and internally with the team. Sharing brand materials with other organizations and images internally with teams has become easier. The initial setup of Canto was easy too. Review collected by and hosted on G2.com.

I don't like the workspaces and integrations. They don't work for us. I also don't like how unless you purchase more user seats consumers can't access workspaces or out of the infinite number of consumers we CAN have we CAN'T reduce that number to allow for more power seat users to use those features without paying more. It kind of sucks that in order to let users have access to features they need to be a power seat user and pay more. Review collected by and hosted on G2.com.

I use Canto as a digital asset manager to store thousands of photo assets. I like that it puts all of our photos into one, easily accessible space. It allows us to create view and download-only portfolios so that other people within our organization can access and download photos without having to be full administrators. The ability to tag photos with keywords and reliably search those keywords to get correct results is great. Other platforms had tagging abilities that didn’t work properly when searched, so Canto's consistent organization through tagging is a big help. It's a reliable way to sort and arrange photos by type, content, and use, which is especially valuable given we have thousands of images uploaded by various people. Review collected by and hosted on G2.com.

The AI search function still leaves something to be desired. I like the idea of being able to search for 'a person with a red backpack' but in reality, it seldom actually functions well in that use. It just needs more reliable, relevant results. When I search for 'a person in a red backpack' I need only images to come up that include red backpacks - in reality, this is never the case. I am better off searching through with our manually input keywords and searching manually for images with red backpacks. The initial setup was a little rough and clunky with multiple issues getting permissions to work correctly for our different administrators on the account. Review collected by and hosted on G2.com.

I leverage Canto for asset storage and organization, from brand elements to photo and video work. I appreciate that it creates a centralized repository for the internal team to access and share easily. It is easy to organize, tag, and curate elements. Canto has various permission levels that make it easy to involve the full team with the right level of access. I find the tagging fairly intuitive, helping make search and discovery easy and intuitive. It also keeps our assets safe by ensuring only certain people can delete. Review collected by and hosted on G2.com.

Canto has a rougher interface than other DAM tools and a lot of the new functions are add-ons vs baked into the core experience. It did not have as frictionless onboarding and set-up as other tools. Review collected by and hosted on G2.com.

The auto-tagging, facial recognition, and advanced search feature really make it easy to use Canto to its full potential. They have been invaluable in helping our organization use our time and assets efficiently. Review collected by and hosted on G2.com.

The only negative I can say about Canto is that it is a bit higher on the price scale when compared to its competitors. However, it is essential to remember that you get what you pay for! Review collected by and hosted on G2.com.

Canto is very intuitive and easy to use. Our team isn't super technically savvy, so it's important that folks can use it. I also really appreciate the SharePoint integration as it made moving all of our content over very efficient. Canto was also one of the most cost-effective solutions that we evaluated, and the onboarding is super thorough. It's great having weekly calls to make sure we stay on track. Review collected by and hosted on G2.com.

I really can't think of anything I dislike about Canto. It really does exactly what it says it does. Review collected by and hosted on G2.com.

I love the ability to create custom filters so we can organize all our documentation and find everything in the least amount of clicks possible. Review collected by and hosted on G2.com.

I think the emphasis on visual search features makes companies like ours feel like an after thought sometimes. We have mostly excel type files we share and we cannot search them as thoroughly and they are not live editable. Review collected by and hosted on G2.com.

I like how Canto has been very useful for linking people to the marketing collateral needed. It's great that it allows us to place all materials like images, sales support documents, and more in one place. Another thing I appreciate is that we can send one link and edit the document, keeping the original link valid, so we don't have to resend it to everyone. The layout options are also a plus, with an internal view and a user-friendly view for shared content. The initial setup must have been pretty good because everyone in the department seems to enjoy it and finds it easy to use. Review collected by and hosted on G2.com.

They have made the library a better experience, so that was my only concern before the improvements. Review collected by and hosted on G2.com.

Canto is easy to use. The onboarding process was smooth and as an organization with a large volume of photographic content coming in on a weekly basis, we like the ability that Canto has given us to manage the whole review and approval process. We also like the flexible options Canto gives us for sharing content both internally and with external stakeholders. Review collected by and hosted on G2.com.

Some of the user interfaces could be more improved. When sharing content with external parties, it was not always obvious to them how to download files - especially for video and PDF files. Review collected by and hosted on G2.com.