--- title: BuyerGenomics Reviews meta\_title: 'BuyerGenomics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 28 reviews by the users' company size, role or industry to find out how BuyerGenomics works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 28 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # BuyerGenomics Reviews & Product Details BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth. * * * Seller [BuyerGenomics](https://www.g2.com/sellers/buyergenomics) Discussions [BuyerGenomics Community](https://www.g2.com/products/buyergenomics/discuss) Languages Supported English Solution Type All-in-One Overview by Andy Alexander Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/buyergenomics/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/buyergenomics/competitors/alternatives) ## User Insights Average based on 28 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Aimelene M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimelene M.") AM Aimelene M. Restaurant Manager Small-Business (50 or fewer emp.) 4/29/2019 "Powerful tool to create effective marketing strategies!" 5/5 What do you like best about BuyerGenomics? Buyergenomics guides my team in creating effective marketing strategies based on customer data. It helps us understand and analyze every email marketing campaign, learn more about our best customers and develop an automated ongoing campaigns to keep our subscribers engaged.. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? The platform provides complex data and just like any other platform, it requires training to get used to it. But with the help of their service team, we are getting better leads and results each time Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? Time Management - With the email marketing analytics, it directs us to where our efforts should be allotted which converted to better sales. Launch Better Marketing Campaigns - Before BG we thought we knew our customers 100%. The platform opened our eyes on more opportunities we can focus to generate sales. It is one thing when you "feel" like we have a lot of loyal customers and it's another when you actually see the numbers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LD Lisa D. Ecommerce Director Small-Business (50 or fewer emp.) 1/20/2019 "BG consolidated our data in a user-friendly, informative manner" 4/5 What do you like best about BuyerGenomics? BG consolidates all of our data into one place, for both stores and ecommerce, and allows us to easily create custom segments, export customer lists, and send automated "nudge" emails. The team is an amazing strategic partner and always updating the platform! Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? I wish Buyer Genomics provided access to the raw data for sequel queries. Review collected by and hosted on G2.com. Recommendations to others considering BuyerGenomics: The team is great and will guide you along the way, as much or as little, as wanted! Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? BG has provided insight into store and ecomm customer overlap, proving the value of omni-channel customers. We launched a "we miss you" campaign with BG that has been instrumental in obtaining a second purchase. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SI Stephen I. Small-Business (50 or fewer emp.) 4/8/2019 "Industry Leading CRM Platform" 5/5 What do you like best about BuyerGenomics? Industry leading CRM platform with exceptional customer service. BG tailors it’s approach to the needs of its clients, providing you with “move the needle” insights, challenging the industry “status quo” for marketing/strategy. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? I have nothing negative to say about the employees or services of BG. Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? BG helps us understand how our customer data compares to census. The platform allows you to focus on customer retention as well as acquisition. The more time you spend understanding the platform and your existing clients the more growth that you can realize. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Victor C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor C.") VC Victor C. President Restaurants Small-Business (50 or fewer emp.) 9/18/2018 "Eye-opening performance!" 5/5 What do you like best about BuyerGenomics? I like the way like BG"s can segregate and organize my strategy for targeted emails, its far easier than I expected. The results are consistently great. Multi-channel tracking and 360 view of customer are also just great. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? BuyerGenomics has far more capabilities than what I used to think of in a CRM, as a result I didn't need several other platforms I was using, and ultimately ended some relationships that I was previously happy with. Review collected by and hosted on G2.com. Recommendations to others considering BuyerGenomics: I love this tool. It was a profitable relationship from day one. Just retiring my legacy ESP saved me a lot of money on day one, and the performance was great. We convert higher, get more revenue from our email marketing, and have better communications with our customers. The Cluster Analysis is a truly "eye-opening" 360 view of our customer. Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? Increasing Customer Value: We've won more catering business from using BG by targeting and understanding how our catering customers buy, what works, and in some cases when it would work best. Lack of time & resources: BG Automation frees up a lot of time that we really don't have --but I can perform much more effective marketing at the same time. This is exactly what I needed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 4/24/2019 "Powerful Analytics for Marketing Automation and Ad Campaign Creation" 5/5 What do you like best about BuyerGenomics? BuyerGenomics is a powerful tool that can up your marketing game.There aren't many products out there that create Buyer Personas dynamically based on customer behavior in your marketing touches. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? The platform is still growing. This isn't a dislike, so much as something to keep in mind. It gets better as it goes! Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? We utilize the analytics to power our drip campaigns and create custom marketing audiences for social. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CD Chas D. Director of Analytics and Creative Strategy Small-Business (50 or fewer emp.) 11/6/2018 "Great customer intelligence, analytics, and outcomes!" 4.5/5 What do you like best about BuyerGenomics? 360 degree view of your customers and our response rates are way up. Plus our revenue per thousand emails exceeded our benchmark on BG. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? BuyerGenomics has so many capabilities/options, that we didn’t use them all for a while. The services team really helped us prioritize and activate new strategies though Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? Targeted messaging based on the sophisticated segmentation created with BG. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic DD Damien D. Director of Planning and Reporting Small-Business (50 or fewer emp.) 1/14/2019 "BuyerGenomic Review" 5/5 What do you like best about BuyerGenomics? Incredibly flexible reporting and segmentation functionality. Integrated ESP and multi channel tracking. No one else in the space offers this type of end to end solution. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? So much is offered you will need a dedicated CRM/Email marketing analyst to bring the full tool to life Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? Targeted messaging and and advanced segmentation. Reporting and Forecasting at the customers level. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kevin F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin F.") KF Kevin F. Partner Consumer Goods Small-Business (50 or fewer emp.) 10/4/2018 "Excellent tool for uncovering meaningful customer data" 5/5 What do you like best about BuyerGenomics? BuyerGenomics helps you identify the facts about your customers rather than relaying on the conventional wisdom. Review collected by and hosted on G2.com. What do you dislike about BuyerGenomics? Can't really say there was anything to dislike about the product. It is pretty easy to use and create actionable analyses. Review collected by and hosted on G2.com. What problems is BuyerGenomics solving and how is that benefiting you? With the Buyer Genomics data we were better able to better target customers similar to current users. This allowed us to achieve a better ROI on ad spend. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about BuyerGenomics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about BuyerGenomics ](https://www.g2.com/products/buyergenomics/discussions/new) GU Guest User What is BuyerGenomics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-buyergenomics-used-for) [ View all Discussions ](https://www.g2.com/products/buyergenomics/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/buyergenomics/pricing) ##### ##### BuyerGenomics Features Lead Management Segmentation Reporting & Analytics Basic Reporting ROI Analytics Revenue Analytics Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Multichannel Tracking [ View More Features ](https://www.g2.com/products/buyergenomics/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) ##### Explore More [Which FSM platforms work well for teams that deal with complex multi-step jobs but do not have dedicated IT staff on hand?](https://www.g2.com/discussions/which-fsm-platforms-work-well-for-teams-that-deal-with-complex-multi-step-jobs-but-do-not-have-dedicated-it-staff-on-hand)[Top-rated tools for multi-factor biometric authentication](https://www.g2.com/discussions/top-rated-tools-for-multi-factor-biometric-authentication)[Which product analytics platforms track user behavior across your app without needing engineers to add code instrumentation for every event?](https://www.g2.com/discussions/which-product-analytics-platforms-track-user-behavior-across-your-app-without-needing-engineers-to-add-code-instrumentation-for-every-event) [What is the best software for tracking brand asset usage?](https://www.g2.com/discussions/what-is-the-best-software-for-tracking-brand-asset-usage)[What low-code platforms are good for small teams managing complex workflows that keep changing without a dedicated IT person?](https://www.g2.com/discussions/what-low-code-platforms-are-good-for-small-teams-managing-complex-workflows-that-keep-changing-without-a-dedicated-it-person)[Pros and Cons Details](https://www.g2.com/products/buyergenomics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)