# Top 10 Business Hangouts for G Suite Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 53 Business Hangouts for G Suite is not the only option for Google Workspace for Marketing Software. Explore other competing options and alternatives. Other important factors to consider when researching alternatives to Business Hangouts for G Suite include video calls and conference calls. The best overall Business Hangouts for G Suite alternative is Supermetrics. Other similar apps like Business Hangouts for G Suite are Adverity, Dataslayer.ai, Porter, and Coefficient. Business Hangouts for G Suite alternatives can be found in [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing) but may also be in [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) or [ETL Tools](https://www.g2.com/categories/etl-tools). ## Best Paid & Free Alternatives to Business Hangouts for G Suite - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) - [Coefficient](https://www.g2.com/products/coefficient/reviews) - [Google Analytics for G Suite](https://www.g2.com/products/google-analytics-for-g-suite/reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) - [Power My Analytics](https://www.g2.com/products/power-my-analytics/reviews) - [Zoho Campaigns for G Suite](https://www.g2.com/products/zoho-campaigns-for-g-suite/reviews) - [Facebook Crawler for G Suite](https://www.g2.com/products/facebook-crawler-for-g-suite/reviews) ## Top 10 Alternatives to Business Hangouts for G Suite Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Business Hangouts for G Suite stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Banking, and Broadcast Media, and find the best product for your business. ### 1. [Supermetrics](https://www.g2.com/products/supermetrics/reviews) By Supermetrics **Average Rating:** 4.4/5 **Total Reviews:** 823 Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics. Reviewers say compared to Business Hangouts for G Suite, Supermetrics is: - More expensive Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Supermetrics](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-supermetrics) **Compare Supermetrics with other alternatives:** - [Supermetrics vs Adverity](https://www.g2.com/compare/adverity-vs-supermetrics) - [Supermetrics vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics) - [Supermetrics vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics) - [Supermetrics vs Coefficient](https://www.g2.com/compare/coefficient-vs-supermetrics) - [Supermetrics vs Google Analytics for G Suite](https://www.g2.com/compare/google-analytics-for-g-suite-vs-supermetrics) - [Supermetrics vs Windsor.ai](https://www.g2.com/compare/supermetrics-vs-windsor-ai) - [Supermetrics vs Power My Analytics](https://www.g2.com/compare/power-my-analytics-vs-supermetrics) - [Supermetrics vs Zoho Campaigns for G Suite](https://www.g2.com/compare/supermetrics-vs-zoho-campaigns-for-g-suite) - [Supermetrics vs Facebook Crawler for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-supermetrics) ### 2. [Adverity](https://www.g2.com/products/adverity/reviews) By Adverity GmbH **Average Rating:** 4.4/5 **Total Reviews:** 326 Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale. Reviewers say compared to Business Hangouts for G Suite, Adverity is: - More expensive Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Adverity](https://www.g2.com/compare/adverity-vs-business-hangouts-for-g-suite) **Compare Adverity with other alternatives:** - [Adverity vs Supermetrics](https://www.g2.com/compare/adverity-vs-supermetrics) - [Adverity vs Dataslayer.ai](https://www.g2.com/compare/adverity-vs-dataslayer-ai) - [Adverity vs Porter](https://www.g2.com/compare/adverity-vs-porter-metrics-porter) - [Adverity vs Coefficient](https://www.g2.com/compare/adverity-vs-coefficient) - [Adverity vs Google Analytics for G Suite](https://www.g2.com/compare/adverity-vs-google-analytics-for-g-suite) - [Adverity vs Windsor.ai](https://www.g2.com/compare/adverity-vs-windsor-ai) - [Adverity vs Power My Analytics](https://www.g2.com/compare/adverity-vs-power-my-analytics) - [Adverity vs Zoho Campaigns for G Suite](https://www.g2.com/compare/adverity-vs-zoho-campaigns-for-g-suite) - [Adverity vs Facebook Crawler for G Suite](https://www.g2.com/compare/adverity-vs-facebook-crawler-for-g-suite) ### 3. [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) By Softpoint Consultores **Average Rating:** 4.8/5 **Total Reviews:** 311 Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Dataslayer.ai imports data from Google Ads, Google Analytics, Facebook, LinkedIn, YouTube, and many more. Reviewers say compared to Business Hangouts for G Suite, Dataslayer.ai is: - More expensive - Better at support Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Dataslayer.ai](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-dataslayer-ai) **Compare Dataslayer.ai with other alternatives:** - [Dataslayer.ai vs Supermetrics](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics) - [Dataslayer.ai vs Adverity](https://www.g2.com/compare/adverity-vs-dataslayer-ai) - [Dataslayer.ai vs Porter](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter) - [Dataslayer.ai vs Coefficient](https://www.g2.com/compare/coefficient-vs-dataslayer-ai) - [Dataslayer.ai vs Google Analytics for G Suite](https://www.g2.com/compare/dataslayer-ai-vs-google-analytics-for-g-suite) - [Dataslayer.ai vs Windsor.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai) - [Dataslayer.ai vs Power My Analytics](https://www.g2.com/compare/dataslayer-ai-vs-power-my-analytics) - [Dataslayer.ai vs Zoho Campaigns for G Suite](https://www.g2.com/compare/dataslayer-ai-vs-zoho-campaigns-for-g-suite) - [Dataslayer.ai vs Facebook Crawler for G Suite](https://www.g2.com/compare/dataslayer-ai-vs-facebook-crawler-for-g-suite) ### 4. [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) By Porter Metrics **Average Rating:** 4.6/5 **Total Reviews:** 264 Porter Metrics does report automation for SMBs with no coding skills by letting them connect their everyday apps to their reporting tools, like Google Data Studio and Google Sheets to enable streamlined data visualization. Porter does data reporting process extremely simple and at a fair price. Reviewers say compared to Business Hangouts for G Suite, Porter is: - More expensive Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Porter](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-porter-metrics-porter) **Compare Porter with other alternatives:** - [Porter vs Supermetrics](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics) - [Porter vs Adverity](https://www.g2.com/compare/adverity-vs-porter-metrics-porter) - [Porter vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter) - [Porter vs Coefficient](https://www.g2.com/compare/coefficient-vs-porter-metrics-porter) - [Porter vs Google Analytics for G Suite](https://www.g2.com/compare/google-analytics-for-g-suite-vs-porter-metrics-porter) - [Porter vs Windsor.ai](https://www.g2.com/compare/porter-metrics-porter-vs-windsor-ai) - [Porter vs Power My Analytics](https://www.g2.com/compare/porter-metrics-porter-vs-power-my-analytics) - [Porter vs Zoho Campaigns for G Suite](https://www.g2.com/compare/porter-metrics-porter-vs-zoho-campaigns-for-g-suite) - [Porter vs Facebook Crawler for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-porter-metrics-porter) ### 5. [Coefficient](https://www.g2.com/products/coefficient/reviews) By Coefficient **Average Rating:** 4.7/5 **Total Reviews:** 195 Coefficient is a sidebar app for Google Sheets. Coefficient connects to any data source, imports live data into Google Sheets, automates spreadsheet workflows, and exports data into your business systems. Reviewers say compared to Business Hangouts for G Suite, Coefficient is: - More expensive - More usable Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Coefficient](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-coefficient) **Compare Coefficient with other alternatives:** - [Coefficient vs Supermetrics](https://www.g2.com/compare/coefficient-vs-supermetrics) - [Coefficient vs Adverity](https://www.g2.com/compare/adverity-vs-coefficient) - [Coefficient vs Dataslayer.ai](https://www.g2.com/compare/coefficient-vs-dataslayer-ai) - [Coefficient vs Porter](https://www.g2.com/compare/coefficient-vs-porter-metrics-porter) - [Coefficient vs Google Analytics for G Suite](https://www.g2.com/compare/coefficient-vs-google-analytics-for-g-suite) - [Coefficient vs Windsor.ai](https://www.g2.com/compare/coefficient-vs-windsor-ai) - [Coefficient vs Power My Analytics](https://www.g2.com/compare/coefficient-vs-power-my-analytics) - [Coefficient vs Zoho Campaigns for G Suite](https://www.g2.com/compare/coefficient-vs-zoho-campaigns-for-g-suite) - [Coefficient vs Facebook Crawler for G Suite](https://www.g2.com/compare/coefficient-vs-facebook-crawler-for-g-suite) ### 6. [Google Analytics for G Suite](https://www.g2.com/products/google-analytics-for-g-suite/reviews) By Google **Average Rating:** 4.5/5 **Total Reviews:** 121 The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets. Reviewers say compared to Business Hangouts for G Suite, Google Analytics for G Suite is: - More expensive Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Google Analytics for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-google-analytics-for-g-suite) **Compare Google Analytics for G Suite with other alternatives:** - [Google Analytics for G Suite vs Supermetrics](https://www.g2.com/compare/google-analytics-for-g-suite-vs-supermetrics) - [Google Analytics for G Suite vs Adverity](https://www.g2.com/compare/adverity-vs-google-analytics-for-g-suite) - [Google Analytics for G Suite vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-google-analytics-for-g-suite) - [Google Analytics for G Suite vs Porter](https://www.g2.com/compare/google-analytics-for-g-suite-vs-porter-metrics-porter) - [Google Analytics for G Suite vs Coefficient](https://www.g2.com/compare/coefficient-vs-google-analytics-for-g-suite) - [Google Analytics for G Suite vs Windsor.ai](https://www.g2.com/compare/google-analytics-for-g-suite-vs-windsor-ai) - [Google Analytics for G Suite vs Power My Analytics](https://www.g2.com/compare/google-analytics-for-g-suite-vs-power-my-analytics) - [Google Analytics for G Suite vs Zoho Campaigns for G Suite](https://www.g2.com/compare/google-analytics-for-g-suite-vs-zoho-campaigns-for-g-suite) - [Google Analytics for G Suite vs Facebook Crawler for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-google-analytics-for-g-suite) ### 7. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) By Windsor.ai **Average Rating:** 4.4/5 **Total Reviews:** 89 Windsor.ai delivers fully automated connectors that stream marketing, sales, and web-analytics data from your favorite cloud apps directly into any warehouse, BI tool, or spreadsheet. Designed for analysts, data engineers and growth teams who need fast, reliable data centralization—without babysitting pipelines or writing ETL code—Windsor.ai frees you to focus on uncovering insights and accelerating business impact. Reviewers say compared to Business Hangouts for G Suite, Windsor.ai is: - More expensive Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Windsor.ai](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-windsor-ai) **Compare Windsor.ai with other alternatives:** - [Windsor.ai vs Supermetrics](https://www.g2.com/compare/supermetrics-vs-windsor-ai) - [Windsor.ai vs Adverity](https://www.g2.com/compare/adverity-vs-windsor-ai) - [Windsor.ai vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai) - [Windsor.ai vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-windsor-ai) - [Windsor.ai vs Coefficient](https://www.g2.com/compare/coefficient-vs-windsor-ai) - [Windsor.ai vs Google Analytics for G Suite](https://www.g2.com/compare/google-analytics-for-g-suite-vs-windsor-ai) - [Windsor.ai vs Power My Analytics](https://www.g2.com/compare/power-my-analytics-vs-windsor-ai) - [Windsor.ai vs Zoho Campaigns for G Suite](https://www.g2.com/compare/windsor-ai-vs-zoho-campaigns-for-g-suite) - [Windsor.ai vs Facebook Crawler for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-windsor-ai) ### 8. [Power My Analytics](https://www.g2.com/products/power-my-analytics/reviews) By Power My Analytics **Average Rating:** 4.5/5 **Total Reviews:** 83 The Power My Analytics platform automates your data collection so you can focus on taking action. With our connectors and call tracking, you are always up-to-date and with complete data integrity. Reviewers say compared to Business Hangouts for G Suite, Power My Analytics is: - More expensive Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Power My Analytics](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-power-my-analytics) **Compare Power My Analytics with other alternatives:** - [Power My Analytics vs Supermetrics](https://www.g2.com/compare/power-my-analytics-vs-supermetrics) - [Power My Analytics vs Adverity](https://www.g2.com/compare/adverity-vs-power-my-analytics) - [Power My Analytics vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-power-my-analytics) - [Power My Analytics vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-power-my-analytics) - [Power My Analytics vs Coefficient](https://www.g2.com/compare/coefficient-vs-power-my-analytics) - [Power My Analytics vs Google Analytics for G Suite](https://www.g2.com/compare/google-analytics-for-g-suite-vs-power-my-analytics) - [Power My Analytics vs Windsor.ai](https://www.g2.com/compare/power-my-analytics-vs-windsor-ai) - [Power My Analytics vs Zoho Campaigns for G Suite](https://www.g2.com/compare/power-my-analytics-vs-zoho-campaigns-for-g-suite) - [Power My Analytics vs Facebook Crawler for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-power-my-analytics) ### 9. [Zoho Campaigns for G Suite](https://www.g2.com/products/zoho-campaigns-for-g-suite/reviews) By Zoho **Average Rating:** 4.3/5 **Total Reviews:** 11 Zoho Campaigns offers a wide range of G Suite using single sign-in integration with the Google account. Reviewers say compared to Business Hangouts for G Suite, Zoho Campaigns for G Suite is: - More expensive - Better at meeting requirements - More usable Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Zoho Campaigns for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-zoho-campaigns-for-g-suite) **Compare Zoho Campaigns for G Suite with other alternatives:** - [Zoho Campaigns for G Suite vs Supermetrics](https://www.g2.com/compare/supermetrics-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Adverity](https://www.g2.com/compare/adverity-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Coefficient](https://www.g2.com/compare/coefficient-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Google Analytics for G Suite](https://www.g2.com/compare/google-analytics-for-g-suite-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Windsor.ai](https://www.g2.com/compare/windsor-ai-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Power My Analytics](https://www.g2.com/compare/power-my-analytics-vs-zoho-campaigns-for-g-suite) - [Zoho Campaigns for G Suite vs Facebook Crawler for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-zoho-campaigns-for-g-suite) ### 10. [Facebook Crawler for G Suite](https://www.g2.com/products/facebook-crawler-for-g-suite/reviews) By Meta Platforms, Inc **Average Rating:** 4.1/5 **Total Reviews:** 10 Facebook Crawler for G Suite gets metrics from facebook into spreadsheet. Categories in common with Business Hangouts for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Business Hangouts for G Suite vs Facebook Crawler for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-facebook-crawler-for-g-suite) **Compare Facebook Crawler for G Suite with other alternatives:** - [Facebook Crawler for G Suite vs Supermetrics](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-supermetrics) - [Facebook Crawler for G Suite vs Adverity](https://www.g2.com/compare/adverity-vs-facebook-crawler-for-g-suite) - [Facebook Crawler for G Suite vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-facebook-crawler-for-g-suite) - [Facebook Crawler for G Suite vs Porter](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-porter-metrics-porter) - [Facebook Crawler for G Suite vs Coefficient](https://www.g2.com/compare/coefficient-vs-facebook-crawler-for-g-suite) - [Facebook Crawler for G Suite vs Google Analytics for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-google-analytics-for-g-suite) - [Facebook Crawler for G Suite vs Windsor.ai](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-windsor-ai) - [Facebook Crawler for G Suite vs Power My Analytics](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-power-my-analytics) - [Facebook Crawler for G Suite vs Zoho Campaigns for G Suite](https://www.g2.com/compare/facebook-crawler-for-g-suite-vs-zoho-campaigns-for-g-suite) --- ## Business Hangouts for G Suite Alternatives FAQs ### How does Business Hangouts for G Suite compare to Supermetrics? According to G2 data, [Business Hangouts for G Suite](https://www.g2.com/products/business-hangouts-for-g-suite/reviews) and [Supermetrics](https://www.g2.com/products/supermetrics/reviews) both hold an average rating of 4.4 out of 5, with Supermetrics having a significantly larger review base (823 reviews) compared to Business Hangouts (53 reviews). Business Hangouts scores higher on "easier to set up" (9.7 vs 8.1) and "better at support" (9.0 vs 7.8) by 1.6 and 1.2 points respectively, while Supermetrics leads in "better at meeting requirements" (8.5 vs 9.3) and "more usable" (8.2 vs 9.1) by 0.8 and 0.9 points respectively. Business Hangouts is praised for its simplicity, seamless Google Workspace integration, and ease of scheduling meetings directly from Gmail or Calendar. However, it has limitations in advanced collaboration features and video quality variability. Supermetrics excels in ease of use, extensive integrations, automation, and customer support, with 24 mentions of ease of use and 14 mentions of customer support. It offers a wide variety of connectors enabling data consolidation from multiple marketing platforms into Google Sheets and Looker Studio, significantly saving time and improving reporting workflows. However, Supermetrics is noted for its higher pricing, occasional connector issues, and a steeper learning curve. ### What are the best alternatives to Business Hangouts for G Suite? Top alternatives include [Supermetrics](https://www.g2.com/products/supermetrics/reviews) (4.4/5 stars, 823 reviews), [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) (4.8/5 stars, 307 reviews), [Adverity](https://www.g2.com/products/adverity/reviews) (4.4/5 stars, 268 reviews), [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) (4.6/5 stars, 229 reviews), and [Coefficient](https://www.g2.com/products/coefficient/reviews) (4.7/5 stars, 185 reviews). These alternatives offer superior ease of use, broader integrations, automation, and customer support compared to Business Hangouts for G Suite. ### What features do alternatives offer that Business Hangouts for G Suite does not? Business Hangouts for G Suite lacks advanced collaboration features such as file sharing beyond images, whiteboard capabilities, extensive meeting management controls, and robust support for large meetings. It also experiences connectivity issues under low bandwidth and has limited integration with non-Google tech stacks. ### Which Google Workspace for Marketing tools do reviewers recommend instead of Business Hangouts for G Suite? Reviewers recommend [Supermetrics](https://www.g2.com/products/supermetrics/reviews) for its extensive connectors and automation, [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) for its affordability, ease of use, and excellent support, and [Adverity](https://www.g2.com/products/adverity/reviews) for its powerful data integration and transformation capabilities. [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) is favored for its user-friendly interface and report templates, while [Coefficient](https://www.g2.com/products/coefficient/reviews) is praised for seamless Google Sheets integration and automation. Additionally, [Google Analytics for G Suite](https://www.g2.com/products/google-analytics-for-g-suite/reviews) is recommended for detailed website and user behavior analytics within the Google ecosystem. ### Why do users choose Supermetrics over Business Hangouts for G Suite? Users choose [Supermetrics](https://www.g2.com/products/supermetrics/reviews) over Business Hangouts for G Suite primarily due to its extensive integrations and automation capabilities, which are highlighted in 23 and 7 reviews respectively. Supermetrics enables users to consolidate data from multiple marketing platforms into unified dashboards and reports, saving significant time with automated data refreshes and reducing manual errors. Its customer support is frequently praised (14 mentions), providing responsive and knowledgeable assistance. Additionally, Supermetrics supports a broad range of connectors, allowing users to pull data from diverse sources such as Facebook, Google Ads, TikTok, and Shopify, which is critical for comprehensive marketing analysis. Despite some concerns about pricing (13 mentions) and occasional connector or API limitations, users value its reliability and the ability to customize reports extensively. The platform’s integration with Google Sheets and Looker Studio is considered a major advantage, facilitating efficient data visualization and reporting workflows. 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