BrightLocal Reviews & Product Details

BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow.

Seller

BrightLocal

Discussions

BrightLocal Community

Solution Type

All-in-One

Overview by

Melissa

Pricing

Pricing provided by BrightLocal.

Track

Starting at $39.00

Per Month

Manage

Starting at $49.00

Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 230 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

BrightLocal Integrations

(1)

Integration information sourced from real user reviews.

BrightLocal Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BrightLocal, and what problem is it built to solve?

BrightLocal provides local SEO software and services to help businesses improve their visibility, manage listings, and build their online reputation in their local area. It combines AI-powered insights based on proprietary local search data with expert-led services.

What company sizes and industries is BrightLocal the best fit for?

BrightLocal’s strongest fit is with small businesses and marketing agencies, especially those focused on local search. Positive users are concentrated in these groups:

Company size: Small businesses with 50 or fewer employees are the clearest fit, with mid-market and enterprise teams also represented.
Industry: Marketing and advertising is the most prominent industry, followed by internet and consumer services.

How long does it take to implement BrightLocal across a team?

BrightLocal can be up and running quickly for many teams, though some implementations take longer. The reported go-live patterns include:

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Next most common
1–3 months	Less common

What customer support options does BrightLocal provide, and how do users find the overall support experience?

BrightLocal provides support through chat and email, alongside self-service resources such as its knowledge base and FAQs. The support experience is often described as responsive, knowledgeable, and helpful, with options for personal guidance; some users have also encountered delays or difficulty getting follow-up.

What is the experience like for teams switching to BrightLocal from another tool?

Moving to BrightLocal has often meant shifting from broader SEO platforms or listing and reputation tools to a solution more focused on local search. Users describe choosing it for its local ranking and citation capabilities, wider set of local SEO tools, clearer value, and stronger reporting or support; its control over citation work has also been a draw compared with services that tie listings to an ongoing subscription.

What features or capabilities could make BrightLocal even more useful?

BrightLocal could be more useful with more flexible reporting and smoother ways to work across multiple locations. Common improvement requests include:

Reporting: Make reports easier to customize, combine, and download in bulk, especially for multi-location accounts.
Local listing coverage: Expand directory options and make citation data and listing edits more accurate and straightforward.
Connected local marketing workflows: Add broader social-channel coverage and more ways to manage Google Business Profile content across locations.

G2 reviews are authentic and verified.

Here's how.

Douglas I.

Marketing Consultant

Small-Business (50 or fewer emp.)

10/10/2022

"Don't Use Their Citation Services"

1.5/5

What do you like best about BrightLocal?

not much I have about 10 accounts there and the mess up my citations all the time Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

they mess up my citations all the time don't use them for Citations Review collected by and hosted on G2.com.

Response from Melissa of BrightLocal

Hi Douglas,

Melissa here from the Customer Success team.

I’m sorry to hear that you have had a bad experience using our Citation Builder service. We take all complaints very seriously and always hope to resolve issues quickly and effectively.

Firstly, I'd like to apologize for the delay in reaching out via this review. G2 was delayed in publishing it, so I was only made aware of your experience today. We strive to respond to reviews in a prompt manner.

From your most recent correspondence, I can see you were in touch about an angi.com duplicate listing. I was able to investigate the most recent campaign and found that angi.com was included as part of the original order. However, this does not excuse the reason for the created duplicate.

As I'm sure you might be aware, we check all sites individually before submitting to them. You mentioned in your email you also had an active campaign with the site, so it's likely during the initial checks the listing was either not yet live or it was not being filtered. Thus the reason for the duplicate creation.

There are a few options and some further insight I can provide, so I'll reach out to you personally to discuss this in more detail and ensure you are issued a refund accordingly.

I'll personally work with the team to ensure this is resolved as a matter of urgency and I appreciate you bringing this to our attention. I'm sorry again that we have fallen short of your expectations.

Kind Regards,

Melissa

Steve G.

VP Sales and Marketing

Mid-Market (51-1000 emp.)

8/26/2022

"Great service at Brightlocal. Harry Woodhams did an amazing job!"

5/5

What do you like best about BrightLocal?

The tool for SEO is key for us to succeed in our business. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Everything is working well, they have great tools for success. Review collected by and hosted on G2.com.

Michele M.

Photographer

Small-Business (50 or fewer emp.)

3/24/2022

"Bright Local Helps Local Photographer"

5/5

What do you like best about BrightLocal?

I love Bright Local's customer service. They are always so helpful with any questions that I ask. As a local photographer in Mountain Home, Arkansas I have a lot of things to manage. Bright Local helps me with managing my Local SEO. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

There is a lot to learn with Bright Local. They offer so much to help you manage my local SEO that I can spend a lot of time learning the program. However, if you take it in bite-size pieces, you can do it! Review collected by and hosted on G2.com.

Nikki E.

Adjunct Professor

Small-Business (50 or fewer emp.)

7/21/2022

"Bright Local Support Call"

5/5

What do you like best about BrightLocal?

Bright Local has many resources available to assist you with Local SEO search and optimization. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

I do not see any downsides to BrightLocal at this time. Review collected by and hosted on G2.com.

Response from Melissa of BrightLocal

Hey Nikki,

Thank you for taking the time to leave this lovely review of BrightLocal. It's great to hear you've been able to solve a lot of ranking issues for your clients.

Please don't hesitate to get in touch should you need any further assistance.

Kind Regards,

Melissa

Arthur M S.

Owner & Technical Director

Small-Business (50 or fewer emp.)

3/9/2022

"BrightLocal Gives me a Boost"

5/5

What do you like best about BrightLocal?

Visibility of my agency business within BrightLocal, and the responsiveness and helpfulness of the support team. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Still have a lot to learn to be effective but the tool looks robust... just a little intimidating. I expect to overcome that this year. Review collected by and hosted on G2.com.

Recommendations to others considering BrightLocal:

1) Take the time to seriously review two or three competitors. 2) Really take the time to get to know the tool with a sales person and talk about everything you want to do... Making a good choice on the tool AND the features requires good understanding. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

My clients really need more help with strengthening their Search Engine placement... I'm learning (and in turn am teaching my clients) a lot now. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hi Arthur,

We really appreciate you taking the time to write us this review.

Firstly, it's amazing to hear you've been enjoying BrightLocals features!

I'm sorry to hear you've found the tools a little intimidating. We work really hard to ensure all of our customers feel comfortable whilst using BrightLocal so we have a ton of great resources to help you.

If you haven't already - I'd really recommend checking out the BrightLocal Academy, it's free and bursting with information!

Just remember the team are on hand if you need any further assistance.

Kind Regards,

Myles - BrightLocal CEO

Eric B.

Business Partner

Small-Business (50 or fewer emp.)

7/6/2022

"Intuitive, useful tool for Agencies"

4.5/5

What do you like best about BrightLocal?

The BrightLocal platform adds value to our agency that we can pass on to our clients and prospective clients. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

A couple of things were difficult to find, but once we were shown them, they made sense. Review collected by and hosted on G2.com.

david s.

digital strategist

Small-Business (50 or fewer emp.)

5/25/2022

"Good SEO Management Software"

5/5

What do you like best about BrightLocal?

Design of the dashboard is easy to navigate. Color-coding makes it easy to see changes. Citation management is good. Newer addition of geogrids is excellent. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Lack of phone support in USA is an issue because sometimes I need an answer right away and the office in UK is closed during our business hours. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Thank you for the fantastic review, David! I'm really pleased you've enjoyed the Local Search Grid feature.

Although some of our team are UK based, we do offer phone calls during US hours. Our teams work shifts to ensure most customers get support when they need it! We really appreciate the feedback though - as this helps us improve and plot our next steps for the future!

Please don't hesitate to get in touch with support should you need further assistance.

Kind Regards,

Myles - BrightLocal CEO

Scott R.

WSI Partner and Digital Marketing Consultant

Small-Business (50 or fewer emp.)

5/23/2022

"Love BrightLocal. It is a very good local search platform."

5/5

What do you like best about BrightLocal?

There is a great number of tools that can be used for a variety of purposes. These tools come at a great value and provide a very good base for LSEO. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Nothing that I really dislike about the platform. If I had one critique it would be some more flexibility with the review request module but that is very nit-picky. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hey Scott,

Thanks for the awesome review. We're really glad you've been enjoying the platform. It's lovely to hear you've found BrightLocal good value too!

Please let us know if you need any help.

Kind Regards,

Myles - BrightLocal CEO

Verified User in Automotive

Mid-Market (51-1000 emp.)

9/1/2022

"Great Product, Great Support"

5/5

What do you like best about BrightLocal?

The program we use works very well, and the support when needed is readily available, no waiting and knowledgeable about their product. Helps us to keep track of what terms are being used on our market Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Nothing, it works well as it is intended to. Review collected by and hosted on G2.com.

Michael C.

Marketing Manager

Small-Business (50 or fewer emp.)

6/15/2022

"Great SEO tool with a ton of features"

5/5

What do you like best about BrightLocal?

Local SEO tools like the rank tracker, grids, and citations builder campaigns. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Would be nice to have the ability to create GBP posts/add photos via the tool and to multiple locations at once. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hey Michael,

Thank you for writing your review of BrightLocal! We're really glad you've been enjoying the features.

GBP posting is certainly something on our radar for the future. Ultimately it's feedback like yours that decides our next steps.

Please do reach out to the team should you need any assistance.

Best Wishes,

Myles - BrightLocal CEO