Brevo Customer Data Platform Pros and Cons

Brevo Customer Data Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy. (27 mentions)

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform. (16 mentions)

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly. (15 mentions)

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails. (13 mentions)

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy. (12 mentions)

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform. (5 mentions)

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo. (5 mentions)

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation. (5 mentions)

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time. (4 mentions)

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times. (4 mentions)

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs. (3 mentions)

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality. (3 mentions)

Top Pros or Advantages of Brevo Customer Data Platform

1. Ease of Use

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy.

See 27 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

2. Customer Support

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform.

See 16 mentions

See Related User Reviews

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you like about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features su

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you like about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms sho

3. Email Marketing

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly.

See 15 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you like about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaig

4. Automation Efficiency

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails.

See 13 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

5. Easy Setup

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy.

See 12 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

Top Cons or Disadvantages of Brevo Customer Data Platform

1. Expensive

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it.

2. Learning Curve

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Sebastian G.

Small-Business (50 or fewer emp.)

4.5/5

"Brevo gets the job done."

What do you dislike about Brevo Customer Data Platform?

If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but

3. Missing Features

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation.

See 5 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great for small businesses doing marketing automation"

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I pre

Ray G.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to Use, Works Well"

What do you dislike about Brevo Customer Data Platform?

Nothing bad, but could do with a few more pre-set integrations.

4. Not Intuitive

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Unbeatable all-in-one solution for our startup"

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done.

5. Slow Performance

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times.

See 4 mentions

See Related User Reviews

Chourouk M.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to navigate"

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Marketing Automation – as simple as it gets"

What do you dislike about Brevo Customer Data Platform?

At times, the uploads could be a little quicker.

6. Bugs

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs.

See 3 mentions

See Related User Reviews

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

7. Error Issues

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality.

See 3 mentions

See Related User Reviews

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

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Verified User in Sports

Mid-Market (51-1000 emp.)

9/29/2025

"Easy to use. Quick to send."

4.5/5

What do you like best about Brevo Customer Data Platform?

The pre-existing models.

The simplicity of use. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The lack of flexibility in creating blocks. The lack of fonts. Review collected by and hosted on G2.com.

Lucia L.

Digital Strategist

Small-Business (50 or fewer emp.)

1/24/2025

"Excellent experience"

4.5/5

What do you like best about Brevo Customer Data Platform?

The platform is intuitive, simple to use to send campaigns, provides complete data and creates engaging emails that are pleasant to read. Technical support always responds competently. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Some things are not easy to understand and find especially in contact segmentation. You cannot unsubscribe a contact from a sales funnel without unsubscribing from the entire list. Review collected by and hosted on G2.com.

Laetitia m.

Chef d’entreprise

Small-Business (50 or fewer emp.)

3/20/2025

"Truly multi-purpose platform perfect"

5/5

What do you like best about Brevo Customer Data Platform?

the simplicity of making a beautiful design and one file per client with the tracking of their actions. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The handling is a bit complex, it takes a moment to get the hang of it. Review collected by and hosted on G2.com.

Verified User in Sports

Small-Business (50 or fewer emp.)

7/23/2025

"For our club, a user-friendly newsletter software."

4.5/5

What do you like best about Brevo Customer Data Platform?

The user-friendliness as well as an excellent price-performance ratio. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Tables can be poorly displayed. Review collected by and hosted on G2.com.

Patrizia C.

Titolare

Small-Business (50 or fewer emp.)

10/4/2024

"Marketing Automation is the best!"

5/5

What do you like best about Brevo Customer Data Platform?

They have many free services and you can also just purchase credits, when necessary, to send more emails, without necessarily having a monthly subscription.

So very useful for small businesses like mine, which do not want to have too many fixed costs.

The automation part works great: you can fully customize the sending of emails.

Excellent support: I had an initial problem connecting the site (wanting to do everything myself and not being an expert) and they supported me. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

For now, I have nothing to report. Selfishly, I would prefer to have more daily emails available in the free package (lol) Review collected by and hosted on G2.com.

Ibrahim B.

Marketing Manager

Mid-Market (51-1000 emp.)

4/6/2025

"Enriching and effective"

4.5/5

What do you like best about Brevo Customer Data Platform?

The simplicity of use and the functional richness Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Nothing special apart from the subscription deadlines that should be notified well in advance. Review collected by and hosted on G2.com.

Christian V.

Directeur

Small-Business (50 or fewer emp.)

3/19/2025

"Marketing Automation"

5/5

What do you like best about Brevo Customer Data Platform?

Bravo offers a trial period for the service. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Not very intuitive to start with. A quick tutorial would be very handy. Then everything is very well organized. Review collected by and hosted on G2.com.

Tine B.

Chef d'entreprise - Photographe Artisan d'Art - Portraitiste de France

Small-Business (50 or fewer emp.)

12/12/2024

"Marketing Automation made easy"

4.5/5

What do you like best about Brevo Customer Data Platform?

What I love about Brevo is the effectiveness of the transactional campaigns, using several ways to communicate with our clients. We use it every day to serve our clients. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

It takes some time to understand the power of Brevo, but once you get it, it is a very powerfull tool. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

8/13/2025

"Marketing Automation"

5/5

What do you like best about Brevo Customer Data Platform?

Once the tool is understood, the possibilities are very numerous Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The handling that was not easy for me Review collected by and hosted on G2.com.

Megan G.

Office Administrator

Small-Business (50 or fewer emp.)

12/11/2024

"Best in class for Marketing Automation"

5/5

What do you like best about Brevo Customer Data Platform?

We have used several automated marketing platforms and Brevo is by far the best. It is the easiest to use, has all the features we need, and integrates beautifully with other software. We had no issues getting started with Brevo and therefore have not needed customer support. We use this multiple times a month. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

There really are no downsides for us. We will continue to use Brevo. Review collected by and hosted on G2.com.