Brevo Customer Data Platform Features

Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 74 Brevo Customer Data Platform reviews.

Based on 70 Brevo Customer Data Platform reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 68 Brevo Customer Data Platform reviews.

System provides sufficient customization to meet business requirements This feature was mentioned in 71 Brevo Customer Data Platform reviews.

As reported in 69 Brevo Customer Data Platform reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 69 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

As reported in 66 Brevo Customer Data Platform reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 66 Brevo Customer Data Platform reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 72 Brevo Customer Data Platform reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 63 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

Based on 72 Brevo Customer Data Platform reviews. Create and design emails with an editor; manage templates; personalize dynamically

Create targeted lists, schedule and manage bulk email sending. This feature was mentioned in 72 Brevo Customer Data Platform reviews.

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 71 Brevo Customer Data Platform reviews.

As reported in 65 Brevo Customer Data Platform reviews. Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 60 Brevo Customer Data Platform reviews.

Based on 59 Brevo Customer Data Platform reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

As reported in 57 Brevo Customer Data Platform reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 62 Brevo Customer Data Platform reviews.

As reported in 58 Brevo Customer Data Platform reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 58 Brevo Customer Data Platform reviews.

Data quality consists of deduplication, cleansing, and appending your marketing database. 57 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. 58 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

As reported in 55 Brevo Customer Data Platform reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 54 Brevo Customer Data Platform reviews.

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. 57 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

As reported in 52 Brevo Customer Data Platform reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

As reported in 53 Brevo Customer Data Platform reviews. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 53 Brevo Customer Data Platform reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 53 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 52 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

Based on 49 Brevo Customer Data Platform reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 50 Brevo Customer Data Platform reviews.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 51 Brevo Customer Data Platform reviews.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 50 reviewers of Brevo Customer Data Platform have provided feedback on this feature.

As reported in 50 Brevo Customer Data Platform reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 50 Brevo Customer Data Platform reviews.

As reported in 59 Brevo Customer Data Platform reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

As reported in 54 Brevo Customer Data Platform reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

As reported in 52 Brevo Customer Data Platform reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

As reported in 51 Brevo Customer Data Platform reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 52 Brevo Customer Data Platform reviews.

Based on 23 Brevo Customer Data Platform reviews. Uses external data sources to improve customer profiles.

As reported in 23 Brevo Customer Data Platform reviews. Can be updated to accept new sources and types of data.

Can act as a content marketing platform. This feature was mentioned in 23 Brevo Customer Data Platform reviews.

As reported in 23 Brevo Customer Data Platform reviews. Can engage with customers across any device with a consistent message.

Based on 23 Brevo Customer Data Platform reviews. Provides analysis of marketing program ROI and efficiency.

As reported in 23 Brevo Customer Data Platform reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

As reported in 23 Brevo Customer Data Platform reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives